Tag Archives: e-marketing

Feeding Minds through Film

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“In health there is freedom. Health is the first of all liberties.” ~ Henri Frederic Amiel

As predicted, the LunaFest,® on Friday night at the Bud Werner Library, www.steamboatlibrary.org had a fulfilling line-up of short films that were screened. Once I arrived at the film festival, I became aware that the LunaFest® is sponsored by LunaBars® –snack bars that are power-packed with vitamins and minerals that meet the needs of all women, and especially women on the go. “What woman is not on the go,” may I ask? 

Out of the 10 “shorts” that were shown, it is difficult to say which was my favorite. Each film had it’s own merits and an important issue that was brought to the fore. The producers and directors of the films were women from a diversity of countries and cultures. Americans, Brits, Israelis and Canadians were among the mix. The following is a list of films that were screened, and my interpretation of the issue that was highlighted in each film: 

  • The Translator – Communication between men & women.
  • Getting A Grip – Women competing in what is thought to be a man’s world.
  • Touch –  Guardian angels that appear in women’s lives.
  • Tightly Knit – Building community around common interests.
  • Top Spin – Women finding balance in their lives.
  • Thembi’s Diary – Global health issues (this film was artistically creative in how it incorporated textures and patterns with animation).
  • Mother of Many – Women’s health and parenting.
  • Irene – Adult children caring for aging parents.
  • Miracle Lady – Hope, life’s journey, enduring love
  • Love on the Line – Relationships and attraction. 

Each screenwriter, producer and director deserves to be recognized for having created a high-quality film that was chosen to be included in this festival. LunaBars®, a division of Clif Bar and Company http://bit.ly/fCXGKW is to be congratulated for their healthy alternative snack products and for the company’s vision of  raising money for breast cancer, through the power of film. This union between the corporate world and artistic expression, through filmmaking,  is an excellent example of bringing creative, effective marketing to the public and adding value to lives.

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It is a LunaFest Film Friday!

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It is Film Friday! And it is going to be a fulfilling evening for film-lovers in Steamboat Springs, CO. Tonight the Luna Fest® will be at the Bud Werner Library. This film festival will benefit the Breast Cancer Fund and the Yampa Valley Breast Cancer Awareness Project/Bust of Steamboat. 

LunaFest® films are short films which highlight women’s issues such as aging, motherhood, women’s health and cultural diversity. The ten short films being shown will range from documentary to animation to fictional drama. Celebrating women, their stories and their talents through the power of film is the mission of the Luna Fest®. 

All of the films are produced by women filmmakers, some of whom are independent filmmakers, and have won industry awards for their ability to start dialogues and bring understanding to the women’s issues that they involve. 

For more information on the event, please visit: www.steamboatlibrary.org 

For more information on how to host a LunaFest® in your community: http://bit.ly/8u4QrA 

To learn more about the fund-raising cause that the LunaFest® will support: http://thebustofsteamboat.org/ 

This film festival, The LunaFest® is a great representation of how the power of film brings education, awareness and important story-telling to communities of people.

We look forward to sharing with you on All Things Fulfilling, more information on our favorite films of the LunaFest® evening, at a later date!

This blog brought to you by www.CornerstoneFulfillmentService.com.

See you tonight!

Catching the Wave

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“The only thing that will redeem mankind is cooperation.” ~ Bertrand Russell 

It was a most enjoyable weekend at the Colorado Independent Publishers Association “College.”  There is so much information to share with readers that it is difficult to know where to start! Independent publishers, stay tuned all week long to All Things Fulfilling, as we will be sharing some very hot news on the industry, services that are available to independent publishers and other items of interest! 

Breaking news first! The Colorado Independent Publishers Association has received a fulfilling sign that “libraries are firm supporters of the independent publishers through the willingness to buy and promote their works” through a pilot program that has been put into place with libraries in two counties in the State of Colorado.  The program will allow library patrons to purchase e-book titles from its catalogs. 

This news is significant because on March 7th some of the traditional publishing houses have changed their e-book licensure policies to allow only 26 checkouts.  New e-book licensing fees must be paid, again, to allow for more than 26 e-book checkouts. To read the full article in the American Library Magazine, about this groundbreaking arrangement between the Colorado Independent Publishers Association and libraries in two Colorado counties, please visit http://bit.ly/eKsSLp. 

Is the collaboration and cooperation between the libraries and an independent publishing trade association www.cipabooks.com an indicator that libraries everywhere anticipate that independent publishing is the wave of the future?  

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Drawing New Patrons of the Arts

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“All religions, arts and sciences are branches of the same tree.” ~ Albert Einstein 

There is a project on the horizon that will bring two synergistic forces together to create a groundbreaking model for museums across the country. The New Young at Art Museum and Broward County Children’s Reading Center is aimed at providing a fulfilling experience that will develop a “new generation of patrons, supporters and patrons of the Arts.” 

This 21.5 million dollar complex in Broward County, Florida is currently under construction. The funding for the project comes from a mix of private investment, public and governmental funds and a $500,000 Knight Arts Initiative Challenge Grant from The John S. and James L. Knight Foundation. http://www.knightfoundation.org/. The building will be a silver-LEED certified structure of award winning design. 

All enclosed under one roof will be exhibition space of WonderScapes, GreenScapes, ArtScapes and CultureScapes which will enhance learning about our diverse world, the environment, creativity and imagination. Multi-media studio art space is all in the design, too. 

The experience will be both creative and educationally stimulating for children and adults, alike. The mission is to shape the community and the way that families share reading and art. For more information on this exciting new cultural center, please visit http://bit.ly/grUfJc.

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Change of Scenery

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“Leadership is much more an art, a belief, a condition of the heart, than a set of things to do.” ~ Max Dupree 

Last night, I was busy getting ready to head out by 6 am today for the Colorado Independent Publishing Association “College.” www.cipabooks.com. I was focused on getting the vendor exhibit materials ready for what promises to be a very educational and fulfilling event. Limited by time, I made an executive decision that today, the blog will be brief.

I may be napping on the blogosphere today, but I will be prowling around talking about my passion at the CIPA publishing conference instead. I hope to see many of you independent publishers at the event. Join in on our roundtable discussion between 12:00 am – 12:30pm today. The topic will be The Basics of Selling and Marketing Books on the World-Wide Web and why e-marketing is essential to e-commerce. I look forward to networking and meeting you!

 As usual, I will also be on the hunt for valuable information to bring back to our loyal readers of All Things Fulfilling. I’ll see what I can find. Perhaps I will return with information about new book releases, independent publishing success stories, and new vendor services available to you as an independent publisher. 

Check back on Monday! Have a fulfilling weekend. I know I will. I look forward to a change in scenery!

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In the Pilot Seat

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“If you do not look at things on a large scale, it will be difficult to master strategy.”         ~ Miyamoto Murshashi
 
 People are choosing to independently publish books, films and music because they have more control in all facets of publishing process. http://bit.ly/94IUo4.  It is fulfilling when you are in command of the vehicle that you are steering. The vehicle is your media, powered by independent words, images and audio sounds.

As pilot of your publishing project, your responsibility lies in the take-off (pre-publication planning), the trip from destination to destination (producing the publication from start to finish) and the safe landing (getting the finished publication into the hands of the consumer). 

As an independent publisher, it is important to remember that each stage of the journey from take-off to landing is integral to the end result. Keeping the momentum going is a challenge that all independent publishers face. A co-pilot for different legs of the journey is helpful when your energy lags, for when you begin to loose steam or enter into unknown territory. 

There is no need to sojourn alone. Freelance vendors in every part of the publishing process can provide you with services to help you throughout the trip – from putting a solid, well rounded marketing plan into place, to selling your book on the internet and through other channels, to assisting you with reaching communities of people who are interested in knowing about the publishing project that you have been piloting.

Step into the pilot’s seat with confidence in knowing that in this day and age of publishing, there is plenty of help available for those who decide to take a non-traditional route.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

How to Cook a Good Book

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“March on. Do not tarry. To go forward is to move toward perfection. March on, and fear not the thorns or the sharp stones on life’s path.” ~ Kahlil Gibran 

It is mid-March and the other day we adjusted our clocks ahead giving us more daylight. Along with spring comes an urge to begin to eat a little differently. Our diet of satisfying  hearty stews, soups and chili is gradually replaced with lighter fare. The clothing we wear has less bulk, too. Before I transition my diet from winter to spring, I am going to offer one last fulfilling, robust recipe that many independent publishers have been working on perfecting all winter long – “How to Cook a Good Book.” 

Step 1 –

Test the water first – make sure you have a hot and a unique idea.

Begin to stew on a pre-publication marketing plan.

Fill the pot with energy, insight, creativity and stick-to-itiveness.

  • Include the necessary base ingredients– a central theme, strong character development, story line that supports the theme, engaging plot, and cohesive writing.
  • Incorporate varied vocabulary with shades of meaning to support the base.
  • Make adjustments to the recipe – edit ingredients that provide no flavor.
  • Add more seasoning, if needed, to make a more fulfilling concoction.
  • Let it cook and stir, cook and stir some more.
  • Send your creation off to some taste testers.
  • Satisfied that the  ingredients are complete?
  • Add a “read hot” title and packaging to match. 

Step 2–

  • Consider branding the idea.
  • Place it for sale on-line and in other pre-determined markets.  
  • Ramp up all marketing efforts.
  • Promote yourself as the chef.
  • Advertise and promote the finished product.
  • Saturate the market.
  • Share “dribs and drabs” of the finished product with others.
  • If you need help with smokin’  “soup d’jour” e-marketing tactics – seek help!  

Way to go! You have cooked your book and now you can add “published author” to your Curriculum Vitae. What other recipes can you follow to make your life more fulfilling?

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International Film Trivia

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“I really love it all: theatre, film, television.” ~ Charlotte Rae  

It’s been a busy, busy week! All kinds of fulfilling activities were on my business calendar for this past week. Since it is Film Friday, today we will play a little international film trivia, to mix things up.

If you can answer these two film trivia questions, without cheating, you can consider yourself really “in the know” and on top of the scene! The answers will be located at the very bottom of this page. Good luck! 

  1. Two short documentary films by Macedonian filmmaker Marija Makeska will be presented tonight in remembrance of the Macedonian WWII Holocaust. The names of the films are “Soul Mates” and “Getting to Know Us.” In what city in the United States will these films be screened and what is the non-profit organization that will be presenting these films?
  2. On February 13th, the British Academy of Film and Television Arts http://www.bafta.org/  honored this individual for his outstanding and exceptional contribution to film. Who was the actor? Hint – He played Saruman in Lord of the Rings Trilogy and Count Docku in Star Wars and Dracula in at least 10 films. Who is the actor that was honored with the BAcademy Fellowship at London’s Royal Opera House ? 

Curious? Go ahead and peek. I will not hold it against you! Or you can use your favorite search engine to find out the answers.

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Answers: 1. Steamboat Springs, Co and Macedonian Mission for Humanity. More information: http://www.steamboattoday.com/events/2011/mar/11/9874/

                   2. Sir Christopher Lee

Yankee Writers Gathering!

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“If we all did the things we are capable of doing, we would literally astound ourselves.”~  Thomas Edison

 New Englanders are hearty souls! I can attest to that after having lived in the State of Vermont for 35 years!  On March 25th and March 26th there will be a gathering of New England Writers focused on how to “Survive and Thrive” as independent publishers. The New England Publishing Conference will be held at Chapel Hill-Chauncey Hall School in Waltham, Massachusetts. 

Veteran publishers, industry experts and vendors to the independent publishing industry will be on hand fulfilling the need for knowledge for those who are starting out in book publishing. Book promotion and selling through e-marketing and other channels such as libraries, book fairs, bookstores and to non-profit organizations will be topics of discussion, too. 

Cevin Bryerman from Publishers Weekly Magazine www.publishersweekly.com will address the crowd. Don’t miss out on that! Cevin always has a lot of interesting things to share about the industry. There will be workshops focusing on e-books, blog writing, e-marketing, and other information on the business of publishing both domestically and globally. Another important speaker, Tim Brookes from Champlain College www.champlain.edu will be speaking about Publishing in the 21st Century – The Campus Revolution. The keynote speech will be given by publisher David R. Godine www.godine.com. 

For more information on this important educational conference, please visit www.ipne.org. For questions, e-mail talktous@ipne.org. There are special conference lodging rates at the Holiday Inn Express in Waltham, MA. Make your reservation now, so you can take advantage of this block of rooms set aside for the IPNE Publishing Conference. 

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Treasure Trove On-Line

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“When you are curious, you find lots of interesting things to do” ~ Walt Disney

I like visiting other blog sites as much as I enjoy being the author-in-residence for our company blog, All Things Fulfilling. What I find most interesting is the uniqueness in look and the independent thought, words and views that each blogger brings to their site. 

Popping in on other blog sites is like a visit to the thrift store! You never know what you are going to stumble upon that may be of great value to you in your life or to the life of someone else you know. There are all kinds of useful things you can find when you delve into the blogosphere. I enter without expectation of what I am going to find, ever mindful of the Irish proverb “better one good thing that is, rather than two good things that were, or three good things that might never come to pass.”

Trading blog site links is like sharing books, films and music. It is especially satisfying to share blog postings and blog sites with people who you know would relate and enjoy the content. I have my favorite sites that I return to frequently. http://bit.ly/ekghXc.   I revisit some that have been transformed from an earlier state and that is interesting, too. http://bit.ly/fVDoqu.

All bloggers, from time to time, struggle with how to provide content that is useful and valuable to others. If you are stuck in a rut with your blogging, sometimes all it takes is a fresh set of eyes to evaluate and suggest what other treasures you can share with readers.

Keep your “treasure trove on-line” restocked creatively and regularly and you will have return visitors time and time again. 

 This blog brought to you by www.CornerstoneFulfillmentService.com.