Category Archives: shipping

Just Sayin’……

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“Patience and fortitude conquer all things.” ~ Ralph Waldo Emerson 

My clients are located in different parts of the country, and I am forever trying to figure out what time it is in different time zones. My husband even printed out a map that outlines the State boundaries for Eastern Time zone, Central Time zone, Mountain Time and Pacific to help me figure it out. The problem is I don’t always have the “cheat sheet” at hand. Sometimes I am calling clients from out of the office on a remote phone. 

A few weeks ago, an author friend of mine taught me a new way of telling time. My husband has decided my friend’s way of telling time makes good common sense.

I contend that Mary’s way of tracking time is good for her, but maybe not for me. Suppose I am in a city like New York?  After all, New Yorkers are on a New York minute, smack dab in the heart of miles and miles of pavement. It just will not work! 

My husband said he doesn’t care what I think.   (How’s that for compassion?) He says ” I should just use Mary’s test of time. He’s gotten tired of sorting out for me what hour it is across mountains and plains and in places like Hawaii, Iowa, Florida, Minnesota, Texas or California.” Now when I ask him what time it is, all he says is “It’s time to make HAY!” What is that supposed to mean? That’s just forecasting. That’s not fulfilling my need to know the accurate time! 

Help me out here folks, we have a royal battle going – all over time telling. My husband thinks he’s clever. I think NOT. He’s  really trying  to lose track of  real time to escape from what takes doing some work!  Next time he asks ME what time it is, I’ll say it is “half past a freckle.”  How’s that?

I’m going to contact Mary! Perhaps she has some other kind of  forecasting cheat sheet http://bit.ly/q15kEt.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Begin the Buzz

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“Gossip is just news running ahead of itself in a red satin dress.”  ~ Liz Smith 

Have you ever noticed that we hear about movies from Hollywood, long before they hit the movie screens? Smart marketing tactics! 

Independent publishers, you can become stars too by beginning the buzz before, not after, your books arrive from the printers or before your cds and DVDs have been duplicated.

E-marketing is the very best way to get the word out in advance of the release of a product. You can begin spreading a broadcast of information, far and wide. Every independent publisher should begin creating a community of fans and followers prior to the book, music or film’s release. 

Not only that, you can begin taking pre-sales, too.  Years ago, wise early pioneers of independent publishing began accepting pre-orders by keeping advance sale lists of customers on legal pads before the product even arrived. Today’s pre-ordering can be made available on-line, through websites and shopping carts. 

Just think how satisfying it will be that once the publication arrives from the printer or from the cd/DVD duplication company, you can begin fulfilling orders immediately and ship the products right back out the door! With good planning and advance e-marketing you can begin realizing your ROI without delay! 

It’s never too early to start pollinating your market!  Need help? There are companies that specialize in e-commerce and e-marketing for independent publishers. 

This blog brought to you by http://www.CornerstoneFulfillmentService.com.

Looking Out for Others

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“In my life, I had two Mothers, Macedonia who gave me birth and America who adopted me.”  ~ Stoyan Christowe 

Have you ever made friends with someone who is a stranger from a strange land, yet they reverse the role and make you, the American, feel more at home? 

Two and a half years ago, I moved from my 35 year Vermont residence to the West. I came to this town, Steamboat Springs, Colorado, site unseen and had no idea what to expect. Within a few months time, I met a woman, about my age from Macedonia. Heretofore I had never known a soul from Macedonia, and was not even sure where the on the map the country lies. 

Two years into our friendship, my friend told me a story of an immigrant orphan from Macedonia, Stoyan Christowe, who arrived in 1897 in my “adopted home” state of Vermont. He started a new life and eventually became a Vermont State Senator, journalist and author. http://bit.ly/n94kTO . He lived out the rest of his life in America and during that time, he six published books including “This is My Country.” 

A film is currently being produced about the life of Stoyan Christowe by the Macedonian Arts Council. http://bit.ly/pPj1SC. I look forward to seeing this film and I hope it well captures the feeling that Mr. Christowe expressed about his native land and his adopted country. 

Today, I celebrate my Macedonian friend’s birthday. She made such a positive difference in my life. She helped me to assimilate into a new community nearly effortlessly. I can think of no better way to say Happy Birthday to her than to tell her how deeply grateful I am for her kindness and her help. 

After many years of living in the U.S., she and her family have returned to her Motherland. Although the distance between us is now great, I can not help but feel our two countries of the United States and Macedonia, have grown just a little bit closer by the fulfilling friendship and bond my friend and I have formed. We hope to continue our friendship for many years to come. 

Happy Birthday, Vesna!

Protect Your Investment

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“Almost all quality improvement comes via simplification of design, manufacturing, layout, processes and procedures.” ~ Tom Peters 

Today’s blog has arisen out of a telephone call and question from someone last week. The subject is not exciting, sexy, news-worthy, but never-the-less provides needed information for anyone shipping books, cds or DVDs, especially in large quantities. 

The caller was getting ready to ship cartons of books, and noticed some certification details on her carton that said edge crush test. “What is that?” she asked. I went on to explain that it has to do with how much weight a filled carton can hold and how much weight a carton can withstand when it is stored stacked. 

Why is this important? It all comes down to protecting your investment. Cartons break down with time as they sit in warehouses due to environmental conditions (such as humidity) and they compact with the weight of other cartons sitting on top of them.  “Crush test” also pertains to whether a filled carton is strong enough to withstand being moved from place to place in shipping. 

For more information as to whether your products will effectively be protected  from being damaged in shipping,  please visit http://bit.ly/ihLB4St. You may also encounter terminology on cartons, such as on U-Line packaging, citing “bursting weight” test. This is even a more stringent method of testing and determining the strength of cartons. For more information, please visit http://bit.ly/p35y1W. 

If you are handling your own order fulfillment and distribution of your independently published product, remember, a box is not a box is not a box. Whether you are shipping in small quantities or large, pay attention to the strength and quality of your packaging. Having products damaged during shipping by scrimping on this detail is a very costly mistake. 

When in doubt, take extra precaution and double box!

e-Conomies. What Does it All Mean?

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“I look for what needs to be done. After all, that’s how the universe designs itself.” ~ Buckminster Fuller

e-Commerce, e-Books, e-Publishing, e-Marketing. http://rww.to/aiuHxb. You’ve heard the terms a lot lately, haven’t you? But what does it all mean? It means entertaining new ways of doing things! 

Let’s face it – our economy needs a kick in the pants! We need independent spirited folks to take ideas and run with them. Brain power, our most available resource, surrounds us everywhere. It is not located in any one place. We need people who are tired of sitting around waiting for something to happen, to make things happen! 

Right here in Steamboat Springs,CO there is a group of people who want to have their say, they want to be heard, and they want to be seen. Right now! They are not willing to play the game of waiting on someone else to create their future for them, or not! 

She Writes Steamboat is a newly-formed meet-up group that will come together for the first time at 4 pm on June 21st at the Bud Werner Memorial Library. www.steamboatlibrary.org.   Independent publishing is one economy that is on the fast track and it is gaining momentum every day. Business people, non-profit organizations, parents, teachers, children and very ordinary folks with unique stories to tell are pumped. Internet and media technologies have changed so greatly over the past 10 years anyone can jump on the train and tell their story, inform, educate and inspire others through all independent film, music or books. Entertain that thought! 

Further, the internet has provided a way for independent publishers to become visible all over the world! Are you ready to share your voice? Join Us @ She Writes Steamboat – click here http://on.fb.me/lbnPms.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Yippee! More IPPY!

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“If you change the way you look at things, the things you look at change.” ~ Wayne Dyer 

Supporting independent publishers is what  Cornerstone Fulfillment Service, LLC is all about!  Never too much focus can be paid on folks working in an industry that is dynamic, growing and full of promise. Independent minded-folks know that by browsing  www.goodsearch.com, a great number independently published books, films and music can be found. These publications  are unique and different than what many of the traditional publishing companies have to offer.  

Our emphasis on the 2011 IPPY awards continues, this week. What a fulfilling feeling it must be for an independent publisher to earn  IPPY award stickers to grace the front covers of their books! There are so many wonderful award-winning books this year. It would take more than “a month of Sundays” for me to mention each and every one. Here are a few more award-winning independent book picks: 

  • Religious Fiction: The Community of Promise – The Untold Story of Moses (Entos Press)
  • Visionary Fiction: The Angel and the Brown-Eyed Boy (Vilasa Press) 
  • Children’s Picture Books: Skywriting: Poems to Fly (The Creative Company)
  • Juvenile/Teen/ Young Adult: Grace: A Child’s Intimate Journey through Cancer and Recovery (Happy Quail Publishing)
  • Biography: The Hammersteins: A Musical Theatre Family (Black Dog & Leventhal Publishers)

 To learn more about the IPPY awards and the 2011 award-winning publications, please visit http://bit.ly/llL02x.

 We will take one last look tomorrow at a few more prize-winning independently published books. Then we will turn our attention to other fulfilling events that are on the horizon in the independent publishing world. Stay tuned!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Gift of an Irishman

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 “These things, I warmly wish for you- Someone to love, some work to do,
A bit of o’ sun, a bit o’ cheer. And a guardian angel always near.”~ Irish Blessing 

Are you wearing the green today? On this St. Patty’s Day, as I have for the past 35 years, my shamrock pin is placed over my heart on my lapel. The shamrock pin was given to me as a gift from my Irish in-laws. Just before I met my mother-in law and father in-law, they had taken a trip to Ireland and had brought the shamrock pin back as a souvenir. The gift of the shamrock, to me, represented a fulfilling sign of approval – I had passed “the test!”

My in-laws are no longer on this earth. Every March 17th I think, with appreciation, about their gift of the four leaf clover and what it represented to them and to me:

  • Faith – A chance to learn a little about their beliefs. My in-laws had a strong faith in the Catholic Church, as many Irish do.
  • Love – We reciprocated plenty of that. From day one they accepted me unconditionally as the daughter they never had.
  • Hope – My in-laws hope was for an enduring marriage for their son. When we announced the arrival of the greatest gift of all, the birth of a little leprechaun, my in-laws really danced an Irish jig!
  • Luck. As luck would have it, my relationship to my in-laws was nothing but wonderful. I don’t have a single “I Hate my In-Laws” story or joke to tell. 

There is a little sadness in this day for me. Six months after our “little leprechaun” was born, my father-in-law passed away. Our son never got to know his Grandfather Leonard. When he asks what his grandfather Leonard was like, I tell him “he gave me the gift of a shamrock and all that it represents.”

Happy St. Patrick’s Day to all of you Irish men and Irish ladies! Drink a little green beer, dance a little Irish jig, listen to award-winning Irish independent recording star Mary Black. Her music has taken America and other countries by storm!  http://www.mary-black.net/ Enjoy this day of celebration of Irish heritage.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Galleries On-Line

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“It is not enough to have a good mind, the main thing is to use it well.” ~ Rene Descartes 

Have you ever visited an e-Gallery? It is without a doubt a very different experience than visiting a brick and mortar store. You can’t smell the fresh paint drying on the canvas, you can not touch or feel the textures that a fiber artist has incorporated into their work of art, a gallery assistant or docent does not greet you at the door. Best of all, the pressure to buy has been eliminated. Unique works of art, often times at more reasonable prices, can be found. 

Selling artwork through e-commerce has added a whole new dimension to the way artists do business.  E-galleries, otherwise known as art galleries on-line are cropping up in places all around the world. For the emerging artist, or for an artist who can not afford high rents for gallery exhibition space, setting up a virtual gallery can be an ideal option for selling art. Websites such as www.artroof.com provides a way for artists to set up an on-line store in very short order. Different subscription packages are available to fit the budget and gallery size requirements of any artist. 

Building an independent art business on-line allows an artist, working in any kind of medium, to be found by potential buyers from any place across the globe. Some other advantages of opening a virtual gallery – overhead is low, thus eliminating the need to inflate prices on the artwork. Parking is never an issue with an e-gallery and the shop doors are open 24 hours a day. Selling art over the internet is also fulfilling a need for those who like to gallery hop but sometimes find it hard to visit during traditional business hours or for those who live far from art hubs. Locating an art gallery, for any kind of art you prefer, is as easy as visiting a site such as http://bit.ly/h0MAZ0. 

Galleries on-line will never be able to duplicate the experience for the art collector of visiting an actual brick and mortar store. But, when artists sell and market their art work over the internet, it greatly increases their visibility and their potential for sales.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Properly Honored, at Last

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All the great things are simple, and many can be expressed in a single word: freedom, justice, honor, duty, mercy, hope.                       ~ Winston Churchill

On Monday at our weekly Kiwanis meeting, we saw a touching DVD of World War II Veterans taking a flight of a lifetime to Washington, DC. The Honor Flight is a program that transports veterans of the Second World War to see the memorial that was built in their honor. For many of these vets, the trip is not an easy one due their age and failing health, but for many veterans it fulfills a dream of a lifetime to see the capital of the country they so bravely fought for many, many years ago. 

The World War II Memorial was completed in 2004. It was built on the National Mall in Washington, DC and it consists of 56 pillars and a pair of arches which surround a beautiful reflecting pool and fountain. During WWII, the gold star was the symbol of family sacrifice, thus a field of 4,000 gold stars incorporated into the Memorial commemorate the more than 400,000 Americans who gave their lives in their fight for freedom. 

Almost 400 veterans from this area, the Western Slope of Colorado, have made a flight with their compatriots to see the World War II Memorial built to honor their military service. A better way to honor the vets and give them one “last hurrah” would be difficult to find. Family members, veterans of other wars and community volunteers accompany these aging vets to make the help make trip as easy as they possibly can. Many of the WWII vets have ambulatory and other health issues, so charter flights helps make the trip a little less difficult. Their bodies may be failing them, but their strong spirits carry them through and it is truly a trip well worth making, each one of them would tell you, I am sure. 

Almost every State in the Union has honor flights several times a year. If you would like more information on donating to this wonderful cause, please visit www.honorflight.org.  We are hoping as a club, Kiwanis International of Steamboat Springs, Colorado http://on.fb.me/epjzSf  will be able to provide support for this wonderful program. If you wish to accompany a flight as a volunteer or would like to provide financial support to the West Slope Honor Flight, please visit http://www.westernslopehonorflight.com/. 

Thank you to all World War II veterans ( and all veterans of the military) for  the sacrifices that you have made for your countrymen so that we may enjoy the freedoms that we do today.

Joint Interests

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“Friendship isn’t a big thing – it’s a million little things.”  ~Author Unknown

February is International Friendship Month. If you had asked me years ago “whether I had many international friends?” in all truthfulness, I would have said none. Before the age of the world-wide-web, the options for finding friends, fans, customers and clients in far reaches of the world were very limited. The power of e-marketing has changed all that. 

By having a strong, easily found web-presence, I have made connections with people all over the world who are the kinds of friends that my company seeks. We all share, for various different reasons, a joint interest in the independent publishing industry and the types of services that my company offers. 

Knowing how to connect through the internet with communities of like minded people is so helpful when it comes to selling independently published books, films and music. When you look at the statistics alone of the number of households connected to the world-wide-web, the possibilities for finding “like minded” people are staggering. This chart helps us to realize just what the potential of reaching customers, fans, clients and friends outside of the United States can be.  http://www.internetworldstats.com/stats.htm.

Our collective world is strengthened when we have friends and allies on other continents. So, today, I would like to say Happy International Friendship Month to those who have connected through the power of digital communication with my company’s web-presence  or directly with me personally. I appreciate your friendship and your joint interests!

This blog brought to you by www.CornerstoneFulfillmentService.com.