Tag Archives: Business

Headed Between the Covers

2 Comments

“The World is a book, and those who do not travel read only a page.” ~ St. Augustine

 I am ready for a little traveling. Where am I headed? To Between the Covers Bookstore. http://bit.ly/NaKzRg. Where is that? In a “box canyon” in a place called Telluride, Colorado; where the mountains soar to altitudes of almost 13,000. According to Wikipedia, “a box canyon is a small ravine or canyon with steep walls on three sides, allowing access and egress only through the mouth of the canyon.” The bookstore co-owner is like me, a Baltimore transplant, who has ended up in the West. 

I suspect at certain times of the year, when large shipments of publications are delivered, Between the Covers Bookstore, feels as if it is a box canyon, until all the books are shelved. There is a certain book that I will be searching for at this bookstore that would come in handy on days when I struggle to put down my digital devices and stop working. This two minute video, shot last February, gives a quick glimpse into the book I am looking for.  http://vimeo.com/37703165.  

The video is courtesy of film editor, visual effects artist, independent filmmaker Marc R. Leonard. http://marcrleonard.com/editing.  Thank you, Marc, for a little insight into Telluride in the other season, winter.

Telluride is, from what I understand, a neat little “artistic town” and very scenic! It is home of the Telluride Film Festival.  http://www.telluridefilmfestival.org/. 

Our trip to Telluride will be timely. My husband and I will watch our son run in his first half-marathon, which goes over Imogene Pass – seventeen miles of climbing and running, traveling from 8,000 ft in altitude to 13,000. The boy has energy, I tell you! It’s time to play catch up and see what else he has been doing.

Come on back next week. On Film Friday, we will be featuring a new Disney movie that both adults and children, who enjoy Celtic legend, may enjoy seeing. Have a good weekend, everybody.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Artistic Community Brings Commerce

Leave a comment

“If you have only two pennies, spend the first on bread and the other on hyacinths for your soul.”–Arab Proverb 

“Hello, Minturn! I’m back!” I thought to myself on Saturday morning, as I entered the little village just off I-70. The first time I frequented this town, nestled near the glitz and glamour of Vail, and the not yet built Beaver Creek Resort, was in the mid 1970s. That evening, I visited the Minturn Saloon, infamous for its Mexican cuisine. I had traveled there with my entire family, and another from Maryland, to Eagle County for a ski vacation.

Minturn is still small. If you blink, you can miss it. But now, it is doesn’t look like a ghost town of total wrack and ruin. Many of the bungalows and cottages have been artfully painted. There were eye-catching large buckets, planters and window boxes of brightly colored flowers everywhere – attractive. Now there is some commerce going on – I was shocked at the transition and you can see the modern day influences in this town.

Author Bill Burnett writes about the historical background of this old mining town in his independently published book  Minturn, A Memoir. https://www.bookwormofedwards.com/aff/SueLeonard/book/v/9780977113620

Saturday morning I had come to see the Minturn Market; I had read about it. Arriving a little early, at 8:30am,the vendors were still setting up, so I took myself on a walking tour of the village. By 9 am people began arriving in large numbers. This popular, weekly, summertime open-air market even requires a crossing guard on Main Street. The morning was delightful; I visited with artisans of all kinds selling their wares. I came home with a large loaf of “oh so fragrant” lemon, white chocolate bread that I had sampled and loved, and a unique, hand knit scarf  by Venda, that fit my fancy. I knew it was a scarf I couldn’t create myself.

Just a few of the notable business establishments that have opened in this eclectic little village are:

  • Scarab – An oriental rug and tribal arts store  http://www.thescarab.com/
  • The Yarn Studio – a wide and interesting selection of yarns for fiber arts crafting
  • Holy Toledo – a fashionable, boutique consignment shop located in  an old church http://holytoledo.co/
  • Mountain Pedaler, a bike shop
  • Gemini Gardens – a floral shop with gifts and home decorating accessories
  • Four or five coffee shops and restaurants

It was such a fulfilling weekend; I explored and enjoyed my own company. So tomorrow, I will blog about some of the ideas that I and my cohorts talked about on Friday evening, because they spilled over into my visit to Minturn. 

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Wrinkle in Time on the World-Wide-Web

Leave a comment

“Words, once they are printed, have a life of their own.” Carol Burnett

My guess is this quotation by Carol Burnett, was written far before the effectiveness of digital content was even realized. Who knows where writing travels when posted on the world-wide-web. It is a mystery how words, images and sounds journey in this global age of web-based communications.  

On Friday, our blog was about the theatrical release of the movie The Amazing Spider Man, a film that is now in cinemas worldwide. If you missed this blog, scroll down to it. The quote that I incorporated into the blog. “When spider webs unite, they can tie up a lion” really spoke to me – since I am a Leo. 

My birthday is in the month of August, and with each year that I age, so does the world-wide-web. The effective use of digital communications gets increasingly more complex and like my aging face, each new wrinkle connects to the next. One development on the web leads to another, it’s all about those spiders!  

It is fun trying to keep up with the latest methods of digital marketing, however demanding; a continual learning process. If your marketing strategies are antiquated, and you have not kept up with this digital world of communication, you are not utilizing the best way to reach potential buyers. The first place people go for information is to the computer.  

If you need education on how to effectively promote your business, product or service over the internet, there are companies that specialize in e-commerce and e-marketing for independent publishers. There is no reason to be invisible in this age of digital communication.

 This blog brought to you by  www.CornerstoneFulfillmentService.com.

Blogging Benefits

1 Comment

“A blog is in many ways a continuing conversation.” ~ Andrew Sullivan

According to my statistics, I am about 20 web logs away from reaching 900 on this site, All Things Fulfilling. “Could that be right?,” I ask myself. If someone told me less than three years ago, that I’d find so much fulfillment in blogging, I would have questioned it.

There have been other benefits, too. I have gleaned a lot of insight into exactly how difficult how difficult it is to proof read your OWN writing; the reason for using editors – a fresh set of eyes!

Did you read the article about the errors that were made when converting  Leo Tolstoy’s War and Peace into an e-book? Often times, problems in the search and find features of publishing software are the cause of it; not always the fault of incompetent editors. http://bit.ly/KzfE0L.

You know, I recently published an e-book for a client. I will feature it in an upcoming blog, Although the title might lead you to believe it is about living with a red pen editor, it’s about another character who really made her mark in a community of other quirky characters.It is a good read, and many parts of it had me laughing out loud. For me, a real sign of a fulfilling reading experience.

I would like to express my gratitude to our readers who return time after time again to All Things Fulfilling. Even though I do not catch every proof-reading error, evidently, you like the content! That is extremely gratifying.

Return tomorrow, for more independent thoughts, words and views from All Things Fulfilling. The company blog site for  www.cornerstonefulfillmentservice.com.

Updating Books: Electronic Publishing

Leave a comment

During these challenging economic times, there are many industries that are asking the question “What can we do to remain relevant, move with the times, survive and even grow?” I have no involvement in it, but I consider for example, how my family’s business that was established in 1902, in the building trades, is addressing these questions and finding viable answers.

A few weeks ago, I came across a book called “Built to Last: Successful Habits of Visionary Companies.” The publication is a good resource for entrepreneurs and already established companies who are searching for clues during these volatile times. The book published in 1998,some nine or ten years prior to the beginning of this current recession, may not last if they do not update their vision for selling it. I’m taking the publisher of this book to task. It is not available in e-book format!

Could the publishers of “Built to Last” be reluctant to put much faith in electronic publishing? They’ve not moved with the times. Whether they are aware of it or not, publishing has gone through dramatic change over the past ten years, E-books and independent publishing has been the answer to sustainability.

Many books, previously available only in print, are now being offered in a new format of an electronic publication. Here are a few e-books that may open your eyes to doing business in this new era:

  • Primal Leadership: Realizing the Power of Emotional Intelligence
  • Strengthen your Business in a Recession: Build a Stronger Business for Success
  • Visionary Business: An Entrepreneur’s Guide to Success 

Like I tell all our  independent publishing clients, “Business promotion is no longer just doing  grunt work  on  paper – electronic media and promotion is essential. In order to be visible,  digital content  on the internet is a must .  Authors, remember it is not just about writing the book, promotion and sales are a part of it. Independent publishing is a business. For more information on tht subject here is an article.

Are you an author, publisher or business person who has not stepped forward into the new era of promotion through e-commerce and e-marketing? A specialist in that field can help you with that!

This blog brought to you by www.CornerstoneFulfillmentService.com.

 

Engage in Results Based Marketing

Leave a comment

“Being entirely honest with oneself is good exercise.” ~ Sigmund Freud

I’ve never thought that I have an addictive personality – could care less about chocolate, drugs have never been my thing and I tend to avoid big blasts of caffeine. A morning and afternoon cup of honey-laced tea is for me. Don’t even mingle with a just few sips of alcohol. It puts me off my feet. I’m not fitness-crazed; only the recommended daily walk.  Yet I have developed a co-dependency, there is no doubt!

Addictive personality traits help people deal with life, and in my case, addiction to social media brings gratification to the heart of the business. The substance behind the addiction of internet marketing is communication. How can anyone isolate themselves and not do business without engaging in social media? It does not work. Fact of the matter is, and I am not just trying to rationalize, in this day and age does anyone have a better choice?

All Things Fulfilling is my enabler. The blog connects me with other folks who live, breathe and talk independent publishing and find fulfillment in the creative arts.  My addiction to blogging is fueled by results.

This is one addiction worth hanging on to. If you are an independent business owner of any kind (including those who work in the creative arts) who is getting few positive results from  old fashioned marketing tactics, such as in-print ads and direct mailings, there is help available. Remember, we are now in the digital age.

Contact a company that specializes in e-commerce and e-marketing for independent publishers. Learn about the new dimension in advertising and promotion that is far reaching and relatively low cost. It is worth getting hooked ..

This blog brought to you by www.CornerstoneFulfillmentService.com.

Winking in the Dark Does Not Work

1 Comment

“Doing business without advertising is like winking at a girl in the dark. You know what you are doing but nobody else does.”

~ Stewart Henderson Britt   b. June 17, 1907

I found in this quote in H.A. Levin’s book Quotations for Successful Living. Even 100 years after the quote was written it has relevance today. What an appropriate quotation for independent publishers to take notice of.

“How can anyone NOT know what you are doing in this day and age of digital technology?” I ponder. With the power of the internet, it is hard not to be seen.

Knowing how to use digital technology and the world-wide-web to sell any kind of product or service can be a very powerful thing. It takes a little education and training for businesses to learn how to promote themselves and become visible on world-wide-web.

If you are an independent publisher selling your books, music or films over the internet through e-commerce, e-marketing is a must. They go hand in hand. A mistake that too many independent publishers make is forgetting to think of themselves as business owners. Being successful in a business means promotion and advertising. Publishing is not just about the manuscript.  It means bookselling, too. There is an article that is a good resource about this very issue.http://bit.ly/aPEx0B.

E-Marketing (social media marketing) has added a whole new dimension to advertising and promotion. It can be overwhelming and confusing at the start. Help is available, search for a company that specializes in e-commerce and e-marketing for independent publishers. They will help you come out of the dark and into the light.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Take Charge in 2012

2 Comments

Have you  made your New Year’s Resolution yet? I have and it was easy, too.

I’ll write it and it will consist of eight words. 

“IT IS GOING TO BE A GREAT YEAR!”  

Now, it is up to me to begin fulfilling it!  I’ve got to get on with it. Time’s a wastin’!

 Cheers!  All the Best in 2012!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Personal Stories: Breathings of the Heart

6 Comments

“Fill your paper with the breathings of your heart.” ~William Wordsworth 

Dear Santa, 

It has been many, many years since I have sent a letter to you in the North Pole. I want you to know I am grateful for the gifts that I have received throughout my life. I have much to be appreciative for and many of the gifts you have given me have been even grander than I could ever have dreamed. Sometimes, I don’t even realize how meaningful the gifts have been until long after they have been received. 

This year, I have a special request for Christmas. I would appreciate it if you would do what you possibly can to fulfill my gift wish list. I do understand if there are things that you can not give me, perhaps the timing is not right. I recognize you often get requests from people who should work on getting the gifts themselves. 

Several months ago, I embarked on telling my story. That’s right, I am writing a book. I have only just begun, so in order to complete my task, I need your elves to help me out. Hopefully, they will have the necessary tools and materials to help me construct what I am asking for. I will try to describe what I need, as best as I can. 

  • Perseverance and patience – bring the biggest boxes of  those items that you have!
  • Insight – I may need a shovel to go along with that. I might have to dig deep.
  • A dictionary or thesaurus to help me find the right words when I need them.
  • Some smart, independent -type publishing people. Maybe we can teach each other a thing or two. It often goes both ways.
  • A long lasting light bulb,  for internal use, to illuminate my mind. A new socket might help too.
  • Three strong signs – stop, go and proceed with caution. Send instructions along. I will  read them so I know which sign to follow before I go down the wrong path.
  • An energizer bunny to show me how to go on and on, so I can finish what I start.
  • If you give me a gift card for these things, please make sure it does not have an expiration date. I may need these things, and you, longer than I think to get this job done. 

P.S. Santa, if my requests are too great, please, no switches or coal. Just send my requests further north.  Maybe we have the same boss and perhaps he can help us both out.  Next year I will be back in touch. I promise I will work real hard with what you give me. When it is done, I want you to read my story and tell others what I did with the gifts. My requests, I hope, will be beneficial and fulfilling to you, too. Everyone needs a raise in life. 

 I’ll leave a carrot for the reindeer under the tree and something for you, too. Merry Christmas and have a Jolly New Year.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Things that Serve Writers and Filmmakers

Leave a comment

“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did.”  – Mark Twain

New and improved digital publishing software and digital filmmaking software for editing and post production is appearing on the scene.  In this world of producing digital content for all kinds of screens, there is a growing need. 

Perhaps you are a budding writer or independent filmmaker who has made a resolution to invest in stepping things up a notch by purchasing professional software for digital publishing or for creating films or video in  2012. Choices can be confusing and many when it comes to picking the best software. 

Adobe has a website that may be useful in fulfilling your need for knowledge about which way to turn. Their full range of software is suitable for individual and enterprise solutions. Investment in professional software means the ability to create high quality, professional results. 

Adobe Digital Publishing Suite has solutions for those who wish to create content that will captivate viewers and readers on mobile devices. The publishing suite is all encompassing software and it includes individual programs such as:

  • Photoshop
  • InDesign
  • Flash
  • Premiere
  • After Effects
  • Dreamweavers
  • Illlustrator 

Along with the need for software may come a need for education on how to use it, too! There are certified instructors who can lead you through the effective use of these products. They have the experience and the know-how. To help you explore the right product for your needs and to find out how to locate a certified instructor, please visit this link, http://adobe.ly/r0ONyr. 

Cornerstone Fulfillment Service, LLC does not endorse any one software program. This information is offered to fulfill a need for independent publishing help. By using your favorite search engine, look for digital publishing software. The choices are varied. Be wise! Research before you buy. 

This blog brought to you by www.CornerstoneFulfillmentService.com