Tag Archives: e-marketing

You are Audible. I Can Hear You!

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“To listen well, is as powerful a means of influence as to talk well, and is as essential to all true conversation.” ~ Chinese Proverb 

June is Audio Book Month!  Right here, right now, lest we forget, we need to acknowledge the folks who bring enlightenment, entertainment and enjoyment to our lives all through audio books. During those laboriously long 8- 12 hour trips in the car what did we ever do with ourselves before the days of “books on tape”? 

This spring on All Things Fulfilling, we have celebrated the IPPYS, the EVVYs and the Ben Franklin Awards. But “What about the AUDIES?” I can hear the fans of “books on tape” screaming, lofty and loud! 

Books in 28 categories were nominated for the 2011 AUDIE Awards.  The list of all those in contention for the prize is lengthy, so we will name just a few of the outstanding award winners: 

There are many, many more prize-winning selections. To see the entire list of 2011 AUDIE award winners, please visit

http://www.theaudies.com/ 

Uh, oh! ….Who is that I hear now? It’s RITA! She wants her award winners mentioned too! I don’t know, though. Her awards aren’t really focused on independent writers. But, you know RITA, she is the drama queen. When she doesn’t get her own way, she can get pretty melodramatic, fiery and steamed-up. We will see what we can do…. maybe some other day when you are all ready to listen.

 

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New Film Initiative: Women Leading

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“Leaders of the future will have to be visionary and be able to bring people in – real communicators. These are things that women bring to leadership” ~ Anita Borq 

There is a new initiative focusing on films about women and girls in leadership roles, world-wide, being brought to us by PBS.  “Women and Girls Lead” was kicked off several weeks ago with the TV broadcast of the film Bhutto, which chronicles Benazir Bhutto and the challenges she faced in a global leadership role as Prime Minister of Pakistan. 

Independent Lens, opened up new slots in programming for independent documentary filmmakers with compelling stories to tell about women in commanding positions, and more than 1000 films were vying for a spot. Fifty films have been chosen to be broadcast as part of this new initiative. 

Non-profit organizations in support of women engaged in the art of filmmaking have provided funding support and promotion of this new initiative. Organizations such as Chicken and Egg http://bit.ly/kEqk , Women Make Movies http://bit.ly/BP4hb , The Fledgling Fund http://bit.ly/hShb7T, and even media mogul Oprah http://bit.ly/8HYvLn  are behind these efforts. 

This multi-year initiative aimed at educating, informing and connecting people globally all through the power of film, will bring awareness about struggles and successes women and girls have when they assume leadership roles. 

 I look forward to viewing these compelling films right from the comfort of my home, all brought to us by PBS.

Happy Film Friday, everyone, and we will be back on Monday with more independent thoughts, words and views.

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Pilot Program for Independent Publishers

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“It is not easy to be a pioneer – but oh, it is fascinating! I would not trade one moment, even the worst moment, for all the riches in the world.” ~ Elizabeth Blackwell 

According to Jamie LaRue, the Director of Douglas County Libraries in Colorado, “this is the most exciting time in publishing since the invention of the printing press. Until now, books coming through the gateway of the library have been restricted to only those that have been published by the big traditional publishing houses.” The new agreement that has been signed between the Douglas County Library System http://douglascountylibraries.org/  and the Colorado Independent Publishers Association www.cipabooks.com  will allow a system whereby independent publications can be found by library patrons and libraries will essentially be fulfilling a need for the independents by helping them to find readers, too. How cool is that? 

The magnitude of opportunity and possibilities that this agreement opens up for libraries all across the country and for independent publishers, too, is mind boggling. “Take this another few steps further”, a Colorado Independent Publishers Association member remarked at the signing of the agreement, “and think what this agreement can do for independent publishers of film and music, too.” 

Of course, providing top quality books has always been the objective of libraries, and this will remain unchanged. Being put into place is a “rating system” that will allow the best  to be included in catalog of e-booksthat will be sold to libraries. 

Jamie LaRue told his story of how his mind-set had been changed toward independent publishers. He used to interview authors, and as he began to feature a few independent publishers, he realized there is a whole new generation of publishers who have outstanding, valuable stories to share but the big traditional publishing houses are passing them by. It seems his objective is to provide excellence in literature for his library patrons, whether traditionally published or not. 

To read more about this e-book Pilot program agreement between the Colorado Independent Publishers Association and the Douglas County Libraries, please visit http://bit.ly/eYPEix. 

You can be sure, we will be following this story as this agreement unfolds. Keep in touch with what is happening in the dynamic and changing world of independent publishing through All Things Fulfilling. This blog site is dedicated to those who have independent thoughts, words and views, that will truly change the world of publishing.

This photograph is the signing of the e-book agreement between Colorado Independent Publishers Association President, Nancy Mills and Director of Douglas County Library System, Jamie LaRue.

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Sugar Plums in May? What is Up with that?

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“Keep steadily before you the fact that all true success depends at last upon yourself.”  ~Theodore T Hunger 

Ahh…youth….creativity….promise….energy! I love it. 

The other day I met with a young, emerging artist who wanted some guidance and coaching on this thing called “e-marketing.” Many would say he has already emerged as a talent. But, he is headed in a different direction now. Our meeting was a time to explore ideas, possibilities, objectives and different approaches for marketing his art. His goal is to become more visible and take his photography to a new level. 

We began with a little basic education. As we got further into the conversation and tossed around some ideas, he began to squirm in his chair. His movements became more animated and I could tell he had visions of “sugarplums dancing in his head!” At one point in the conversation, he grabbed his face and said “ There’s a lot to think about!” 

This young emerging artist will not fall by the wayside as wasted talent, I am quite sure of that.  He has deep passion for his art. He also knows much already about setting his sites and going for the gold!

In his teenage years, he became notable in ski magazines for his freestyle tricks and had a successful competitive career. He will parlay his knowledge of what it takes to be a stand out, into his art of photography. 

He knows  that becoming successful in any new field takes:

  • Persistence
  • Energy
  • Setting goals and reaching for them http://bit.ly/bXRnOb.
  • Coaching
  • Vision and dreams 

There is great promise in this young man’s artistic talent. He is smart, he is creative! He is seeking out the tools he needs to market himself and his art through the internet. He is going at this with heads UP!  We look forward to sharing more information on this emerging  artist. But first, this young man understands he has some work to do. Stay tuned, I think he is a star in the making!

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Learning New Systems and Methods

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“You just don’t luck into things as much as you’d like to think you do. You build step by step…” ~ Barbara Bush

 Yesterday’s blog about the Library of Congress, the keeper of all things published, in Washington, DC brought to mind how things have changed in libraries since the days of wooden card catalog boxes. Ever since index cards were replaced with the On-Line Public Access Catalog (OPAC) new search methods have been developed for identifying publications people are seeking to find. 

 It is essential that  independent publishers can found through the On-Line Public Access catalog. http://bit.ly/pug0x. In order to be a successful independent book seller, there are four user tasks that must be incorporated into e-marketing your book. Potential buyers must be able to identify, find, select and obtain your book or other published media. Without understanding and utilizing the tools that are used in today’s computer cataloging systems, it is difficult for your publication to be visible among all the rest. 

Marketing over the internet is more complex than just having a website presence. Becoming visible as an author through e-marketing is as important as bringing visibility to the publication itself. Publicity and marketing of both product and “supplier” will greatly increase your publication’s chances of being found and sold! 

If you do not understand the strategies behind selling and marketing your publication over the internet, seek help. Contact a company that specializes in e-marketing for independent publishers.

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Clearly, Worth it!

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“I’m touched  by the idea that when we do things that are useful and helpful…that we may be helping to bring about a healing.” ~Leonard Nemoy

Discovery is a wonderful thing! Yesterday I experienced THE best way to get relief from mental clog (aka writer’s cramp) induced by writing blog after blog after blog. I decided to take advantage of a complimentary hot oil scalp massage treatment that I had won in a raffle at a WIN Steamboat http://bit.ly/jSsNQF (Women in Networking) event. After all, I had hit my goal of reaching 10,000 readers through All Things Fulfilling. It was time to celebrate!

I arrived at the doors of Kneading Hands Massage not knowing quite what to anticipate, but I felt I would be in good hands. Ali, the therapist, was voted as one of the top three massage therapists in the “Best of the Boat.” www.kneadinghandstherapy.gmail.com.

Within a very few minutes I knew that the hot oil scalp massage would be beneficial for treating my dry scalp and hair and it would be a panacea for other things too. As Ali began to work her magic on my neck, I could feel the tension begin to melt away – crack, went my neck! As she began to apply the hot oil and massage it deep into my scalp, I could feel the warm liquid begin to ooze and penetrate. The gentle stroke of her hands and the balm (the essential oils) began to facilitate an awakening of energy in my head. The oils began to reach into the deeper recesses of my being and I could sense my brain matter becoming more pliable. The tension began to ease and the mental block began to give way to clarity.

Once out of my position of repose, I had a very lucid thought. I had reached a lofty blogging goal I had set for myself and now it is time to put into place a new set of goals. Clearly, I had proven to myself that “what you think about, you bring about.”  All my efforts at blogging have indeed been worthwhile. For tips on blogging success, please visit http://bit.ly/gDGQN8.

Before I conclude this blog writing, I owe a thank you to Ali at Kneading Hands Massage. She is clearly a master in her trade of the healing arts and has been well schooled in this field. If my writer’s block returns once again, I know exactly where to seek help.

As to what my next goal in life is – that is for me to know and for you to find out! And you will. Discovery is a wonderful thing!

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Ergo! Readers Reign Supreme!

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“Consider the postage stamp:  its usefulness consists in the ability to stick to one thing till it gets there.”  ~Josh Billings

When I began this blog site, All Things Fulfilling, I had arbitrarily set a goal of reaching 10,000 readers. Guess what? Yesterday I hit the mark! What a fulfilling day this is!

 I knew before starting this blogsite  there were folks searching for  specialists in e-commerce and e-marketing for independent publishers. I was also well aware that writers, artists, filmmakers, musicians, educators, professionals and other “creative types” were becoming ever more interested in the industry called “independent publishing or non-traditional publishing.” But, I really was not sure how this blog site would be received. The result has been very gratifying!

I owe a huge Thank You to every reader of All Things Fulfilling. Each of one of you make blogging worthwhile. Whether you live in Steamboat Springs, Colorado or reside somewhere else around the globe, we are essentially one big community of people who believe in the power of independent thoughts, words and views. 

 I’ve enjoyed the journey of reaching 10,000 readers. I appreciate the comments and  discussions I have had with a community of people who share the same interests as I do. There will be more exciting news from All Things Fulfilling in the coming months so stay tuned!

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Discovering Spring in Unknown Places

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“Billions and billions of planets and stars are out there, and behind them all are God.” ~ Billy Graham

I’ve been on the lookout, believe me, I have! I am finding few fulfilling signs of spring. From my point of view here in Steamboat Springs, Colorado, signs of the vernal equinox are hard to come by – a paltry showing of spring crocuses emerging out from under the snow, no baby bunnies scurrying in the grass, not even a bloomin’ forsythia in sight. 

But wait! Spring is more than about the sweet aroma of the lilacs, spying speckled robin eggs in a nest and witnessing the unfolding of the fiddlehead ferns. Spring is about rejuvenation and renewal of spirit, too – seeing the world again through the eyes of a child. Stepping out of old routines and starting anew. It means keeping the faith and trusting that a new season will arrive even in times of doubt. 

Have you ever heard the expression when in doubt do the next right thing? Well, that is exactly what I intend to do. I am not going to sit here and wallow in self-pity that spring has not arrived at my back door. I am going to collect myself and move in a positive direction and go find something inspiring. 

Who knows where or what it will be. But, I’ll promise you one thing. Today, I start looking! I am going to discover something  new.  I am going to keep the faith and believe that whatever “it” is will bring new energy and vitality to my life. And the next day after that – who knows!  Maybe I will find a big, huge sandbox to go play in. 

Will let you know exactly how and when a reawakening arrives in my heart and my head. Tune in tomorrow for an update on life as I see it. Stay in touch.

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Patiently Waiting for Bowker

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“All human wisdom is summed up in two words – wait and hope.”  ~ Alexandre Dumas Pere 

The April 15th income tax filing deadline has come and gone. But last Friday, income tax was not at all what I was pre-occupied with. Rather it was publishing statistics that were at the top of my list. I am wondering – is the non-traditional publishing industry still continuing to grow? 

Typically, after the first quarter of the New Year, www.Bowker.com, the storehouse for all bibliographical information, releases its report on the health of the publishing industry for the previous year. On Friday I researched on-line to see whether the 2010 statistics had yet been made available. I can not find them. But I am hopeful that when the truth is known, it will be as positive as for the year 2010 as it was the year before. 

When the 2009 reports were made known in April 2010, I was astonished to learn that despite our country’s economic downturn, the independent publishing industry (non-traditional publishing) had grown at an aggressive rate – up 181% between 2008 and 2009. However, traditional publishing remained flat. 

I am going to cut www.Bowker.com some slack and be patient. After all, just because they released their figures last year by the 15th of April, does not mean I should expect it again this year. It is not even the end of the first quarter yet! 

Perhaps I am justified in thinking optimistically. In business, bad news usually arrives on Fridays. I am going to take the fact that statistics were not published on Friday the 15th, as a positive sign.  What is that terribly over-used expression? “Good things come to those who wait?”

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Through the Independent Film Lens

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“Take time for all things: great haste makes great waste”. ~Benjamin Franklin



Mark your calendars! Next week, on Tuesday, April 19th at 10pm Waste Land, can be viewed right from the surrounds of your own home. This film about Brazilian artist Vik Muniz will be aired on the PBS show, Independent Lens. 

On the outskirts of Rio de Janiero sits the world’s largest garbage dump, the Jardim Gramacho. Renowned artist, Vik Muniz sets out to create from the photographs he took of the catadores (garbage pickers), human portraits using recyclables from the dump. 

Despite the garbage picker’s lack of traditional employment and non-existant monetary stability, Muniz witnessed camaraderie and good spirit between this eclectic group of people. Muniz engages the catadores in collaborative work to gather recyclables to create his art, and gives the proceeds from the sales of the finished pieces back to the trash pickers. He raises their living conditions, repairs trucks essential to their work, and even builds a library to help them become more educated. All in all, he creates an environment whereby the trash pickers can have more fulfilling lives. 

This independent film demonstrates how trash from an overly-consuming, throw-away society can be recycled into a project of transformative art. For more information on viewing this powerful film from your area, please visit http://to.pbs.org/2ojlVz.

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