Category Archives: Self Help

Book Selling Opportunities

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“You don’t get harmony when everybody
sings the same note.” ~Doug Floyd

There is a misconception that once an author finishes his book, the work is done. In truth, the work has just begun. Promotion and
marketing is even more important than the writing of the narrative, if an author is to successfully sell. Even in the traditional publishing world, authors are more often being called into action to fulfill the duties of promoting and marketing their own book.

It is important that independent publishers think beyond book signing appearances at libraries and bookstores. Although those are appropriate venues for bookselling, there are many more opportunities that exist.

 Last weekend, I attended a fall food and wine festival at the Bethesda Co-op – A Natural Foods Market in Bethesda, Maryland. http://bit.ly/nDoCoB. My niece works there and she wanted me to see where she works. As I strolled through the outside tents of food and wine sampling the goods, I came across an author, Judith Welles, selling her book. It is a regional publication called “Cabin John: Legends and Life in an Uncommon   Place. www.judithwelles.com. The book is full of mystery and history of the area known as Cabin John, along the Potomac River. The Cabin John Citizens Association Foundation (a non-profit organization) published the book. www.cabinjohn.org.

I spent time with the author discussing the book and the marketing of it. The book is finding great success in selling in several local hardware stores. As we all know, men are attracted to hardware stores like magnets. Many men are also history buffs, thus the book is finding it’s way into the hands of men through a retail environment far different than a bookstore.

This brings me to the point of how necessary it is to think beyond the bookstore when researching bookselling opportunities. In fact, artists working all kinds of mediums, can promote their work by appearing in unlikely places.

I was also introduced to a lively band of six talented women called Wicked Jezabel. They were not in a nightclub, in a bar or on a traditional stage. They were on the roof of a structure, jamming away at the Natural Foods Market Fair. They are promoting their art in non-traditional ways. www.wickedjezabel.com.

Next time you think book selling opportunities are limited, take a good look around. Sometimes doing things in non-traditional ways draws attention – that is why the independent publishing industry of books, films and music is finding great success! The industry and the artists in it are fulfilling a need for independence away from the routine.

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Finding Fulfillment East to West

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“We all soon had a change of mind, back to the Mountains we rode, with our maps.” ~ Alice Bradshaw Butler

I recently stopped by the Dorchester County Library in Cambridge, Maryland. I entered into the M. Virginia Webb Memorial Maryland Room to revisit the work of author Alice Bradshaw Butler. On my last trip to the Eastern shore of the Chesapeake Bay, I discovered this poet’s book called “Reflections.” I wanted to explore it some more.

This writers’ life seems to mirror mine in many ways. She, too, was an East Coast gal whose life changes eventually brought her west. Alice Bradshaw Butler was born and bred on the Eastern Shore of Maryland. She was educated at Towson State Teachers College (now referred to as Towson University); in the town of my native roots. In 1909 she left her life in Maryland, traveled and settled in the Western plains of Montana.

I’ve gotten got a strong sense that we would be kindred spirits, were she alive today. She seemed to find fulfilling things in both the East and the West. I find myself having conflicted feelings about  which part of the country I like best.  Our own shared personal values, life travels and travails can be summed up in many of her poem’s titles. Here are just a few, all written by Alice Bradshaw Butler:

  • Life Full of Wondrous Things
  • Walking beside Sandy Shore
  • Crossroads (Presence of  God during Difficult Days)
  • My Island Home
  • Gold in them thar Hills
  • Let’s Walk this Land
  • I am So Glad I am a Christian
  • Westward Bound
  • A Different Road
  • A Paradise for a Hunter
  • The Woodland Glen

I returned to this author’s book because I found community with the author, our shared interests and her likeable writing style. As an independent publisher, have you properly identified your market and are you reaching it from east to west through innovative methods of marketing and promotion in a digital world? If not, consult with a company that specializes in e-commerce and e-marketing for independent publishers. They will help you and your book become more visible on the world-wide-web.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Designing A Life of One’s Own

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“Don’t let the noise of other’s opinions drown out your own inner voice. And most
important, have the courage to follow your heart and intuition.”  ~ From Steve Jobs’
Stanford Commencement Address

What do you get when two architects wed and it is catered by the bride’s father who is a chef? A great wedding with every last detail
artistically and creatively designed.

This past weekend, I returned to the East Coast for a fulfilling weekend of family and fun. Among those witnessing the union of my
niece and her new husband were young professionals in the architectural field who were fellow classmates to the bride and groom. They were graduates of Roger Williams University http://www.rwu.edu/  and Wentworth Institute of Technology. http://www.wit.edu/.

In addition to capable and well-educated architects, other twenty-something professionals who are following their passions and crafting careers for themselves in neo-natal nursing, the building trades, fashion and design were in attendance. There were also young adults who care for others by keeping people  safe  environmentally, nutritionally, mentally/emotionally and at our country’s borders. The filmmaking industry was represented, as well as a young graduate who is interested in historic preservation, too.

The dance floor was filled with wedding guests gyrating and jiving all night long. Almost all of us, including yours truly, expressed our individuality through creative dance. The young musicians and artists who designed and provided the musical entertainment brought together three generations of people who played together through movement to music embracing body, soul and spirit.

I am very optimistic about our country’s future. After having visited with many of the young adults at the event, who are just a sampling of the next generation of skilled professionals working in the United States and abroad, we have much to be hopeful about. As this new generation ages, perhaps more stories will be told about successfully and independently finding fulfillment in the workplace.

A newly married couple of architects, in love, are off to a good start. They are designing a life of fulfilling things by doing what they
love and loving what they do! Congratulations, Mr. and Mrs. Babcock!

Letting Go and Having Fun!

Yours Truly gets a spin around the dance floor with son Marc – the filmmaker!

Together through  heart and soul.

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American Spirit Brings Change

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“Never doubt that a small group of thoughtful, committed people can change the world. Indeed. It is the only thing that ever has.” ~Margaret Mead


It is eye-opening to have lived on the East Coast of the United States all of my life, and then to relocate to the West. Aside from the vast change in landscape, the difference in people’s attitudes has been most interesting to absorb. In my opinion, business to business dealings among Westerners is less antagonistic. Westerners seem to have a better understanding that working collaboratively and cooperatively will bring about forward movement. In deed, the “pioneering spirit” is still alive and well in the West. 


During my tour of Frederick, Maryland I visited with a storeowner who may have explained much of the success this town has had in bringing fulfilling awards of distinction to their downtown. The storekeeper, having moved from Chattanooga, Tennessee two years ago, expressed his delight at having arrived in this town. A solid vision along with a strong Main Street Association of business owners, shopkeepers, restauranteurs, artists and other members of the community, working together rather competing against one another, along with the Chamber of Commerce and the Maryland Council on the Arts, has apparently been the secret to success. All should be commended for developing a town that has been awarded by American Style Magazine as a 2010 Top Arts Destination. 


Salvaged, just one of the retail stores I visited, is a reflection of the entire downtown area of Frederick, Maryland. www.salvagedmaryland.com. In each of the shops that I browsed, the merchandise was trendy. Geared for doing business in the new millennium and artfully displayed. Even red brick warehouses filled with antiques that I had visited some twenty years prior are no longer jumbled messes. They have been attractively re-arranged. Shoppers who ordinarily are not fans of antiquated home furnishings may now see value in restoring, salvaging and reclaiming period furniture rather than letting it be dumped in landfills. 


Despite challenges that have come to retail establishments in recent years, this community appears to have weathered the battles better than many. Frederick,Maryland seems well positioned to attract tourists and other businesses in the new century. The people’s visionary spirit is driving this town in the same manner as those who led the Western expansion. 


Tomorrow, we will wrap up this blog series. Return again, so your mind can complete the picture I have drawn of a town that is thriving along the Mason-Dixon Line. The return to the values that are at the roots of our country has in part, driven success.


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Along the Pathway of American History

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“Art is anything people do with distinction.” ~ Louis Dudek  

Today we continue my stroll through Frederick, Maryland. This small city has been a cornerstone along the pathway of American history since it was founded by English and German settlers in 1745. It was home to the State’s first elected Governor and to Francis Scott Key, author of the national anthem, the Star Spangled Banner. Many civil servants and other notables who shaped our country’s beginnings have traveled through and stopped in this town, located on the Mason-Dixon Line. 

As I continued further along the redbrick walkway lining Carroll Creek, I came upon the FauxSchool. http://bit.ly/q3BVUN.  Fulfilling evidence of the teachings of this school of trompe l’oiel painting were present on wall murals located throughout the city  bringing artistry to public places. 

 A short distance from the Faux School I entered the C. Burr Artz Library. http://bit.ly/pbsq6z.  Posters, flyers and literature were displayed pertaining to the One Maryland One Book Author Tour, which was underway. This year’s book for the statewide reading program for Marylanders is The Absolutely True Diary of a Part-time Indian by Sherman Alexie. This library is obviously a great resource to the community based on the activity that I saw inside it’s doors. 

I became fully aware of how deeply steeped in American history this town is as I walked by the National Museum of Civil War Medicine. www.civilwarmed.org.  The medical artifacts that pioneered the way for modern medicine are on display. Compassion, courage and devotion of medical personnel during wartimes are honored throughout this museum. It is a tribute to those who heroically cared for and healed soldiers that were at the forefront of the destruction and death of the infamous battles of the Civil War period. 

There is much more to share about this town of Frederick, Maryland. http://bit.ly/DWXsf. It is a destination that encompasses art and culture, history and religion.Frederick has been indentified as one ofAmerica’s Dozen Distinctive Destinations. I can understand why. 

Return next time to All Things Fulfilling, as I share a self-fulfilling attitude that I have noticed in the West, but had absorbed much less of on the East Coast region until I visited Frederick, Maryland.

This blog brought to you by www.CornerstoneFulfillmentService,com.

Artfully Restoring America

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“The only thing that can save the world is the reclaiming of the awareness of the world.” ~ Allen Ginsberg

Several days ago, I returned to a town that I had not visited in almost twenty years. I was blown away by the change that has taken place in what used to be a run-down town filled with uncared for historic Federal Style buildings in the heart of the Civil War heritage Area.Frederick, amid the rolling hills and abundant farmland of Frederick County, Maryland has become a charming and vibrant community that has been designated as one of America’s Dozen Distinctive Destinations and as a Preserve America Community http://bit.ly/pwZygfy. It was named a 2010 Top Arts Destinations by American Style Magazine http://bit.ly/aj5eGd in the Small Cities category. 

At the center of it all, are now vibrant shops, charming restaurants, and Federal style buildings that have been salvaged, restored, and renewed. Great testimony for the argument that rather than building new, America should be reclaiming spaces and places to bring life back into existing towns and cities. 

I took a walking tour of the city, strolling along the beautifully restored area of town along side the Carroll Creek, an estuary of the MonocacyRiver. I came across the  Delaplaine Visual Arts Education Center www.delaplaine.org and looked in on three exhibits that I thoroughly enjoyed. 

It is fair time in Frederick!  In the upper hall way of the brick cannery building reclaimed as Art Space, was an exhibit of black and white photos that brought back nostalgic memories of State Fairs. A second exhibit, a National Juried Quilt Exhibit was one the best selections of Art Quilts that I have seen. Few quilts were of the ilk that you see on Grandmother’s beds and it was interesting to see how the names of the quilts were carried out in the artistic creation of the quilts. 

The third exhibit – Painting with Thread by Joanne Bast http://bit.ly/qfKBx6  were canvases that had been so densely stitched with thread that they created fiber paintings of iconic Chesapeake Bay scenes, charming homes or gardens, and in street scenes of other places. One of my favorites appeared to be  perhaps a village in Italy. 

The Delaplaine Visual Arts Education Center was just the start of my afternoon tour of Frederick. Major support for this vibrant, restored Art Space is provided by the Delaplaine Foundation, the Ausherman Family Foundation, www.fredericktourism.org and the Maryland State Arts Council. 

Join me next time for more of my travels through Frederick. In a new millennium, this town is finding success in artistically fulfilling their vision, of a vibrant community through heart and spirit.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Outlook from the Look-Out

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“Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ~ Andre Gide

Being an active, productive blogger means always being on the beat. Like any writer, new experiences and change of scenery helps bring new perspective to my work and to my readers. 

Over the next few weeks, I will be meeting many new faces and visiting new places as a way of sharing my universe of independent publishing with others. I consider myself an ambassador for the independent publishing industry and I will continue fulfilling my duties, as such, by spreading the word about this exciting industry in my sojourns. 

My blog postings will be less frequent for a few weeks. I invite our readers to return time and time again to All Things Fulfilling. This site has 700 blog writings in 389 categories. On the far right side of this page, the blog postings are searchable by category. Choose from the drop down menu, and enter my universe of independent thoughts, words and views from Cornerstone Fulfillment Service, LLC.

There is also a new on-line portal into the independent publishing industry, made available by the Colorado Independent Publishers Association. Enter On The Fast Track: The Independent Publishing Industry, by visiting this link: http://bit.ly/oIkV2g. 

Over the past two years I have shed, for our readers, some valuable light on the dynamic and growing industry of independent publishing which now, represents more than 50% of all publishing revenue. That’s progress, innovation and creativity from many, many individuals hard at work! And it is a beacon of hope for those who have always wanted to tell their story, but felt until now, their voice would never be heard.

That’s the outlook from my universe of www.CornerstoneFulfillmentService.com.

Take a Fulfilling Trip

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“We are the facilitators of our own creative evolution.” ~ Bill Hicks

Last month I had the pleasure of interviewing author, screenwriter, performing artist, journalist and songwriter Mara Purl about her book “What the Heart Knows.”  Her hardcover is slated for release on September 27, 2011, about a week from now. 

For each blogger who was a part of Mara’s month-long virtual book tour, she reciprocated by blogging back about each blogger’s site and it’s focus. As a blog writer, I know the intense work that that takes! “Bringing my customers to the world. Bringing the world to my customers” is the blog site theme that Mara Purl has associated with our company blog site, All Things Fulfilling. She hit the mark – that is the aim of our company, Cornerstone Fulfillment Service, LLC! To read the entire text, please visit http://bit.ly/okpGOL. 

I would be presumptuous if I thought that Mara’s quote applies only to a company that specializes in e-commerce and e-marketing for independent publishers. From my perspective, the goal of every author and blog writer in the literary world is to bring your customers (your readers) to the cosmos that you, the writer, created. By effectively communicating a valuable or entertaining message through the medium of a book, film or music, you might bring your customer to a universe of women’s fiction or into a puzzling story of mystery; to the work of a non-profit through an independently published film; or perhaps to the lyrics of powerful and emotive music.

Secondarily, the objective when publishing a book or producing a film or music is to reach customers all over the world. That is now entirely possible and probable all through the power of  internet  selling and e-marketing! 

After years of evolution and revolution, the independent publishing universe is now a force to be reckoned with. Take a quick trip to the new world of publishing through this link http://bit.ly/oIkV2g. You will begin to understand what an historical time it is in the publishing world. The world of books no longer revolves around five or six giant publishing houses. It is an exciting and dynamic era in media.

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Honest Assessment of DYI Publishing

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“Honesty is the first chapter in the book of wisdom.” ~ Thomas Jefferson 

As a follow-up to yesterday’s blog Goals and Objectives in Publishing, there are more questions that you should ask yourself before embarking on an independent publishing project. Your response to the questions may very well help you control the financial outlay and  determine the costs, too. 

For some (such as for those wanting to publish for family and friends and not wishing to commercially sell their publications) an independent publishing project can be do it yourself. Researching the steps and deciding what parts you can do yourself and what parts you need to seek professional help with, is an important task in and of its self. 

  • Are you equipped with good computer skills to tackle DIY publishing?
  • Do you have time to engage in the process?
  • Are you a self-motivated person?
  • Do you finish what you start?
  • Would you find satisfaction in learning the process? 

If you can answer “yes” to most of these questions, perhaps DIY would be for you, thus reducing your need for professional help.          E-books are one of the best options for a Do It Yourselfer! Some of the process involves choosing and using templates, thus simplifying steps and reducing costs. 

Making decisions that are right for YOUR goals and objectives will reduce some of the frustration and will cut-down on an outlay of unnecessary financial resources. Research, compare and ask yourself those very necessary questions before you start down the path to independently publishing. Talking with others about their experience regarding the right and wrong decisions they made will give you information that may help you too.

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Positive Thinking Day

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“Love is  a promise; fulfill it.” ~ Mother Theresa

Today is September 13th – Positive Thinking Day! Thirty-one years ago today my husband and I decided we would commit to each other in marriage and from that day forward I don’t think either of us has spent much time thinking it will not work. 

Like many couples we have had plenty of inconsequential differences and life has presented us with lots of challenges over the years, for sure! He, being the athlete with all the principles of dedication that that takes, has stayed the course. I, being the determined cuss that I am, do not give up on matters of heart and soul. 

I don’t completely understand his intense love of sports and hunting. He does not fully “get” my adoration for watching  the sunrise each and everyday. We value our time together and alone. Never the less, we have managed to work out our differences and remain steadfast and committed. 

 Our common values in life are what have kept us together for all these years and has made our married life fulfilling.  He is slightly more undeviating than me in political views, but, we are very much on the  same side of the political spectrum. Our opinions on parenting and raising a family were almost in sync and we both highly value loyalty, responsibility, doing the right thing, honesty and integrity. We are both, I would say, optimists and waste little time letting ourselves be dragged down. 

Happy Anniversary to Mo chuisle mo chroí ! I am positively, positive that my wish is to continue my fulfilling  journey through life with you. And I know you would wholeheartedly agree that the best thing that has come out of our pledge to each other is our son, who means the world to both of us.

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