Category Archives: Book marketing

Human Behavior Dynamics

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Your visions will become clear only when you can look into your own heart. ~ C.G. Jung

I hope you’ll excuse me this morning. I am rather excited. I received a wonderful comment on “Wheels of Change,” the blog posted on August 8, 2013.The reader commented “You need to be a part of a contest for one of the highest quality blogs on the internet. I will recommend this site!”  

Also, another positive affirmation came from Salley, from the You Are Never Alone Foundation http://youareneveralonefoundation.org/ . She said “Your blog blows me away….How do you come up with something every day?” She was commenting on yesterday’s blog on All Things Fulfilling called “Social Entrepreneurs.”

Thank you, readers. I’ll take those comments as  big compliments, and Salley, I think I have ADD – attention daily disorder. Daily, I look for stories that might be of interest our readers. My attention to All Things Fulfilling is rarely at a deficit.

taking flight The first comment came from a psychology internet site which, in part, is what All Things Fulfilling is about.  My goal is to inspire positive change as it relates to self-improvement, career and business or building a more positive world to live in. All Things Fulfilling means different things to different people. Exploring and discovering how our content might relate to the reader, is their own challenge, as they look into their own hearts.

My inspiration for writing comes from observing the world at large. Finding creative ways of bringing personal happiness to myself and others, is what this site is all about. Sometimes contentment means simply reading a book, seeing  images in an art gallery or movie or listening to sounds that educate, inspire, inform or entertain.

Learned OptimismIf you are interested in expanding your horizons, there is a book by Martin E.P. Seligman, Ph.D. called Learned Optimism: How to Change Your Mind and Your Life. Click for information and ordering The book incorporates the principles of how to look at and find the positive aspects of all things, thus changing our life experience affirmatively. Check it out.Click for info & ordering

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime: Finding Fulfilling Things in the Unexpected and www.allthingsfulfilling.com. Click for info & ordering on Sue’s memoir

Spirited Women

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“To me a lush carpet of pine needles or spongy grass is more welcome than the most luxurious Persian rug.” 

-Helen Keller

I like being in the presence of spirited women. I guess it’s a result of my upbringing. My mother says “she has been a tomboy all her life. If she wanted to be with my father, she had no choice but to learn how to fish, pilot a boat, be a carpenter’s assistant and do the things he liked to do or be left behind in the dust.” Friends as children, now married 65 years, I guess the relationship has worked out alright.  She does know how to dress, and act the lady. She’s also led a “cultured life.”

I’ve recently come across some really fun blogs and books, for and about women, who like the outdoor life. Today, I’d like to share them on All Things Fulfilling in hopes that they will be interesting for our female readers to know about.

As write to you from Steamboat Springs. Colorado and a few days after I had drafted this blog, I came across the books Glamping with Mary Jane and Sisters on the Fly at the new retail store Remember Me, here in town. It is a fun store, with a lot of spirit, stop by and visit it!

sisters on the fly

This is your life, so, whatever moves your spirit, pursue it!

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime: Finding Fulfilling Things in the Unexpected.Click for info & ordering
 Do return tomorrow to the space where independent thoughts, words, and views are all part of the business.

Bicycles and Freedom

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“The less routine, the more life.” ~ Amos Bronson Alcott

This summer I began switching up my exercise routine alternating from walking everyday to sometimes biking. I haven’t had a bicycle in many years but thanks to my mother, I inherited hers, when she got a new one. At eighty plus years of age, she is still biking three or four days a week. That’s the way to keep on movin’! Most women in the generation before hers took to their rocking chairs at age 60, and now women are staying active well into their 70s, 80s and even at 90.

Its been a while since I have been on a bicycle, and I had forgotten the exhilaration that comes with using that mode of transportation. It is a very fulfilling feeling to be able to cover more ground, than on foot, in a short amount of time.

There are benefits to getting out of a rut, and doing something different. Choosing a unique vacation spot, driving roads less traveled, dressing in something new and stylistically different, eating foods that have never been tried before are just a few things we can do to add spice to our lives.

wheels of changeThere is a book by Sue Macy, a sports historian, called Wheels of Change: How Women Rode the Bicycle to Freedom (With a Few Flat Tires along the Way) which explores how the bike had social impact on women allowing them to become more independent. Women’s infatuation with biking began as far back as the 1890s, and it started a slow evolution in fashion – moving away from Victorian couture. Bloomers, split skirts, and less voluminous dresses began making their entrance onto the fashion scene, which made biking easier for women and more convenient. Click for more info & ordering

Women’s activist Susan B Anthony once said of biking “I stand and rejoice every time I see a woman ride by on a wheel…the picture of free, untrammeled womanhood.” Anthony’s independent thoughts remind me that I have freedom of choice. The same old story in my life needs to be replaced every once in a while with new narratives.

“I love biking in scenic Steamboat Springs, Colorado.”

Gift of A Lifetime: Finding Fulfilling Things in the Unexpected is an story that has been waiting to be told for many years. It is now available! Click for info & orderingAll Things Fulfilling is  brought to you by www.cornerstonefulfillmentservice.com. Where independent thoughts, words and views are all part of the business.

More than a Picture

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To succeed in life, you need three things: a wishbone, a backbone and a funnybone. -Reba McEntire

I walked into the Steamboat Art Museum http://www.steamboatartmuseum.com/  during the First Friday Art Walk not knowing what to expect of the Cowgirl Art exhibit, I was about to see. I was immediately drawn into the large scale images of Donna Howell-Sickles. Besides the wonderful use of bold color, the spirit of the images attracted me.

Donna-Howell-SicklesStrong women living larger than life  and a love of all things Western is depicted in each of the artist’s images. The work of this Texas artist from St. Jo, are highly recognizable branded images which she has worked to perfect since she was in college. Her art all came about after seeing a 1930’s vintage postcard that made its mark on her psyche. Her dreams of becoming a notable artist have been fulfilled. Her original paintings are in the NationalCowgirlMuseum and Hall of Fame and in prestigious galleries and major museums. Her art has been featured in Southwest Art Magazine.  http://bit.ly/16i0va6.

Cowgirl Rising bookThe exhibition at the SteamboatArt Museum runs until October 13, 2013. Do stop by to see it, and visit the gallery store, next door. Donna Howell-Sickles’ prints, note cards, an independently published book “Cowgirl Rising,” and a stylish neckerchief with her images are available for purchase. Other gift items, such as jewelry, dishware, teeshirts and purses which incorporate her brand images are available on her website. http://www.donnahowellsickles.com/. Click for info & ordering

This blog brought to you by www.CornerstoneFulfillmentService.com. Do return to All Things Fulfilling tomorrow!

New Approaches to Marketing

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confused about marketingpngOk…so, I know what you are thinking “The year is more than half-way over. You had made a pact with yourself that 2013 will be the year that your independent business will make some transitions in the way things are being done especially, when it comes to marketing and promotion. But you are not sure where to start.”

Business marketing has indeed changed. Print ads are risky – it is too hard to hit your target market. Mass mailing campaigns are expensive, postage is outrageous and print publications are disappearing. With the cost of gasoline, and heavy traffic, cold calling is no longer economical and meeting people the old fashioned way, has nearly gone by the wayside, too. The traditional sales mindset approach has been replaced with social media communications.

There is no reason for a business to be invisible in this digital age of communication. Sometimes all it takes is basic education to gain an understanding of how to use today’s marketing tools effectively. As Sir Francis Bacon once said,  “Knowledge is power.”  There is no need to remain in a state of confusion, action always brings a sense of fulfillment.

This blog brought to you by www.CornerstoneFulfillmentService.com. A Company Specializing in e-Commerce and e-Marketing for Independent Publishers. Do return tomorrow for more independent thoughts, words and views from All Things Fulfilling.

Two Rules for On-Line Selling

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“The only limit to your impact is your imagination and commitment.” ~ Anthony Robbins

Let’s face it, many authors love the creative process and would rather write than self-promote. From consulting with independent publishing clients, I’ve concluded that the #l reason independent publishers do not succeed is lack of consistent marketing efforts – it takes real commitment.

  • Rule #1: If you are selling your book over the internet, you must be marketing over the internet consistently.
  • Rule #2:  A strong web presence is necessary so your product is visible to potential buyers.

strategy and implementationThere are writers and there are marketers, and not everyone is both. Be honest with yourself. Determine if you capable of both. If you are not sure, that’s where a company that specializes in e-commerce and e-marketing for independent publishers comes in handy. They can educate you about what it really takes to successfully promote and market your book over the internet and whether your technology skills are up to it.

Remember, writing a book, or producing music or film, is just the beginning of the independent publishing business. Marketing strategy is as equally important to becoming a successful publisher of media content.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Bringing Fulfillment to Life

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“The greatest discoveries have come from people who have looked at a standard situation and seen it differently.” ~ Ira Erwin

What does fulfillment mean to you? Which medium of art do you like to explore the most to find a satisfying experience? Do  you like discovering the works of new musicians, a debut author or watching a new film release?

People who love books, LOVE books! Some individuals can not get enough music in their lives, and for others – there is nothing more personally fulfilling than watching an inspiring film, whether it is on the big silver screen or not.

What is your choice of entertainment? Take our quick survey, and we will let you know the result at a later date.

Take time this summer to explore whatever it is that floats your boat in your life!

This blog brought to you by www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Fulfilling Flashbacks

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“God has given us our memories that we might have roses.” ~ Unknown

Recollections bookThere is a book by Jim Chambers called,  Recollections: A Baby Boomers Memories of the Fabulous Fifties that is a fun read if you grew up in the 1950’s and 1960s and like to return temporarily to yesteryear. Although I believe in the importance of moving forward in my life, just thinking back to childhood days is fulfilling.

Click for info & ordering

The other day, I returned to my childhood, when I stopped by a snowball stand (also known as snow cones, in other parts of the country) for a treat down memory lane. Choosing a flavor has not become easier as an adult, I can assure you of that. Tutti-fruity, blood orange, thunderbird, lemon-lime, they all sounded good, but root beer eventually won out. The girl manning the stand rushed me to a quick decision when she looked at me with her beady eyes, as if to say “Hurry up lady, make up your mind, I’ve got along line of people waiting.”

As I sipped and crunched on the giant-sized cup of crushed ice with artificial flavoring, I thought back to all kinds of fulfilling thoughts of summer from the 1950s and 60s. Do you remember?

  • “Sea and Ski” suntan lotion? Back then, the thought of adding a sun block to the lotion would have been a travesty!
  • The drive-in movies? The audio box that hung from the window emitted sounds that crackled and broke up.
  • Lazy  days by the pool or laying on the bed reading The Bobbsey twin novels? One book after another?
  • Doing the twist or the “Freddie” with your friends? Loved the Beach Boys, the Mamas and the Pappas, the Temptations, the Righteous Brothers and the Supremes.
  • Walking between bolts of fabric at the sewing store? Dreaming about patterns, colors and materials you’d need to make a back to school dress for      September?
  • Waiting for the weekly airing of Candid Camera? That show always tickled me pink.
  • Screaming like a raving maniac when the Beatles appeared on Ed Sullivan? How I adored Ringo and also Topo Gigio!

608-worldsfair-postcardI was keenly aware that our family shared a special privilege, the summer of 1964. We went to the World’s Fair in NY. Oh, how I wish my youngest brother was old enough to remember it. He was just a baby. I marveled at seeing the huge globe on display, and colorful flags from all the nations represented, surrounding it. Our family sang “It’s a Small World After All” the entire way back to Baltimore.

Ahhhh…childhood. Beautiful childhood. I had all the time in the world just to be a kid and play. Unfortunate that today, kids get rushed through it, isn’t it?

This  blog brought to you by Sue B Leonard, author of Gift of a Lifetime: Finding Fulfilling Things in the Unexpected Click for info & ordering Sue’s memoir and www.CornerstoneFulfillmentService.com. A company specializing in e-commerce and e-marketing for independent publishers.

Book Club Buzz

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“Reason, observation and experience; the holy trinity of science.” ~ Robert Green Ingersoll

book group insiderAs I conclude my blog series about book clubs, here is what I have ascertained from being a casual observer.

Conclusion:  “Bookies” have their own opinions of what they like in a story. They are spirited and fight respectfully to uphold their side of the debate of whether they think a book was a good read or not.

Conclusion: Journeys of the heart, that incorporate lessons or themes involving moral judgments make for good book discussions.

Conclusion: Avid readers usually make  decent writers. They know what makes for a fulfilling story, and have a vault full of their own wealth of experiences to write about.

Conclusion: Most members are as interested in the author, as the storyline. This leads to curiosity about learning more about the writing process and publishing.

Thus, the group asked me to explain what I do. I said “everything I do in my professional life involves writing and reading. I consult with independent publishers on how to market and sell their products over the internet.”

A discussion ensued about how the publishing industry has changed. No surprise to this group. Many have had the experience of reading e-books. We talked about how digital technology has changed the way books, films and music is being produced. I left them with the thought that people just like themselves who have stories to tell, can now do it and not fear having a warehouse full of books sitting waiting to be sold. Print on demand and e-books have eliminated that.

I’d like to say thank you to the women in the Dorchester County Maryland book club who allowed me to observe their group discussion of “The Postmistress,” and for the opportunity to share with them information about the independent publishing industry. I enjoyed it very much.

Please return to All Things Fulfilling tomorrow. The space where independent thoughts, words and views are all part of the business. This blog brought to you by www.CornerstoneFulfillmentService.com.

Defending a Story

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The essence of the independent mind lies not in what it thinks, but in how it thinks.” ― Christopher Hitchens, Letters to a Young Contrarian

Today, on All Things Fulfilling, I’ll report my findings as a casual observer of a book club group from Dorchester County, Maryland.The New York the postmistressTimes bestselling book “The Postmistress” by Sarah Blake was discussed the day of the meeting.

In my experience, there are common things readers want to discuss about a book after reading it. The types of critique questions and discourse this East Coast book club had was not so different than any other groups I have witnessed. But, it was evident that each reader had a slightly different point of view about the story, which is why books are worth discussing. Here are some of  the ideas the members talked about:

Did the readers relate to the era of this story? Yes. Most in the book group lived through the times this story was set – World War II era.

Were the characters believable? The postmistress character, one reader said “was too ‘rigid’ to be realistic.” Others disagreed saying it was, “part of the  job.”

Did the author do a good job with character development? Some said yes. Others, no.

Was the storyline effective in evoking memories for the reader? In the case of this book, the answer was an overwhelming Yes!”

Did the readers like the ending? One “bookie” said admittedly, “it is the author’s prerogative to end the story however they see fit. But, she did not like it.”

Other points made in the discussion:
• More than one reader in the group said they “enjoyed her familiarity of the setting (small town Cape Cod),” but they were not fond of reading about war, they had already lived it vicariously through the stories of their fathers, brothers, friends and uncles.
• Another reader stated the meaning behind the narrative was much bigger than the immediate story. The book made a strong statement that “Life goes on despite war.” Note: I have found that universal lessons that go beyond the immediate story, are what makes for a very marketable book.
• One reader said “none of the stories within the book were finished.” Others defended the fact that the book left “things for the reader to figure out, in their own minds, and they like that in books.”
• The consensus seemed to be that a post office in a small town is still the center of community.

As I sat listening to the women’s discussion, I formed my own opinions about the ladies in the book group. Do return to All Things Fulfilling tomorrow as I share my general observances of the “bookies.”

This blog brought to you by www.CornerstoneFulfillmentService.com.