Fulfilling the Need for More

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“All stories interest me, and some haunt me until I end up writing them. Certain themes keep coming up …” ~ Isabelle Allende 

When Art Strikes was a blog about a photographic print that I had been struck by and finally purchased after a long wait. In reality, it was not just one print that attracted me to the artist’s work. It was the entire displayed collection. 

Once we find an artist whose work we like, we often cry out for more, whether it comes in the form of visual arts, books, films or music. Fans of Stephen King or Tony Hillerman  and many others wait with bated breathe for their next release. For fourteen years, the Harry Potter series of films have entertained children. Many kids grew-up right along with the main character, from childhood to now young adult. Fans of Christopher Lloyd and Michael J. Fox have returned to the cinema for each new film of the Back to the Future series. Music lovers tend to buy more than one cd title of their favorite artist, too. True and avid fans don’t quickly disappear like a passing thought. 

Are you an independent publisher who has had a successful first book? Have you found your circle of loyal readers? If so, consider a sequel or a series. Begin to think of yourself not as the author of a single book but as an author brand. By having more than one publication, you can better create a real market for your self as an author and for your books. If you have a first book that is a “hot title,” it’s selling life can be extended if you are fulfilling the needs of the readers by giving more of what they want.

Obviously some books and films are meant to be “stand alone” titles, and are not suitable for a series or sequel. When writing a book, it can pay-off to keep in mind branding as a possibility. Not only are follow-up books exciting from the point of view of the reader, from a marketing or merchandising point of view, it can add great value to the independent publishers worth too.

Remember, independent publishers, it’s not just about the manuscript. This article will give you insight into what else it’s all about. http://bit.ly/aPEx0B.

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Begin the Buzz

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“Gossip is just news running ahead of itself in a red satin dress.”  ~ Liz Smith 

Have you ever noticed that we hear about movies from Hollywood, long before they hit the movie screens? Smart marketing tactics! 

Independent publishers, you can become stars too by beginning the buzz before, not after, your books arrive from the printers or before your cds and DVDs have been duplicated.

E-marketing is the very best way to get the word out in advance of the release of a product. You can begin spreading a broadcast of information, far and wide. Every independent publisher should begin creating a community of fans and followers prior to the book, music or film’s release. 

Not only that, you can begin taking pre-sales, too.  Years ago, wise early pioneers of independent publishing began accepting pre-orders by keeping advance sale lists of customers on legal pads before the product even arrived. Today’s pre-ordering can be made available on-line, through websites and shopping carts. 

Just think how satisfying it will be that once the publication arrives from the printer or from the cd/DVD duplication company, you can begin fulfilling orders immediately and ship the products right back out the door! With good planning and advance e-marketing you can begin realizing your ROI without delay! 

It’s never too early to start pollinating your market!  Need help? There are companies that specialize in e-commerce and e-marketing for independent publishers. 

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Character Analysis

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Everyone tries to define this thing called Character. It’s not hard. Character is doing whats right, when nobody is looking” ~Unknown

Yesterday’s blog Gardens Heaven Scent made me think back to a time some years ago when I would hold annual perennial plant swaps in my gardens in Vermont. I’d get out my best china and linen, make fancy finger foods and entertain with a beautiful garden party. I’d invite the gals over to nosh. Some would come dressed in their durable gardening clothes, and others would arrive in their floppy garden hats and finery, appropriate for a high-noon English tea.

What fun we used to have!  Ironically, many of the attendees were book enthusiasts, too. Sharing opinions and thoughts of “characters in the garden” came easily and it was all part of the fulfilling day. We’d discuss:

  • What the reaction of others was to the overall scene.
  • Which personalities had conflicts with their neighbors
  • How figures underwent change through seasons.
  • Which characters ran around spreading their seeds
  • Star performers vs. minor role players.
  • Which cast of characters maintained their uprightness no matter what
  • Weaknesses and strengths in bit players.
  • What elements contributed to the fate of individual players
  • Villains vs. heroes

Gardeners never run out of things to talk about. Swapping talk of the trade is as fulfilling as the act of gardening itself.

As I write this blog, I am about to head off to discuss another of my passions –  growing the garden of independent publishing. Our meet-up group She Writes Steamboat is helping others who want to grow books . We are having a garden party of sorts. Before I go, I’ll leave you with some food for thought. http://bit.ly/oIkV2g

She Writes Home

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The way we communicate with others and with ourselves ultimately determines the quality of our lives.” ~ Anthony Robbins

 

The other day, I began to think about the consequences of the digital world with regard to personal communication. I think back to my college days of long ago – leaving my family and my high school friends behind. Long distance calling was not cheap, nor was it a daily or weekly occurrence, so I wrote a prodigious amount of handwritten letters to my friends and family, all about the fulfilling life I had rebuilt for myself  some 500 miles from home in the Green Mountains of Vermont. 

Sometimes I tried to be creative. I’d send my family and friends a token from Vermont. A pressed, dried wildflower or single frond of fern, tucked flatly in the envelope. I often walked to the college grounds, through the woods, from my off campus housing. I was always on the look-out for large treasured pieces of peeled birch bark to be used as an alternate source of stationary. Sustainability was not the buzz word back then, but, I did realize on some level that I was recycling and re-using a natural resource. 

Sending handwritten letters on beautiful stationary, envelopes sealed with stamped wax, have nearly gone by the wayside. Now with instantaneous digital communication, people reserve handwritten notes and cards for special occasions – Fathers Day, Mothers Day, Birthdays and Anniversaries. E-Cards have reduced the need for “Belated” cards because you can deliver electronic cards, PDQ! 

It has been a while since I have sent a heartfelt letter through the mail home. Next time I do, I’d like to enclose a sprig of prairie grass, sagebrush, New Mexico privet or maybe a small branch of Apache plume, will do. But I am reminded by the words of Gerard Manley Hopkins: 

“What would the world be, once bereft
Of wet and wildness? Let them be left,
O let them be left, wildness and wet;
Long the weeds and the wilderness yet.”

On second thought, I think I’ll just send an e-card, that way I can design the page with any flower or plant that I want. http://bit.ly/q89tj7.

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Transient Society is Rich with Stories

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All things are subject to change, and we change with them.” ~ Anonymous 

With each passing decade, we have become a more transient society.  People are much more willing to go where work takes them and staying settled in the town where one was born has become less common. College grads seeking work, realize that finding work often depends upon looking outside the boundaries of their native state. Michigan is just one state grappling with this issue. http://bit.ly/iXIuQS

 If you take a look at person’s Facebook page, you can often see their birthplace and along with their current state of residence,  begging the questions –Why did they move? How did they get there? What opportunities led them to their new place of residence? Is their life fulfilling in their new “home?” 

Because we have become a transient society, it is ever more important to write our family histories and leave “love letters for future generations.”  Independent publishing has provided a way for ordinary people to share stories that are meaningful to their families and to others. People who are considering independent publishing often make the mistake of thinking only their family and friends will be interested in their publication. Not so, the world-wide web allows us to connect with individuals who have walked the same walk, shared the same interests throughout time and in place, and are looking for connection through hobbies, life experiences, occupations and through relationships in the six degrees of separation in a very transient world. 

Next week, on All Things Fulfilling, we will be sharing a book that is hot off the press. It addresses an issue of concern that many families share in this day and age – finding a way so the next generation can continue to live in the same environs that they were raised in, and still be able to make a viable living and a fulfilling life. Travel with us next week as we review a book about family, place and the West. 

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Hot Dog! It’s Summertime!

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Every man’s ability may be strengthened or increased by culture.”   ~John Abbott

Hot Diggity Dog! Summer has finally, finally, finally arrived. What took it so long to come to this mountain resort town? God only knows! But – I think the delay was intentional so we would find summertime all the more fulfilling. 

The thing I look forward to is volunteering my time ushering at Strings in the Mountains Music Festival. The art and culture scene is active and alive all summer long in this small town community. Big name entertainment arrives in this region of Northwest Colorado, after the snow is only visible on the highest peaks. Grammy award-winning artists appear on the Strings in the Mountains stage each summer. Wynton Marsalis and Shawn Colvin are just a few artists that are set to appear this year. There is an impressive mix of both classical and different tempo music series along with fun and interactive concerts for the kids, too.  The ever popular Alpin Hong will delight children again this summer. To view the full schedule of events for the summer of 2011, please visit www.stringsmusicfestival.com

The Strings in the Mountains Pavilion plays host to a group of intellectually stimulating lectures as well. In this ninth season of Seminars in Steamboat http://bit.ly/lksBM7  the line-up includes:

  • Zalmay Khalilzad who will give an “Insiders View” on Afghanistan and Iraq.
  • David Walker, the founder of Comeback America Initiative
  • Robin Wright, author and senior fellow on “The Conundrum of Iraq.”
  • Pulitzer-prize winner Seymour Hersch. He will discuss whether or not Obama’s strategies are working forAmerica.
  • Tamar Jacoby will be offering a “Fresh Perspective on Immigration.” 

For the calendar of this lecture series, please visit http://bit.ly/muMPVq. Also, keep your eye on Rocky Mountain PBS. www.rockymountainpbs.org.  One of these outstanding lectures will be broadcast, at a later date, on the show “Colorado State of Mind.” 

If you have never visited this beautiful mountain town of Steamboat Springs, Colorado, summertime, in my opinion, is the very best time to do it. The town is just as vibrant with activities in the summer as it is during the snowy, winter months.

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A Glimpse into the Colorado Film Industry

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Design creates culture. Culture shapes values. Values determine the future.”  ~ Robert L. Peters 

On this Film Friday, let’s look in on the independent film industry in Colorado, once again. It has been about a year since we have visited the filmmaking scene in the State “where the columbines grow.” 

Did you know that there has been a newly formed Colorado Creative Industries Division? The Colorado Council on the Arts and the Art in Public Places programs merged, last July, to form this new division, which is overseen by the Office of Economic Development and International Trade. http://1.usa.gov/jauOKx

The mission of this division is to promote and expand an industry that already creates over 54,000 jobs and $20 billion in revenue in Colorado as a result of making feature films, television commercials and shows, still photography, emerging mass media projects and music videos. The Colorado Creative Industries Division hopes to position the State as a leader in providing jobs and revenue through creative enterprises and entrepreneurs. There are incentives available to entice imaginative and innovative filmmakers to the State. For more information on the application process, and funding for film projects here in the State of Colorado, please visit http://www.coloradofilm.org/incentives.html

Perhaps  an independent filmmaker here in Colorado should produce a full length, feature film interpreting author Daniel H. Pink’s vision of a world ruled by right brained thinkers. It would make for interesting viewing and a fascinating case study to look back at the film fifty years from now to see if the world is anything like what Pink envisioned. 

What is your opinion of what a right thinking world would be like? Would it be a world filled with free spirits and dreamers not getting much done or can creative spirit set us on a new path toward a fulfilling, vibrant, unique economy in the 21st century? We would like to hear from you!

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Sweet Magic in the Room

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Books are uniquely portable magic.” ~ Stephen King 

Late Tuesday afternoon a group of people came together all for a common cause at the Bud Werner Memorial Library www.steamboatlibrary.org  in Steamboat Springs, Colorado. The motivating force was an interest in learning more about this thing, called independent publishing that has been gaining momentum in recent years and is now the on the fast track! 

What fun it was to sit down with a group of like-minded people, to network and provide support for each other. I do believe She Writes Steamboat is the start of something good!

The kick off began with a personal story of how many years ago, one employment ad and one independently published book catapulted a person, on a leap of faith, into the beginnings of an industry that is just now beginning to realize it’s full and exciting potential. 

Another attendee was there to share and celebrate with members of She Writes Steamboat her independently published book that is hot off the press! More will be forthcoming in a future blog about this book. Last night, I purchased a copy, and I need time to read and digest it, so I can do it justice when I share with it with our blog readers. 

After the business of talking about the vision for this meet-up group, the magic really began to happen as we sat and exchanged questions, answers and knowledge about the industry itself. We are hoping to share more than cake in the future. The mission of this group is to provide fulfilling support to independent publishers so they will find sweet success in their independent publishing endeavors. 

If you have ever considered telling your story, sharing your educational or career knowledge, entertaining or informing others through the medium of an independently published book, film or music, the time is now! Resources are available for anyone who wants to become a published author. 

Stay tuned to this website. Real soon we will be unveiling some educational content for want-to-be publishers that will bring a better understanding to others of this fascinating and dynamic world of e-commerce and e-marketing for independent publishers. You may even decide to take a leap and begin telling your story, too!

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Narratives in Medical Curriculum

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There is no greater agony than bearing an untold story inside you.” ~ Maya Angelou 

Writing medical histories through the narrative form is currently being incorporated into curriculums in medical schools in many parts of the country. Medical students are learning how to better assess medical conditions through more intensive listening to the patient, and recording what they hear into narrative forms. The goal is to make healthcare decisions for the patient based not only on statistics and tests but by also “reading” a patient’s unique personal story of how they are feeling and their own symptoms. 

Why is the addition of the narrative form being incorporated into the way medical schools have traditionally taught students to diagnose illness? Empathy for the patient has been missing in this age of highly developed technical medical testing. Listening to a patient’s story leads to a better understanding of the whole picture of a person’s medical situation. A person’s emotions and spirit about the way they are feeling is part of the overall report, too. 

Daniel Pink’s book, A Whole New Mind, http://www.danpink.com/whole-new-mind explains how our society is on the brink of a whole new age of thinking. We have gone from an agricultural age (farmers) through the factory age (industrial), to the information age (business based on knowledge workers) to the emergence of right thinking business people, who are creators and empathizers. Surprisingly, we are moving into an age where more Americans are beginning to work in fields such as arts, entertainment and design than those working left brain fields (accountants, lawyers, insurance adjustors). In order to be accomplished in these growing fields of work, right brained thinking skills must be used and developed. 

Prosperity and abundance has brought a whole new need for fulfilling emotional, aesthetic and spiritual needs. Jobs in the “caring professions” counseling, nursing, healing are surging, too.  They are not jobs that can be decimated by workers overseas who can work faster and cheaper.

To read more about this movement toward the new conceptual age and right brain thinking that Pink claims will change the world, pick up A Whole New Mind.  Many libraries have it and it is a Business Week best selling book. It’s a fascinating read.

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Advocating for the Arts

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“The degree to which the arts are included in our educational curriculum is totally inadequate. The arts are just as important as math and science in an education and just as important as any other endeavour in our lives.”.         ~Ken Danby 

Good Morning! My blog today is going to be short, but it is about a real concern that I have. Yesterday, I received an email from the Americans for the Arts Action Fund and it seems that a bill has been introduced to end federal support for arts education. 

My response to this is “what about the children who are not particularly academically wired but are artistically and creatively gifted?” School curriculum without art education will leave those children behind. Increased drop-out rates will come as a result of kids not being able to excel and prove themselves in non-academic areas. 

Don’t let bill HR1891 terminate federal support that is needed to continue arts education in schools. All this talk of “creative economies” will be for naught! Children who excel in the arts, are the future of creative economies. Many of them will lead the way in finding innovative ways of doing business that will ignite our country. 

Parents, arts groups, teachers, and business people who depend on hiring the “creatives” need to speak up now, and oppose HR 1891. As a country, we need to be fulfilling our obligations to educate children who think outside the box, too! 

For more information on the Arts Education Fund or to donate for the continuation of arts education, please visit http://www.artsactionfund.org/.  To voice your opposition to these cuts in arts education, please go on line now and respond by emailing

advocacy@artsusa.org

Thanks for listening, thanks for responding!  

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