Tag Archives: marketing

“Explosive Growth” says Bowker

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“The great thing in the world is not so much where we stand, as in what direction we are moving.” ~ Oliver Wendell Holmes 

We are breaking away from our Friday film routine today because finally, I have found what I have been looking for. The storehouse of all publishing statistics, Bowker, has finally released their numbers for the year 2010. And it is indeed fulfilling news! 

Traditional publishing grew a 5% last year, whereas, “non-traditional publishing” continued along its path of “explosive growth” says Bowker. There were 1,033,065 non- traditionally published books put out into the marketplace in 2009 and these figures more than doubled in 2010 to 2,776,260, thanks in part to the availability of print on demand. The majority of these non-traditional titles are sold and marketed over the internet and are about “micro-niche” subjects. One can safely say, people are looking for publications that are different and unique. To read the entire Bowker report, please go to http://bit.ly/mBW02G. 

Although e-book sales are exceeding the sales of paperback books, http://huff.to/5f6hAJ, books in print are by no means a thing of the past. Many self-publishing authors and independent publishers (otherwise known as non-traditional publishers) opt for selling both print and e-books, so their presence is known in both digital markets and brick and mortar stores, libraries, colleges and other retail environments. 

So that’s the latest word folks, on this ever changing and fascinating world of publishing in this 21st century. We will see what next week brings.

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GPS for Independent Publishers

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“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”  ~ Ben Franklin 

Over the next few days, we are going to switch it up a bit and share some more technical information about the independent publishing industry, that I hope will be useful to those who are considering or engaged in the process.

The other day I began to think about GPS systems and how useful the development of these devices have been in leading us to where we need to go and what we want to find. 

GPS, in my world of independent publishing, could be used as an acronym for books with “Great Publishing Success.” 

Far-fetched as it may seem, “GPS” for independent publishers is being aided  by the use of  QR codes. The little, square digital code patch is very useful to those who want to know more about great independently published books, films and music. QR codes are beginning to appear not just on realtor signs, in newspapers, and on other flat surfaces.  Quick Response codes, matrix barcodes that are readable by i-phones and other smart digital devices, are even beginning to be placed on independently published books, films and music. 

QR codes will help readers identify, locate and read a review of independent publications or learn more about an author’s website.  Independent publications will become very visible through the use of QR codes. This is fulfilling news for independent publishers who may not have  a big promotion company or huge marketing budgets behind them.

Independent publishers, keep your eye on this latest development! A very exciting time in e-commerce and e-marketing for independent publishers is just ahead. Don’t miss out.

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Show Me! Tell Me!

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“Wherever men have lived there is a story to be told.” ~ Henry David Thoreau  

That’s it – I have had enough. I am finished, out of here, done, fini! The television is going off.  DYJHITW all you hear about is people suspected of killing their children, political posturing and positioning, people in cars running from the law! 

What ever happened to the Land of I CAN, I WILL, I DO! I want to hear positive stories to lift my spirit, tales to help me believe in the good of mankind, news that inspires me to follow in the footsteps of people who have overcome because their heart and souls are working hard to make this a better world. Despite what the media would have us believe, fulfilling stories like that can be found! 

How about sensationalism of a different kind? 

I am turning off that squawk box, right here, right now. 

 I may have to take a sneak peak at the TV every once in a while though. There is a story I want to see on PBS’s “Directors Cut” that is near and dear to my heart. I think it will  be shown sometime in July. It is all about an independent film called “ALPFD.” http://bit.ly/mEF3FN.  The film has undone stereo typical thinking in the filmmaking industry that in order to produce quality films you need a big budget, big production crew and big bucks. If you hear when the movie ALPFD will be featured on PBS “Directors Cut” , let me know. I do not want to miss it. IMHO it will be a good show! 

As I end this blog, I have just gotten more exciting news about ALPFD and it’s U.S.  theatrical release. There is also an arrangement in the works that will increase the visibility of this film,  not just in theatres but in households across America, too! For more information, please visit http://bit.ly/mAvP5d.

 TLK2UL8R.

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Film Friday Update on ALPFD

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“Filmmaking is such a collaborative medium.” ~ Daryl Hannah

“Filmmaking is such a collaborative medium.” ~ Daryl Hannah 

The film A Lonely Place for Dying is proving it is alive and well on the film festival circuit that is for sure! I received an update this week on this film that is drawing more attention and awards on the film festival circuit with each passing week. 

So far, ALPFD can boast of 38 Official Selections into Film Festivals across the country and 45 nominations in various categories of awards. This low budget, independent film has won 19 Awards including 14 awards for Best Feature Film. The musical score by Brent Daniels has won awards too. 

Last summer, ALPFD was featured in MovieMaker Magazine www.moviemaker.com  (Issue 88) in an article called “Period Pieces on the Cheap.” It is notable for the sizeable number of visual effects shots in a production of less that $ l million dollars. There were more than 350 visual effects, most of them created on a computer without bells and whistles, from a dorm room at DeSales University http://bit.ly/mF9VB9.  

The total budget was $200,000. Everything was done with economy in mind. Yet this film attracted high profile actors, James Cromwell and Michael Wincott. A Lonely Place for Dying has proven that low budget films can attract quality actors, fans and win fulfilling awards too! 

Just as we promised we will continue to follow this film as it continues on the film festival circuit. The results are not in on some nominations yet. It has claimed awards in Santa Fe, Durango, Cinema City, Wild Rose Film Festival, Myrtle Beach and Indie Spirit…. just to name a few. My guess is there could be more awards on the way.

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Film Friday – “A Guerilla Artist?”

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“Summer’s filled with breaking the rules, standing apart, ignoring your head, and following your heart.” ~ Unknown

Arriving in theatres across the country, just in time for kid’s summer break from school, is “Judy Moody and the Not So Bummer Summer.” This PG rated movie is based on Megan McDonald’s popular book series. 

Judy Moody (played by Jordana Beatty), pegged as a “guerilla artist,” creates her summer of a life time along with her brother Stink and Aunt Opal, who arrives on the scene when Judy’s parents take an unexpected trip to California without the kids. Judy’s vivid imagination takes the audience on a summer ride to remember, of calamity and  hilarious antics, for a fulfilling, fun-filled cinema release for both parents and kids. Just how the term “guerilla artist” comes in to the overall scheme of things is for the audience to discover. 

To watch a trailer of this soon-to-be released summer film, Judy Moody and the Not So Bummer Summer,  visit Reelz Channel http://bit.ly/mFEA9S. 

P.S. I would remiss if I didn’t mention that today, June 3rd is Free Hug Day, so embrace your favorite filmmaker – they are the folks that keep us entertained through the power of film. I am sending a hug through the internet to my favorite film editor at Reelz Channel.

Will return on Monday with more independent publishing news. See you then.

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Hip, Hip Hooray! An IPPY!

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“If you are going to achieve excellence in big things, you develop the habit in little matters.” ~ Colin Powell 

It’s shout out loud day! We are sending our congratulations to our client, Mike Campbell of Iffenwen Publishing for winning an IPPY Award in the Aging/Death and Dying category for his book When Mom and Dad Need Help. For more information on this book, please visit http://bit.ly/9CxyII or http://bit.ly/iSzqLz. Mike’s publication was also finalist in the Foreword Reviews’ Book of the Year Awards in the Family and Relationship Category. Great job, Mike! 

A few months ago, we also featured on this blog site another 2011 IPPY award-winning author, Paul Wainwright and his photographic book A Space for Faith. If you did not get a chance to read about Paul’s book, please visit two blogs entitled All For the People http://bit.ly/fbMoWc and the blog entitled All for Tourism http://bit.ly/fCuZV0.  

What is an IPPY Award? The IPPY Awards are open to independent authors and publishers worldwide. The awards are given to independently owned and operated presses that sell to the North American market. University Presses or publishing  presses operated by foundations, publishing less than 50 titles per year are also included.

Books in many, many genres and categories are awarded “the IPPY” for excellence in independent publishing. Tomorrow on All Things Fulfilling, we will be featuring more 2011 award-winning IPPY book titles that, I think, viewers of this website will find of particular interest. Come on back!

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She Writes Steamboat

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“We can begin by doing small things at the local level… like looking out for our neighbors. That is how change takes place …from many local actions occurring simultaneously.” ~  Grace Lee Boggs 

One of the very best ways to build business is through networking – building communities of like-minded people! This applies to building independent publishing businesses, too. Self-publishing authors, micro-presses and small presses, do not have some of the benefits and the marketing advantages of traditional publishing conglomerates at their dispose. Therefore, it is important to join independent publishing trade associations and writers guilds. Cooperative efforts can be very effective in supporting the non-traditional publisher.

What self-publishing authors, micro-presses and small presses do have, to their advantage, is the flexibility of doing business any way they see fit. Many decide to independently publish for this very reason.  Publishers who go the independent route are fulfilling a need by providing unique publications that readers are looking for. Non-traditional publishers often opt for tactics of selling and marketing their books that traditional publishers may reject. 

There is a new networking group called She Writes www.shewrites.com  being established inSteamboat Springs, Colorado. This meet-up group’s goal is to heighten awareness of independent publishing projects that creatives in Steamboat Springs and the surrounding Routt County are engaged in and to support those efforts. Anyone who is starting or is in the process of independently publishing a book, film, music or other media can attend. 

She Writes Steamboat’s first objective is to establish a time and a regular place to meet and to connect with those in the community who would like to collaborate and network with other independent-minded publishing folks. In the coming weeks, more information will be available on our first gathering. Keep your eyes open to future blog posts on All Things Fulfilling about the She Writes Steamboat Meet-up group. Excitement is in the air!

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Sugar Plums in May? What is Up with that?

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“Keep steadily before you the fact that all true success depends at last upon yourself.”  ~Theodore T Hunger 

Ahh…youth….creativity….promise….energy! I love it. 

The other day I met with a young, emerging artist who wanted some guidance and coaching on this thing called “e-marketing.” Many would say he has already emerged as a talent. But, he is headed in a different direction now. Our meeting was a time to explore ideas, possibilities, objectives and different approaches for marketing his art. His goal is to become more visible and take his photography to a new level. 

We began with a little basic education. As we got further into the conversation and tossed around some ideas, he began to squirm in his chair. His movements became more animated and I could tell he had visions of “sugarplums dancing in his head!” At one point in the conversation, he grabbed his face and said “ There’s a lot to think about!” 

This young emerging artist will not fall by the wayside as wasted talent, I am quite sure of that.  He has deep passion for his art. He also knows much already about setting his sites and going for the gold!

In his teenage years, he became notable in ski magazines for his freestyle tricks and had a successful competitive career. He will parlay his knowledge of what it takes to be a stand out, into his art of photography. 

He knows  that becoming successful in any new field takes:

  • Persistence
  • Energy
  • Setting goals and reaching for them http://bit.ly/bXRnOb.
  • Coaching
  • Vision and dreams 

There is great promise in this young man’s artistic talent. He is smart, he is creative! He is seeking out the tools he needs to market himself and his art through the internet. He is going at this with heads UP!  We look forward to sharing more information on this emerging  artist. But first, this young man understands he has some work to do. Stay tuned, I think he is a star in the making!

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Learning New Systems and Methods

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“You just don’t luck into things as much as you’d like to think you do. You build step by step…” ~ Barbara Bush

 Yesterday’s blog about the Library of Congress, the keeper of all things published, in Washington, DC brought to mind how things have changed in libraries since the days of wooden card catalog boxes. Ever since index cards were replaced with the On-Line Public Access Catalog (OPAC) new search methods have been developed for identifying publications people are seeking to find. 

 It is essential that  independent publishers can found through the On-Line Public Access catalog. http://bit.ly/pug0x. In order to be a successful independent book seller, there are four user tasks that must be incorporated into e-marketing your book. Potential buyers must be able to identify, find, select and obtain your book or other published media. Without understanding and utilizing the tools that are used in today’s computer cataloging systems, it is difficult for your publication to be visible among all the rest. 

Marketing over the internet is more complex than just having a website presence. Becoming visible as an author through e-marketing is as important as bringing visibility to the publication itself. Publicity and marketing of both product and “supplier” will greatly increase your publication’s chances of being found and sold! 

If you do not understand the strategies behind selling and marketing your publication over the internet, seek help. Contact a company that specializes in e-marketing for independent publishers.

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Ergo! Readers Reign Supreme!

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“Consider the postage stamp:  its usefulness consists in the ability to stick to one thing till it gets there.”  ~Josh Billings

When I began this blog site, All Things Fulfilling, I had arbitrarily set a goal of reaching 10,000 readers. Guess what? Yesterday I hit the mark! What a fulfilling day this is!

 I knew before starting this blogsite  there were folks searching for  specialists in e-commerce and e-marketing for independent publishers. I was also well aware that writers, artists, filmmakers, musicians, educators, professionals and other “creative types” were becoming ever more interested in the industry called “independent publishing or non-traditional publishing.” But, I really was not sure how this blog site would be received. The result has been very gratifying!

I owe a huge Thank You to every reader of All Things Fulfilling. Each of one of you make blogging worthwhile. Whether you live in Steamboat Springs, Colorado or reside somewhere else around the globe, we are essentially one big community of people who believe in the power of independent thoughts, words and views. 

 I’ve enjoyed the journey of reaching 10,000 readers. I appreciate the comments and  discussions I have had with a community of people who share the same interests as I do. There will be more exciting news from All Things Fulfilling in the coming months so stay tuned!

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