Category Archives: Book marketing

Film Friday – “A Guerilla Artist?”

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“Summer’s filled with breaking the rules, standing apart, ignoring your head, and following your heart.” ~ Unknown

Arriving in theatres across the country, just in time for kid’s summer break from school, is “Judy Moody and the Not So Bummer Summer.” This PG rated movie is based on Megan McDonald’s popular book series. 

Judy Moody (played by Jordana Beatty), pegged as a “guerilla artist,” creates her summer of a life time along with her brother Stink and Aunt Opal, who arrives on the scene when Judy’s parents take an unexpected trip to California without the kids. Judy’s vivid imagination takes the audience on a summer ride to remember, of calamity and  hilarious antics, for a fulfilling, fun-filled cinema release for both parents and kids. Just how the term “guerilla artist” comes in to the overall scheme of things is for the audience to discover. 

To watch a trailer of this soon-to-be released summer film, Judy Moody and the Not So Bummer Summer,  visit Reelz Channel http://bit.ly/mFEA9S. 

P.S. I would remiss if I didn’t mention that today, June 3rd is Free Hug Day, so embrace your favorite filmmaker – they are the folks that keep us entertained through the power of film. I am sending a hug through the internet to my favorite film editor at Reelz Channel.

Will return on Monday with more independent publishing news. See you then.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Pilot Program for Independent Publishers

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“It is not easy to be a pioneer – but oh, it is fascinating! I would not trade one moment, even the worst moment, for all the riches in the world.” ~ Elizabeth Blackwell 

According to Jamie LaRue, the Director of Douglas County Libraries in Colorado, “this is the most exciting time in publishing since the invention of the printing press. Until now, books coming through the gateway of the library have been restricted to only those that have been published by the big traditional publishing houses.” The new agreement that has been signed between the Douglas County Library System http://douglascountylibraries.org/  and the Colorado Independent Publishers Association www.cipabooks.com  will allow a system whereby independent publications can be found by library patrons and libraries will essentially be fulfilling a need for the independents by helping them to find readers, too. How cool is that? 

The magnitude of opportunity and possibilities that this agreement opens up for libraries all across the country and for independent publishers, too, is mind boggling. “Take this another few steps further”, a Colorado Independent Publishers Association member remarked at the signing of the agreement, “and think what this agreement can do for independent publishers of film and music, too.” 

Of course, providing top quality books has always been the objective of libraries, and this will remain unchanged. Being put into place is a “rating system” that will allow the best  to be included in catalog of e-booksthat will be sold to libraries. 

Jamie LaRue told his story of how his mind-set had been changed toward independent publishers. He used to interview authors, and as he began to feature a few independent publishers, he realized there is a whole new generation of publishers who have outstanding, valuable stories to share but the big traditional publishing houses are passing them by. It seems his objective is to provide excellence in literature for his library patrons, whether traditionally published or not. 

To read more about this e-book Pilot program agreement between the Colorado Independent Publishers Association and the Douglas County Libraries, please visit http://bit.ly/eYPEix. 

You can be sure, we will be following this story as this agreement unfolds. Keep in touch with what is happening in the dynamic and changing world of independent publishing through All Things Fulfilling. This blog site is dedicated to those who have independent thoughts, words and views, that will truly change the world of publishing.

This photograph is the signing of the e-book agreement between Colorado Independent Publishers Association President, Nancy Mills and Director of Douglas County Library System, Jamie LaRue.

This blog brought to you by www.CornerstoneFulfillmentService.com.

IPPY Indicates Independent, Indeed!

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 “To accomplish great things, we must not only act but also dream, not only plan but also believe.” ~ Anatole France”

 

We’ve celebrated! We’ve honored! We have indicated our support for independent book publishers all week long. Today, it is time to wrap up our blogging blast about 2011 IPPY Winners. It was impossible to mention the all the award-winning authors and independent publishers, but each one deserves kudos for the outstanding contribution they have made to the independent publishing world.  

Miscellaneous award categories sometimes get overlooked. We will recognize a few more titles, but we urge all readers to go directly to the IPPY Award website, http://bit.ly/llL02x. Check out the categories and read the full list of gold, silver and bronze award winners. 

  • Animals and Pets: Just One more Day: A Dog Lover’s Guide to Saying Good-bye (Enchanted Forest Press)
  • Classical Studies/Philosophy: Fate, Time and Language: An Essay on Free Will (ColumbiaUniversity Press)
  • Coffee Table Books: Arena Legacy: The Heritage of American Rodeo (University of Oklahoma Press)
  • Cook Books: The Turkish Cookbook: Regional Recipes and Stories (Interlink Books). 

The 2011 IPPY Award judges had a big job in selecting the best books. The field of 3907 submissions came from 45 U.S. States, 7 Canadian Provinces and 7 countries overseas. 

The 346 medal-winning books were chosen for creativity in publishing, originality and quality of content. They hit the mark when it came to communicating independent thoughts, words and ideas! 

We look forward to next year’s contest. Writers…get ready, set and go!

Yippee! More IPPY!

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“If you change the way you look at things, the things you look at change.” ~ Wayne Dyer 

Supporting independent publishers is what  Cornerstone Fulfillment Service, LLC is all about!  Never too much focus can be paid on folks working in an industry that is dynamic, growing and full of promise. Independent minded-folks know that by browsing  www.goodsearch.com, a great number independently published books, films and music can be found. These publications  are unique and different than what many of the traditional publishing companies have to offer.  

Our emphasis on the 2011 IPPY awards continues, this week. What a fulfilling feeling it must be for an independent publisher to earn  IPPY award stickers to grace the front covers of their books! There are so many wonderful award-winning books this year. It would take more than “a month of Sundays” for me to mention each and every one. Here are a few more award-winning independent book picks: 

  • Religious Fiction: The Community of Promise – The Untold Story of Moses (Entos Press)
  • Visionary Fiction: The Angel and the Brown-Eyed Boy (Vilasa Press) 
  • Children’s Picture Books: Skywriting: Poems to Fly (The Creative Company)
  • Juvenile/Teen/ Young Adult: Grace: A Child’s Intimate Journey through Cancer and Recovery (Happy Quail Publishing)
  • Biography: The Hammersteins: A Musical Theatre Family (Black Dog & Leventhal Publishers)

 To learn more about the IPPY awards and the 2011 award-winning publications, please visit http://bit.ly/llL02x.

 We will take one last look tomorrow at a few more prize-winning independently published books. Then we will turn our attention to other fulfilling events that are on the horizon in the independent publishing world. Stay tuned!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Excellence in Independent Publishing

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“Art is not a thing; it is a way”.  ~Elbert Hubbard 

What inspires me to no end about independent publishers is the way in which they convey through books, films and music their vision about what the world needs now. After all, the world is changing! 

Yesterday, we featured two authors who will receive 2011 IPPY awards (Independent book publishing awards) on May 23rd inNew York City. These are just two of many non-traditional publishers that are being recognized with an IPPY award for their excellence in publishing. 

For the next few days, we will feature a few more IPPY award winners.  I have chosen a few titles that I feel might be of particular interest to our readers. 

Fine Art Category: Picasso Looks at Degas (Sterling & Francine Clark Art Institute) http://www.clarkart.edu/

Performing Arts: The 101 Greatest Song & Dance Movies (Black Dog & Leventhal Publishers). 

Photography: Stieglitz, Steichen & Strand: Masterworks from the Metropolitan Museum of Art (MetropolitanMuseum of Art & Yale Press) 

Architecture: Ecological Urbanism, by Mohsen Mostafavi with Gareth Doherty (Lars Muller Publishers). 

 Tomorrow on All Things Fulfilling, we will feature IPPY award winners in the categories of religious fiction, visionary fiction, children’s picture books and juvenile/teen/young adult. 

The full list of 2011 IPPY award winners is lengthy and contains more than 80 categories with gold, silver and bronze medalists in each category. To see the entire list, please visit http://bit.ly/llL02x.

 Come on back into our world tomorrow for more independent words, thoughts and views!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Hip, Hip Hooray! An IPPY!

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“If you are going to achieve excellence in big things, you develop the habit in little matters.” ~ Colin Powell 

It’s shout out loud day! We are sending our congratulations to our client, Mike Campbell of Iffenwen Publishing for winning an IPPY Award in the Aging/Death and Dying category for his book When Mom and Dad Need Help. For more information on this book, please visit http://bit.ly/9CxyII or http://bit.ly/iSzqLz. Mike’s publication was also finalist in the Foreword Reviews’ Book of the Year Awards in the Family and Relationship Category. Great job, Mike! 

A few months ago, we also featured on this blog site another 2011 IPPY award-winning author, Paul Wainwright and his photographic book A Space for Faith. If you did not get a chance to read about Paul’s book, please visit two blogs entitled All For the People http://bit.ly/fbMoWc and the blog entitled All for Tourism http://bit.ly/fCuZV0.  

What is an IPPY Award? The IPPY Awards are open to independent authors and publishers worldwide. The awards are given to independently owned and operated presses that sell to the North American market. University Presses or publishing  presses operated by foundations, publishing less than 50 titles per year are also included.

Books in many, many genres and categories are awarded “the IPPY” for excellence in independent publishing. Tomorrow on All Things Fulfilling, we will be featuring more 2011 award-winning IPPY book titles that, I think, viewers of this website will find of particular interest. Come on back!

This blog brought to you by www.CornerstoneFulfillmentService.com.

She Writes Steamboat

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“We can begin by doing small things at the local level… like looking out for our neighbors. That is how change takes place …from many local actions occurring simultaneously.” ~  Grace Lee Boggs 

One of the very best ways to build business is through networking – building communities of like-minded people! This applies to building independent publishing businesses, too. Self-publishing authors, micro-presses and small presses, do not have some of the benefits and the marketing advantages of traditional publishing conglomerates at their dispose. Therefore, it is important to join independent publishing trade associations and writers guilds. Cooperative efforts can be very effective in supporting the non-traditional publisher.

What self-publishing authors, micro-presses and small presses do have, to their advantage, is the flexibility of doing business any way they see fit. Many decide to independently publish for this very reason.  Publishers who go the independent route are fulfilling a need by providing unique publications that readers are looking for. Non-traditional publishers often opt for tactics of selling and marketing their books that traditional publishers may reject. 

There is a new networking group called She Writes www.shewrites.com  being established inSteamboat Springs, Colorado. This meet-up group’s goal is to heighten awareness of independent publishing projects that creatives in Steamboat Springs and the surrounding Routt County are engaged in and to support those efforts. Anyone who is starting or is in the process of independently publishing a book, film, music or other media can attend. 

She Writes Steamboat’s first objective is to establish a time and a regular place to meet and to connect with those in the community who would like to collaborate and network with other independent-minded publishing folks. In the coming weeks, more information will be available on our first gathering. Keep your eyes open to future blog posts on All Things Fulfilling about the She Writes Steamboat Meet-up group. Excitement is in the air!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Sugar Plums in May? What is Up with that?

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“Keep steadily before you the fact that all true success depends at last upon yourself.”  ~Theodore T Hunger 

Ahh…youth….creativity….promise….energy! I love it. 

The other day I met with a young, emerging artist who wanted some guidance and coaching on this thing called “e-marketing.” Many would say he has already emerged as a talent. But, he is headed in a different direction now. Our meeting was a time to explore ideas, possibilities, objectives and different approaches for marketing his art. His goal is to become more visible and take his photography to a new level. 

We began with a little basic education. As we got further into the conversation and tossed around some ideas, he began to squirm in his chair. His movements became more animated and I could tell he had visions of “sugarplums dancing in his head!” At one point in the conversation, he grabbed his face and said “ There’s a lot to think about!” 

This young emerging artist will not fall by the wayside as wasted talent, I am quite sure of that.  He has deep passion for his art. He also knows much already about setting his sites and going for the gold!

In his teenage years, he became notable in ski magazines for his freestyle tricks and had a successful competitive career. He will parlay his knowledge of what it takes to be a stand out, into his art of photography. 

He knows  that becoming successful in any new field takes:

  • Persistence
  • Energy
  • Setting goals and reaching for them http://bit.ly/bXRnOb.
  • Coaching
  • Vision and dreams 

There is great promise in this young man’s artistic talent. He is smart, he is creative! He is seeking out the tools he needs to market himself and his art through the internet. He is going at this with heads UP!  We look forward to sharing more information on this emerging  artist. But first, this young man understands he has some work to do. Stay tuned, I think he is a star in the making!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Learning New Systems and Methods

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“You just don’t luck into things as much as you’d like to think you do. You build step by step…” ~ Barbara Bush

 Yesterday’s blog about the Library of Congress, the keeper of all things published, in Washington, DC brought to mind how things have changed in libraries since the days of wooden card catalog boxes. Ever since index cards were replaced with the On-Line Public Access Catalog (OPAC) new search methods have been developed for identifying publications people are seeking to find. 

 It is essential that  independent publishers can found through the On-Line Public Access catalog. http://bit.ly/pug0x. In order to be a successful independent book seller, there are four user tasks that must be incorporated into e-marketing your book. Potential buyers must be able to identify, find, select and obtain your book or other published media. Without understanding and utilizing the tools that are used in today’s computer cataloging systems, it is difficult for your publication to be visible among all the rest. 

Marketing over the internet is more complex than just having a website presence. Becoming visible as an author through e-marketing is as important as bringing visibility to the publication itself. Publicity and marketing of both product and “supplier” will greatly increase your publication’s chances of being found and sold! 

If you do not understand the strategies behind selling and marketing your publication over the internet, seek help. Contact a company that specializes in e-marketing for independent publishers.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Ergo! Readers Reign Supreme!

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“Consider the postage stamp:  its usefulness consists in the ability to stick to one thing till it gets there.”  ~Josh Billings

When I began this blog site, All Things Fulfilling, I had arbitrarily set a goal of reaching 10,000 readers. Guess what? Yesterday I hit the mark! What a fulfilling day this is!

 I knew before starting this blogsite  there were folks searching for  specialists in e-commerce and e-marketing for independent publishers. I was also well aware that writers, artists, filmmakers, musicians, educators, professionals and other “creative types” were becoming ever more interested in the industry called “independent publishing or non-traditional publishing.” But, I really was not sure how this blog site would be received. The result has been very gratifying!

I owe a huge Thank You to every reader of All Things Fulfilling. Each of one of you make blogging worthwhile. Whether you live in Steamboat Springs, Colorado or reside somewhere else around the globe, we are essentially one big community of people who believe in the power of independent thoughts, words and views. 

 I’ve enjoyed the journey of reaching 10,000 readers. I appreciate the comments and  discussions I have had with a community of people who share the same interests as I do. There will be more exciting news from All Things Fulfilling in the coming months so stay tuned!

This blog brought to you by www.CornerstoneFulfillmentService.com.