The Inside Story

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“In all things, preserve integrity.” ~ Barbara Paley 

A few days ago, I talked with author Marl Purl regarding the changes that were made to the cover of her book “What the Heart Knows” to better match what was inside. This morning, I gained a whole new perspective to this conversation while I was out taking my early morning walk. 

I walked by three beautiful little girls standing on the street corner waiting for the bus. I stopped just for a moment to chit-chat with the girls. They told me it was the first day of school. I asked the girls how old they were and what grades they were “rising to.” They were ages 8, 9 and lO – stair step sisters. 

Call me old fashioned! But, does anyone think that a 10 year old little girl standing on the street corner waiting for the bus on the first day of school really needs to be made up with lipstick, eyeliner, mascara and rouge?  

As I began to walk toward home, I began to think about the analogy between the publishing process and a 10 year old wearing make-up. In my opinion, she was wearing a cover far too soon. At 10, she doesn’t even know what her own inside story is all about. The tale of her life had hardly begun to unfold, and she already had decided that she needed to cover up her natural beauty with something that may or may not match her final  internal constitution.  And shame on me, I have drawn my own conclusions based on the girl’s surface appearance before her full biography has even evolved. That’s not right – she is only 10 years old! http://bit.ly/22ZvMo.

This correlation does however, support the importance of having a cover that preserves and accurately portrays the integrity of the book. As an independent publisher, you have the final say in making sure the cover reflects the inside works. As a ” non-traditional publisher”,  you will be fulfilling the role of boss of your own book!

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Life in Chapters

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Change your thoughts and you change your world. ~ Norman Vincent Peale (1898 – 1993) 

Three years ago, I made a phone call that was difficult to make. I called my twin sister to tell her that we would be moving from East Coast to the West. Once we resettled, we talked again and again, each time she’d continue to lament about the geographical distance that had grown even further between us. I told her, “I was actually grateful for the change because after much self-searching I decided I would take it as a sign that it was meant to be and I needed to embrace a new landscape in my life –  literally, personally, professionally and in spirit, too.”  

What helped me to adjust and accept change was I began to consider that the move was just the next chapter in my life. My life is a story of non-fiction, lived in stages, filled with realities of what I have learned from my childhood, teen and young adult years, through thirty years of marriage and through the most fulfilling years of my life – raising of a precious, most wanted child. 

Now, three years later into the next chapter of my life, I have found change that I was certain I would find.  The synchronicity between people, place and events all working within the growing and dynamic industry of independent publishing here in Colorado,  has taught me that entering into relationships with a spirit of openness to change, indeed brings about fulfilling metamorphosis. http://bit.ly/dNMMuR.

I have not yet, closed out this chapter of my life. What I have learned along the way is not to rebuff change, let it happen, evolve and good things will come along the way. 

When the next episode of my life comes, I will embrace it once again wholeheartedly knowing that there will be more lessons along the way and they will come in the form of  more wisdom, of that I am sure.

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Just Sayin’……

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Patience and fortitude conquer all things.” ~ Ralph Waldo Emerson 

My clients are located in different parts of the country, and I am forever trying to figure out what time it is in different time zones. My husband even printed out a map that outlines the State boundaries for Eastern Time zone, Central Time zone, Mountain Time and Pacific to help me figure it out. The problem is I don’t always have the “cheat sheet” at hand. Sometimes I am calling clients from out of the office on a remote phone. 

A few weeks ago, an author friend of mine taught me a new way of telling time. My husband has decided my friend’s way of telling time makes good common sense.

I contend that Mary’s way of tracking time is good for her, but maybe not for me. Suppose I am in a city like New York?  After all, New Yorkers are on a New York minute, smack dab in the heart of miles and miles of pavement. It just will not work! 

My husband said he doesn’t care what I think.   (How’s that for compassion?) He says ” I should just use Mary’s test of time. He’s gotten tired of sorting out for me what hour it is across mountains and plains and in places like Hawaii, Iowa, Florida, Minnesota, Texas or California.” Now when I ask him what time it is, all he says is “It’s time to make HAY!” What is that supposed to mean? That’s just forecasting. That’s not fulfilling my need to know the accurate time! 

Help me out here folks, we have a royal battle going – all over time telling. My husband thinks he’s clever. I think NOT. He’s  really trying  to lose track of  real time to escape from what takes doing some work!  Next time he asks ME what time it is, I’ll say it is “half past a freckle.”  How’s that?

I’m going to contact Mary! Perhaps she has some other kind of  forecasting cheat sheet http://bit.ly/q15kEt.

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Cookin’ Up Artistic Creativity

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Chase your passion, not your pension” ~ Denis Waitley 

Our library, the Bud Werner Library, www.steamboatlibrary.org keeps this community of Steamboat, Colorado entertained almost weekly with a wide variety of interesting, thought provoking and sometimes just plain fun films. Many of them are independent films that have not yet hit major theatres, but are available to designated communities before hitting PBS stations. Last Wednesday evening I attended the screening of a film that had all the ingredients of: 

    • A large portion of sweetness
    • Dreams of success
    • Shattering moments of disappointment
    • Fantastic artistic creativity
    • Concoctions of phenomenal proportions 

“The Kings of Pastry ” is a documentary film about a competition inFrance that pastry chefs in many countries would give their best pizzelle pin to win! The intense stressful three day competition culminates in the “best of the best” taking home the cake of the prestigious M.O.F. Meilleurs Ouvriers de France Award (Best Craftsman of France). 

This film is a heart stopper in so many ways, and leaves viewers on the edge of their seats. The theme will resonate with anyone who pursues a creative passion in life, whether it is through culinary arts or not. To watch a trailer of this film or to order this film, please visit http://bit.ly/fVD4GN

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Brewing Up Customers Digitally

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Life is Change. Growth is optional. Choose Wisely.” ~ Unknown 

Today, we will take look at the demographics of the American population as it relates to embracing this new era of e-promotion, e-marketing and e-advertising in the 21st Century, specifically through blogging. Did you know? 

  • Bloggers are split close to 50/50 male and female
  • Only 7% of business-owners aged 51 and older are utilizing blogging
  • California, New York, Colorado and Texas are bullish on blogging
  • 53%  of all bloggers are in the 21-35 age group 

To read the full study on blogging, please visit http://bit.ly/9B83iO

More books are sold on the internet than any other product. http://bbc.in/p9aHJU. As independent publishing has grown in popularity, on-line selling and marketing has become the preferred method. E-commerce is fulfilling the needs of independent publishers who wish to sell outside of brick and mortar stores. 

Blogging helps to reach potential book buyers. It is one of the best ways to drive traffic to your site and become more visible on the internet. In fact, studies reveal that businesses that have corporate blogs have an increase in traffic of 55% on their websites. It’s true! http://bit.ly/omr5IK. You can brew up new customers instantly! 

 If you are an independent publisher who is not sure whether you are using blogging effectively or not, help is available. Consult with a company that specializes in e-marketing for independent publishers.  

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Fulfilling the Need for More

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“All stories interest me, and some haunt me until I end up writing them. Certain themes keep coming up …” ~ Isabelle Allende 

When Art Strikes was a blog about a photographic print that I had been struck by and finally purchased after a long wait. In reality, it was not just one print that attracted me to the artist’s work. It was the entire displayed collection. 

Once we find an artist whose work we like, we often cry out for more, whether it comes in the form of visual arts, books, films or music. Fans of Stephen King or Tony Hillerman  and many others wait with bated breathe for their next release. For fourteen years, the Harry Potter series of films have entertained children. Many kids grew-up right along with the main character, from childhood to now young adult. Fans of Christopher Lloyd and Michael J. Fox have returned to the cinema for each new film of the Back to the Future series. Music lovers tend to buy more than one cd title of their favorite artist, too. True and avid fans don’t quickly disappear like a passing thought. 

Are you an independent publisher who has had a successful first book? Have you found your circle of loyal readers? If so, consider a sequel or a series. Begin to think of yourself not as the author of a single book but as an author brand. By having more than one publication, you can better create a real market for your self as an author and for your books. If you have a first book that is a “hot title,” it’s selling life can be extended if you are fulfilling the needs of the readers by giving more of what they want.

Obviously some books and films are meant to be “stand alone” titles, and are not suitable for a series or sequel. When writing a book, it can pay-off to keep in mind branding as a possibility. Not only are follow-up books exciting from the point of view of the reader, from a marketing or merchandising point of view, it can add great value to the independent publishers worth too.

Remember, independent publishers, it’s not just about the manuscript. This article will give you insight into what else it’s all about. http://bit.ly/aPEx0B.

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Begin the Buzz

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“Gossip is just news running ahead of itself in a red satin dress.”  ~ Liz Smith 

Have you ever noticed that we hear about movies from Hollywood, long before they hit the movie screens? Smart marketing tactics! 

Independent publishers, you can become stars too by beginning the buzz before, not after, your books arrive from the printers or before your cds and DVDs have been duplicated.

E-marketing is the very best way to get the word out in advance of the release of a product. You can begin spreading a broadcast of information, far and wide. Every independent publisher should begin creating a community of fans and followers prior to the book, music or film’s release. 

Not only that, you can begin taking pre-sales, too.  Years ago, wise early pioneers of independent publishing began accepting pre-orders by keeping advance sale lists of customers on legal pads before the product even arrived. Today’s pre-ordering can be made available on-line, through websites and shopping carts. 

Just think how satisfying it will be that once the publication arrives from the printer or from the cd/DVD duplication company, you can begin fulfilling orders immediately and ship the products right back out the door! With good planning and advance e-marketing you can begin realizing your ROI without delay! 

It’s never too early to start pollinating your market!  Need help? There are companies that specialize in e-commerce and e-marketing for independent publishers. 

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Character Analysis

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Everyone tries to define this thing called Character. It’s not hard. Character is doing whats right, when nobody is looking” ~Unknown

Yesterday’s blog Gardens Heaven Scent made me think back to a time some years ago when I would hold annual perennial plant swaps in my gardens in Vermont. I’d get out my best china and linen, make fancy finger foods and entertain with a beautiful garden party. I’d invite the gals over to nosh. Some would come dressed in their durable gardening clothes, and others would arrive in their floppy garden hats and finery, appropriate for a high-noon English tea.

What fun we used to have!  Ironically, many of the attendees were book enthusiasts, too. Sharing opinions and thoughts of “characters in the garden” came easily and it was all part of the fulfilling day. We’d discuss:

  • What the reaction of others was to the overall scene.
  • Which personalities had conflicts with their neighbors
  • How figures underwent change through seasons.
  • Which characters ran around spreading their seeds
  • Star performers vs. minor role players.
  • Which cast of characters maintained their uprightness no matter what
  • Weaknesses and strengths in bit players.
  • What elements contributed to the fate of individual players
  • Villains vs. heroes

Gardeners never run out of things to talk about. Swapping talk of the trade is as fulfilling as the act of gardening itself.

As I write this blog, I am about to head off to discuss another of my passions –  growing the garden of independent publishing. Our meet-up group She Writes Steamboat is helping others who want to grow books . We are having a garden party of sorts. Before I go, I’ll leave you with some food for thought. http://bit.ly/oIkV2g

Gardens Heaven Scent

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Gratitude is not only the greatest of virtues, but the parent of all the others.” ~ Marcus Tullius Cicero 

Doesn’t it feel good when our heart sings? That is the result of being involved with things we are passionate about.  

On Saturday, I played guide for the Strings in the Mountains Kitchen & Garden Tour. The home I was assigned to was a little slice of Vermont right within the city limits of Steamboat Springs, Colorado. The lush green gardens were filled with most of the same species of plants that my extensive gardens inVermont contain. 

When I first arrived at the gardens where I was to volunteer, it was as if the names of the perennial flowers had been filed away in the archives of my brain. I had to dust off the files and dig back into the records of my mind, to remember the names of a few. Once the names of all my favorite flowers were brought to the fore, there was no stopping me. The names all came spewing forth. I had identified each type of bloom before it was time to leave. 

There were Master Gardeners at the site, and I was in heaven for just a few hours, talking the language that plant aficionados find so fulfilling to speak. We talked botanical names vs. common names, climactic zones, acidic soil, shade plants, sun lovin’ plants, invasive species, succulents, ground covers and so much more. 

It has been two and one half years since I have returned to my home in Vermont. This weekend was heaven sent. I  visited Vermont without having to travel and I nursed my dire need for some garden talk, all at once. 

How grateful I am that I have lived in two beautiful nature-inspiring, mountain communities. One is as magnificent as the other, in very different ways. Thanks to the folks that organized the Kitchen and Garden Tours www.stringsmusicfestival.com  for assigning me to this most appreciated locale. I was able hear my heart strings sing, very loud and clear.

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When Art Strikes

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All emotions are pure which gather you and lift you up.” ~ Ranier Maria Rilke 

Three years ago, at Arts in the Park  in Steamboat Springs, Colorado I came across an artist whose photography really struck me. Ever since I laid eyes on his work, it has been on my mind. The visceral response that I have to his images is very intense. Finally, after visiting his exhibit booth for three summers in a row, I decided I could not be without an image from this artist. 

What in this image has such an impact on me? 

  • Reflective qualities of the water
  • Illumination of the face
  • Dramatic peaks in background
  • “Twin” cormorants communicating their special language to each other
  • The disparity between darkness and light 

I’d be interested in knowing what title the artist would attach to his image. Most painters give their paintings a name. It seems that photographers ought to do the same. The title of the work often gives the viewer reason for further contemplation and insight into the emotions of the creator. Sometimes the title of a piece of artwork becomes synonymous with an artist’s name. 

Perhaps I’ll contact the photographer to inquire if he were to name this image, what title would he give it?  But, in the meantime, I am going to name the image myself.

  “Twin  Avians Basking in All Things Fulfilling” 

Kenny Tong, www.KennyTong.com  I will enjoy your photography for many years to come. I know you can think of a better title for your stunning photographic image. Let me know if you name it, so I can write it down and substitute it for the one I’ve got.  And do return again toSteamboat Springs,Colorado!

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