Creative Bookselling

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“The ladder of success is best climbed by stepping on the rungs of opportunity.” ~Ayn Rand

On Friday evening at the Bookworm of Edwards, I and two others presented an evening writer’s workshop on marketing books. We focused mainly on e-marketing/social media marketing, selling books through public speaking and placing books in retail and bookstore environments. The discussion led to other ideas for creatively finding potential book buyers.

The morning after the event I visited the Minturn Market, a fresh-air shopping experience . I noticed a booth filled with children’s books from Osborne Publishing, a U.K. company. Must be a local distributor is in the area. I tried to approach the vendor, but, the booth was too crowded.

Just as I was ready to leave the market area, I noticed a woman folding tee-shirts. As I walked by she asked me “Whether I was familiar with the Burrow Race?” I admitted that I wasn’t; I was a visitor to the area from Steamboat. She said the tee-shirts were being sold in conjunction with the annual Burrow Race that goes up the mountain and the sales of the shirts were to support literacy; a program of the Avon-Vail Libraries. http://bit.ly/Rbl52C. That explained my sightings of borrows  with packs on their backs wandering around about town.

Literacy and books surround us in our daily lives, and we never know where we will find opportunities to sell books of regional interest. There is a book that has created “buzz” in the Vail, Colorado area. It is called Women of Vail – Those Who Walked This Bridge 1962 – 1970  Click on the title for more information and ordering.

Where is the book being sold? According to the Vail Daily, it is available at the Minturn Market, however, this seasonal market is coming to an end in two more  Saturdays.

“Women of Vail” would make an excellent Christmas present for those who know and love Eagle County, Colorado.

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpected and www.CornerstoneFulfillmentService.com.

Artistic Community Brings Commerce

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“If you have only two pennies, spend the first on bread and the other on hyacinths for your soul.”–Arab Proverb 

“Hello, Minturn! I’m back!” I thought to myself on Saturday morning, as I entered the little village just off I-70. The first time I frequented this town, nestled near the glitz and glamour of Vail, and the not yet built Beaver Creek Resort, was in the mid 1970s. That evening, I visited the Minturn Saloon, infamous for its Mexican cuisine. I had traveled there with my entire family, and another from Maryland, to Eagle County for a ski vacation.

Minturn is still small. If you blink, you can miss it. But now, it is doesn’t look like a ghost town of total wrack and ruin. Many of the bungalows and cottages have been artfully painted. There were eye-catching large buckets, planters and window boxes of brightly colored flowers everywhere – attractive. Now there is some commerce going on – I was shocked at the transition and you can see the modern day influences in this town.

Author Bill Burnett writes about the historical background of this old mining town in his independently published book  Minturn, A Memoir. https://www.bookwormofedwards.com/aff/SueLeonard/book/v/9780977113620

Saturday morning I had come to see the Minturn Market; I had read about it. Arriving a little early, at 8:30am,the vendors were still setting up, so I took myself on a walking tour of the village. By 9 am people began arriving in large numbers. This popular, weekly, summertime open-air market even requires a crossing guard on Main Street. The morning was delightful; I visited with artisans of all kinds selling their wares. I came home with a large loaf of “oh so fragrant” lemon, white chocolate bread that I had sampled and loved, and a unique, hand knit scarf  by Venda, that fit my fancy. I knew it was a scarf I couldn’t create myself.

Just a few of the notable business establishments that have opened in this eclectic little village are:

  • Scarab – An oriental rug and tribal arts store  http://www.thescarab.com/
  • The Yarn Studio – a wide and interesting selection of yarns for fiber arts crafting
  • Holy Toledo – a fashionable, boutique consignment shop located in  an old church http://holytoledo.co/
  • Mountain Pedaler, a bike shop
  • Gemini Gardens – a floral shop with gifts and home decorating accessories
  • Four or five coffee shops and restaurants

It was such a fulfilling weekend; I explored and enjoyed my own company. So tomorrow, I will blog about some of the ideas that I and my cohorts talked about on Friday evening, because they spilled over into my visit to Minturn. 

This blog brought to you by www.CornerstoneFulfillmentService.com.

Bookstores Join Writers and Readers

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“In order to succeed, your desire for success should be greater than your fear of failure.” ~ Bill Cosby

I am still feeling rather bouyed, bubbly and bright (as in radiant) after a fulfilling weekend.

Last Friday night, I was one of three panelists/presenters at a Writers Workshop in Edwards, Colorado held at the Bookworm, a superb Indie Bound bookstore. The subject of the night was marketing independently published  books. We had a much larger turn-out than expected; the space was filled to capacity! A special thank you to events coordinator Kelli Kostroski for all she did to promote and organize the evening.

Nicole Magistro, Co-owner of the bookstore, advised how to best approach retail environments about selling your book, along with the importance of doing research for a “good fit.”

Lindsay Eland, young adult fiction novelist, and author of Scones and Sensibility spoke about selling books at public speaking engagements and finding common interests with the book buying public. Click here for Lindsay Eland’s books.

Bookselling through on-line marketing was my contribution to the discussion. Many in the crowd had thoughtful questions that allowed us to mention the various publishing platforms that are used in today’s digital world, and the valuable role that active local bookstores play in bringing together communities of writers and readers.

I’d like to say thank you to Nicole Magistro for hosting and participating in the event. It was a pleasure to share “the stage” with both women. It is always a good time when I get to discuss my passion of the independent publishing industry with others.

The morning after the event, I made a decision to revisit a small town that used to be legendary for one thing – its Saloon and their Mexican food. It had been about 37 years since I last frequented it. What an awakening! The village is now an example of what art can do to revive a small community. Come on back tomorrow, and I will tell you all about it.

Photos courtesy of Kelly Kostroski, Event Mgr. of the Book Worm

Lindsay Eland (left), Nicole Magistro (middle), Sue Leonard (right)

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpected and http://www.allthingsfulfilling.com.

The Power of Words and Images

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Art is not in some far-off place. A work of Art is the expression of a man’s whole personality, sensibility and ability.” ~ Japanese Proverb by Shinichi Suzuki

Last week I received quite a number of birthday greetings – all from people using different types of electronic communication. Some “Good Wishes” came from as far away as: 

  • Finland
  • Macedonia
  • France
  • Bangkok
  • Africa
  • Belgium 
  • Argentina

Not looking for accolades or congratulations, just trying to make a point in today’s blog posting. Other people who use social media probably get the same kind of attention from their on-line networks of people.

Many “hellos” were from individuals I have been building community with in one way or another through this blog site All Things Fulfilling or by other on-line communication. 

For some reason, people have been touched by words I have written, information I have shared or  by images I have put out there into cyberspace and it has traveled. I am not sure why people latch onto it and like it but I am delighted and humbled. 

The point is – never underestimate the power of words and images and how they can travel. Be careful and be sensitive – they may end up in places you never expected. 

What does that mean for those who publish electronically? The e-book industry is just beginning to show us the possibilities. 

For those who think that internet marketing is ineffective and a big time waster, it can be. But, learning how to use digital content effectively to reach people with like interests is important. 

I used to share my birthdays with my twin sister, but through social media, I have found others who celebrate their day of birth on the same day as we do. HAPPY  BIRTHDAY TO ALL AUGUST BIRTHDAY BABIES.

This wonderful art work is by Kagaya. Here is the website so you can see more. http://bit.ly/5YcO3f

 This blog brought to you by www.CornerstoneFulfillmentService.com.

 

 

Local Authors in the Limelight

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If you could say it in words, there would be no reason to paint.” ~ Edward Hopper

Saturday was a day of great fun for me as a person who works in the independent publishing industry. The literary community of Steamboat Springs, Colorado came  out from behind their computers and into the limelight at the Written Arts Festival. I am aware of the fact that we do, indeed, have a growing population of independent publishers in this community. Nearly thirty were gathered; some having just published their debut novels, while others have more than one book published.

Panel discussions added interest to the event. “How should history be portrayed in writing?” was a subject that drew differing opinions from the authors. In the opinions of some, there is an obligation to write stories true to history; while others contend that history can be written from different perspectives.

Other authors specialize in fiction writing. The panelists in this genre seemed to agree that authors draw, to a certain extent, from personal experience and background which often gives them the basis of the story. Then the storyline “is pushed in different directions,” sometimes ending in a total surprise, even for the author. One panelist mentioned how her deeply felt spiritual beliefs influences her writing and a prolific romance writer admitted that individuals she encounters inspires her characters.

Sites, smells and visual landscapes also influence writing. A third group of panelists discussed how stories are crafted from experience in travel as well as from their rootedness in community. Place plays great significance in our identity as people and as writers. Local issues are often brought into books of regional interest.

The event culminated with an interview of a very talented poet and the Home Ranch owner, Ann Anderson Stranahan. Words, when used with the right cadence and meter makes music, she said. When Stranahan was asked  if “her poetic images come to her in black and white or in color?”

“Vividly and suddenly, perhaps as in a photographic image, rather than an oil or watercolor,” was her answer.

The Bud Werner Memorial Library http://www.steamboatlibrary.org/ and the efforts of their staff made this inspiring event possible. Also, the support of the Steamboat Arts Council http://steamboatspringsarts.com/and Off the Beaten Path Bookstore’s  http://www.steamboatbooks.com/ handling of the bookselling allowed the authors to visit with potential book buyers and answer questions.

I would have liked to have mentioned each of the authors individually, in this blog writing, but there were too many. I did get around the room to talk to each of them briefly. Thanks to all who participated and coordinated the Written Arts Festival. It was encouraging for anyone who is contemplating writing and publishing a story.

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpected.

Film about Nature and Wild Horses

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“…and God took a handful of southerly wind, blew his breath over it and created the horse.” ~ Bedouin legend

Once again, it is Film Friday. Today we will put the spotlight on another award-winning documentary that has been aired on PBS.

The independent film, Wild Horses in the Winds of Change, by Sky Dancer Productions challenges us to think about nature and the treatment of wildlife, particularly wild horses. Horse lovers who know equines intimately say these sensitive creatures teach mankind about their own humanity, yet there are some people who place little value on the bond between these animals and people.Click for more information and ordering the film

What responsibility does man have to protect the wild species of horses as part of the natural world around us? Should we change our thoughts and actions towards horses who roam the earth in freedom?

A prestigious premiere opening at the Egyptian Theatre in Hollywood indicates that the Wild Horses in Winds of Change was worthy of drawing a good audience and had appealing elements on many levels.

Essentially this film is a plea to all inhabitants of the earth to protect wild horses from obliteration. Filmmaker, photojournalist, screenwriter and film director Mara LeGrand, PhD’s brings insight to this film from her career in holistic health.

Wild Horses in the Winds of Change is now available on DVD and can be ordered through this site. http://bit.ly/aEEsva.

Equine enthusiasts are encouraged to see this film and speak out against what many see as atrocities that are being committed against wild horses.

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime – Finding Fulfilling Things in the Unexpected
www.CornerstoneFulfillmentService.com.

Community of Writers in Steamboat

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“Writers will happen in the best of families.”  ~ Rita Mae Brown

This week is the All Arts Festival in Steamboat Springs, Colorado. Art, in all kinds of mediums, will be represented. Performance artists, visual artists and culinary artists will be involved in this five day event that runs from August 14 to August 19th. For more information, please visit this link http://bit.ly/QsiJPR.

In 2012, the literary arts have been added to the annual event with A Festival of Local Authors. Stop by the Bud Werner Memorial Library on Saturday, August 18th from 10am to 2pm in Library Hall. Book signings along with panel discussions on writing history, writing the outdoors, telling stories in novel form, poetry reading and conversation is on the agenda. Book selections from the local writers will be on sale ranging from poetry, to publications of regional interest, to non-fiction to fictional stories – something for everyone.

The Steamboat Springs Art Council, Steamboat Writers Group, Off the Beaten Path Bookstore & the Bud Werner Memorial Library have teamed up to bring together 27 Yampa Valley authors and  publishers.

Indeed, there is a growing population of writers in Steamboat and the surrounding county. Some have been traditionally published while others have jumped on the Fast Track with Independent Publishing.

To learn more about how you can turn your dreams of becoming a published author into reality, there is a 18 minute webinar available through the Colorado Independent Publishers Association that will give you insight and perhaps pique your interest in going forward with your aspirations. http://bit.ly/oIkV2g.

Keep your eye on this website, All Things Fulfilling. We will continue to feature a growing number of authors who come to the Steamboat area seeking inspiration for their writing. Click here if you want to know more about Steamboat and the surrounding area.

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime: Finding Fulfilling Things in the Unexpected and www.CornerstoneFulfillmentService.com.

Tribute to the Indies

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Expectancy is the atmosphere for miracles. ~ Edwin Louis Cole

 “I just learned that Publishers Weekly reviewed my upcoming novel Tributary. That’s a near-miracle, as my publisher is both small and independent!” Barbara K. Richardson wrote on an on-line communication from www.SheWrites.com, a web-based group about publishing that I belong to.  

I am so excited for Barbara! But, I am not sure it is a near miracle; I have come to expect there will be more stories like hers. More and more book reviewers are finding there are good reads to be had by the independents. Thus, non-traditionally published books are having increasing success in the marketplace.  That translates into authors having wonderful, fulfilling feelings about their efforts in writing. 

For more information on Barbara K Richardson’s book, Tributary, we have tracked it down for you. http://bit.ly/99BjmH

Just last week, an article appeared about four authors who digitally  published through www.Smashwords.com that reached New York Times Best Selling author status all in one week. To read the article, follow this link. http://bit.ly/OzYdOo

These days, stories of independent publishing success arrive weekly. It’s hard to keep up but, this blog site, All Things Fulfilling, strives to share stories like this with you, our readers. Please return again tomorrow!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Focus, Fonts and Phones

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I love to create interesting textures with language.” ~Robert Morgan

I’ve detected an important discovery about my retention and comprehension while reading my 4th or 5th e-book that I  downloaded on my Android cell phone. Because there is a limited amount of text on a small screen at one time, my concentration is so much better. I’ve come to the conclusion it is because there is less distraction. Seems kind of crazy, but, I am getting more out of books when I read on a small digital screen. 

Having a mind that flits and floats and is in constant motion,  it makes reading (and remembering what I am reading) a challenge. It’s nothing new; a life long occurrence and probably the reason, I enjoy blogging. It serves as an outlet – turning my never still thoughts into writings. 

It’s been about seven or eight…or nine or ten years since I’ve been to the eye doctor, I know I need new prescription reading glasses. With an e-book I can increase the font if I need to. Comes in handy! Never would I have thought that the purchase of a cell phone would double as a great reading platform.

Lately, I’ve been shown several new independently published books that were printed in fonts too small for the average reader. Seeking the advice of a book printing company about the best font to use for readability is a wise thing to put on your check list of things to do when publishing; especially important if you are not planning on having a book available in electronic format. Best not to subject your readers to having to find a magnifying glass in order to comfortably read the words. It’s a turn-off. 

That’s all my independent thoughts words and views for today. Come back tomorrow, on Film Friday. We will be addressing how watching movies can help novelists.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Worldwide Interest in Indie Publishing

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It is not in the pursuit of happiness we find fulfillment, it is in the happiness of pursuit.” ~ Denis Waitley

What do the U.K., India, Australia, Macedonia, Russia and Canada have in common? These countries are only the start of the long list of countries that frequent this site. Over the weekend we reached a new landmark in readership – one that I would never have predicted when this blog was started. It’ s thrilling!

What does this tell us? About the internet’s ability to reach far and wide! It also tells me that independent publishing of books, films and music is, indeed, a hot topic of conversation in this age of digitally produced art content. Countries that endorse independent publishing, have common concerns. 

In July, the 2012 Yale Publishing Course will take place. Many global issues surrounding independent publishing will be addressed. The website Independent Publisher has featured an interview of YPC’s Director Tina C. Weiner. To read her interview which provides an overview of this year’s discussion, please visit http://bit.ly/I48Vd6.  To apply for the Yale Publishing course, designed for mid and upper level publishing professionals, please visit this link http://bit.ly/ln4cFX

Obtaining copyright permissions is just one of many issues that will be discussed at the YPC. A  perplexing and time consuming task, there are experts in this field who can steer you, such as Integrated Writer Services, LLC.  To view the website of Integrated Writers Services, LLC, please follow this link http://bit.ly/JRBnfW

Thank you to all readers who visit this blog site. Our objective is to share interesting, useful, and fun information for anyone who is interested in the topic of  independent publishing and finding fulfillment in the Arts. 

Return tomorrow for more independent thoughts, words and views from www.CornerstoneFulfillmentService.com.