Category Archives: Marketing for Independent Publishers

Telling Stories about Community

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In every community, there is work to be done. In every nation, there are wounds to heal. In every heart, there is the power to do it. ~ Marianne Williamson

Have you ever noticed that every community has its own unique “characters?” You know, people who are known to everyone in town, in all social circles. North, south, east or west, all neighborhoods have their own quirky people.

Author Sandy St. Clair offers a panoramic overview of the culture and climate in “Ski Town U.S.A.” in her new novel “Living with Miss Scarlett.” A real mountain resort town that she writes about, Steamboat Springs, Colorado, is where locals describe their community as a place “where the odds are good but the goods are odd.”  Click here for info & ordering

This book is about two mismatched widowers whose lives converge in “the Boat” and leave you laughing and weeping at the spirit with which they rebuild life together in a town of diverse people. Many women will relate to the plight of the two main “characters,” Sissy Rawles, a Dallas socialite and Ali McDaniel, an Iowa housewife.

Although the story is set in a tourist town in the Rocky Mountains, readers may feel as if they have met the characters before. Perhaps similar to a person who has drifted into their own life, has found they liked it and stayed put. Or akin to someone who has journeyed through on the pathway of life, managing to leave their mark on the hearts of hometown residents.

This delightful read, Living with Miss Scarlett, is available in e-book format through all major e-book retailers.

Sandy Eshbaugh St. Clair is also the author of The Cookbook for Non-Cooks published in 1984 by Workman Press.Click for info and ordering

This blog brought to you by www.CornerstoneFulfillmentService.com.

The Real Deal in Albuquerque

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According to the L.A. Times, the city of Albuquerque, NM is the “next best haven for filmmakers.” As mentioned in the Times article, a sign that hangs in the city’s airport proclaims Albuquerque as “Hollywood’s newest home.” To read more about the filmmaking culture that is growing in the Sandia Mountains, thanks to financial incentives from the State, please visit this link.http://lat.ms/fEXR2. 

There is a competition among filmmakers in Albuquerque and other cities called the 48 hour film project. During this incredibly short time given to write, shoot, edit and “score” their production, there is high pressure on the producers to finish their “short”. Teamwork skills are put to the test, as well as creativity. In 2012, over 50,000 filmmakers participated producing 4,000 films on 6 continents in 120 cities. For more information on the 48 hour film project, please visit this link.http://bit.ly/OnBB0D.

One of the best films that came out of Albuquerque, NM was The Real Deal, by Lindele Media. Their film won five awards in this season’s contest.

  • Best director
  • Best use of a Character
  • Best Original Song
  • Runner-up Film (2nd place)
  • Best male actor (Bernardo) 

The Real Deal, is a 7 minute “short,” by next generation filmmakers who are striving to become some of the best on the planet. Inconceivable to me, that within a 2 day period a film, so professional in quality, can be produced.  Today’s digital equipment and software and people who know how to make the most out of using it makes it possible.

 Congratulations to all who were involved in the award winning 48 hour film project crafted by Lindele Media – from the writer and actors, to director  and the editor/colorist to the production assistants. A few of these people work at Reelz Channel.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Tribute to the Indies

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Expectancy is the atmosphere for miracles. ~ Edwin Louis Cole

 “I just learned that Publishers Weekly reviewed my upcoming novel Tributary. That’s a near-miracle, as my publisher is both small and independent!” Barbara K. Richardson wrote on an on-line communication from www.SheWrites.com, a web-based group about publishing that I belong to.  

I am so excited for Barbara! But, I am not sure it is a near miracle; I have come to expect there will be more stories like hers. More and more book reviewers are finding there are good reads to be had by the independents. Thus, non-traditionally published books are having increasing success in the marketplace.  That translates into authors having wonderful, fulfilling feelings about their efforts in writing. 

For more information on Barbara K Richardson’s book, Tributary, we have tracked it down for you. http://bit.ly/99BjmH. 

Just last week, an article appeared about four authors who digitally  published through www.Smashwords.com that reached New York Times Best Selling author status all in one week. To read the article, follow this link. http://bit.ly/OzYdOo. 

These days, stories of independent publishing success arrive weekly. It’s hard to keep up but, this blog site, All Things Fulfilling, strives to share stories like this with you, our readers. Please return again tomorrow!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Speaking Bookselling Opportunities

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Today, we will drift back into dialogue that is current and a hot topic in this century for those who enjoy speaking the language of bookselling through e-commerce, public speaking and independent bookstores.

You are Cordially Invited to:

 A Writers Workshop

Date: August 24, 2012

Time: 6:00 pm to 7:30 pm

Where: The Book Worm (An Indie Bound Bookstore) at Riverwalk 

City: Edwards, Colorado

Description of the Workshop:  Owner of the Book Worm, Nicole Magistro will be speaking about getting independent publications onto the shelves of bookstores and consignment arrangements, author of Scones and Sensibility Lindsay Eland will presenting tips about selling books through public speaking and Sue Leonard, Owner of Cornerstone Fulfillment Service, LLC, a company specializing in e-commerce and e-marketing  will be talking about marketing publications over the internet.

Time will be allotted for Question and Answers and Helpful Resources will be provided at the event. For more information on the Book Worm in Edwards,Colorado or on the Writers Workshop, please go to

Look forward to seeing you there!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Blogging Benefits

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“A blog is in many ways a continuing conversation.” ~ Andrew Sullivan

According to my statistics, I am about 20 web logs away from reaching 900 on this site, All Things Fulfilling. “Could that be right?,” I ask myself. If someone told me less than three years ago, that I’d find so much fulfillment in blogging, I would have questioned it.

There have been other benefits, too. I have gleaned a lot of insight into exactly how difficult how difficult it is to proof read your OWN writing; the reason for using editors – a fresh set of eyes!

Did you read the article about the errors that were made when converting  Leo Tolstoy’s War and Peace into an e-book? Often times, problems in the search and find features of publishing software are the cause of it; not always the fault of incompetent editors. http://bit.ly/KzfE0L.

You know, I recently published an e-book for a client. I will feature it in an upcoming blog, Although the title might lead you to believe it is about living with a red pen editor, it’s about another character who really made her mark in a community of other quirky characters.It is a good read, and many parts of it had me laughing out loud. For me, a real sign of a fulfilling reading experience.

I would like to express my gratitude to our readers who return time after time again to All Things Fulfilling. Even though I do not catch every proof-reading error, evidently, you like the content! That is extremely gratifying.

Return tomorrow, for more independent thoughts, words and views from All Things Fulfilling. The company blog site for  www.cornerstonefulfillmentservice.com.

Worldwide Interest in Indie Publishing

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“It is not in the pursuit of happiness we find fulfillment, it is in the happiness of pursuit.” ~ Denis Waitley

What do the U.K., India, Australia, Macedonia, Russia and Canada have in common? These countries are only the start of the long list of countries that frequent this site. Over the weekend we reached a new landmark in readership – one that I would never have predicted when this blog was started. It’ s thrilling!

What does this tell us? About the internet’s ability to reach far and wide! It also tells me that independent publishing of books, films and music is, indeed, a hot topic of conversation in this age of digitally produced art content. Countries that endorse independent publishing, have common concerns. 

In July, the 2012 Yale Publishing Course will take place. Many global issues surrounding independent publishing will be addressed. The website Independent Publisher has featured an interview of YPC’s Director Tina C. Weiner. To read her interview which provides an overview of this year’s discussion, please visit http://bit.ly/I48Vd6.  To apply for the Yale Publishing course, designed for mid and upper level publishing professionals, please visit this link http://bit.ly/ln4cFX. 

Obtaining copyright permissions is just one of many issues that will be discussed at the YPC. A  perplexing and time consuming task, there are experts in this field who can steer you, such as Integrated Writer Services, LLC.  To view the website of Integrated Writers Services, LLC, please follow this link http://bit.ly/JRBnfW. 

Thank you to all readers who visit this blog site. Our objective is to share interesting, useful, and fun information for anyone who is interested in the topic of  independent publishing and finding fulfillment in the Arts. 

Return tomorrow for more independent thoughts, words and views from www.CornerstoneFulfillmentService.com.

Syllabus: Gratefulness for Book Buying Customer

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“Not all readers are leaders, but all leaders are readers.” ~ Harry S Truman

I just read an article on e-book pricing that made me literally laugh out loud. The article posed the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?”

Since when do we place value on whether a book buying customer is “good enough to purchase a book?” Has it boiled down to needing a litmus test to determine whether a reader is worthy of reading your book or not? Attracting the right kind of reader or the wrong kind of reader, really? Are you kidding me?

This concept further complicates  book selling in this ever changing marketing landscape. Do we need to develop a scale for book pricing based on “worthiness of the reader?” Would a well qualified buyer pay more or less? Hmmmm….what a conundrum.

I am not suggesting that all e-books should be priced at 99 cents. In my opinion, it’s an individual call. If an author is willing to sell their e-book at a price less than what they would normally charge for a book-in-print, so be it.

Perhaps the person who asked the question “Doesn’t pricing your e-book at 99 cents attract the wrong kind of reader?” was just being facetious. If not, perhaps a 101 course on “How to be Grateful You Have a Book Buying Customer” is needed. http://bit.ly/qfiC0.

Today, I am going to end this blog post by practicing a lesson in my new course “How to be Grateful You Have a Book Buying Customer.”

  • Lesson 1: Smile and say, “Thank you reader! I appreciate your interest!” 

See you tomorrow on All Things Fulfilling. Meanwhile, I’ll be  further developing the syllabus for a class in “Finding Fulfillment in a Book Sale.”

This blog brought to you by www.CornerstoneFulfillmentService.com.

Independent Publishers Reciprocate Information

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“For pleasure has no relish unless we share it.”  ― Virginia Woolf, The Common Reader: First Series

Used to be once a manuscript was complete and accepted by a publisher, most of the control over the book was handed over to someone else. Traditionally published authors are now being expected to be more deeply involved in the post publication process of marketing, promotion and selling.

There is interesting information that I came across the other day from the Indie Writers Alliance. Granted, this organization encourages and supports independent publishing, but with the changes that have taken place in the publishing industry, it leaves one wondering why publish another way? http://bit.ly/pZzfhM.

The surge of independent publishing has not just been as a result of first time authors taking that route. Many who have been already been traditionally published are changing course.

If you are looking for an on-line resource about e-books and print-on-demand publishing, sign up and have the Indie Writers Alliance newsletter delivered to your mailbox. The IWA will expose you to those who have had experience with independent publishing and those who have turned from traditional publishing to independent.

Becoming a successful independent publisher means understanding the industry. The Indie Publishers Alliance is a good resource to keep you on top of the developing news in this dynamic and ever-changing industry.

This blog brought to you by http://www.CornerstoneFulfillmentService.com.

What is Your Focus?

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“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer

Back in February, as author of  All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website.  http://bit.ly/IpusLy.

Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with  creativity – independent words, views and thought.

Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers.  E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t  that the objective,  if you want to sell your independent publications?

What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like  there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!

So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging,  I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Engage in Results Based Marketing

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“Being entirely honest with oneself is good exercise.” ~ Sigmund Freud

I’ve never thought that I have an addictive personality – could care less about chocolate, drugs have never been my thing and I tend to avoid big blasts of caffeine. A morning and afternoon cup of honey-laced tea is for me. Don’t even mingle with a just few sips of alcohol. It puts me off my feet. I’m not fitness-crazed; only the recommended daily walk.  Yet I have developed a co-dependency, there is no doubt!

Addictive personality traits help people deal with life, and in my case, addiction to social media brings gratification to the heart of the business. The substance behind the addiction of internet marketing is communication. How can anyone isolate themselves and not do business without engaging in social media? It does not work. Fact of the matter is, and I am not just trying to rationalize, in this day and age does anyone have a better choice?

All Things Fulfilling is my enabler. The blog connects me with other folks who live, breathe and talk independent publishing and find fulfillment in the creative arts.  My addiction to blogging is fueled by results.

This is one addiction worth hanging on to. If you are an independent business owner of any kind (including those who work in the creative arts) who is getting few positive results from  old fashioned marketing tactics, such as in-print ads and direct mailings, there is help available. Remember, we are now in the digital age.

Contact a company that specializes in e-commerce and e-marketing for independent publishers. Learn about the new dimension in advertising and promotion that is far reaching and relatively low cost. It is worth getting hooked ..

This blog brought to you by www.CornerstoneFulfillmentService.com.