Category Archives: articles on e-commerce and e-marketing

Typography for Independent Publishers

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“Without continual growth and progress, such words as improvement, achievement and success have no meaning,” ~ Benjamin Franklin

With each new generation of publishing software for e-books, options for typography, continues to expand. And as with any industry, there is language specific to that technology in the field.

AuthorMichael N Marcus‘ book TypogrTypography for Indie Publishersaphy for Independent Publishers is a reference book that helps authors understand language such as fonts, serifs, outlining, embossing and other words that may be unfamiliar to those who are new to the publishing world.

Typography for e-books is quickly becoming an art. Since the initial offerings of e-books, readers are becoming more discriminating in what they want to see in e-books. Good layout, formatting and cover design is important for hard and soft cover publications and also for e-book buyers. Understanding typography terminology will help authors determine what they want to incorporate in their finished product.

No need to worry that you don’t have room for one more book on your bookshelf. Typography for Independent Publishers comes in e-book format, and it can be referenced from digital handheld devices from anyplace, anytime. Check it out!

Visit us again tomorrow on All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

E-Book Sales 2012

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“You can tap on a word to see what it means and you can make the words big or small.”  ~ 9 year old girl, Virginia

The first quarter of 2013 will soon be coming to an end, and reports on book sales in 2012 have been complied and released from many sources. E-books continue to increase in popularity, as technology continues to offer improved products such as digital readers, and tablets. 

e-book softwareAccording to The Kids and Family Reading Report, published by Scholastic, “as much of 46% percent of children have read an e-book.” They are being used more frequently in the classroom and for this tech savvy generation of children, e-books designs are incorporating interactive features that children like. 

The Kindle Fire, a digital book reader had presales back in September 2011 of one million units per week. According to Dave Limp, V.P. of Amazon “Kindle Fire is the most successful product we’ve ever launched- it’s the bestselling product across all of Amazon for 11 straight weeks.” 

Attached is an article from Venturebeat.com about e-book sales in 2012. I’ll let the information speak for itself, rather than try to interpret it for you. http://bit.ly/Zq5L8s . 

Not convinced this is a fair assessment of the e-book market? Here are a few other articles which also cite a growing demand for digital books. 

http://bit.ly/YkT2Dg  

http://on.mash.to/Zq6YwO

From analyzing the reports, there is a healthy market for e-books. The growing use technology in our lives, an increased focus on sustainable, green living, the affordability of e-books and the ability to store books in a computer or handheld digital device rather than on bookshelves that take up space in rooms, in my opinion explain why e-book sales is a growing market.

Visit us again tomorrow on All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Fueling the Spirit

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The happiest people don’t necessarily have the best of everything. They just make the best of everything. ~ Author Unknown

Monday and Tuesday’s blogs have led me toward wanting to write more about energy and filling our selves up with the right kind of fuel.

Many people have been without jobs for a long time, leading to feelings of unworthiness, sadness, depression. For some, feelings of lack of prosperity have never been experienced before; a stable, well-paying job has always been in the picture. It’s a particularly difficult transition for anyone who has always been financially secure and then they find themselves floundering.

The same kinds of feelings are experienced by those who are experiencing divorce or ending associations with things that can no longer be afforded. After all, those things (jobs, marriages and material goods) become part of people’s identity, and a great void and sense of loss is felt when they are gone or no longer within reach.

shortcuts to inner peaceShortcuts to Inner Peace: 70 Simple Paths to Everyday Serenity by Ashley Davis Bush, has gotten good reviews.  Learning to look inside, and be at peace by establishing a fulfilling and a meaningful relationship with ourselves, our spirit and perhaps a higher being is at the root of this book. Bush’s book provides tips to create a happier lifestyle, so that when the rug gets pulled out from underneath us, we are not so personally deflated; we have the tools to maintain our sense of self.

The author, Ashley Davis Bush, is has a degree in social work and a certificate in Contemplative Studies from SmithCollege.http://bit.ly/ZrlkAB She lives in New Hampshire.  Click here for more info and ordering the book Short Cuts to Inner Peace.

Visit us again tomorrow on All Things Fulfilling. This blog is brought to you by  Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpectedand www.CornerstoneFulfillmentService.com.

Words to Live By

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Good Morning! To describe the resource book that will be featured tomorrow,  on All Things Fulfilling, will take more words than I usually use in  blog writing.  People in all creative industries, will want to learn about this newly-published independent publication. Don’t miss out.

So, today, I’ll use my words sparingly along with images to tell a story:

Flourish. Learn something new every day!

flourish

Grow.  Always strive to enlarge your world.

growingbook

Succeed.  Much better than the alternative.

succeed

Inspire. Actions speak louder than words.

 ifitdoesntchallenge

Smile. Progress is good for the world.

laughing-girl-lying-on-grass-with-a-book

Friendship. Connect!

green-business

Create. New beginnings gain strength with time and energy. 

 green screensjpg

Believe. In anything, higher than yourself.

grow in grace

Share. Makes life more fulfilling!

sharing storms

 Tomorrow. Another chance to get it right!

hands with green world tomorrow

Return on  Tuesday to All Things Fulfilling,  where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Using a Blog as Vision Board

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“Never mind searching for who you are. Search for the person you aspire to be.” ~Robert Brault

Yesterday I discovered All Things Fulfilling was featured once again on author Mara Purl’s blog. http://bit.ly/11hneiN. Purl had this to say about the content that we post on this site. “Just one glance at Sue’s extensive, multi-faceted, eclectic and intriguing blog will demonstrate she actually practices the fulfillment she talks about.” 

I would agree with Purl’s assessment of this blog; the subject matter is always a little different. I write about what is  in my heart on a daily basis. We all find enjoyment in different things in our lives, so I try use my intuition to steer me in knowing what others might find appealing and interesting in the arts and humanities field. Perhaps All Things Fulfilling could be described as my vision board for committing to and exploring possibilities for creating a lifestyle filled with heart and soul.   I use my emotional energy to help others follow their hearts desires to do what makes them happy in their careers and find personal fulfillment in their personal lives.

Mara Purl’s fictional characters in her Milford-Haven books, are people who have decided to think outside the box and create a life that is uniquely suited to their personalities and interests. I like that, Purl’s characters “sit right with me.”Click for the Milford Haven Novels ink pen with heart

So, I’m going to put Purl’s next (3rd) Milford-Haven novel on my vision board, and I’ll let you know when it is available.

Did you know Mara Purl is now a national best selling author of women’s fiction? Visit us tomorrow on All Things Fulfilling.This blog is brought to you by Sue Batton Leonard, author of Gift of a Lifetime: Finding Fulfilling Things in the Unexpected and www.CornerstoneFulfillmentService.com.

Film Friday: The Great Courses

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Education is not preparation for life; education is life itself. ~
John Dewey

great-courses

 Are you a person who has an insatiable thirst for knowledge? A type of brain food is currently on sale until February 15, 2013. The Great Courses ww.ordergreatcourses.com  offers educational DVDs and CDs from top college professors. Available on a full range of subjects, from the arts and humanities to history, religion, math, health and science. At very reasonable costs, you can learn and be inspired in the comfort of your home, office or while you are stuck in traffic. Some of the topics contain as many as 24 half hour lectures, most ranging in price from $19.99 to $69.99, far less than enrolling in classes at a top university or college.

Here is a small sampling of The Great Courses Offered:

  • A History of European Art
  • How to Listen to and Understand Great Music
  • Nutrition Made Clear
  • The New and Old Testaments
  • Building Great Sentences: Exploring the Writers Craft
  • The Everyday Guide to Wine
  • Our Night Sky
  • Optimizing Brain Fitness
  • Practicing Mindfulness
  • The Science of Natural Healing
  • What are the Chances: Probability Made Clear
  • Secrets of Mental Math

This is just a small list of courses offered by professors from colleges such as:  University of Iowa, Johns Hopkins University, University of Virginia, GeorgetownUniversity, Northwestern, Colgate, Scripps Center for Integrative Healing, Vanderbilt UniversityDivinitySchool, Yale School of Medicine, The Peabody Institute, Baylor College of Medicine, University of Pennsylvania.

It is important, at every age, to continue to grow for a fulfilling life. Seek new knowledge; become a life-long learner.  Baby boomers will enjoy keeping their minds active through the topics offered.  Search for brain food that suits your individual taste. Click for DVDs of The Great Courses

Visit us on Monday, on All Things Fulfilling,  where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Notes to Myself, Redux

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“The positive thinker sees the invisible, feels the intangible, achieves the impossible.” ~ Unknown

notes to myself_Sunday, February 25, 1973. I remember a note I wrote to myself that day back when I was in college. It said, “Finish reading Notes to Myself by Friday for psychology class.” The note was not kept in a cell phone, palm pilot or any other kind of digital device. It was written on a big paper calendar hanging on the wall in my dorm room.

The last sentence of Friday’s blog writing called Keeper of the Keys, stirred that memory. Scroll down to Friday’s blog if you have not read it or follow this link if you missed it.http://bit.ly/UXoiY9

In 1973, as a sophomore in college, the world was becoming my oyster. Full of wisdom, optimistic, I’d made it through my freshman year, with good grades.If I am not mistaken, I may have been on the Deans List.

psycho-cyberneticsNotes to Myself, a curriculum-required book for my psychology class helped me make an important decision. I thought,  “If being a psychology major meant reading other meaningful books like that, I was up for the task.”  I hung on the words of Hugh Prather, the author of Notes to Myself, along with the thoughts of Maxwell Maltz, M.D, the author of Psychocybernetics. Psych students, at that time, flung around words like psychoanalysis, existentialism and transcendental meditation.

Somewhere in my  moves from apartment to apartment after college, my two bibles of thought were discarded. Since then they have been replaced by other personal development books introducing me to new ideas about this thing called personal fulfillment (or the art of living.)

digital notesToday, I’ve made a note to myself, in my hand-held digital device, to re-read Prather and Maltz’s books. This time,  in electronic format (e-book versions) on a digital reader. Both have updated book covers!

Visit us tomorrow on All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime: Finding Fulfilling Things in the Unexpected
www.CornerstoneFulfillmentService.com.

True, Inspiring Entrepreneurial Stories

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“A business has to be involving, it has to be fun, and it has to exercise your creative instincts.” – Richard Branson, Entrepreneur

Entrepreneurial stories. Perhaps you have a yarn to share of your own exploration, exploits and success in business. Have you ever thought to relate it in book form? Now is as good a time as ever, all through independent publishing.

In this day and age, you don’t necessarily even have to pay for storage and warehousing of inventory and many other hassles that come with selling paperback and hardbound publications. No, I am not telling you a wild story, I’ll leave that to the Banana Republic. I am talking about the growing industry of e-book publishing.

In the recounting of their business adventure that started out with no previous business start-up experience, and a $1500 investment, Mel and Patricia’s passion for fashion, adventure and innovation built their company to behemoth status internationally.

wild companyWild Company: The Untold Story of the Banana Republic may give you insight into how to share your own business’ success story. Check it out.Click here for info & ordering Wild Company.

If you have already had proven business or entrepreneurial success, you would probably be a “natural” at independent publishing. You probably already have the right spirit; perhaps technical skills to become an independent publisher utilizing digital platforms. If you need help,ask a company that specializes in e-commerce and e-marketing for independent publishers , they  can  support your efforts.

Want to know more about independent publishing before you get started? There is an on-line webinar published by the Colorado Independent Publishers Association called On the Fast Track: The Independent Publishing Industry http://bit.ly/10cCp1Y  that will provide you with basic knowledge about  the new generation of publishing whereby ordinary people are telling extraordinary stories and benefiting from telling  them however they want to, creatively.

This blog brought to you by www.CornerstoneFulfillmentService.com

Individual Expression

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“Some days there won’t be a song in your heart. Sing anyway.”
Emory Austin 

In the January/February issue of Art of the West Magazine, there is an article by artist, Logan Maxwell Hagege, called My Voice is Coming Through. Hagege’s interests in art began in animation, but they eventually turned to fine art. Yet, the influence and his previous experience with animation can be seen to a certain extent, in his paintings. Many of his paintings reflect a southwest environment, but there is also a collection of paintings depicting the northeastern part of the country that truly reflect everyday life on the water. To see Hagege’s website, follow this link. http://bit.ly/Rv5ukg. 

We pick up cultural and societal influences throughout our lives –  in our travels, and through our encounters with people.  Reading the title of Hagege’s article My Voice is Coming Through made me think of how our own voices are reflected in everything we create. Whether we are practicing the art of living through our relationships, writing, painting, making films, composing music, making jewelry or any other kind of art. In the end, our creations are a picture of our imaginations, thoughts and emotions. 

self-reflection-in-mirrorOur voices even come through in the children we raise, steer and mold. We hope some of our words of wisdom to our kids will be remembered and thought about. Sometimes our attitudes come echoing back to us through our offspring, and we regret some of the things we ever said! I don’t think there has ever been a parent who hasn’t experienced that. 

In this digital age, we create profiles of ourselves through the images and words we post on the internet. Be aware of that, and post appropriate content. Believe it or not, potential employers now look at the internet to see what they can find out about someone they might hire. 

Individual expression is one reason why people find using social media fulfilling, but make sure it truly reflects who you are and what you are all about. 

More independent thoughts, words and views from www.CornerstoneFulfillmentService.com   tomorrow!

The Color of Life

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To send light into the darkness of men’s hearts – such is the duty of the artist. ~Schumann

Have you ever noticed how some people like to look at things through rose colored glasses and others through dark shades?

Our perspectives on life are often a reflection of our experiences, or a response to our day to day existence. As we open ourselves up to new ways of being, we add color to our journeys and our attitudes.

I received some interesting feedback from the annual blog report of All Things Fulfilling the other day.  Glassworks Inspired by Nature was the second most popular blog I have ever written in 1,013 posts. If you missed it, here is a link. http://bit.ly/12WopI6.

Why was this blog so significant? I think there could be a number of reasons why people found that blog post fulfilling:

    • They liked reading about Louis Comfort Tiffany’s art
    • The book, Clara and Mr. Tiffany, was interesting to learn about Click here for info & ordering
  • People wanted to know something more about stained glass and it’s history. http://bit.ly/Wj0YlQ
  • The life of an artist who saw life through a full spectrum of colors and through the love of his craft , is inspiring.

You can look through a kaleidoscope of colors in your own life by exposing yourself to an interesting mix of people, food, culture, faith and art. Or you can also enter into places of worship to look at stained glass windows, which will show you a full spectrum of colors in a different, equally fulfilling way.

tiffany-windows_05These are my reflections for today. We all have our own independent thoughts, words and views on life. Thanks for visiting this site; I’m grateful for an audience.

Note: The image is a Tiffany Studios creation of beauty.

This blog brought to you by www.CornerstoneFulfillmentService.com.