Category Archives: order fulfillment for independent publishers

Closing out a Chapter

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“The heart’s intention is the measure of all things.”-Maimonides

Today, Kiwanis International is on my mind. Perhaps because Monday is the day our Steamboat Springs chapter of the service organization meets. 

Did you know every nine minutes, a newborn from somewhere around the world dies from tetanus? This shouldn’t occur. The vaccine is available and inexpensive.($1.80 per vaccination). Kiwanis International and UNICEF have partnered to eliminate this fatal disease. 

All Kiwanians look forward to the day when fulfilling this mission is complete. This service organization has already proven a project of this scale can be successfully accomplished by the global elimination global of iodine deficiencies disorders. This new mission to eliminate neo-natal and maternal tetanus can be achieved, too. It will mean closing out a chapter of worry in the lives of mothers in far off places around the globe. Sixty one million child bearing women in 38 countries will be protected against the deadly disease of MNT. 

You can do your part by learning more about the good work of Kiwanis in local communities and around the globe. Join in and “serve the children of the world.” http://bit.ly/byhSUg.

Thanks for hearing my plea. And one more thing – Today is Halloween so be on the watch for little ghosts and goblins as they they walk down the street trick or treating. Please slow down and be alert!

Coming tomorrow, more independent thoughts, words and views from www.CornerstoneFulfillmentService.com.

Book Selling Opportunities

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“You don’t get harmony when everybody
sings the same note.” ~Doug Floyd

There is a misconception that once an author finishes his book, the work is done. In truth, the work has just begun. Promotion and
marketing is even more important than the writing of the narrative, if an author is to successfully sell. Even in the traditional publishing world, authors are more often being called into action to fulfill the duties of promoting and marketing their own book.

It is important that independent publishers think beyond book signing appearances at libraries and bookstores. Although those are appropriate venues for bookselling, there are many more opportunities that exist.

 Last weekend, I attended a fall food and wine festival at the Bethesda Co-op – A Natural Foods Market in Bethesda, Maryland. http://bit.ly/nDoCoB. My niece works there and she wanted me to see where she works. As I strolled through the outside tents of food and wine sampling the goods, I came across an author, Judith Welles, selling her book. It is a regional publication called “Cabin John: Legends and Life in an Uncommon   Place. www.judithwelles.com. The book is full of mystery and history of the area known as Cabin John, along the Potomac River. The Cabin John Citizens Association Foundation (a non-profit organization) published the book. www.cabinjohn.org.

I spent time with the author discussing the book and the marketing of it. The book is finding great success in selling in several local hardware stores. As we all know, men are attracted to hardware stores like magnets. Many men are also history buffs, thus the book is finding it’s way into the hands of men through a retail environment far different than a bookstore.

This brings me to the point of how necessary it is to think beyond the bookstore when researching bookselling opportunities. In fact, artists working all kinds of mediums, can promote their work by appearing in unlikely places.

I was also introduced to a lively band of six talented women called Wicked Jezabel. They were not in a nightclub, in a bar or on a traditional stage. They were on the roof of a structure, jamming away at the Natural Foods Market Fair. They are promoting their art in non-traditional ways. www.wickedjezabel.com.

Next time you think book selling opportunities are limited, take a good look around. Sometimes doing things in non-traditional ways draws attention – that is why the independent publishing industry of books, films and music is finding great success! The industry and the artists in it are fulfilling a need for independence away from the routine.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Doing Away with Restrictions on Library Lending

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“If information and knowledge are central to democracy, they are the
conditions for development.” ~ Kofi Annan

 

As much as we try to keep our readers in the loop with what is happening in the world of independent publishing, the fact of the matter is
the industry is changing so very rapidly that we can only do our best to share some of the information on this blogsite.

The Independent Publisher: The Voice of the Independent Publishing Industry is another great resource for finding out the most current  news of the industry on-line. It is a good site to book-mark and return to time and time again.

If you are looking for information about their four sponsored book award contests, The IPPY Awards, Moonbeam Awards, Axiom Business
Book Award Contest and Living Now Awards you will find it there.

In the current issue, there is an interesting article on the controversy revolving around library e-book lending and traditional publishing
houses. Harper Collins for one, controls lending of their e-books to a limited number of circulations per copy. These regulations mean availability of top selling books and other e-books is restricted, thus threatening access to information. To gain a better understanding of the restrictions many traditional publishing houses are placing on libraries, please visit http://bit.ly/qfc68w.

The Colorado Independent Publishers Association has signed an historic agreement with libraries in the State with regard to e-book lending. This contract could very well serve as a model for libraries in other States. It will also be fulfilling to the demands of library patrons to wish to
have unrestricted access to books that are heavily circulated. For more information on this agreement, visit http://bit.ly/eYPEix.

Thinking outside the box of the traditional publishing paradigm is what is driving the independent publishing industry to it’s success. There
is a newly released, downloadable webinar called On the Fast Track: The Independent Publishing Industry that will give you an overview of the new generation in publishing. Please follow this link. http://bit.ly/oIkV2g.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Next Generation Begins Leveling Playing Field

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“The doors we open and close each day decide the lives we live.”  ~Flora Whittemore

So, you’ve made up your mind. You are going to tell the story that you’ve been itching to tell. You will be in the company of scores of others who have decided that the time is now and that your voice will be heard even though you are not a top selling author. Right you are and good for you!

Even those who have been previously published through traditional publishing houses are now determining that independent publishing may be well worth exploring.  The traditional publishing companies continue to give strong promotional and marketing attention to the top selling authors and fall short in their marketing efforts for lesser known authors. Non-traditional publishing is proving it can be a viable option for many with on-line selling and on-line marketing (e-commerce and e-marketing), which has leveled the playing field for those who are not among best selling authors.

The Colorado Independent Publishers Association www.cipacatalog.org  is making great headway into changing the way non-traditional publications are found.  Libraries are now looking beyond the big six publishing companies for the next generation of publications that will allow them to expand their catalogs yet, not require changes to facility space. Enter e-books!

Before you begin publishing an e-book, make sure your due diligence is done.  Find the best fit for your needs.  Visit this link http://bit.ly/vZztM to find the top publishing companies in this new age of e-books.

As you start down the path to telling your story, do remember, there are freelance professionals available for every step of the way. Need help in finding them? Contact a company that specializes in e-commerce and e-marketing for independent publishers.

Another independent thought, word and view from www.CornerstoneFulfillmentService.com.

 

Different Methods of Delivery

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“Life is the sum of all your choices.” ~ Albert Camus

Book-lovers often get disturbed when they hear the word e-books. All they can envision is the disappearance of books in print. I can not see this happening in my lifetime.

Many people love digital readers. They are another instrument of delivering media – electronically.  Our choices for receiving news and entertainment has been expanded to film, music, radio, television, newpapers, magazines, audio books, books in print and e-books. As each form of media has arrived on the scene, it has not negated the need for the other. It has only provided new choices.

For instance, movies became available on-demand on televisions, and  DVD rentals stores opened up.  Netflix demonstrated movies could efficiently be distributed through the mail. Now a full range of movies are at our dispose by downloading them onto  personal computers and digital devices. It did not stop scores of people from going to the cinema each and every year! There is no substitute for the sights and sounds of the BIG SCREEN! Let’s be frank – visual effects are not nearly as stunning when viewed on a computer screen as when they are projected onto the big silver screen, where they are ideally meant to be.

People ask me whether I have a Kindle, a Sony or a Nook digital reader? I have a downloaded Kindle on my computer. I spend every working hour reading and writing on a computer.  At the end of the day I am not done reading but I want to switch gears. I like reading the news and books for pleasure on paper.

I want to clutch the book in my hands, smell the slight scent of ink or the hand cream left on the pages from where I left off.  I want to turn real paper pages. I don’t want to touch one more digital device.  It is as basic as that! In my opinion, there is not a fulfilling substitute for having a real book in hand.

If I asked you “What is your favorite way of having media delivered to you?” The reply would probably be “sometimes I like to listen to music, sometimes I like to read the paper, sometimes I  go to my computer…..It all depends on my mood.”

This blog brought to you by www.CornerstoneFulfillmentService. com.

Routes and Roots of American History

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“Art among a religious race produces relics; among a military one, trophies; among a commercial one, articles of trade.” ~ Henry Fuseli

Culture and religion has been at the root of American civilization. In Frederick, Maryland there are a wealth of attractions including roads and byways that hold great interest for visitors to this area who wish to understand the founding principles and history of our country. The National Scenic Byway, a 38 mile stretch of land from Frederick County to the Catoctin Mountains is dubbed the Hallowed Ground. Many soldiers fighting for our country’s independence lost their lives along this route.

Attractions that collectively represent the beginnings of trade, politics, culture and spirituality throughout our country’s history can be found throughout this region. To name a few:

  • The National Shrine of Saint Elizabeth Ann Seton – dedicated to the first canonized Saint.
  • The C & O Canal (Chesapeake and Ohio) explores the history of shipping.
  • The Shifferstadt Architectural Museum highlights the finest examples of German colonial architecture.
  • The Barbara Fritchie House commemorates the author of the poem that described waving the American flag in the face of the Confederate Army.
  • Weinberg Centerof the Arts houses the original Wurlitzer pipe organ.
  • Visit the All Saint Street Neighborhood – the center of commerce and entertainment during the latter part of the 19th century for African Americans.
  • America’s replica of the famous Grotto of Lourdes in France is represented at the National Shrine Grotto of Our Lady of the Lourdes at Mount St. Mary’s University.
  • The John Hanson House, the Ramsey House and the Roger Brooke Taney House all hold significance in some aspect of early American history by those that occupied them or visited them.
  • Battlefields of Gettysburg and Antietam are located close by. 

We have only touched lightly on a place that the National Trust for Historic Preservation has named as a Great American Main Street community. There are so many things to see and do. The designation as a 2010 Top Arts Destination by American Style Magazine only strengthens this small city’s position as one of America’s Dozen Distinctive Destinations.

To obtain a travel packet of information on this region, visit www.fredericktourism.org. I hope some of the readers of this blogsite have the opportunity to visit this area. It was a fulfilling trip and I would like to  return again to take in more of the sites and scenes.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Outlook from the Look-Out

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“Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ~ Andre Gide

Being an active, productive blogger means always being on the beat. Like any writer, new experiences and change of scenery helps bring new perspective to my work and to my readers. 

Over the next few weeks, I will be meeting many new faces and visiting new places as a way of sharing my universe of independent publishing with others. I consider myself an ambassador for the independent publishing industry and I will continue fulfilling my duties, as such, by spreading the word about this exciting industry in my sojourns. 

My blog postings will be less frequent for a few weeks. I invite our readers to return time and time again to All Things Fulfilling. This site has 700 blog writings in 389 categories. On the far right side of this page, the blog postings are searchable by category. Choose from the drop down menu, and enter my universe of independent thoughts, words and views from Cornerstone Fulfillment Service, LLC.

There is also a new on-line portal into the independent publishing industry, made available by the Colorado Independent Publishers Association. Enter On The Fast Track: The Independent Publishing Industry, by visiting this link: http://bit.ly/oIkV2g. 

Over the past two years I have shed, for our readers, some valuable light on the dynamic and growing industry of independent publishing which now, represents more than 50% of all publishing revenue. That’s progress, innovation and creativity from many, many individuals hard at work! And it is a beacon of hope for those who have always wanted to tell their story, but felt until now, their voice would never be heard.

That’s the outlook from my universe of www.CornerstoneFulfillmentService.com.

Artist Preserves Cowboy Film History

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“A maverick hero during the wild west was… tough, independent, fearless. Characters of honor and principle.” ~ Unknown 

In 1980, artist Kerry Powell http://bit.ly/rkDr1X  helped to spearhead efforts to preserve the Western cinematic history of Lone Pine,California by organizing the Lone Pine Film Festival. The Alabama Hills and the Inyo Mountains, located only 170 miles from Hollywood, provided the scenic backdrops to some 400 western movies produced between the years 1920 to the 1970s. Some of the notables were: 

    • The Round Up (1920)
    • Gunga Din (1939)
    • High Sierra (1941)
    • Along the Great Divide (1951)
    • Thunder in the Sun (1959)
    • How the West Was Won (1962)
    • Bad Day at Black Rock (1955) 

    For many, “Westerns” congered up romantic notions of life on the American western front and independent living at its best. Artist Kerry Powell’s painted murals around the town of Lone Pine, California reflect the era of Western filmmaking. Her desire to protect this era in cinematography came from her fulfilling memories of the production crews arriving in town, movie sets being built and of the legendary actors, most of whom are now deceased, who stayed at her family’s motel. Big name Hollywood actors such as Gregory Peck, Cary Grant, Gene Autry, John Wayne, Roy Rogers and Johnny Weismuller were just a few of the actors that frequented this area to produce movies.

Eleven years later, The Lone Pine Film Festival now draws audiences of 5,000 Western film enthusiasts from around the world. It is scheduled for October 7 – 9. For ticket information, please visit http://bit.ly/pK7I9h. 

The period of the cowboys and Indians is seldom captured in movies anymore, and the film production process will never be the same. Modern-day filmmaking has changed all that. So, saddle up and attend this year’s fest! The 100th birthday of Roy Rogers will be celebrated this year. It is guaranteed to be one of the best Western Film fests yet.

Independent thoughts, words and views brought to you by www.CornerstoneFulfillmentService.com.

Take a Fulfilling Trip

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“We are the facilitators of our own creative evolution.” ~ Bill Hicks

Last month I had the pleasure of interviewing author, screenwriter, performing artist, journalist and songwriter Mara Purl about her book “What the Heart Knows.”  Her hardcover is slated for release on September 27, 2011, about a week from now. 

For each blogger who was a part of Mara’s month-long virtual book tour, she reciprocated by blogging back about each blogger’s site and it’s focus. As a blog writer, I know the intense work that that takes! “Bringing my customers to the world. Bringing the world to my customers” is the blog site theme that Mara Purl has associated with our company blog site, All Things Fulfilling. She hit the mark – that is the aim of our company, Cornerstone Fulfillment Service, LLC! To read the entire text, please visit http://bit.ly/okpGOL. 

I would be presumptuous if I thought that Mara’s quote applies only to a company that specializes in e-commerce and e-marketing for independent publishers. From my perspective, the goal of every author and blog writer in the literary world is to bring your customers (your readers) to the cosmos that you, the writer, created. By effectively communicating a valuable or entertaining message through the medium of a book, film or music, you might bring your customer to a universe of women’s fiction or into a puzzling story of mystery; to the work of a non-profit through an independently published film; or perhaps to the lyrics of powerful and emotive music.

Secondarily, the objective when publishing a book or producing a film or music is to reach customers all over the world. That is now entirely possible and probable all through the power of  internet  selling and e-marketing! 

After years of evolution and revolution, the independent publishing universe is now a force to be reckoned with. Take a quick trip to the new world of publishing through this link http://bit.ly/oIkV2g. You will begin to understand what an historical time it is in the publishing world. The world of books no longer revolves around five or six giant publishing houses. It is an exciting and dynamic era in media.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Rising to the Occasion

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“Life is like a book we can either study it or let it gather dust on the shelves of the world.” — Rene Godefroy

On Wednesday, we celebrated the first year anniversary of the meet-up group WIN Steamboat (Women in Networking – Steamboat) with a beautiful palette of food prepared by chef Lulu Martin of Amuse Bouche Private Chef Service. http://bit.ly/qvtK9o.  The luncheon at the Alpine Mountain Ranch Club http://bit.ly/pQEs0v  was served on the patio, alongside the trout pond. As I took in the panorama of beautiful vistas and views, I couldn’t help but reflect on the fulfilling accomplishments of individual women throughout the year. Like the trout that were rising in the pond,  the women in the group are go-getters in their own companies or in their fields of business. The relationships we have built over the course of the year have been beneficial to each of us.

A new dawning came to me as we gathered for our 1st annual celebration. That was the thought of how powerful a motivating force books play in peoples lives (not just mine). They help inspire and keep us on task in our personal, career and spiritual lives. Each woman brought a “slightly used book” that had been helpful to them in finding the will to put one foot in front of the other, each and every day despite setbacks, disappointments and new beginnings. We each came away with a “new” book to help us in our journey through life. 

What book did I bring to swap with another person? An independently published book, of course! The title is “Waiting for Jack” by author Kristen Moeller. http://bit.ly/bUy3pu.  It is a book about “seizing the moment” for success in life. Although, I had mixed emotions about passing it on, it meant that I had made a promise to remember the principles set forth in the book. 

The donator of the book that I received said “she realized that I had been in business for quite sometime, as has she, but she has referred to the book, Secrets of Self Employment: Surviving and Thriving on the Ups and Downs of Being Your Own Boss, time and time again.” It will help me to continue to assess my strengths and weaknesses and it will provide fresh perspectives on taking adversities in stride. 

Each of us has had fulfilling personal and career growth over the past year. The size of the group has grown as well. Never underestimate the importance of networking in the business world. Each person brings to the group individual talents and knowledge that we can share with others. We are all richer in spirit when we pool our strengths.  We owe a big thank you to Kate Z http://www.katezphoto.com for bringing this group together last year.

Another independent word, thought and view from www.CornerstoneFulfillmentService.com.