Tag Archives: e-marketing

A Victory for All

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“In reading the lives of great men…self discipline with all of them came first.” ~ Harry S. Truman

You’ve heard it from me before. Independent publishers, it is not all about the manuscript. The most successful independent publishers have vision and a solid marketing plan for their books, prior to even beginning the writing process.

I love hearing stories of independent publishing success and the other day I got word of some very exciting news about author and past president of the Colorado Independent Publishers Association, Mara Purl. Her romantic women’s fiction, the Milford-Haven Novels, have been picked up by a New York Publisher, with a plan that Mara has dreamed about. Her novels will be re-launched by Bellekeep Books, and will reach an even larger audience than before. Mid Point Trade, a major national distributor, is also involved in the deal.

Mara, whose curriculum vitae includes author, screenplay writer, actress on Days of Our Lives and script writer for The Guiding Light has always had great vision for her professional life and for her written work. She parlayed her vision for her serial novels into great success in the U.K. Her stories of the fictitious, small town, Milford-Haven, was the first American radio drama ever licensed by the BBC. It has reached an audience of 4.5 million listeners! For more information on Mara and her Milford-Haven novels, please visit www.marapurl.com and her blogsite http://bit.ly/ekghXc.

I look forward to seeing the unfolding of this story. Mara’s first novel will be re-launched in August 2011, and another publication is scheduled to hit the market every six months. There will be no down time for Mara. That is for sure!

When I hear stories like this, it is not victory for one.  It is a victory for all who have decided to take the non-traditional route to publishing and have found success.

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Breaking down Assumptions

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“All I want is for people to listen to it with unbiased ears, and decide for themselves.”  ~ Melanie Chisholm 

Isn’t it true that we form assumptions about places we have never been before by what we hear, see and read in the media and by our preconceived notions? Sometimes the things we think of other cultures, and of people we have never met before, are way off base. 

The other day my husband arrived back from his travels to Turkey and handed me two gifts. I didn’t immediately rip into them, because I was busy studying the packaging!  Finally he said “what is your big interest in the outside of the package?”  I said” I think of Turkey as a country much less modernized and therefore, not up to American standards in their merchandising.” I was surprised to see gifts that were beautifully boxed, wrapped and bedecked with ribbon that could rival even the fanciest gift wrap here in the United States. I had made an assumption of a country based on my own notions. 

There is a Colorado non-profit organization 50l(3)C  here in the United States, whose mission is to break down the assumptions that we Americans place on cultures and countries that are in far off reaches of the world. Their goal is to bring a diversity of art and culture to this side of the world. The Macedonian Mission will be presenting two films, Getting to Know Us and Soul Mates on March 11th in Steamboat Springs, CO at the Bud Werner Library. www.steamboatlibrary.org. This is a fundraising event. The non-profit organization has hopes of once again fulfilling the dreams of an American artist or two with the opportunity to travel to Macedonia to exhibit or perform in a city known for its ancient civilization. It will be a chance of a lifetime. 

For more information on the Macedonian Mission and the artists that have already had the opportunity to exchange art and culture, made possible through their fundraising efforts, please visit http://bit.ly/dRRQMk.

Hope to see you at the event on March 11th. I have no doubt we will come away from the films knowing more about the country of Macedonia and it’s people.

 

 Ohrid Summer Festival, Ohrid, Macedonia.

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Wanderlust

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 “After all these years…It’s better to explore life and make mistakes than to play it safe.” ~ Sophia Loren

Is it really half way through February? Already? It has been a very, very busy past several weeks filled with treks for this family of three. In my travels, I was accompanied by a group of writers, some from the Steamboat Writers Group http://bit.ly/gHUxik  and others from varied walks of life.  They joined me in exploring possibilities in this New Year of moving in a positive direction for:

  • personal fulfillment
  • career advancement
  • increased visibility for themselves and their businesses all through the power of e-commerce and e-marketing.

 I am pleased to report some have already begun to fulfill their dreams of writing their stories.

My husband was the most adventuresome. He trekked across 9 time zones and 18,000 miles into unknown territory and back! He was recruited to the coaching staff to lead team USA Alpine Skiers to the World University Games in Erzurum, Turkey. The athletes, six women and six men returned home to the U.S.A. with an unprecedented number of medals – 5 gold and 2 silver and lots of stories to tell of a country they had known nothing about. What a fulfilling trip for a coach who has been involved with training and educating athletes for so many years. 

The culmination of many, many months of planning led our son this week, into the atmosphere of co-hosting an international independent film festival. As Associate Director of the New Mexico International Film Festival, he was fully involved in the minutia of what he loves to do best –watch, discuss, judge and analyze independent films. There were so many logistical details to put into place in arranging a first year event. No blueprints to follow, no tried and true formulas, no maps to lead the way, only a good, hefty dose of energy and willingness to step into the unknown. I am sure he will have his share of tales to tell, too. 

 Each of us has our own interpretation of what brings personal fulfillment to our lives. How about you? Do you ever dare to strike out into territories of the unknown? It is the best way to broaden horizons and bring fulfilling experiences to our lives. What will tomorrow bring?

This blog brought to you by www.CornerstoneFulfillmentService.com.

Near and Dear to My Heart

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“Memory is a way of holding on to the things you love, the things you are, the things you never want to lose.” ~ Kevin Arnold 

On this Valentine’s Day, I thought I would write about a cause that is near and dear to the hearts of many. There are millions and millions of families affected by cancer each and every year. The number of books written by cancer survivors and by family members of the deceased helps us to realize that cancer directly or indirectly touches everyone’s hearts at some time in their lives. Books on this subject are helpful to others, because it brings to the forefront the enormity of the disease. Writing about cancer serves great purpose in fulfilling a need for survivors and family members to share their hurt, their physical and emotional trauma and sometimes, very happily, their triumph over the disease. By reading stories of others who have experienced the effects of this disease, it helps survivors and families realize that they are not alone.

Events such as The Race for Life raises awareness of the need to raise money for cancer research. Teams that participate in the annual Race for Life Relay, Nordic Style are dedicated to keeping the spirit of their loved one alive and to raising money for research. Amy’s Angels will be competing for a second year at the Trapp Family Lodge (of Sound of Music fame) www.trappfamily.com  in Stowe, Vermont, and defending their title as the top fundraising team. The Race for Life Relay, Nordic Style kicks off on March 19 and 20th, 2011. 

If you are unable to put together a team to compete in one of the Race for Life fundraising events, held across the country annually, but still wish to support cancer research or honor the spirit of a loved one that you have lost to cancer, please visit this link, and make your pledge to the American Cancer Society this Valentine’s Day. www.relayforlife/nordicstyle.org. 

I will be routing for the women on Amy’s Angels team come March from Steamboat Springs, CO. My friend, Amy whom I lost to breast cancer almost two years ago, is near and dear to me in spirit every day. Her legacy lies within the minds of hundreds of children that she educated, mentored and loved in her 30 years of teaching in Vermont.

 Go Amy’s Angels, go!

Film Friday

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A Quick Shout Out –

Cornerstone Fulfillment Service, LLC  extends their best wishes to the New Mexico International Film Festival in Jemez Springs, NM which begins tonight! Director Justin Evans and Associate Director Marc Leonard have a fulfilling line-up of films to screen for this 1st year film fest!!  Tonight their feature film will be the award winning “A Lonely Place for Dying” with a Q & A Session and meet the filmmakers afterwards.  Don’t forget to ask Marc Leonard how he did his visual effects that won him The Best Visual Effects Award at the Wild Rose International Film Festival. Filmmaker Magazine featured “A Lonely Place for Dying” in the Summer 2010 issue in an article called Period Pieces on the Cheap. The film was recognized for attracting big name actors to the low budget film and for it’s outstanding visual effects done on the cheap! For more information on this film, please visit http://alonelyplacefordying.blogspot.com/. 

For Aspiring Young Filmmakers: 

Looking for a fulfilling experience for your aspiring filmmaker? Enroll them now for a summer camp for want-a-be filmmakers organized by the non-profit organization Docs in Progress.

There will be offered a two week camp for middle school students (grades 7, 8, & 9) from June 27 to July 3rd. And a two week camp for high school kids (grades 10, 11 & 12). These camps will provide students the opportunity to work in small groups to plan, shoot and edit a documentary film. At the end of the camp, a mini film festival will be held so that parents and friends can be the first to see the finished work of the aspiring filmmakers. The finished docs will also be uploaded to YouTube for the entire world to see! In order to provide a quality camp, the enrollment is limited, so apply early.  For more information on this Silver Spring, Maryland summer camp, please visit http://bit.ly/h5heXK.

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Make the Most of your Post

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 “All those moments written or read together take on movement and architecture of the narrative.” ~ Marilyn Hacker

One of the most frequent complaints that I hear about those who have just entered the blogosphere is that their blogs never get read. Thus, frustration sets in, blog postings become infrequent or non-existent at all. Personally, I find blogging to be extremely fulfilling and like last night, I often find myself lying awake plotting and planning my next post. 

Not understanding the why’s, how’s and when’s of blogging can lead to feelings of “What is the point?” So many bloggers unnecessarily give up on their efforts when all it really takes is a little education and a few tweaks to their approach. Folks, remember blogging is not just an exercise in writing! There is a reason and a methodology behind it that needs to be understood and utilized so that you are not just wasting your time.  

Marketing over the internet is a whole new science. Independent publishers, as business owners, need to understand how to reach communities of people who are looking for their products and services. Before you give up, seek the help of an e-marketing professional who understands the science behind marketing through the internet. Often a little coaching is all it takes to fully understand the nuts and bolts behind marketing in this digital age.

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Artists – All in the Family

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“I don’t paint things.  I only paint the difference between things.”   ~Henri Matisse 

I often think about the things that people find to be fulfilling and why people pursue the career paths that they do. Don’t you?  I suppose I find this subject of interest, because my husband and I are still scratching our heads trying to figure out how we became parents to a filmmaker/visual effects artist son. The influences are not very apparent, that is for sure. 

In attempting to gain some insight into the dynamics of my own family, I recently had an insightful and interesting on-line conversation about this very subject with Gladys Roldan-de-Moras, a very exceptional painter. Gladys and her husband are parents to Rafael http://bit.ly/ec4Bvn , a 23 year old emerging tenor, and semi-finalist with 2010 Metropolitan Opera. He soon will be making his debut performance with the Houston Symphony. Artist (painter) Gladys http://roldandemoras.com/ explained to me that her husband, an engineering professor has always also been a musician, poet, choir director in a church and writes musicals. All three of their children were exposed to mostly classical music, at a very young age, in fact, while still in the womb. As young adults, all are involved in some way in the Arts – as tenor, music educator and sculpture artist. Perhaps this family could be a prime example of the  Mozart effect, which has been said to enhance children’s intellectual development. What do you think? http://bit.ly/f93RAn. 

To see Rafael in the HBO production of Master class with Placido Domingo, please visit http://bit.ly/bkgWiv and to read Rafael’s essay “My Masterclass with Maestro Placido Domingo”, please visit www.youngarts.com. 

As I continue to further explore in my own mind, on this snowy day in Steamboat Springs, Colorado, how our son came to his fulfilling life of creating films, I am going to stare at some magnificent art! I will let you know when I have my answers, which could be strictly sharing my intuition rather than facts.

This painting is by Gladys Roldan-de-Moras. “Song from a Secret Garden” . For more information on the painting go to the artist’s website  http://roldandemoras.com/

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Make ‘Em Laugh, Make ‘Em Laugh

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“Laughter is the sensation of feeling good all over and showing it principally in one place.”  ~Josh Billings 

The nation and many individual states choose a deserving poet to be honored with the Poet Laureate Award each year. The Vermont Council on the Arts has just announced they will be honoring their very first Cartoonist Laureate on March 10, 2011. http://bit.ly/gftNdx. It is the second state, behind Alaska, to grant this kind of award. Chosen for the child-like intensity to his work, native Vermonter James Kochalka will been given the award. He is the illustrator of the comic strip American Elf and a number of graphic novels. It is not surprising that Vermont has decided to present a deserving funny-man or woman with the Cartoonist Laureate award each year. The state of Vermont has the distinction of  fulfilling the need for a Center for Cartoon Studies. www.cartonstudies.org. 

 I personally love a daily little chuckle but what I really like is to roar out loud until the tears come to my eyes and roll down my cheeks. Everyone knows that a laugh like that can sometimes hurt our bellies, but it is oh so fulfilling and worth it. The best is when I can share that kind of laughter with my twin sister. Wow – can we get going! It is often difficult to stop. Often the humor is only understood by the two of us. Others, they just don’t get it because it can be over the silliest things. In good times and in bad times, who can’t use a little laugh each and every day? It is good for our hearts. This I whole-heartedly believe! To read about a study from the University of Maryland on the health benefits of laughter, please go to http://bit.ly/qTtai. 

Just listening to the news each day and hearing the politicking is enough to make one laugh, no matter what your political persuasion happens to be. Democrats, Republicans and Independents, alike, often resort to child-like behaviors just to get their way. We could probably hold a debate as to whether it is even necessary to have a Cartoonist Laureate award. But there are too many debates already going on in this country, why add one more?

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Wanted: Historical Fiction about Male Writers

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“The thing that’s between us is fascination, and the fascination resides in our being alike.” ~ Marguerite Duras

Last week, I blogged about how fulfilling it has been to learn more about some of the most prominent painters and composers through the medium of historical art fiction. I mentioned that, in my opinion, historical art fiction written for teens and children could be an effective way reach  the younger generation about culture and art. 

Several times over the past year, in my blog writing, I have attempted with some results, to bring men out from hiding by asking “What Do Men like to Write About?”  I really want to know! Can anyone tell me if there any good reads on the market in the genre of historical fiction about prominent male writers of the past? Perhaps if I go about my quest indirectly, the answer will become even more apparent to my question “What do Men like to Write About?” 

Sometimes by going in the backdoor, we can find out a lot about more about people than by going head-strong in first. Writers and business people, male and female, make sure you know how to use today’s newfangled e-marketing for reaching your customers, readers or clients. With a little coaching, http://bit.ly/e75eVS you could reach communities that you had never thought of before and, very well, get results.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Film Friday

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“…to increase respect for the creative individual, to widen participation by all the processes and fulfillments of art – this is one of the fascinating challenges these days.”  ~ John Fitzgerald Kennedy 

The New Mexico International Film Festival is a week away. Festival Director, Justin Eugene Evans and Associate Festival Director, Marc Leonard have on tap a line up of fulfilling and impressive independent films that are sure to support their efforts at making this 1st year film festival, touted at being “not the biggest but the best,” all well worthwhile. 

The Festival Opens on Friday night, February 11th with the screening of “A Lonely Place for Dying,” a 94 minute, award-winning narrative film. This film is not an official selection, and is not eligible for the contest or other perks the official selections will receive.  It is a film associated with the festival staff. Following the screening will be a Q & A session with Writer/Director/Producer Justin Evans and award-winning visual effects artist, Marc Leonard. This film is notable for attracting big name actors, James Cromwell and Michael Wincott to the low-budget film and for it’s great storyline. For more information on this film, visit http://bit.ly/anFK2l. 

Official films selected for the NMIFF that will be screened include:

  • Misdirection
  • Food Stamped
  • I F**ing Hate You   (Please do not  be put off by the title)
  • Heart of Now
  • Kavi

To see the full Festival schedule, including after the screening get-togethers and more Q & A sessions, please visit http://bit.ly/eGqIWo.  

Just as I had promised, Sunshine will be present in Jemez Springs, NM and it’s bound to be a great weekend of celebrating independent films and the filmmakers who produced them. Don’t miss out!

 Jemez Springs, NM – site of New Mexico International Film Festival

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