Libraries Kindle the Flame

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 “As soon go kindle fire with snow, as seek to quench the fire of love with words.
~William Shakespeare

October is here! That means time to clean out the chimney of cobwebs and creosote. Don’t forget to clean out the mounds of ash in the fire
box from last year, too! Get ready for a new heating season. Colder days and nights mean cozying up to the fireplace or woodstove with lots of good books!

There are few excuses anymore for not having a good book to read. Even when winter blizzards bear down and prevent us from driving to the
library, anyone with a computer or an electronic reader can now browse e-book catalogs and find a fulfilling read.

Libraries are kindling the flame when it comes to getting library patrons to join in on the next generation of books. Not only are e-books being added to library catalogs, but libraries are igniting the interest of library patrons to try reading on digital devices. Libraries in New Jersey, Maryland and other states are now loaning e-readers along with e-books. You can now try before you buy!

The obstacle of not being able to borrow from hometown libraries while traveling has been removed. No matter how far away you are from your hometown library, using your library card to borrow books is now possible through on-line library software programs and e-book catalogs. The Library Funding and Technology Access Study indicates 67% of libraries now have e-pubs!

Looking for a best selling book? Bookmark this site. It has a list of top selling e-books and a list of free-books that are the most read in the new generation of publishing. http://amzn.to/mYu88G.

Surely there is a book on the list that kindles your interest! What will it be?

Another day of independent words, thoughts and views from www.CornerstoneFulfillmentService.com.

Outlook from the Look-Out

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Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ~ Andre Gide

Being an active, productive blogger means always being on the beat. Like any writer, new experiences and change of scenery helps bring new perspective to my work and to my readers. 

Over the next few weeks, I will be meeting many new faces and visiting new places as a way of sharing my universe of independent publishing with others. I consider myself an ambassador for the independent publishing industry and I will continue fulfilling my duties, as such, by spreading the word about this exciting industry in my sojourns. 

My blog postings will be less frequent for a few weeks. I invite our readers to return time and time again to All Things Fulfilling. This site has 700 blog writings in 389 categories. On the far right side of this page, the blog postings are searchable by category. Choose from the drop down menu, and enter my universe of independent thoughts, words and views from Cornerstone Fulfillment Service, LLC.

There is also a new on-line portal into the independent publishing industry, made available by the Colorado Independent Publishers Association. Enter On The Fast Track: The Independent Publishing Industry, by visiting this link: http://bit.ly/oIkV2g

Over the past two years I have shed, for our readers, some valuable light on the dynamic and growing industry of independent publishing which now, represents more than 50% of all publishing revenue. That’s progress, innovation and creativity from many, many individuals hard at work! And it is a beacon of hope for those who have always wanted to tell their story, but felt until now, their voice would never be heard.

That’s the outlook from my universe of www.CornerstoneFulfillmentService.com.

Honest Assessment of DYI Publishing

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Honesty is the first chapter in the book of wisdom.” ~ Thomas Jefferson 

As a follow-up to yesterday’s blog Goals and Objectives in Publishing, there are more questions that you should ask yourself before embarking on an independent publishing project. Your response to the questions may very well help you control the financial outlay and  determine the costs, too. 

For some (such as for those wanting to publish for family and friends and not wishing to commercially sell their publications) an independent publishing project can be do it yourself. Researching the steps and deciding what parts you can do yourself and what parts you need to seek professional help with, is an important task in and of its self. 

  • Are you equipped with good computer skills to tackle DIY publishing?
  • Do you have time to engage in the process?
  • Are you a self-motivated person?
  • Do you finish what you start?
  • Would you find satisfaction in learning the process? 

If you can answer “yes” to most of these questions, perhaps DIY would be for you, thus reducing your need for professional help.          E-books are one of the best options for a Do It Yourselfer! Some of the process involves choosing and using templates, thus simplifying steps and reducing costs. 

Making decisions that are right for YOUR goals and objectives will reduce some of the frustration and will cut-down on an outlay of unnecessary financial resources. Research, compare and ask yourself those very necessary questions before you start down the path to independently publishing. Talking with others about their experience regarding the right and wrong decisions they made will give you information that may help you too.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Objectives and Goals in Indie Publishing

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Goals allow you to control the direction of change in your favor.” ~ Brian Tracy

Last week, our SHe Writes Steamboat meet-up  group hosted the Colorado Independent Publishers Association www.cipacatalog.com for an event at the Bud Werner Memorial Library. The afternoon sessions were educational in nature and the President of the organization talked about various options in publishing and also the costs of independent publishing. 

Over the weekend I reflected on what was presented and truly, there are so many variables that it is difficult to answer this question of what independent publishing costs without knowing which options best fits a persons needs. The presentation reinforced the importance of researching all the options, and also the importance of identifying your goals and objectives in independent publishing. Are you independently publishing a book for:  

    • a personal project – for family and friends only (such as a family memoir)?
    •  advancing your career and for gaining  recognition in a field?
    •  becoming a professional speaker and for using your book as a resource in your speaking engagements?
    • starting a small or medium sized independent publishing company?

    Determining your reasons for publishing will help you narrow down whether your project will be low-end budget (personal project) or whether it will involve a more substantial investment and commitment of resources. Also,  would an e-book suit your needs as a starting point? Consider that. 

Tomorrow we will be addressing more questions that you should ask yourself before starting the process of independent publishing. Do return!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Choice Creates Change in Publishing

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Man’s mind, once stretched by a new idea, never regains its original dimensions.”           ~ Oliver Wendell Holmes 

Independent publishers, has your project turned from a labor of head and heart into labor of another kind – the physical labor of packaging and shipping? When your books really begin to sell, that is the usual order of things – more time taken up with processing orders, packing and shipping, less time to write and publish. Perhaps it is time to outsource your order fulfillment, so you can focus on what you do best. 

What to do with those wooden pallets that you don’t need anymore? Donate them to an organization that can recycle or reuse them. Bed frames, headboards, bookshelves, sheds and more are being built out of discarded wooden pallets. It’s all the rage! Let a creative someone haul those wooden pallets away and fulfill their need to use their hands artistically and creatively. You will be free of the mess. 

Americans are looking for all kinds of ways to sustain our environment and reuse what we all ready have. Create even more space for your independent publishing business by using the latest format in desktop publishing – convert your books into e-books. There are numerous programs available such as http://bit.ly/8y8l, http://bit.ly/ajLNlb, http://bit.ly/qo0Ghl. There are also freelance professionals that provide services for converting books in print into e-versions. The cost depends upon length of book and number of images and other non-text  insertions.

In 2009, e-Book sales totaled $169.5 million of the $35 billion publishing industry. A report by Forrester Research predicts sales will total $966 million in 2010, and projected to cross the $1 billion line in 2011. 

 Providing digital formats will not negate the need for hardcopy versions and paperback books. But it does mean less paper, less books sitting in warehouses and another choice for book buyers who are looking for the format that best fits their needs. 

On Wednesday and Thursday, we will be continuing this conversation on publishing choices and costs. For more from my universe of independent publishing today, please visit  http://bit.ly/oIkV2g.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Fulfill Your Need to Tell Your Story!

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“Knowledge is Power.” ~ Sir Francis Bacon 

Tomorrow, SHe Writes Steamboat will be hosting the Colorado Independent Publishers Association at the Bud Werner Library. www.steamboatlibrary.org.  What an opportunity this will be to find out more about writing your own story. Learn about the educational programs, vendor affiliations and services that are available from CIPA to help you through the process of independently publishing your story. 

We are so rich in individual narratives in this corner of Northwestern Colorado and the Elk River Valley. Retirees, career professionals, and interesting individuals who have unique stories to tell of their lives in other places seek out this part of the country so they can begin a new chapter of their lives – one that includes fulfilling dreams, passions and interests. 

If you have ever had the thought “I could write a book about that!” join us, tomorrow at 9:30 am at the Bud Werner Memorial Library in Library Hall. The morning informational session is free and open to the public. Stay for the afternoon, but do pre-register, please, through this link. (look for the September 9 Steamboat seminars) http://bit.ly/p9GbYG

Can’t come, but still interested? There is an 18 minute webinar now available on-line that will give you an overview of the independent publishing industry. It explains how a new generation of book publishing including e-commerce and e- marketing has evolved. The publishing universe in this new century now includes anyone willing to tell their story. That includes you!  http://bit.ly/oIkV2g

See you tomorrow at 9:30 am sharp!

Another day of  independent thoughts, words and a views from www.CornerstoneFulfillmentService.com

Architecture, Glassworks and History

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In all things, let reason be your guide.” ~ Solon

On April 5th, I posted a blog entitled Glassworks Inspired by Nature. http://bit.ly/h0j9Uc. It continues to be one of the most frequently read blogs of all time on All Things Fulfilling. Obviously, it struck a cord with readers on this site.  

I will be writing another blog on this subject and am looking for help from our readers all over the world. If you have found in your travels or in your community, an architectural structure that is of great interest due to it’s history, architecture and the glassworks incorporated into the design of the building, come forth and post a reason why you think your suggestion fits what I am looking for. Remember – all three elements must be there – art (extraordinary glass installations), architecture and history. 

At a later date,  modern structures that wow will be featured. For now, I am searching for historical structures. This request could bring enlightenment and education for all readers. After all, there are buildings all over the world that are inspiring and carry stories of interest that the average person has had little to no exposure to. 

By the way, fulfilling things don’t come just in churches…… many public buildings, private  homes, college campuses, museums and community centers  could have the three elements that I am looking for, too. 

 Identify this structure or post in the comment section your favorite structure that fulfills the requirements of history, glass installations and architecture. I want to hear from you and the best of the best will be featured. 

This blog brought to you by www.CornerstoneFulfillmentService.com.

Steamboat Supporting Literacy

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The reading of all good books is like conversation with the finest men of the past centuries.” ~ Descartes 

International Literacy Day is just around the corner.  Here in Steamboat Springs, Colorado  two literary events are planned for September 9th and September 10th.  On Friday, September 9th, the meet-up group SHe Writes Steamboat is hosting the Colorado Independent Publishers Association for an event open to the public at the Bud Werner Memorial Library. www.steamboatlibrary.org.

The event will be fulfilling a need for education about publishing options including the dynamic, growing industry of independent publishing and e-books. Non-traditional publishing (independent publishing) now represents over 50% of all publishing revenue and it is providing a more sustainable way to publish. For more information on the event, please go to http://bit.ly/pdUNxz

On Saturday, September 10th  the 18th annual Literary Sojourn http://bit.ly/pMfxl9   will be held at the Sheraton Hotel Resort in Steamboat. More than 500 readers arrive yearly from all over the country to attend this celebration. Notable authors in attendance this year will include: Jennifer Egan, Peter Matthiessen, Paula McLain, Julie Orringer, Jim Shepard and Julia Glass. The Literary Sojourn typically sells out early.

On September 8th, communities around the globe will recognize this International Literacy Day by bringing awareness to others that there are many who can not read. In fact:

  • One in 6 Adults are Illiterate
  • 67.4 million children do not attend school or have dropped out
  • 796 million adults lack minimum reading skills

The United Nations Educational, Scientific and Cultural Organization (UNESCO) and their partners such as reading associations and libraries are promoting this day with literacy day projects. This year there is special emphasis on technology paired with literacy.

Check to see if there are any special events to celebrate UNESCOs International Day of Literary at your local library. Or become involved, as a concerned citizen, to raise people’s awareness that high rates of literacy build strong societies and a better, more sustainable and peaceful world.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Books Made to Order

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Economy is the method by which we prepare today to afford the improvements of tomorrow.” ~ Calvin Coolidge 

Approximately 4 or 5 years ago, I was introduced to the EBM– the Expresso Book Machine. As I stood in front of the machine, I was amazed to watch it’s speed in downloading PDF files, collating, printing, binding, trimming pages and covering a book all within 15 – 20 minutes time. Not only that, the machine had the ability to print a book in many different languages. 

When I saw the EBM in action, it was still in the testing phase. The Northshire Bookstore in Manchester,Vermont http://bit.ly/qSD5Ib was the first retail store to acquire this print-on-demand book machine and, in fact at the time, it was only available in 5 other locations in world. 

Imagine that!  A paperbound book, made to order, in a language of your choice is now as easy as 1 -2 – 3! This option in book printing is good for publications of 200 pages or less and for very low print runs. For instance: if you need a paperbound copy of a book out of print, often it can be located through digital catalogs and printed just for you! It is also a good choice when it comes to printing a few copies of family memoirs or poetry collections. 

Test trials must have gone well! In less then a half dozen years, there are now 50 Expresso Book Machines located in public libraries, retail bookstores and University Libraries. For more information on the EBM, please visit http://bit.ly/hSAIe2

There can be drawbacks to print-on-demand, however. The costs of using print-on- demand can be more expensive if you are printing in larger quantities. Now many book printing companies will print less than mega quantities. Times have changed in the book manufacturing world. 

Weigh your choices very carefully. If this is your first attempt at self publishing or as a first time independent publisher, sometimes it is better to test your market first. Ordering through print-on-demand will allow you to establish how quickly the book is selling. Overprinting could result in high inventory storage fees. Save  dollars by making wise choices when you print your books.

This blog brought to you by www.CornerstoneFulfillmentService.com.

 

 

Speaking the Language of Heart and Art

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As we broke away from our interview on Thursday with author Mara Purl, we began to talk about the hardcover release of “What the Heart Knows” and the new cover design painted by watercolorist Mary Helsaple. Today, we will engage in conversation about the creative artistic marketing of the book as well as Mara’s life as a multi-dimensional artist. 

The Interview Continues – 

Sue:  What other creative things are you doing with marketing and merchandising as part of your new arrangement with Bellekeep Books? 

Mara: I have written a short story “When Hummers Dream” which is a prequel to “What the Heart Knows” available through Amazon’s Kindle and Barnes and Noble’s Nook e-readers. It is free until Labor Day. “When Hummers Dream” is a Best Seller on the Kindle free e-book list. After I wrote the short story, I realized there are many bird enthusiasts that follow all kinds of hummingbirds. I got invited to speak at a Hummingbird Garden in Phoenix. I look forward to that! 

We are having an internet launch on September 27 and there will be some bonus items included in the purchase of the hardcover “What the Heart Knows.” We also incorporated a heart cockleshell dingbat on the pages and each subsequent book in the series will have a different kind of shell dingbat aside the chapter numbers. Also, as part of the merchandising, there will be shell charms that people can purchase to match the dingbats in the books. They can begin to build their charm bracelets. It is our way of incorporating books and art. I created my protagonist Miranda Jones, a painter out of my love for art. 

Also, at the back of the book “What the Heart Knows” there will be questions to the reader to ask them whether they are listening……are they listening to their own hearts? 

Sue: Mara, you have worn many artistic hats over the course of your life time, as performing artist, award-winning author, screenwriter, songwriter and journalist. Were your parents always supportive of your career in the Arts? 

Mara: Yes! Tremendously supportive…always.  

Sue:  A little while after we met, I found out that you graduated from Bennington College with a degree in the Arts. As you know now, my place of residence of almost 30 years was in Bennington County,Vermont. Has your career matched your vision when you decided upon this field of study many years ago? 

Mara: Yes.Vermont is a magical place with independent spirit. Winter was long but the solitude became a cauldron for internal development. The mentors at Bennington College were wonderful and had extraordinary influence on me. I met two Bennington grads as a teen and both said it would be a good fit. The decision ended up a heart decision for me. There were small classes and I learned how to talk in front of people. You had to contribute because there was little other structure and few others in the class. I learned to be a self starter there. 

Sue: I was going to ask you to what do you attribute your success in working in so many dimensions of the Arts, but you may have just answered my question, in part. 

Mara:  Yes, I did. I found that in the quiet came self growth. And you ask yourself what are you here to do? I learned in my college years that the rest doesn’t happen unless you become a self-starter. I have concern about kids today and all the external they are exposed to – the TV, the iPods,  the cell phones, all the digital devices. They can’t be quiet and be with themselves in quiet spaces. They are plugged into something constantly. 

Sue:  What has it meant to you personally to be able to follow your dreams and pursue your passions in the Arts? 

Mara:  It’s funny, years into my career, I came across a guy that I had known way back, he said to me “you didn’t sell out.” At first I didn’t know what he meant, but what he meant is I stuck with what I wanted to do. But, I didn’t know what else to do. I was just being me.  For some people painful choices have to be made but I say it is never too late to come back to your core mission. 

Sue:  To wrap things up, what words of advice can you give to the younger generations who are interested in pursuing careers in the Arts? 

Mara: Listen to your heart and soul. Look for mentors that have walked the path in what you want to do. There will be well meaning people and ask their advice but there has to be internal and external balance. Finally consult with yourself only you really know. 

Sue:  This has been a busy month for you. You have been on virtual blog tours for weeks and you have a few more to go. Mara, I appreciate so much your taking the time to stop by All Things Fulfilling and giving us insight into your books and also into your career as a person who has so successfully made their living in the Arts. 

Sue: One last question – where can we look for “What the Heart Knows?” 

Mara:  In bookstores, through links on my own website www.marapurl.com, on Amazon and Barnes and Noble, on i-Readers. Just Google and you will find it.

This blog brought to you by www.CornerstoneFulfillmentService.com.