Tag Archives: e-marketing

Studio Quality Motion Picture for 1/400th the Cost

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“Do what you do so well that they will
want to see it again and bring their friends.”
WALT DISNEY

It’s Friday! And it has been a very busy week for me. There are two upcoming events that I am planning that have taken much of my efforts this week. This blog will be short and sweet. I have some very fulfilling news on the independent film scene that I want to pass along to readers of this site. 

What do you get when you step away from traditional ways of producing a film and use unique, creative ideas starting with a well-orchestrated budget to wise use of pre and post- production crews to a ground-breaking marketing plan? 

You get a film that has had over 1,000,000 (yes, one million) viewers who are so excited about the film that they have downloaded the first 27 minutes before it even hits select theatres in January 2012. 

Why?

  • The film has won award, after award, after award at film festivals, it is as simple as that. 

Want to know more about this much sought-after independent film and learn tips from a webinar on how you too can create a studio quality motion picture for 1/400th the cost? Go to: http://vodo.net/alpfd 

For a tutorial on how some of the visual effects of the movie were created, please visit

http://bit.ly/2mPX.

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Brewing Up Customers Digitally

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“Life is Change. Growth is optional. Choose Wisely.” ~ Unknown 

Today, we will take look at the demographics of the American population as it relates to embracing this new era of e-promotion, e-marketing and e-advertising in the 21st Century, specifically through blogging. Did you know? 

  • Bloggers are split close to 50/50 male and female
  • Only 7% of business-owners aged 51 and older are utilizing blogging
  • California, New York, Colorado and Texas are bullish on blogging
  • 53%  of all bloggers are in the 21-35 age group 

To read the full study on blogging, please visit http://bit.ly/9B83iO. 

More books are sold on the internet than any other product. http://bbc.in/p9aHJU. As independent publishing has grown in popularity, on-line selling and marketing has become the preferred method. E-commerce is fulfilling the needs of independent publishers who wish to sell outside of brick and mortar stores. 

Blogging helps to reach potential book buyers. It is one of the best ways to drive traffic to your site and become more visible on the internet. In fact, studies reveal that businesses that have corporate blogs have an increase in traffic of 55% on their websites. It’s true! http://bit.ly/omr5IK. You can brew up new customers instantly! 

 If you are an independent publisher who is not sure whether you are using blogging effectively or not, help is available. Consult with a company that specializes in e-marketing for independent publishers.  

This blog brought to you by www.CornerstoneFulfillmentService.com.

Artists Supporting Communities

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“In art the hand can never execute anything  higher than the heart can inspire.” ~ Ralph Waldo Emerson

“Adele in the Garden” by Richard Schmid ’09

In just a few more days August will be upon us! This year, Old Man Winter found it hard to leave and the sun-filled summer arrived much too late, for my taste, here in the mountainous areas of Colorado. The benefit of long lasting snow did provide extra days for plein air painters to capture those last winter landscapes on canvas, however. 

Attention Artists and Art Collectors: Save the Date of September 4th for the 16th Annual Richard Schmid Fine Art Auction. This auction has been held to benefit the Rist Canyon Fire Department since 1996. Since it’s beginnings, over 1,100 paintings have been auctioned off generating a total of 1.6 million dollars. The proceeds of $600,000 have benefited the volunteer Fire Department and the art auction has created the center attraction for the Rist Canyon Mountain Festival each summer. This is the  Fire Department’s big fundraising event of the year and a great chance for collectors to acquire a new pieces of Art.

For those of you who are unfamiliar with artist Richard Schmid, he has received the John Singer Sargent Award for Life Time Achievement and also has been honored in Washington, DC by the Portrait Society of America. In the opinion of many, Richard is the finest  representational painter of our time. This year he is offering for auction his painting “Adele in Our Garden.”
Other art for auction includes portrait paintings, landscapes, western-theme art, florals, animal-themes, still life, seascapes and even a few abstracts too. For more information on this ever popular art event, visit the following links: 

 Thanks to the generosity of Artist Richard Schmid and the other participating artists, the Rist Canyon is a much safer community in which to live.  This canyon area is dry, and susceptible to fire, particularly in the heat of the summer. The Richard Schmid Art Auction does a great job in fulfilling the financial needs of keeping the Rist Canyon Fire Department operating all year long.

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Begin the Buzz

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“Gossip is just news running ahead of itself in a red satin dress.”  ~ Liz Smith 

Have you ever noticed that we hear about movies from Hollywood, long before they hit the movie screens? Smart marketing tactics! 

Independent publishers, you can become stars too by beginning the buzz before, not after, your books arrive from the printers or before your cds and DVDs have been duplicated.

E-marketing is the very best way to get the word out in advance of the release of a product. You can begin spreading a broadcast of information, far and wide. Every independent publisher should begin creating a community of fans and followers prior to the book, music or film’s release. 

Not only that, you can begin taking pre-sales, too.  Years ago, wise early pioneers of independent publishing began accepting pre-orders by keeping advance sale lists of customers on legal pads before the product even arrived. Today’s pre-ordering can be made available on-line, through websites and shopping carts. 

Just think how satisfying it will be that once the publication arrives from the printer or from the cd/DVD duplication company, you can begin fulfilling orders immediately and ship the products right back out the door! With good planning and advance e-marketing you can begin realizing your ROI without delay! 

It’s never too early to start pollinating your market!  Need help? There are companies that specialize in e-commerce and e-marketing for independent publishers. 

This blog brought to you by http://www.CornerstoneFulfillmentService.com.

Character Analysis

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“Everyone tries to define this thing called Character. It’s not hard. Character is doing whats right, when nobody is looking” ~Unknown

Yesterday’s blog Gardens Heaven Scent made me think back to a time some years ago when I would hold annual perennial plant swaps in my gardens in Vermont. I’d get out my best china and linen, make fancy finger foods and entertain with a beautiful garden party. I’d invite the gals over to nosh. Some would come dressed in their durable gardening clothes, and others would arrive in their floppy garden hats and finery, appropriate for a high-noon English tea.

What fun we used to have!  Ironically, many of the attendees were book enthusiasts, too. Sharing opinions and thoughts of “characters in the garden” came easily and it was all part of the fulfilling day. We’d discuss:

  • What the reaction of others was to the overall scene.
  • Which personalities had conflicts with their neighbors
  • How figures underwent change through seasons.
  • Which characters ran around spreading their seeds
  • Star performers vs. minor role players.
  • Which cast of characters maintained their uprightness no matter what
  • Weaknesses and strengths in bit players.
  • What elements contributed to the fate of individual players
  • Villains vs. heroes

Gardeners never run out of things to talk about. Swapping talk of the trade is as fulfilling as the act of gardening itself.

As I write this blog, I am about to head off to discuss another of my passions –  growing the garden of independent publishing. Our meet-up group She Writes Steamboat is helping others who want to grow books . We are having a garden party of sorts. Before I go, I’ll leave you with some food for thought. http://bit.ly/oIkV2g

GPS for Independent Publishers

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“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”  ~ Ben Franklin 

Over the next few days, we are going to switch it up a bit and share some more technical information about the independent publishing industry, that I hope will be useful to those who are considering or engaged in the process.

The other day I began to think about GPS systems and how useful the development of these devices have been in leading us to where we need to go and what we want to find. 

GPS, in my world of independent publishing, could be used as an acronym for books with “Great Publishing Success.” 

Far-fetched as it may seem, “GPS” for independent publishers is being aided  by the use of  QR codes. The little, square digital code patch is very useful to those who want to know more about great independently published books, films and music. QR codes are beginning to appear not just on realtor signs, in newspapers, and on other flat surfaces.  Quick Response codes, matrix barcodes that are readable by i-phones and other smart digital devices, are even beginning to be placed on independently published books, films and music. 

QR codes will help readers identify, locate and read a review of independent publications or learn more about an author’s website.  Independent publications will become very visible through the use of QR codes. This is fulfilling news for independent publishers who may not have  a big promotion company or huge marketing budgets behind them.

Independent publishers, keep your eye on this latest development! A very exciting time in e-commerce and e-marketing for independent publishers is just ahead. Don’t miss out.

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Show Me! Tell Me!

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“Wherever men have lived there is a story to be told.” ~ Henry David Thoreau  

That’s it – I have had enough. I am finished, out of here, done, fini! The television is going off.  DYJHITW all you hear about is people suspected of killing their children, political posturing and positioning, people in cars running from the law! 

What ever happened to the Land of I CAN, I WILL, I DO! I want to hear positive stories to lift my spirit, tales to help me believe in the good of mankind, news that inspires me to follow in the footsteps of people who have overcome because their heart and souls are working hard to make this a better world. Despite what the media would have us believe, fulfilling stories like that can be found! 

How about sensationalism of a different kind? 

I am turning off that squawk box, right here, right now. 

 I may have to take a sneak peak at the TV every once in a while though. There is a story I want to see on PBS’s “Directors Cut” that is near and dear to my heart. I think it will  be shown sometime in July. It is all about an independent film called “ALPFD.” http://bit.ly/mEF3FN.  The film has undone stereo typical thinking in the filmmaking industry that in order to produce quality films you need a big budget, big production crew and big bucks. If you hear when the movie ALPFD will be featured on PBS “Directors Cut” , let me know. I do not want to miss it. IMHO it will be a good show! 

As I end this blog, I have just gotten more exciting news about ALPFD and it’s U.S.  theatrical release. There is also an arrangement in the works that will increase the visibility of this film,  not just in theatres but in households across America, too! For more information, please visit http://bit.ly/mAvP5d.

 TLK2UL8R.

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Hot Dog! It’s Summertime!

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“Every man’s ability may be strengthened or increased by culture.”   ~John Abbott

Hot Diggity Dog! Summer has finally, finally, finally arrived. What took it so long to come to this mountain resort town? God only knows! But – I think the delay was intentional so we would find summertime all the more fulfilling. 

The thing I look forward to is volunteering my time ushering at Strings in the Mountains Music Festival. The art and culture scene is active and alive all summer long in this small town community. Big name entertainment arrives in this region of Northwest Colorado, after the snow is only visible on the highest peaks. Grammy award-winning artists appear on the Strings in the Mountains stage each summer. Wynton Marsalis and Shawn Colvin are just a few artists that are set to appear this year. There is an impressive mix of both classical and different tempo music series along with fun and interactive concerts for the kids, too.  The ever popular Alpin Hong will delight children again this summer. To view the full schedule of events for the summer of 2011, please visit www.stringsmusicfestival.com. 

The Strings in the Mountains Pavilion plays host to a group of intellectually stimulating lectures as well. In this ninth season of Seminars in Steamboat http://bit.ly/lksBM7  the line-up includes:

  • Zalmay Khalilzad who will give an “Insiders View” on Afghanistan and Iraq.
  • David Walker, the founder of Comeback America Initiative
  • Robin Wright, author and senior fellow on “The Conundrum of Iraq.”
  • Pulitzer-prize winner Seymour Hersch. He will discuss whether or not Obama’s strategies are working forAmerica.
  • Tamar Jacoby will be offering a “Fresh Perspective on Immigration.” 

For the calendar of this lecture series, please visit http://bit.ly/muMPVq. Also, keep your eye on Rocky Mountain PBS. www.rockymountainpbs.org.  One of these outstanding lectures will be broadcast, at a later date, on the show “Colorado State of Mind.” 

If you have never visited this beautiful mountain town of Steamboat Springs, Colorado, summertime, in my opinion, is the very best time to do it. The town is just as vibrant with activities in the summer as it is during the snowy, winter months.

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Sweet Magic in the Room

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“Books are uniquely portable magic.” ~ Stephen King 

Late Tuesday afternoon a group of people came together all for a common cause at the Bud Werner Memorial Library www.steamboatlibrary.org  in Steamboat Springs, Colorado. The motivating force was an interest in learning more about this thing, called independent publishing that has been gaining momentum in recent years and is now the on the fast track! 

What fun it was to sit down with a group of like-minded people, to network and provide support for each other. I do believe She Writes Steamboat is the start of something good!

The kick off began with a personal story of how many years ago, one employment ad and one independently published book catapulted a person, on a leap of faith, into the beginnings of an industry that is just now beginning to realize it’s full and exciting potential. 

Another attendee was there to share and celebrate with members of She Writes Steamboat her independently published book that is hot off the press! More will be forthcoming in a future blog about this book. Last night, I purchased a copy, and I need time to read and digest it, so I can do it justice when I share with it with our blog readers. 

After the business of talking about the vision for this meet-up group, the magic really began to happen as we sat and exchanged questions, answers and knowledge about the industry itself. We are hoping to share more than cake in the future. The mission of this group is to provide fulfilling support to independent publishers so they will find sweet success in their independent publishing endeavors. 

If you have ever considered telling your story, sharing your educational or career knowledge, entertaining or informing others through the medium of an independently published book, film or music, the time is now! Resources are available for anyone who wants to become a published author. 

Stay tuned to this website. Real soon we will be unveiling some educational content for want-to-be publishers that will bring a better understanding to others of this fascinating and dynamic world of e-commerce and e-marketing for independent publishers. You may even decide to take a leap and begin telling your story, too!

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e-Conomies. What Does it All Mean?

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“I look for what needs to be done. After all, that’s how the universe designs itself.” ~ Buckminster Fuller

e-Commerce, e-Books, e-Publishing, e-Marketing. http://rww.to/aiuHxb. You’ve heard the terms a lot lately, haven’t you? But what does it all mean? It means entertaining new ways of doing things! 

Let’s face it – our economy needs a kick in the pants! We need independent spirited folks to take ideas and run with them. Brain power, our most available resource, surrounds us everywhere. It is not located in any one place. We need people who are tired of sitting around waiting for something to happen, to make things happen! 

Right here in Steamboat Springs,CO there is a group of people who want to have their say, they want to be heard, and they want to be seen. Right now! They are not willing to play the game of waiting on someone else to create their future for them, or not! 

She Writes Steamboat is a newly-formed meet-up group that will come together for the first time at 4 pm on June 21st at the Bud Werner Memorial Library. www.steamboatlibrary.org.   Independent publishing is one economy that is on the fast track and it is gaining momentum every day. Business people, non-profit organizations, parents, teachers, children and very ordinary folks with unique stories to tell are pumped. Internet and media technologies have changed so greatly over the past 10 years anyone can jump on the train and tell their story, inform, educate and inspire others through all independent film, music or books. Entertain that thought! 

Further, the internet has provided a way for independent publishers to become visible all over the world! Are you ready to share your voice? Join Us @ She Writes Steamboat – click here http://on.fb.me/lbnPms.

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