Category Archives: blogging

A Wrinkle in Time on the World-Wide-Web

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“Words, once they are printed, have a life of their own.” Carol Burnett

My guess is this quotation by Carol Burnett, was written far before the effectiveness of digital content was even realized. Who knows where writing travels when posted on the world-wide-web. It is a mystery how words, images and sounds journey in this global age of web-based communications.  

On Friday, our blog was about the theatrical release of the movie The Amazing Spider Man, a film that is now in cinemas worldwide. If you missed this blog, scroll down to it. The quote that I incorporated into the blog. “When spider webs unite, they can tie up a lion” really spoke to me – since I am a Leo. 

My birthday is in the month of August, and with each year that I age, so does the world-wide-web. The effective use of digital communications gets increasingly more complex and like my aging face, each new wrinkle connects to the next. One development on the web leads to another, it’s all about those spiders!  

It is fun trying to keep up with the latest methods of digital marketing, however demanding; a continual learning process. If your marketing strategies are antiquated, and you have not kept up with this digital world of communication, you are not utilizing the best way to reach potential buyers. The first place people go for information is to the computer.  

If you need education on how to effectively promote your business, product or service over the internet, there are companies that specialize in e-commerce and e-marketing for independent publishers. There is no reason to be invisible in this age of digital communication.

 This blog brought to you by  www.CornerstoneFulfillmentService.com.

What is Your Focus?

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“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer

Back in February, as author of  All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website.  http://bit.ly/IpusLy.

Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with  creativity – independent words, views and thought.

Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers.  E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t  that the objective,  if you want to sell your independent publications?

What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like  there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!

So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging,  I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Engage in Results Based Marketing

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“Being entirely honest with oneself is good exercise.” ~ Sigmund Freud

I’ve never thought that I have an addictive personality – could care less about chocolate, drugs have never been my thing and I tend to avoid big blasts of caffeine. A morning and afternoon cup of honey-laced tea is for me. Don’t even mingle with a just few sips of alcohol. It puts me off my feet. I’m not fitness-crazed; only the recommended daily walk.  Yet I have developed a co-dependency, there is no doubt!

Addictive personality traits help people deal with life, and in my case, addiction to social media brings gratification to the heart of the business. The substance behind the addiction of internet marketing is communication. How can anyone isolate themselves and not do business without engaging in social media? It does not work. Fact of the matter is, and I am not just trying to rationalize, in this day and age does anyone have a better choice?

All Things Fulfilling is my enabler. The blog connects me with other folks who live, breathe and talk independent publishing and find fulfillment in the creative arts.  My addiction to blogging is fueled by results.

This is one addiction worth hanging on to. If you are an independent business owner of any kind (including those who work in the creative arts) who is getting few positive results from  old fashioned marketing tactics, such as in-print ads and direct mailings, there is help available. Remember, we are now in the digital age.

Contact a company that specializes in e-commerce and e-marketing for independent publishers. Learn about the new dimension in advertising and promotion that is far reaching and relatively low cost. It is worth getting hooked ..

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Rising Story

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“A man is a man in every part of the world. It has nothing to do with race. It has to do with the culture and education that each man has received since he was a child, in his home. It has to do with how he was raised.” ~ Alicia Machado

I try to walk almost every day. It takes real commitment in my busy life but, I find my most important work of the day often gets accomplished while I walk. I keep my heart healthy and my spirit well-fed with the beautiful scenery that surrounds me out of doors. Snow capped mountains of 10,000 feet or more, big beautiful vistas and the feel of the winter wind or  sounds of the rushing water on the Yampa River fuels me along as I walk. I have to remind myself to look up and not down, otherwise I will miss what inspires me the most. 

As challenging as it can be in mountain country, I most often walk uphill. My best blog writing in my head, and from my heart, often occurs as I walk to the crest of the peaks. I build my story, step by step, as I move along. After a while, I forget that I am traveling by foot. It is as if I am taking a ride on that great invention of an escalator. I move forward with little effort and eventually without noticing, from whence I came, I am at the top. 

When winter sets in, leaving the warmth of a cozy shelter is hard. Before I set out, I often think – what is in this walk for me?  Never do I have to find the answers, the answers find me. It is all in the design of nature. This occurrence, time and time again, proves to me there is indeed, someone out there guiding and watching over me. I truly can not imagine living on this Earth without that fulfilling thought. Can you? 

These independent thoughts, words and views are brought to you by www.CornerstoneFulfillmentService.com.

Fulfilling Thoughts of Thanksgiving

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“Gratitude can turn a meal into a feast, a house into a home, a stranger into a friend. It makes sense of our past, brings peace for today, and creates a vision for tomorrow.” ~ Unknown 

On this Thanksgiving Day, I am grateful for all readers who have visited this blog site All Things Fulfilling. I appreciate your encouraging comments and your interest in the independent thoughts, words and views that are posted on this site. This digital publishing format provides a way of learning about others in the world who also have faith in the growing  independent publishing industry and see  value and worth in providing a way for each voice to be heard.

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Parallel Universe in Film

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“The exquisite order displayed by our scientific understanding of the physical world calls for the divine.”

~ Vera Kistiakowsky (MIT Physicist) 

Happy Film Friday, everyone! There is an independent film that I am itching to see. It is called Another Earth. This film won the Alfred P. Sloan prize at the Sundance Film Festival, in the category of science and technology. It is a film about fragility and forgiveness, discovery, exploration and possibility all wrapped up unto a dramatic film.

The movie, directed by Mike Cahill and co-authored by Mike Cahill and Brit Marling, is sure to be a subject for discussion among those who study and discuss astro-physics. Blog writers pondering the field of science http://bit.ly/np0LKS are writing about this film. 

If  Another Earth does not appeal to your whims of wanting to see a movie this weekend, the IMDB (Independent Movie Database) has released it’s list of favorite independent films for the year 2011. Follow this link, http://bit.ly/im3unr and find another film of your choosing.

The independent film industry provides us with intelligent, thought-provoking entertainment, equally as fulfilling as the movies featured on the big screen. Don’t  discount what the independent filmmakers have to offer!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Eureka! Wonders of the Web

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If you are an independent publisher, e-marketing can help you find people you have had relationships with in the past but had lost track. Potential book buyers are often people with whom you have had fulfilling personal connections with. Your relationship with a customer may have begun a long time ago – as a child, in school, through a career, in church or by being a joint member of a fraternal or service organization. A book written by long lost friend always holds curiosity and intrigue.

Way back on February 2, 2010, I posted a blog on All Things Fulfilling entitled Antiquarian Advice. http://bit.ly/uMfwK8. The blog mentioned a book my Uncle, Dr. John C. Krantz had co-authored more than 5 decades ago with the  then Governor of Maryland called The Art of Eloquence.

The other day, more than a year and a half after the blog had been posted, I received a comment to the blog!  It came from a woman who was a neighbor of the Uncle I had featured.  She contacted me  to say that she remembered my Uncle and his wife, very well. She mentioned she used to go to his house more than 50 years ago to babysit (I’ve concluded his Grandchildren). 

It was not spam! It was the real thing!   She went on to describe the color and style of their home, their address and the name of their daughter. All correct! 

It was a splendid surprise to have heard from her. I was astonished. How did she find the blog that was written a year and a half ago, I wonder?  She now resides many states away from her childhood home of Baltimore.  I, the author of  the blog, am now located far from my east coast family roots of  Baltimore– in the Western part of the country. Yet, we were able to connect. I certainly did not know who this person was, but she found me and now I do! 

This is a perfect example of how communities of people connect through the world- wide-web. If you are not visible on the internet,  your potential book buyers can not find you. As Bill Gates once said  “The Internet is becoming the town square for the global village of tomorrow.”  There is a lot of truth in that!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Fulfilling Needs to Express An Opinion

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“We will act consistently with our view of who we truly are, whether that view is accurate or not.” ~ Tony Robbins
 
Opinions about the pro’s and con’s  of  e-marketing have grown ever louder as people adjust to new ways of doing business in today’s world.  A whole new dimension of promotion, advertising and marketing means thinking creatively and networking creatively to sell products and services.

Today, on this blogsite All Things Fulfilling,  we are going to do something new. We want feedback from you! Not through comments to our blog but, through a poll!

Let us know what you think about this thing called “e-marketing.” Is it here to stay? The poll will only take a second or two of your time – there are three answers to chose from.  We look forward to seeing the results and we will share them with you at a later date!

This poll brought to you by www.CornerstoneFulfillmentService.com.

Answering the Call

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“The idea of a sacred place…is apparently as old as life itself.” ~Joseph Campbell 

We have a winner! On September 2, I wrote a blog which was a follow-up of Glassworks Inspired by Nature, the most frequently read blog on All Things Fulfilling of all time. I put out a challenge to our readers, to send in a suggestion of a beautiful building that incorporates history, architecture and outstanding glass installations. My hope was that the choice would educate me and our readers about an awe-inspiring structure that is in a far off part of the world.  

Marie, sent in her suggestion of the Chartres Cathedral, located inParis,France. It well fit the bill! This sacred UNESCO World Heritage site was constructed between the years 1193 and 1250. It is considered one of the finest examples of French High Gothic Style in the world.

Not only is the building of great historical value, millions of people visit the Cathedral because of a relic that sits inside the doors. The Sancta Camisa, the tunic believed to have been worn by the Blessed Virgin Mary, at the time of Christ’s birth was acquired by the Cathedral in c.876 and it is on display. The indoor labyrinth is of great interest, too.

The church has seen fire damage to the structure and to the vivid stained glass windows, installed throughout. The French Revolution and World War II also took a toll. But many of the original glass installations are still intact. From an art historical viewpoint, the Cathedral, inside and out, has been preserved magnificently. 

Not only is the building  notable for it’s history, architectural elements and for the exquisite glass installations, it is a sacred place for worship for tourists who come from around the world, each and every year. To read more about this fascinating shrine, please visit http://www.sacred-destinations.com/france/chartres-cathedral.  

Thank you, Marie, for answering the call and for being a loyal visitor to this blog site. Contributions from readers like you make blogging all the more fulfilling.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Outlook from the Look-Out

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“Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ~ Andre Gide

Being an active, productive blogger means always being on the beat. Like any writer, new experiences and change of scenery helps bring new perspective to my work and to my readers. 

Over the next few weeks, I will be meeting many new faces and visiting new places as a way of sharing my universe of independent publishing with others. I consider myself an ambassador for the independent publishing industry and I will continue fulfilling my duties, as such, by spreading the word about this exciting industry in my sojourns. 

My blog postings will be less frequent for a few weeks. I invite our readers to return time and time again to All Things Fulfilling. This site has 700 blog writings in 389 categories. On the far right side of this page, the blog postings are searchable by category. Choose from the drop down menu, and enter my universe of independent thoughts, words and views from Cornerstone Fulfillment Service, LLC.

There is also a new on-line portal into the independent publishing industry, made available by the Colorado Independent Publishers Association. Enter On The Fast Track: The Independent Publishing Industry, by visiting this link: http://bit.ly/oIkV2g. 

Over the past two years I have shed, for our readers, some valuable light on the dynamic and growing industry of independent publishing which now, represents more than 50% of all publishing revenue. That’s progress, innovation and creativity from many, many individuals hard at work! And it is a beacon of hope for those who have always wanted to tell their story, but felt until now, their voice would never be heard.

That’s the outlook from my universe of www.CornerstoneFulfillmentService.com.