Category Archives: Management

Books Made to Order

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“Economy is the method by which we prepare today to afford the improvements of tomorrow.” ~ Calvin Coolidge 

Approximately 4 or 5 years ago, I was introduced to the EBM– the Expresso Book Machine. As I stood in front of the machine, I was amazed to watch it’s speed in downloading PDF files, collating, printing, binding, trimming pages and covering a book all within 15 – 20 minutes time. Not only that, the machine had the ability to print a book in many different languages. 

When I saw the EBM in action, it was still in the testing phase. The Northshire Bookstore in Manchester,Vermont http://bit.ly/qSD5Ib was the first retail store to acquire this print-on-demand book machine and, in fact at the time, it was only available in 5 other locations in world. 

Imagine that!  A paperbound book, made to order, in a language of your choice is now as easy as 1 -2 – 3! This option in book printing is good for publications of 200 pages or less and for very low print runs. For instance: if you need a paperbound copy of a book out of print, often it can be located through digital catalogs and printed just for you! It is also a good choice when it comes to printing a few copies of family memoirs or poetry collections. 

Test trials must have gone well! In less then a half dozen years, there are now 50 Expresso Book Machines located in public libraries, retail bookstores and University Libraries. For more information on the EBM, please visit http://bit.ly/hSAIe2. 

There can be drawbacks to print-on-demand, however. The costs of using print-on- demand can be more expensive if you are printing in larger quantities. Now many book printing companies will print less than mega quantities. Times have changed in the book manufacturing world. 

Weigh your choices very carefully. If this is your first attempt at self publishing or as a first time independent publisher, sometimes it is better to test your market first. Ordering through print-on-demand will allow you to establish how quickly the book is selling. Overprinting could result in high inventory storage fees. Save  dollars by making wise choices when you print your books.

This blog brought to you by www.CornerstoneFulfillmentService.com.

 

 

Changing Course and Changing Lives

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“Go for the sense of inner joy and peace then, all outside things appear.”  

Over the past few weeks, I have visited several blog sites focused on Baby Boomers. The sites have held special interest for me because they were created for many of the same reasons that All Things Fulfilling was born – to participate in the birthing of new tactics in marketing and also to satisfy my desire to take a creative leap in life. 

Many baby boomer men and women have decided the time is now to pursue an interest that has been on the back burner for many years. Just last week, I made a visit to the new business of Karen D. Gilroy of Hayden,Colorado. After fulfilling her duties as a wife and mother, she went back to school and is now fully prepared to counsel others on the interconnectedness of mind, body and spirit. She is helping her clients discover the joys that come with living balanced lives. Nutrition and holistic healing have been life-long interests for Karen. 

Tools for positive change, beyond mind, body and spirit counseling and therapy are available in Karen’s newly released book, published by Balboa Press. Through her book, Discovering the Healer Within, Karen shares what she has learned from mentors including Dr. Joseph Murphy, Catherine Ponder, Rhonda Byrne, John Holland, Harvey and Marilyn Diamond, Louise Hay and many others. 

The importance of exercise, the role the subconscious mind plays in “bringing about what we think about,” detoxifying the body to improve physical health, proper food combining, and the self-healing properties of the human body is all addressed in this book. Discovering the Healer Within is offered to provide insightful facts and topics to aid the reader in beginning  their journey of improved health and spirit. 

Discover the Healer Within is available in print or in e-book format. To order this book, please visit http://bit.ly/ok0ehs. To learn more about Karen D. Gilroy’s services as a mind-body-spirit counselor and therapist, please visit http://bit.ly/paoPUe.

Are you a baby boomer who is ready to pursue a new direction in life? Join the National Association of Baby Boomer Women http://bit.ly/jhkg7I . To read more inspiring stories of women who have started down new creative paths in their lives or are rebuilding their lives after the age of 50 – Google the words Baby Boomer Blogs.

This blog brought to you by www.CornerstoneFulfillmentService.com.

The Inside Story

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“In all things, preserve integrity.” ~ Barbara Paley 

A few days ago, I talked with author Marl Purl regarding the changes that were made to the cover of her book “What the Heart Knows” to better match what was inside. This morning, I gained a whole new perspective to this conversation while I was out taking my early morning walk. 

I walked by three beautiful little girls standing on the street corner waiting for the bus. I stopped just for a moment to chit-chat with the girls. They told me it was the first day of school. I asked the girls how old they were and what grades they were “rising to.” They were ages 8, 9 and lO – stair step sisters. 

Call me old fashioned! But, does anyone think that a 10 year old little girl standing on the street corner waiting for the bus on the first day of school really needs to be made up with lipstick, eyeliner, mascara and rouge?  

As I began to walk toward home, I began to think about the analogy between the publishing process and a 10 year old wearing make-up. In my opinion, she was wearing a cover far too soon. At 10, she doesn’t even know what her own inside story is all about. The tale of her life had hardly begun to unfold, and she already had decided that she needed to cover up her natural beauty with something that may or may not match her final  internal constitution.  And shame on me, I have drawn my own conclusions based on the girl’s surface appearance before her full biography has even evolved. That’s not right – she is only 10 years old! http://bit.ly/22ZvMo.

This correlation does however, support the importance of having a cover that preserves and accurately portrays the integrity of the book. As an independent publisher, you have the final say in making sure the cover reflects the inside works. As a ” non-traditional publisher”,  you will be fulfilling the role of boss of your own book!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Life in Chapters

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Change your thoughts and you change your world. ~ Norman Vincent Peale (1898 – 1993) 

Three years ago, I made a phone call that was difficult to make. I called my twin sister to tell her that we would be moving from East Coast to the West. Once we resettled, we talked again and again, each time she’d continue to lament about the geographical distance that had grown even further between us. I told her, “I was actually grateful for the change because after much self-searching I decided I would take it as a sign that it was meant to be and I needed to embrace a new landscape in my life –  literally, personally, professionally and in spirit, too.”  

What helped me to adjust and accept change was I began to consider that the move was just the next chapter in my life. My life is a story of non-fiction, lived in stages, filled with realities of what I have learned from my childhood, teen and young adult years, through thirty years of marriage and through the most fulfilling years of my life – raising of a precious, most wanted child. 

Now, three years later into the next chapter of my life, I have found change that I was certain I would find.  The synchronicity between people, place and events all working within the growing and dynamic industry of independent publishing here in Colorado,  has taught me that entering into relationships with a spirit of openness to change, indeed brings about fulfilling metamorphosis. http://bit.ly/dNMMuR.

I have not yet, closed out this chapter of my life. What I have learned along the way is not to rebuff change, let it happen, evolve and good things will come along the way. 

When the next episode of my life comes, I will embrace it once again wholeheartedly knowing that there will be more lessons along the way and they will come in the form of  more wisdom, of that I am sure.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Speaking the Language of Heart and Art

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As we broke away from our interview on Thursday with author Mara Purl, we began to talk about the hardcover release of “What the Heart Knows” and the new cover design painted by watercolorist Mary Helsaple. Today, we will engage in conversation about the creative artistic marketing of the book as well as Mara’s life as a multi-dimensional artist. 

The Interview Continues – 

Sue:  What other creative things are you doing with marketing and merchandising as part of your new arrangement with Bellekeep Books? 

Mara: I have written a short story “When Hummers Dream” which is a prequel to “What the Heart Knows” available through Amazon’s Kindle and Barnes and Noble’s Nook e-readers. It is free until Labor Day. “When Hummers Dream” is a Best Seller on the Kindle free e-book list. After I wrote the short story, I realized there are many bird enthusiasts that follow all kinds of hummingbirds. I got invited to speak at a Hummingbird Garden in Phoenix. I look forward to that! 

We are having an internet launch on September 27 and there will be some bonus items included in the purchase of the hardcover “What the Heart Knows.” We also incorporated a heart cockleshell dingbat on the pages and each subsequent book in the series will have a different kind of shell dingbat aside the chapter numbers. Also, as part of the merchandising, there will be shell charms that people can purchase to match the dingbats in the books. They can begin to build their charm bracelets. It is our way of incorporating books and art. I created my protagonist Miranda Jones, a painter out of my love for art. 

Also, at the back of the book “What the Heart Knows” there will be questions to the reader to ask them whether they are listening……are they listening to their own hearts? 

Sue: Mara, you have worn many artistic hats over the course of your life time, as performing artist, award-winning author, screenwriter, songwriter and journalist. Were your parents always supportive of your career in the Arts? 

Mara: Yes! Tremendously supportive…always.  

Sue:  A little while after we met, I found out that you graduated from Bennington College with a degree in the Arts. As you know now, my place of residence of almost 30 years was in Bennington County,Vermont. Has your career matched your vision when you decided upon this field of study many years ago? 

Mara: Yes.Vermont is a magical place with independent spirit. Winter was long but the solitude became a cauldron for internal development. The mentors at Bennington College were wonderful and had extraordinary influence on me. I met two Bennington grads as a teen and both said it would be a good fit. The decision ended up a heart decision for me. There were small classes and I learned how to talk in front of people. You had to contribute because there was little other structure and few others in the class. I learned to be a self starter there. 

Sue: I was going to ask you to what do you attribute your success in working in so many dimensions of the Arts, but you may have just answered my question, in part. 

Mara:  Yes, I did. I found that in the quiet came self growth. And you ask yourself what are you here to do? I learned in my college years that the rest doesn’t happen unless you become a self-starter. I have concern about kids today and all the external they are exposed to – the TV, the iPods,  the cell phones, all the digital devices. They can’t be quiet and be with themselves in quiet spaces. They are plugged into something constantly. 

Sue:  What has it meant to you personally to be able to follow your dreams and pursue your passions in the Arts? 

Mara:  It’s funny, years into my career, I came across a guy that I had known way back, he said to me “you didn’t sell out.” At first I didn’t know what he meant, but what he meant is I stuck with what I wanted to do. But, I didn’t know what else to do. I was just being me.  For some people painful choices have to be made but I say it is never too late to come back to your core mission. 

Sue:  To wrap things up, what words of advice can you give to the younger generations who are interested in pursuing careers in the Arts? 

Mara: Listen to your heart and soul. Look for mentors that have walked the path in what you want to do. There will be well meaning people and ask their advice but there has to be internal and external balance. Finally consult with yourself only you really know. 

Sue:  This has been a busy month for you. You have been on virtual blog tours for weeks and you have a few more to go. Mara, I appreciate so much your taking the time to stop by All Things Fulfilling and giving us insight into your books and also into your career as a person who has so successfully made their living in the Arts. 

Sue: One last question – where can we look for “What the Heart Knows?” 

Mara:  In bookstores, through links on my own website www.marapurl.com, on Amazon and Barnes and Noble, on i-Readers. Just Google and you will find it.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Speaking the Language of Books

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This morning I had the honor and privilege of interviewing the award-winning writer-producer-performer Mara Purl. For the back story of Mara’s professional career, please visit yesterday’s blog Portrait of a Consummate Artist. Mara is on a month long virtual book tour to promote “What the Heart Knows” which will be released in hardcover next month.

The Interview: 

Sue: Mara, we met when my company, Cornerstone Fulfillment Service, LLC  joined the Colorado Independent Publishers Association as a vendor member. You were President at the time. Can you tell us what you learned as an independent publisher that led you to a new publisher, Bellekeep Books?

Mara: Primarily, I have always been an author.  I had gotten an offer from the  London office of Random House books many years ago and because of very complex situations between an agreement with the BBC relating to my radio drama series and some changes that were going on with Random House I felt it was not a good time to engage in a contract with them.

So, I and five other authors and our teams independently published our books through Haven Books. It really began as a test marketing phase of the books and to get to know who our readers were. What I didn’t know was NY publisher Eric Kampmann was watching me. He was a very wise man.  He recognized the trend that began the implosion of the larger publishing companies and saw that good books were getting lost because they weren’t getting into the system. He founded Mid Point Trade Books , and has now roughly 400 imprints under his umbrella. He became a distribution arm for the independents, including my new publisher Bellekeep Books.

Sue: What did you learn from first independently publishing your books?

Mara: I learned after rejection that there were some publishing elements that were important and missing. Every field has some language and that was rapidly evolving. I always thought I was a fiction writer but really I was writing women’s fiction. Then I began studying displays at book shows and in bookstores. I learned that my book covers did not speak the language of the women’s fiction code. I learned about developing a vision for my brand and each decision I made for my books were art projects designed to make sure they fit the genre and they would catch the eye of the buyer of women’s fiction.

Although my new publisher Bellekeep Books did not require that I rewrite my book, I did go through “What the Heart Knows” with my editor and brought some story elements foreword which added 100 pages to the hardcover book. I also learned that the cover of my book, which was a line drawing, did not fit with the character of my protagonist, Miranda Jones, who was a painter. So the hardcover has a new cover design. Mary Helsaple, who has been my art research expert and is a nationally known artist, painted a watercolor cover for my book. I loved it! Now the cover design matches the integrity of the inside of the book.

Sue:  As you well know, independent publishing is continuing to grow and now represents over 50% of all publishing revenue. Where do you see the publishing industry going and how do e-books fit into your assessment of this new generation of publishing?

Mara: I notice that people are reading incessantly. As I travel, I see people reading hardcovers, on laptops, trade paper books, hard cover books and using e-readers. E-books are just another platform. People still love the tactile experience of holding a book. They are tracking book sale trends and surprisingly, those that like an e-book are treating them as a morsel for a real book. If they really liked it, they want to purchase not the paper back but the hardback version to keep on their bookshelves as part of their permanent collections.

Mara: People value time they can carve out for themselves and they use that valued time to read on all different kinds of platforms.

Sue:  Mara, many lives are changed through reading non-fiction, but many say that women’s fiction has the same ability to change lives. How do you go about getting messages across to women through a fictional narrative?

Mara:  Well…non-fiction is about facts and fiction is about truth. Through non-fiction you can’t access every nuance.  You can only record the facts. For example: If you are telling a story of violence –  facts are sometimes distasteful and you can use fiction as a lens to magnify theoretical cases and go inside the mind of the victim and perpetrator.

In the case of a positive issue of relationships – through fiction you can follow the development of a romantic attraction and the personalities involved. Through fiction writing you can present a picture for people to understand what is going on inside the story.

Read the rest of our in-depth interview with on Tuesday, August 23rd when Mara will be back on All Things Fulfilling to discuss her career and how she has incorporated her love for the Arts into her books. 

That is it till Monday, folks!

Lightening Loads for Students

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“The great majority of men are bundles of beginnings.” ~Ralph Waldo Emerson 

Students today, they have it made in the shade!!! More and more schools are beginning to think “sustainability” and are using e-books to educate their students. Fewer back breaking backpacks to haul around. One little tablet, sometimes with dimensions of as little as six or seven inches, across and down, and an inch or two thick has the capacity to download any textbook a student needs. 

As this e-book phenomenon continues to grow, it will be interesting to see the integration of e-readers into classrooms. The question remains, what is the best e-reader for college needs and can students learn as well using e-readers as those who use books in print? For more information on this issue, please go to this USA Today article. http://usat.ly/cYgxNz. 

School will be starting in another few weeks. I remember each new school year began with trepidation. The new teacher, unfamiliar faces in the classroom, homework, the tests, the term papers…..I never really made friends with any of it until I hit college, and then I really thrived. I became a decent student and enjoyed my classes and studies. But even in college, there was one thing that weighed heavily on my mind and on my back that I disliked about school – carrying the dreaded backpack filled with heaps of books.

I never could reconcile in my mind why after decades and decades of printing and binding textbooks, publishers never figured out a way to make lighter books.  Now they have! 

As far as sustainability goes, e-readers will indeed save backs of children from being stressed by carrying too much weight and lessen the burden and dilemma of what to do with no longer needed textbooks, too. 

Why didn’t someone think of digital reading devices when I was still a  student?

This blog brought to you by www.CornerstoneFulfillmentService.com.

Little Things Mean Alot

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My husband has been glued to the news channel, following the ups and downs of the stock market, as well  being engaged in squabbles in politics. The other day, I said to him, “I refuse to get drawn into listening to too much of this. Yes, I have my opinions, but, at the end of the day, I really have zero control in what Washington and the Stock Market does. I am going to disconnect and pay attention to what  I have going in my own life that I am grateful for.” 

This week and next is what matters to me most, right now. They are full of little things that will mean a lot. On Tuesday, I ushered for a Youth and Family concert that tickled my funny bone and warmed my heart. Bill Harley, longtime commentator for NPR’s All Things Considered http://n.pr/qSraRp helped me to recollect my own days of going to school and as well as hilarious moments of parenting a child. Many of his “slice-of-life vignettes” made me realize that many things that I worried about as a child,  really didn’t quite matter at all.

Last night was a special treat, too. Volunteering my time once again brought me perks of getting to see a show that I would not have wanted to miss. Strings Music Festival http://bit.ly/qYxQ5R Director and Conductor Andres Cardenes led a night to remember of a picture perfect program, focused on famous movie musical scores which incorporated classical music. Tunes from Fantasia, Amadeus, Psycho, Platoon, a 2011: A Space Odyssey, Titanic and the God Father brought great pleasure to my evening. 

Next week on All Things Fulfilling will be my interview of an author and actress. The back story will appear on Wednesday, August 17. On Thursday, the interview will appear on this site as well as on the author and actress’ virtual book tour. 

Join us next week as Mara and I discuss how our lives came together and what we find to be mutually important in this big wide world called Life.

This blog brought to you by www.CornerstoneFulfillmentService.com.

 

Asking for What we Want

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Blogging  is a fickle thing! It is a form of communication that is indirect. Because we are often trying to get a message across in a round about way, careful care and consideration needs to be taken in what we have to say. 

Sometimes, I even manage to amuse myself in my blog writing and then, I still have to put great thought into whether to publish my post or not. “Will I be the only one to get the gist?” I think. 

It happened just yesterday.  I wrote a blog that had subtle innuendos that had no malicious intent what-so-ever in my own interpretation, yet I was concerned that the meaning might be misconstrued. For someone who knew the person I was trying to reach, the obscure message may have elicited a chuckle or two. In the end, I edited the blog out of concern for being misunderstood. 

We’ve all read blogs that perhaps should have been shot down by the blogging police. If I ever have any thoughts of whether my meanings may be taken in the wrong, I usually err on the side of silence, and decide not to post. But, sometimes, I may slip out of naivety. 

For me, troubling moments come when I say something that I later regret. It happens to all of us. When that occurs, I think of those wise, fulfilling words that I have heard so many times before -“God doesn’t give you the people you want in your life, you’re given the ones you need so you can become the person you want to be.”  

Putting words out in cyberspace every day means I must listen to myself and my intuition and pray that if I fail, someone will kindly help me to understand where I have gone astray.

This blog brought to you by www.CornerstoneFulfillmentService.com.

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Communities Rediscovering Reading

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 “Literacy is at the heart of sustainable development.” ~ Kofi Annan

Recession: less disposable income. Fewer people are frequenting restaurants, bars, sporting events, malls. People are finding other ways to entertain themselves and that means rediscovering reading. The Library Research Service completed a study that determined library lending and patronage is up anywhere from 5% to 28% percent  in many Colorado communities. To read the full article, please visit http://bit.ly/ornVOf.

Here in Steamboat Springs, Colorado a brand new library facility has proven that if you provide a beautiful and welcoming community space, people will come! www.steamboatlibrary.org. It appears this trend will be reflected in other States, too. 

Yesterday, I picked up the Battenkill Business Journal www.businessvermont.com and read that the town neighboring my previous place of residence is going through the permitting process to build a new $4 library facility. That is fulfilling news to me because the town fathers have toyed around for years with what to do with an aging facility. The town of Manchester,Vermont is a gem, as is Steamboat Springs, Colorado. I personally believe that a new library facility in that town will become a valuable asset and center of community life, too. 

Readers are finding their way into libraries through portals other than walking through the  building  doors. On-line entry is becoming popular, too, as independently published e-books are starting to appear in library catalogs. Thanks to the pioneering efforts of the Colorado Independent Publishers Association www.cipabooks.com a whole new generation of books are available  through digital reading platforms. Checking a book out of the library means not even having to drive anymore.

To learn more about the basics of the  independent publishing industry and how people are e-publishing books to entertain, inspire, educate and inform, a short webinar is now available. http://bit.ly/pukeKE.

From my perspective, although digital publishing (e-book publishing) is quickly becoming a strong presence on the book-buying scene, good bookstores and libraries will never disappear. They are commodities that strong communities will and should continue to support. High rates of  reading literacy is important for a prosperous world and any way you can reach large populations of people, young and old, through the written word it is to the benefit of those who will inherit this earth.

This blog brought to you by www.CornerstoneFulfillmentService.com.