Category Archives: Marketing

Fulfilling Needs to Express An Opinion

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“We will act consistently with our view of who we truly are, whether that view is accurate or not.” ~ Tony Robbins
 
Opinions about the pro’s and con’s  of  e-marketing have grown ever louder as people adjust to new ways of doing business in today’s world.  A whole new dimension of promotion, advertising and marketing means thinking creatively and networking creatively to sell products and services.

Today, on this blogsite All Things Fulfilling,  we are going to do something new. We want feedback from you! Not through comments to our blog but, through a poll!

Let us know what you think about this thing called “e-marketing.” Is it here to stay? The poll will only take a second or two of your time – there are three answers to chose from.  We look forward to seeing the results and we will share them with you at a later date!

This poll brought to you by www.CornerstoneFulfillmentService.com.

Landscapes, Seascapes and TableScapes

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“Art allows us to lose ourselves and find ourselves at the same time.” ~Thomas Merton 

A mix of business and pleasure took me on the road over the past few weeks. I saw landscapes and seascapes far different than what the magnificent Northwest Mountains of Colorado have to offer! 

I like to explore all different kinds of art in Steamboat and in other towns, too. I came across a “Scape” of a different kind in the historic and artsy town of Frederick, Maryland. I visited The Little Pottery Shop and I learned about the wonderful art of Table Scapes. 

The Little Pottery Shop http://bit.ly/tdNhBT  is not only a retail establishment, but it also has a studio for creating handcrafted pottery. The artisans had teamed up with The Loft at AI, an antiques gallery next door, to showcase the displays of their pottery, both hand built and thrown on the wheel. The TableScapes were a feast for the eye! It was like browsing through the “I Spy Books.” Antique drawer knobs and other baubles were adapted for napkin rings, the table linens, glassware, chairs, candleholders, flower vases and other ornamentation all contributed to the overall visual effects. Each table beautifully carried out the theme and other accessories helped create the scene. http://bit.ly/hA0U1s. 

There were 12 enchanting TableScapes:

  • The EnchantedForest
  • Made in Maryland
  • Scare-tacular Table
  • A Walk inProvence
  • The Wedding to Remember
  • Christmas Memories
  • Thanksgiving Turkey Table Talk
  • Indian Treasures Table
  • A Day at the Beach
  • The Madhatter
  • Down on the Farm
  • Serving up the Stew 

No matter where people travel, in this country or worldwide, there are artists everywhere providing personally fulfilling opportunities for people to learn more about art. It’s available in rural hamlets, in cities and everywhere in between. Don’t miss out!

 Made in Maryland TableScape

 A Day at the Beach TableScape

To  see more tablescape photos, please visit http://bit.ly/hA0U1s.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Answering the Call

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“The idea of a sacred place…is apparently as old as life itself.” ~Joseph Campbell 

We have a winner! On September 2, I wrote a blog which was a follow-up of Glassworks Inspired by Nature, the most frequently read blog on All Things Fulfilling of all time. I put out a challenge to our readers, to send in a suggestion of a beautiful building that incorporates history, architecture and outstanding glass installations. My hope was that the choice would educate me and our readers about an awe-inspiring structure that is in a far off part of the world.  

Marie, sent in her suggestion of the Chartres Cathedral, located inParis,France. It well fit the bill! This sacred UNESCO World Heritage site was constructed between the years 1193 and 1250. It is considered one of the finest examples of French High Gothic Style in the world.

Not only is the building of great historical value, millions of people visit the Cathedral because of a relic that sits inside the doors. The Sancta Camisa, the tunic believed to have been worn by the Blessed Virgin Mary, at the time of Christ’s birth was acquired by the Cathedral in c.876 and it is on display. The indoor labyrinth is of great interest, too.

The church has seen fire damage to the structure and to the vivid stained glass windows, installed throughout. The French Revolution and World War II also took a toll. But many of the original glass installations are still intact. From an art historical viewpoint, the Cathedral, inside and out, has been preserved magnificently. 

Not only is the building  notable for it’s history, architectural elements and for the exquisite glass installations, it is a sacred place for worship for tourists who come from around the world, each and every year. To read more about this fascinating shrine, please visit http://www.sacred-destinations.com/france/chartres-cathedral.  

Thank you, Marie, for answering the call and for being a loyal visitor to this blog site. Contributions from readers like you make blogging all the more fulfilling.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Interweavings of Faith

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“I am sensitive to the value of faith and religion and spirituality in people’s lives because I’m a journalist.”  ~ Peter Jennings

Last weekend, I attended my third annual United Methodist Women’s (UMW) Retreat. http://bit.ly/9W2ac2. It was a great deal of fun! As in the past years, what made the experience so rich and rewarding was the broad mix of women in many stages of life. There were mothers with younger children, women with college-aged children, empty nesters, grandmothers and retirees. Everyone contributed valuably to the conversations regarding their own spirituality and the paths in life they have traveled to arrive at their thoughts. 

We took several topics throughout the day and broke into random small groups to discuss our feelings and opinions of how the subject matter related to our own lives. Lo and behold, several of those gathered in my group are interested in independently publishing their beautiful and fulfilling stories of their walk with faith.  

Of course, a discussion ensued about how in this day and age anyone can publish and sell their independent stories through e-commerce and e-marketing (selling and marketing publications on the world-wide-web).  

By the end of the day-long retreat, we had all found friendship and fellowship with many women we had never known before. The common threads of places we have traveled, experiences we have had and the spiritual beliefs we share, are often the ties that bind. 

Thank you to all who made the day a great success. The location in Steamboat had an awe inspiring landscape. I enjoyed the art and music, ate a lot of good food and gained a better understanding of what this thing called “yoga” is all about too!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Book Selling Opportunities

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“You don’t get harmony when everybody
sings the same note.” ~Doug Floyd

There is a misconception that once an author finishes his book, the work is done. In truth, the work has just begun. Promotion and
marketing is even more important than the writing of the narrative, if an author is to successfully sell. Even in the traditional publishing world, authors are more often being called into action to fulfill the duties of promoting and marketing their own book.

It is important that independent publishers think beyond book signing appearances at libraries and bookstores. Although those are appropriate venues for bookselling, there are many more opportunities that exist.

 Last weekend, I attended a fall food and wine festival at the Bethesda Co-op – A Natural Foods Market in Bethesda, Maryland. http://bit.ly/nDoCoB. My niece works there and she wanted me to see where she works. As I strolled through the outside tents of food and wine sampling the goods, I came across an author, Judith Welles, selling her book. It is a regional publication called “Cabin John: Legends and Life in an Uncommon   Place. www.judithwelles.com. The book is full of mystery and history of the area known as Cabin John, along the Potomac River. The Cabin John Citizens Association Foundation (a non-profit organization) published the book. www.cabinjohn.org.

I spent time with the author discussing the book and the marketing of it. The book is finding great success in selling in several local hardware stores. As we all know, men are attracted to hardware stores like magnets. Many men are also history buffs, thus the book is finding it’s way into the hands of men through a retail environment far different than a bookstore.

This brings me to the point of how necessary it is to think beyond the bookstore when researching bookselling opportunities. In fact, artists working all kinds of mediums, can promote their work by appearing in unlikely places.

I was also introduced to a lively band of six talented women called Wicked Jezabel. They were not in a nightclub, in a bar or on a traditional stage. They were on the roof of a structure, jamming away at the Natural Foods Market Fair. They are promoting their art in non-traditional ways. www.wickedjezabel.com.

Next time you think book selling opportunities are limited, take a good look around. Sometimes doing things in non-traditional ways draws attention – that is why the independent publishing industry of books, films and music is finding great success! The industry and the artists in it are fulfilling a need for independence away from the routine.

This blog brought to you by www.CornerstoneFulfillmentService.com.

An Art Filled Trip

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“Inspiration comes of working every day.” ~ Charles Baudelaire

I had a most delightful plane trip yesterday returning to Steamboat Springs, Colorado from the East Coast. For two hours of it, my head was stuck between the catalog pages of The Metropolitan Museum of Art Store. Reading the captions of the products in this catalog is like an abbreviated course in art history. For instance, I learned:

  • Vera Neumann’s designs (American Artist1907-1933) became symbolic of American enterprise and optimism in the Truman era.
  • Arthur George “Art” Smith (1917-1982) created his craft at the center of Greenwich Village where he led a bohemian life and
    became known as one of the most creative jewelry designers of the time.
  • It was  common practice for the Greeks in the Hellenistic times, to bury the wealthy with their most valuable jewelry of gold, precious medals and stones.
  • Jefferson R Burdick (American 1900-1963) began at the age of 10 procuring one of  country’s most valuable collections of American paper ephemera, which  included paper dolls, souvenir cards, greeting and playing cards.

The Metropolitan Museum Art Store works closely with art historians to bring products to consumers that are artfully crafted in the
design of the finest master artists from around the world. Gifts include jewelry, cards, art books, Christmas ornaments, calendars sculpture, scarves and art activity sets to engage children in creating art.

Now is the time to begin thinking about Christmas buying for your circle of art friends or family. The catalog can be ordered by calling 1-800-662-3397. Mail order and on-line ordering is available. For more information, visit http://store.metmuseum.org/.

My trip to the East Coast included visiting arts scenes and artists working in many mediums. In the coming weeks, I will be sharing more information on writers, potters, and towns that I encountered along the way. It was a very fulfilling trip. Good to be away and good to be back!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Next Generation Begins Leveling Playing Field

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“The doors we open and close each day decide the lives we live.”  ~Flora Whittemore

So, you’ve made up your mind. You are going to tell the story that you’ve been itching to tell. You will be in the company of scores of others who have decided that the time is now and that your voice will be heard even though you are not a top selling author. Right you are and good for you!

Even those who have been previously published through traditional publishing houses are now determining that independent publishing may be well worth exploring.  The traditional publishing companies continue to give strong promotional and marketing attention to the top selling authors and fall short in their marketing efforts for lesser known authors. Non-traditional publishing is proving it can be a viable option for many with on-line selling and on-line marketing (e-commerce and e-marketing), which has leveled the playing field for those who are not among best selling authors.

The Colorado Independent Publishers Association www.cipacatalog.org  is making great headway into changing the way non-traditional publications are found.  Libraries are now looking beyond the big six publishing companies for the next generation of publications that will allow them to expand their catalogs yet, not require changes to facility space. Enter e-books!

Before you begin publishing an e-book, make sure your due diligence is done.  Find the best fit for your needs.  Visit this link http://bit.ly/vZztM to find the top publishing companies in this new age of e-books.

As you start down the path to telling your story, do remember, there are freelance professionals available for every step of the way. Need help in finding them? Contact a company that specializes in e-commerce and e-marketing for independent publishers.

Another independent thought, word and view from www.CornerstoneFulfillmentService.com.

 

Finding Fulfillment East to West

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“We all soon had a change of mind, back to the Mountains we rode, with our maps.” ~ Alice Bradshaw Butler

I recently stopped by the Dorchester County Library in Cambridge, Maryland. I entered into the M. Virginia Webb Memorial Maryland Room to revisit the work of author Alice Bradshaw Butler. On my last trip to the Eastern shore of the Chesapeake Bay, I discovered this poet’s book called “Reflections.” I wanted to explore it some more.

This writers’ life seems to mirror mine in many ways. She, too, was an East Coast gal whose life changes eventually brought her west. Alice Bradshaw Butler was born and bred on the Eastern Shore of Maryland. She was educated at Towson State Teachers College (now referred to as Towson University); in the town of my native roots. In 1909 she left her life in Maryland, traveled and settled in the Western plains of Montana.

I’ve gotten got a strong sense that we would be kindred spirits, were she alive today. She seemed to find fulfilling things in both the East and the West. I find myself having conflicted feelings about  which part of the country I like best.  Our own shared personal values, life travels and travails can be summed up in many of her poem’s titles. Here are just a few, all written by Alice Bradshaw Butler:

  • Life Full of Wondrous Things
  • Walking beside Sandy Shore
  • Crossroads (Presence of  God during Difficult Days)
  • My Island Home
  • Gold in them thar Hills
  • Let’s Walk this Land
  • I am So Glad I am a Christian
  • Westward Bound
  • A Different Road
  • A Paradise for a Hunter
  • The Woodland Glen

I returned to this author’s book because I found community with the author, our shared interests and her likeable writing style. As an independent publisher, have you properly identified your market and are you reaching it from east to west through innovative methods of marketing and promotion in a digital world? If not, consult with a company that specializes in e-commerce and e-marketing for independent publishers. They will help you and your book become more visible on the world-wide-web.

This blog brought to you by www.CornerstoneFulfillmentService.com.

American Spirit Brings Change

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“Never doubt that a small group of thoughtful, committed people can change the world. Indeed. It is the only thing that ever has.” ~Margaret Mead


It is eye-opening to have lived on the East Coast of the United States all of my life, and then to relocate to the West. Aside from the vast change in landscape, the difference in people’s attitudes has been most interesting to absorb. In my opinion, business to business dealings among Westerners is less antagonistic. Westerners seem to have a better understanding that working collaboratively and cooperatively will bring about forward movement. In deed, the “pioneering spirit” is still alive and well in the West. 


During my tour of Frederick, Maryland I visited with a storeowner who may have explained much of the success this town has had in bringing fulfilling awards of distinction to their downtown. The storekeeper, having moved from Chattanooga, Tennessee two years ago, expressed his delight at having arrived in this town. A solid vision along with a strong Main Street Association of business owners, shopkeepers, restauranteurs, artists and other members of the community, working together rather competing against one another, along with the Chamber of Commerce and the Maryland Council on the Arts, has apparently been the secret to success. All should be commended for developing a town that has been awarded by American Style Magazine as a 2010 Top Arts Destination. 


Salvaged, just one of the retail stores I visited, is a reflection of the entire downtown area of Frederick, Maryland. www.salvagedmaryland.com. In each of the shops that I browsed, the merchandise was trendy. Geared for doing business in the new millennium and artfully displayed. Even red brick warehouses filled with antiques that I had visited some twenty years prior are no longer jumbled messes. They have been attractively re-arranged. Shoppers who ordinarily are not fans of antiquated home furnishings may now see value in restoring, salvaging and reclaiming period furniture rather than letting it be dumped in landfills. 


Despite challenges that have come to retail establishments in recent years, this community appears to have weathered the battles better than many. Frederick,Maryland seems well positioned to attract tourists and other businesses in the new century. The people’s visionary spirit is driving this town in the same manner as those who led the Western expansion. 


Tomorrow, we will wrap up this blog series. Return again, so your mind can complete the picture I have drawn of a town that is thriving along the Mason-Dixon Line. The return to the values that are at the roots of our country has in part, driven success.


This blog brought to you by www.cornerstonefulfillmentservice.com.

Outlook from the Look-Out

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“Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ~ Andre Gide

Being an active, productive blogger means always being on the beat. Like any writer, new experiences and change of scenery helps bring new perspective to my work and to my readers. 

Over the next few weeks, I will be meeting many new faces and visiting new places as a way of sharing my universe of independent publishing with others. I consider myself an ambassador for the independent publishing industry and I will continue fulfilling my duties, as such, by spreading the word about this exciting industry in my sojourns. 

My blog postings will be less frequent for a few weeks. I invite our readers to return time and time again to All Things Fulfilling. This site has 700 blog writings in 389 categories. On the far right side of this page, the blog postings are searchable by category. Choose from the drop down menu, and enter my universe of independent thoughts, words and views from Cornerstone Fulfillment Service, LLC.

There is also a new on-line portal into the independent publishing industry, made available by the Colorado Independent Publishers Association. Enter On The Fast Track: The Independent Publishing Industry, by visiting this link: http://bit.ly/oIkV2g. 

Over the past two years I have shed, for our readers, some valuable light on the dynamic and growing industry of independent publishing which now, represents more than 50% of all publishing revenue. That’s progress, innovation and creativity from many, many individuals hard at work! And it is a beacon of hope for those who have always wanted to tell their story, but felt until now, their voice would never be heard.

That’s the outlook from my universe of www.CornerstoneFulfillmentService.com.