Category Archives: marketing and promotion

The Song of Hope

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twitter-bird-winkingThe other day when I was participating in World Book Night, I read the full list of books that were being distributed as part the event. Most were previous years best sellers. Some I had read, but not too many. My nose is usually between the covers of one my clients independently published books, where there’s plenty of fulfilling reading. There are not enough hours in the day to hit all the NY Times best sellers.

Reading the list led me to wonder how many books do you have to sell to be considered a best selling author? Research tells me 5,000 copies or more.  Clearly, most authors write because they love the process of creating a satisfying story.

But, for every writer out there, there is an element of hope among us. Hope that our books will do much better than we ever anticipated. Some of us allow ourselves to dream beyond our wildest imaginations.

dickinson on hope

Don’t we all dream of better tomorrows? That’s what inspires writers to get up every morning.

I hope you’ll return tomorrow to All Things Fulfilling. A  LIVELY Friday is planned. We will be sharing independent thoughts, words and views that are all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Hazy Language becomes Clear

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“Sometimes in our confusion, we see not the world as it is, but the world though eyes blurred by the mind.” ~ Unknown

This morning, I’ve been thinking about all the blogs I have written over the past few years. Some mornings, I’ve had a very clear vision for what I want to write about and other days, it’s a hazy start.

For me, the key is not to aim for perfection on the first draft. Eventually something usually takes hold inside of me, the words begin to flow. Soon a clear vision comes through and I find direction in my writing.

Occasionally, however, I have to scrap everything and start all over. On those days, I vow I must put in an order, over the internet, for Joseph M. Williams and Gregory G. Colomb’s publication Style: Toward Clarity and Grace.

Style Toward Clarity and GraceAccording to Williams, a professor of English at University of Chicago, until 2008, “it is good to write clearly, and anyone can.” This book is a good resource for all writers to put on their bookshelf because there isn’t a writer who doesn’t face the challenge of not being able to write succinctly from time to time.

There’s a new generation of students, however, who we will feature tomorrow on All Things Fulfilling, who are being taught to understand cryptic and obscure language at a very young age. Not all folks can interpret the symbols behind the writing they are studying.

Return on Monday to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Celebrating the Publishing Process

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Today, I awake with very mixed feelings. Thrilled that the beginning of May is soon to arrive, it means, for me, escape from still snowy Colorado. In about two weeks I’ll be on my way out of here for some business dealings. The change of scenery and new things to blog about, from another perspective, will be refreshing. I’ll find plenty of inspiration along the way. I look forward to also visiting art galleries, museums, independent bookstores and other things that bring me fulfillment.

Yet, there is regret and sadness that duty calls me away at this time of year. For the first time since I arrived in Colorado four years ago, I will miss the EVVY book award night. Authors from We Write Steamboat who have submitted to the contest are hoping to be award-winners! It has been such a pleasure to connect, network and share information about the industry with We Write Steamboat members and with other people who share connections with me through the Colorado Independent Publishers Association. CIPA is a very resourceful group of professionals  who support, educate and provide services to help authors who have chosen to publish their books in a non-traditional way – on The Fast Track! http://bit.ly/10cCp1Y.

It ‘s hard to describe the pleasure that comes with writing a book. The process is a quite a learning experience.  To become an award-winning author, with an award-winning book, is very satisfying and you can see the JOY on the authors faces as they claim their prizes. Today, I’d like to say “Good Luck to all independent publishers who have submitted to the various book contests this spring.”  Tis the Season and I hope it’s jolly! Even if you don’t come home with an award, look for the rewards that you found in the process.

Wishbone DogReturn tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Living and Learning

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“Writing and learning and thinking are the same process.” ~ William Zinsser

I had a lovely afternoon on Friday with a woman who fully embraces the concept of “life long learner.” I met her two years ago at a retreat sponsored by the United Methodist Women. Right away I was inspired by the interesting contributions she was making to our group discussions and wanted to know more about her. I’ve since learned she is an artist and a writer who is still avidly interested in the world and learning at eighty-three years of age. So young at heart, she still is in command of her own life. She swims at our local hot springs pool, volunteers weeding gardens and has a fulfilling spiritual life.

Last week, it was fun to finally see her contemporary paintings and discuss the thought process that she put into each composition. She interestingly explained the symbolism she incorporated into each of her paintings and how it related to where she was along her life path when she created them.

I took along an independently published art DVD to share with her that I knew she’d appreciate, a portrait painting demonstration, called “The Captain’s Portrait” by master painter Richard Schmid
 http://bit.ly/103RYtr. For me watching it brought back wonderful memories of 2001. I was in the audience the day the video was filmed and was attending my first live painting demonstration of a world-renown artist.

elderly paintingFrom our back and forth exchange of discussion as we watched the film together, it was evident that this woman has been a life-long art student. Although her works of art may not hang in top galleries throughout the country, she has won “Best in Show” awards. She seems to have a wonderful grasp of the concepts that were discussed in the film such as shape, form, values of light and dark, line, textures and color harmony. I shouldn’t be surprised, from the moment I met her she seemed very astute.

Just before we parted company , she told me how she has a void in her heart. Some years ago, the group of local painters who used to gather regularly at the Steamboat “Art Depot” and paint together, disbanded. She said “its much harder these days to find motivation to paint, and she misses the camaraderie greatly.”

I was reminded, once again, why art matters to young and old alike and to myself! This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime: Finding Fulfilling Things in the Unexpected

Return tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Four Fulfilling Words

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“I am who I am because of the choices I made yesterday.” ~ Unknown

Four words with powerful meaning –

• I AM
• I CAN
• I WILL
• I DO

help define and fulfill our sense of self. These words took on even greater meaning when I began working in the independent publishing industry.

positiveThose simple words that have kept me on track. Every time I’ve faced a challenge, and thought  “I’m going to try to,” I’ve substituted it with one the four important self-fulfilling statements, and then taken the necessary action that is required to complete the task or challenge.

Used to be independent publishers had to go it alone, but things have changed in the publishing industry.  According to an article dated 11-11-12 in the Miami Herald, http://hrld.us/17bIrAH, Bowker (the storehouse of publishing statistics) says independent publishing “has nearly tripled, growing 287% since 2006 and 236,625 print and e-titles” were non-traditionally published in 2011 alone. Since then, the e-book industry has prospered further and print-on-demand publishing has grown also.

The stigma behind independent publishing of books, films and movies has nearly disappeared, as standards and technology for desktop publishing have improved. In this day and age, it is often difficult to distinguish between an independent and traditionally published book.

If you are considering an independent publishing project,  now there is help and support available. I am, I can, I will and I do help people understand the newest generation of publishing through the webinar On the Fast Track: The Independent Publishing  Industry http://bit.ly/10cCp1Y and through the  information provided on All Things Fulfilling. Join us regularly on this on-line site.

 This blog is brought to you by www.CornerstoneFulfillmentService.com.

A Literary Teabox

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Change your thoughts, change your life. ~ Unknown

A Literary Teabox! I like that idea – something to dig into when creativity is low and a pick-me up is needed.

The box is stuffed with things that help stir and brew up inspiration – combination treasure trove and fortune cookie, less the calories and carbohydrates.

Don’t get it? See the box – what’s in it? Words of wisdom – “quotable quotes” from all kinds of people.

Make your own literary teaboxes as gifts.  Keep it creative and loose so it will be meaningful to friends with different passions. A thoughtful,  inspirational gift for writers or other artists, self-improvement junkies, sports enthusiasts. Want to learn more about using affirmations for positive change, please visit this website http://bit.ly/XkUS9l.

Add instructions for how to use with best results: When you awake, open the box and read a quote. Let it brew and steep as you think about the hours ahead. Then let the words invigorate you and infuse you with energy. Go about your day in a fulfilling kind of way, perhaps by reading a book that has a lot of heart and soul. My suggestion:Gift of a Lifetime: Finding Fulfilling Things in the Unexpected

Happy Monday!

literary teabox 21

Photo composition/design and Photo credit: ©Sue Batton Leonard

Return tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Film Friday: Loss of A Film Critic

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“Your intellect may be confused but your emotions never lie to you.” ~ Roger Ebert

Siskel and Ebert, Leonard Maltin, some of the most well-known  film critics of our time.  Yesterday, Roger Ebert passed away at 70 years of age. Leonard Maltin said of Ebert’s  death “The thing I’m remembering now, most, is his bravery,” referring to the health challenges he faced in recent years.

Can you imagine how many hours Ebert spent over the course of his forty-six year career in the screening room? His passion was watching movies and critiquing them. A fulfilling career but, not every production  he watched was worthy of his attention. I’m sure he viewed his fair share of movies that were poorly edited, had holes in the plot, scripts without continuity, casting mistakes, visual effects blunders and acting goofs.

independent spirit awards ebertHis film reviews were highly regarded. Albeit sometimes very spirited and outspoken in his independent thoughts, he was the first film critic to win a Pulitzer Prize. Roger Ebert was also author of twenty books, including I Hated, Hated, Hated this Movie.

The 15th annual Ebert Film Festival begins on April 17 at the Virginia Theatre in Champaign, Illinois. What Ebert called “one of the most beautiful films ever made,” Terrence Malick’s 1978 “Days of Heaven” will appropriately open the film festival. It won an Oscar for best cinematography. Click here for info & ordering Days of Heaven

To read more about this man who had a bright mind, a very observant eye and did so much to promote good films and the art of good filmmaking, please visit his website http://www.rogerebert.com/.

Return on Monday to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Hiking the PCT with Strayed

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“You have brains in your head.
You have feet in your shoes.
You can steer yourself any direction you choose.”
~ Dr. Seuss Oh the Places You’’ll Go

This week I’ve hiked the Pacific Crest Trail. It’s a place I never thought I’d visit. I hiked it with author Cheryl Strayed
and saw bears, rattlesnakes, a Texas longhorn bull and more.  At times throughout the journey I felt desperation set in, unimaginable fright, gratitude, inspiration, relief and grief.  Strayed’s thoughts of accomplishing what she set out to do, were familiar.

crossroads in the woods

No, Strayed was not alone  in her story, good authors always find the company of readers who appreciate what their characters have gone through and can often relate. I decided to travel along with Strayed by reading her book, so that when she shows up in Steamboat, at the Bud Werner Memorial Library http://bit.ly/16nUuYj  on April 11th, I’ll able to envision exactly what the Pacific Crest Trail looked like.

Wild is exactly the kind of book that reminds us why even when things are scary and uncertain, it is best to push through it, and accomplish the goal. Then we can look back and find the lessons within, and how challenges help us to rebuild our life.

Seuss’ words of advice are well-meaning. We need to do better job of teaching children there are so many fulfilling places to see and things to do in this world, and not to let obstacles stop them.  Books teach children and adults that we  never travel alone, there’s always a path thats been traveled and beaten before us.

“And when you’re alone, there’s a very good chance

You’ll meet things that scare you right out of your pants.

There are some, down the road between hither and yon,

that can scare you so much you won’t want to go on.”

~ Dr. Seuss Oh the Places You’ll Go

Return tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Speaking the Same Language

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“Finding out what a community will enjoy, support and get behind takes expertise.” ~Larry Smith

world book night 2013It’s April and you know what that means. World Book Night is just around the corner. This year, our independent publishing meet-up group, We Write Steamboat, will be distributing  The Language of Flowers by Vanessa Diffenbach. We have selected a group of people to give these books to who speak the same language and who will really appreciate the publication. More about that later , as World Book Night approaches.

Part of the business of being an independent publisher is to sell books and locate communities of people, all over the world, who have a common interest in the genre of writing or the subject that you write about. Non-fiction is generally easier to market, but fiction writers who approach their writing with goals of appealing to certain demographic groups, find the marketing part easier and even pleasurable. If you are selling your publication over the internet, through e-commerce, e-marketing (on-line promotion) using social media, is a critical part of it. It is very important to learn how to use social media effectively because without some knowledge of what you are trying to accomplish, your efforts could be for naught.

If you are a person who is new to independent publishing through e-commerce and e-marketing, its wise to put a little investment into hiring a professional to help you identify your markets and learn how to reach out to effectively to find people on-line with common interests. Look for a company that specializes in e-commerce and e-marketing for independent publishers.

Return tomorrow to All Things Fulfilling, where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by www.CornerstoneFulfillmentService.com.

Growing from the Inside Out

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“And the time came when the risk to remain tight in a bud was more painful than the risk it took to blossom.” – Anaïs Nin.

living your best lifeWhen I  look at the geranium blooming in my office, there is no doubt the days have gotten longer, and the light stronger. No longer starved of what it needs to thrive, the plant looks enriched with more energy. Now the geranium is beginning to stand at attention, rather look wilted and stilted. Even humans, in springtime, have a renewed sense of spirit. We’re ready to spend more time being rejuvenated, creating, celebrating and growing from the inside out.

I’ve been reflecting that a little more than a year ago, I started writing my first full length piece. The writing has gone through about six revisions, and with it, so have I. Each time I have changed the text, there has been a thought process to evaluate whether the words match the message I had in mind. Alone, the exercise in writing has been valuable. But, it has also been an investment in learning more about my own self and what I have to say.

Like the geranium that sits inside in my office, waiting to be put outdoors when the conditions are right, there will come a time when I will need to release the book. Then a whole new dimension will be added to the self-discovery process. If I I have adequately blossomed and grown,  I’ll be able to spread my message through the spoken word also, about all the things I’ve been writing about. I am looking forward to the next step in independent publishing.

Living Your Best Life, by Laura Berman Fortgang, is a wonderful book that can help you to begin your journey toward feeding and nurturing yourself with what it takes to live a healthy, happy life. It is a good springtime read for those who want to invest in changing or rebuild their lives during this season of new life.

Return tomorrow to All Things Fulfilling where sharing independent thoughts, words and views is all part of the business. This blog is brought to you by Sue Batton Leonard, author of  Gift of a Lifetime: Finding Fulfilling Things in the Unexpected