Tag Archives: promotions

How to Cook a Good Book

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“March on. Do not tarry. To go forward is to move toward perfection. March on, and fear not the thorns or the sharp stones on life’s path.” ~ Kahlil Gibran 

It is mid-March and the other day we adjusted our clocks ahead giving us more daylight. Along with spring comes an urge to begin to eat a little differently. Our diet of satisfying  hearty stews, soups and chili is gradually replaced with lighter fare. The clothing we wear has less bulk, too. Before I transition my diet from winter to spring, I am going to offer one last fulfilling, robust recipe that many independent publishers have been working on perfecting all winter long – “How to Cook a Good Book.” 

Step 1 –

Test the water first – make sure you have a hot and a unique idea.

Begin to stew on a pre-publication marketing plan.

Fill the pot with energy, insight, creativity and stick-to-itiveness.

  • Include the necessary base ingredients– a central theme, strong character development, story line that supports the theme, engaging plot, and cohesive writing.
  • Incorporate varied vocabulary with shades of meaning to support the base.
  • Make adjustments to the recipe – edit ingredients that provide no flavor.
  • Add more seasoning, if needed, to make a more fulfilling concoction.
  • Let it cook and stir, cook and stir some more.
  • Send your creation off to some taste testers.
  • Satisfied that the  ingredients are complete?
  • Add a “read hot” title and packaging to match. 

Step 2–

  • Consider branding the idea.
  • Place it for sale on-line and in other pre-determined markets.  
  • Ramp up all marketing efforts.
  • Promote yourself as the chef.
  • Advertise and promote the finished product.
  • Saturate the market.
  • Share “dribs and drabs” of the finished product with others.
  • If you need help with smokin’  “soup d’jour” e-marketing tactics – seek help!  

Way to go! You have cooked your book and now you can add “published author” to your Curriculum Vitae. What other recipes can you follow to make your life more fulfilling?

This blog brought to you by www.CornerstoneFulfillmentService.com.

Yankee Writers Gathering!

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“If we all did the things we are capable of doing, we would literally astound ourselves.”~  Thomas Edison

 New Englanders are hearty souls! I can attest to that after having lived in the State of Vermont for 35 years!  On March 25th and March 26th there will be a gathering of New England Writers focused on how to “Survive and Thrive” as independent publishers. The New England Publishing Conference will be held at Chapel Hill-Chauncey Hall School in Waltham, Massachusetts. 

Veteran publishers, industry experts and vendors to the independent publishing industry will be on hand fulfilling the need for knowledge for those who are starting out in book publishing. Book promotion and selling through e-marketing and other channels such as libraries, book fairs, bookstores and to non-profit organizations will be topics of discussion, too. 

Cevin Bryerman from Publishers Weekly Magazine www.publishersweekly.com will address the crowd. Don’t miss out on that! Cevin always has a lot of interesting things to share about the industry. There will be workshops focusing on e-books, blog writing, e-marketing, and other information on the business of publishing both domestically and globally. Another important speaker, Tim Brookes from Champlain College www.champlain.edu will be speaking about Publishing in the 21st Century – The Campus Revolution. The keynote speech will be given by publisher David R. Godine www.godine.com. 

For more information on this important educational conference, please visit www.ipne.org. For questions, e-mail talktous@ipne.org. There are special conference lodging rates at the Holiday Inn Express in Waltham, MA. Make your reservation now, so you can take advantage of this block of rooms set aside for the IPNE Publishing Conference. 

This blog brought to you by www.CornerstoneFulfillmentService.com.

Taking up Residence in a Library

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“The library is a temple of learning, and learning has liberated more people than all the wars in history.” ~ Carl T. Rowan 

I am going to camp out at the Bud Werner Memorial Library this week. It will be a jammed-packed week and all the events on my schedule will be held….you guessed it, at the library! The Bud Werner Library www.steamboatlibrary.org, an almost brand-new facility, has become the epicenter of activity in town, fulfilling a need for a beautiful and light-filled community meeting place. It is a facility that both parents and kids love to visit. Steamboat Springs, Colorado is known as a town that places great emphasis on providing great resources and knowledge to the community through the local library. It is a hub of activity for locals and tourists after they leave the ski slopes, ice rink, ski jumping facilities and hot springs pool. Visiting the library is a fun place to spend some quiet time.

So, what’s up at the Bud Werner Library this week?

  • As a member of a service organization, www.kiwanisinternational.org, I received an invitation to meet a top public official for the State of Colorado, as he makes a brief swing through town. Myself and many of my fellow Kiwanis International members www.kiwanisinternational.org  will be in attendance along with members of other service organizations that have a presence in this town.
  • On Thursday, March 10 between 6:30pm to 7:30 pm, a presentation on Independent Publishing and E-Marketing will be offered. This event is sponsored by Cornerstone Fulfillment Service, LLC www.CornerstoneFulfillmentService.com. The event is free and open to anyone interested in learning more about finding personal fulfillment, career advancement and increased visibility as an author and business-person through independent publishing. I look forward to sharing information about the power of  internet marketing and the fascinating and growing industry of non-traditional publishing.
  • On Friday, March 11 at 6:30 pm two award-winning short-documentary films, Getting to Know Us and Soul Mates will be shown at the Bud Werner Library. This event will be sponsored by the Macedonian Mission in remembrance of the Macedonian WWII Holocaust. http://bit.ly/fw1tCJ. It is a fundraising event ($10 suggested donation) for the purpose of sending school supplies to Macedonia. I am looking forward to this event, as a member of the non-profit’s Board. 

The Bud Werner Library is not faced with the dilemma of trying to get people in the doors. There is always something worthwhile happening at the library. It is difficult to find a good reason to stay away!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Have you Launched your Kite?

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“Success is focusing the full power of all you are on what you have a burning desire to achieve.” ~ Wilfred Peterson 

It is March 1st, and when I think of March, I think of my childhood days of growing up in the Mid-Atlantic section of the East Coast of the United States. March always still had a real chill in the air. Getting outside and flying kites in the stiff March winds always resulted in letting the kite go because my hands were too cold to continue to hold onto the string. When I finally released the kite, I found it fulfilling to dream about whether my kite was going to land in a country and climate much different than my own. 

Yesterday, I began to think about the analogy between finding fulfillment in building and flying kites and using blogging as a powerful internet marketing tool. When you build a blog site you want it to be a reflection of your own creativity, just like when you are hand crafting a kite. Create a blog site unique to your own interests and what it is you are trying to convey. The graphics must be attractive to the eye and the content needs to be catchy and of interest to the reader, otherwise, what is the point? 

Learning what content to use when attaching tails to your blog site is what will make it soar in cyberspace. There is a methodology and science behind e-marketing campaigns. You want to make sure you direct your “kite”, as best you can, to where you want it to land – in countries and climates that are rich with qualified leads. 

If you are inexperienced at setting up an attractive blog site and at the new science of blog writing, seek help from an e-marketing professional who understands the dynamics behind e-marketing for independent publishers. http://bit.ly/gDGQN8.  It will make a difference in how successful you are at attracting regular readers and fans to your site and where your “kite” lands on the world-wide-web.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Properly Honored, at Last

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All the great things are simple, and many can be expressed in a single word: freedom, justice, honor, duty, mercy, hope.                       ~ Winston Churchill

On Monday at our weekly Kiwanis meeting, we saw a touching DVD of World War II Veterans taking a flight of a lifetime to Washington, DC. The Honor Flight is a program that transports veterans of the Second World War to see the memorial that was built in their honor. For many of these vets, the trip is not an easy one due their age and failing health, but for many veterans it fulfills a dream of a lifetime to see the capital of the country they so bravely fought for many, many years ago. 

The World War II Memorial was completed in 2004. It was built on the National Mall in Washington, DC and it consists of 56 pillars and a pair of arches which surround a beautiful reflecting pool and fountain. During WWII, the gold star was the symbol of family sacrifice, thus a field of 4,000 gold stars incorporated into the Memorial commemorate the more than 400,000 Americans who gave their lives in their fight for freedom. 

Almost 400 veterans from this area, the Western Slope of Colorado, have made a flight with their compatriots to see the World War II Memorial built to honor their military service. A better way to honor the vets and give them one “last hurrah” would be difficult to find. Family members, veterans of other wars and community volunteers accompany these aging vets to make the help make trip as easy as they possibly can. Many of the WWII vets have ambulatory and other health issues, so charter flights helps make the trip a little less difficult. Their bodies may be failing them, but their strong spirits carry them through and it is truly a trip well worth making, each one of them would tell you, I am sure. 

Almost every State in the Union has honor flights several times a year. If you would like more information on donating to this wonderful cause, please visit www.honorflight.org.  We are hoping as a club, Kiwanis International of Steamboat Springs, Colorado http://on.fb.me/epjzSf  will be able to provide support for this wonderful program. If you wish to accompany a flight as a volunteer or would like to provide financial support to the West Slope Honor Flight, please visit http://www.westernslopehonorflight.com/. 

Thank you to all World War II veterans ( and all veterans of the military) for  the sacrifices that you have made for your countrymen so that we may enjoy the freedoms that we do today.

Face the Book TV

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 “All television is educational television.  The question is:  what is it teaching?”  ~Nicholas Johnson

 The Independent Publishers of New England has a cable access TV show that is fulfilling the need for promoting regional independent publishers.  Face the Book, is similar to the concept of C-Span’s Book TV, only on a smaller level. It reaches 15,000 households through Verizon, RCN and Comcast public access TV cable channels. 

The aim of this TV show, broadcast out of Arlington, Massachusetts through Arlington Community Media, Inc. is “to bring the best of independent publishing to New England readers, authors and to publishers through their community media stations.” 

Right now, Face the Book is looking for children’s book authors who would like to appear as a panelist on the show to promote their independent publications. This is an excellent opportunity if you are a member of IPNE www.ipne.org and you have independently published a children’s book that you would like the public to learn about! 

For more information on this cable access TV show, Face the Book, please visit http://on.fb.me/es8nlr or visit the Independent Publishers of New England webpage by going to http://bit.ly/f3Pl4S.  

Being able to appear in front of 15,000 households on Face the Book TV is only one benefit to joining this non-profit trade association dedicated to educating the independent publisher. For more information on IPNE, please visit www.ipne.org.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Film Friday

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The other day, an article appeared in the Steamboat Pilot newspaper http://bit.ly/i2xphp that I wanted to explore and share with our readers.  

According to Van Stevenson, senior Vice President of the Motion Picture Association of America www.mpaa.org, the State of Colorado is lagging behind in the incentives that it offers to attract filmmakers to the State to produce motion pictures.  There are two Colorado State legislators that want to change all that. 

 There is a new State bill that if approved, will add a 10 cent fee to all tickets sold at movie theatres. This 10-cent fee would be first of it’s kind in any State. Rooms, meals, and other services for movie stars and their production crews bring money to States and boosts local economies. A ten-cent fee added to each movie ticket sold seems inconsequential when you consider the financial benefits of having more movies made in the State. When you consider the amount of money people spend on buying a coffee “for the road,” ten-cents added to the cost of a theatre ticket is merely pocket change. 

“Butch Cassidy and the Sundance Kid” and “True Grit” and the television series “Perry Mason” were all filmed in Colorado. But in recent years, few filmmakers have chosen to use Colorado as a location from which to shoot their films. There are many other states that make their state more attractive for making movies by offering good incentives. 

We will follow this story to see just how committed others in the State of Colorado are to bringing  movie production, whether it is independent or not,  to the State and will let you know how it turns out.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Film Friday

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A Quick Shout Out –

Cornerstone Fulfillment Service, LLC  extends their best wishes to the New Mexico International Film Festival in Jemez Springs, NM which begins tonight! Director Justin Evans and Associate Director Marc Leonard have a fulfilling line-up of films to screen for this 1st year film fest!!  Tonight their feature film will be the award winning “A Lonely Place for Dying” with a Q & A Session and meet the filmmakers afterwards.  Don’t forget to ask Marc Leonard how he did his visual effects that won him The Best Visual Effects Award at the Wild Rose International Film Festival. Filmmaker Magazine featured “A Lonely Place for Dying” in the Summer 2010 issue in an article called Period Pieces on the Cheap. The film was recognized for attracting big name actors to the low budget film and for it’s outstanding visual effects done on the cheap! For more information on this film, please visit http://alonelyplacefordying.blogspot.com/. 

For Aspiring Young Filmmakers: 

Looking for a fulfilling experience for your aspiring filmmaker? Enroll them now for a summer camp for want-a-be filmmakers organized by the non-profit organization Docs in Progress.

There will be offered a two week camp for middle school students (grades 7, 8, & 9) from June 27 to July 3rd. And a two week camp for high school kids (grades 10, 11 & 12). These camps will provide students the opportunity to work in small groups to plan, shoot and edit a documentary film. At the end of the camp, a mini film festival will be held so that parents and friends can be the first to see the finished work of the aspiring filmmakers. The finished docs will also be uploaded to YouTube for the entire world to see! In order to provide a quality camp, the enrollment is limited, so apply early.  For more information on this Silver Spring, Maryland summer camp, please visit http://bit.ly/h5heXK.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Make the Most of your Post

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 “All those moments written or read together take on movement and architecture of the narrative.” ~ Marilyn Hacker

One of the most frequent complaints that I hear about those who have just entered the blogosphere is that their blogs never get read. Thus, frustration sets in, blog postings become infrequent or non-existent at all. Personally, I find blogging to be extremely fulfilling and like last night, I often find myself lying awake plotting and planning my next post. 

Not understanding the why’s, how’s and when’s of blogging can lead to feelings of “What is the point?” So many bloggers unnecessarily give up on their efforts when all it really takes is a little education and a few tweaks to their approach. Folks, remember blogging is not just an exercise in writing! There is a reason and a methodology behind it that needs to be understood and utilized so that you are not just wasting your time.  

Marketing over the internet is a whole new science. Independent publishers, as business owners, need to understand how to reach communities of people who are looking for their products and services. Before you give up, seek the help of an e-marketing professional who understands the science behind marketing through the internet. Often a little coaching is all it takes to fully understand the nuts and bolts behind marketing in this digital age.

Blog brought to you by www.CornerstoneFulfillmentService.com.

Film Friday

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“…to increase respect for the creative individual, to widen participation by all the processes and fulfillments of art – this is one of the fascinating challenges these days.”  ~ John Fitzgerald Kennedy 

The New Mexico International Film Festival is a week away. Festival Director, Justin Eugene Evans and Associate Festival Director, Marc Leonard have on tap a line up of fulfilling and impressive independent films that are sure to support their efforts at making this 1st year film festival, touted at being “not the biggest but the best,” all well worthwhile. 

The Festival Opens on Friday night, February 11th with the screening of “A Lonely Place for Dying,” a 94 minute, award-winning narrative film. This film is not an official selection, and is not eligible for the contest or other perks the official selections will receive.  It is a film associated with the festival staff. Following the screening will be a Q & A session with Writer/Director/Producer Justin Evans and award-winning visual effects artist, Marc Leonard. This film is notable for attracting big name actors, James Cromwell and Michael Wincott to the low-budget film and for it’s great storyline. For more information on this film, visit http://bit.ly/anFK2l. 

Official films selected for the NMIFF that will be screened include:

  • Misdirection
  • Food Stamped
  • I F**ing Hate You   (Please do not  be put off by the title)
  • Heart of Now
  • Kavi

To see the full Festival schedule, including after the screening get-togethers and more Q & A sessions, please visit http://bit.ly/eGqIWo.  

Just as I had promised, Sunshine will be present in Jemez Springs, NM and it’s bound to be a great weekend of celebrating independent films and the filmmakers who produced them. Don’t miss out!

 Jemez Springs, NM – site of New Mexico International Film Festival

This blog brought to you by www.CornerstoneFulfillmentService.com