Category Archives: Book marketing

Marketplace Competition: Mind the Gap

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“One thing I know about change is we are not going to close the achievement gap without educators.” ~ Margaret Spellings
Watching the Olympics last week made me consider how blogging is like an athletic competition. Social media accomplishes many of the same goals as training for a sport does. Blogging provides a platform for: 

  • Improving skills (in writing)
  • Drawing the attention of competitors.
  • Providing entertainment value for an audience
  • Strengthening position in a field of expertise. 

As with sports workouts, blogging with discipline and regular practice brings positive results.If you mind the gap between well-frequented blog sites and sites with few visitors, my advice is to get in the game wholeheartedly and become serious about your social media useage. Step up your goals and set the bar higher by becoming more rigorous in your blog posting efforts. 

Fulfilling feelings will follow when you work toward the challenge you have set for yourself and take pride in your achievements. Blogging becomes a fun  way to market  products and services.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Telling Stories about Community

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In every community, there is work to be done. In every nation, there are wounds to heal. In every heart, there is the power to do it. ~ Marianne Williamson

Have you ever noticed that every community has its own unique “characters?” You know, people who are known to everyone in town, in all social circles. North, south, east or west, all neighborhoods have their own quirky people.

Author Sandy St. Clair offers a panoramic overview of the culture and climate in “Ski Town U.S.A.” in her new novel “Living with Miss Scarlett.” A real mountain resort town that she writes about, Steamboat Springs, Colorado, is where locals describe their community as a place “where the odds are good but the goods are odd.”  Click here for info & ordering

This book is about two mismatched widowers whose lives converge in “the Boat” and leave you laughing and weeping at the spirit with which they rebuild life together in a town of diverse people. Many women will relate to the plight of the two main “characters,” Sissy Rawles, a Dallas socialite and Ali McDaniel, an Iowa housewife.

Although the story is set in a tourist town in the Rocky Mountains, readers may feel as if they have met the characters before. Perhaps similar to a person who has drifted into their own life, has found they liked it and stayed put. Or akin to someone who has journeyed through on the pathway of life, managing to leave their mark on the hearts of hometown residents.

This delightful read, Living with Miss Scarlett, is available in e-book format through all major e-book retailers.

Sandy Eshbaugh St. Clair is also the author of The Cookbook for Non-Cooks published in 1984 by Workman Press.Click for info and ordering

This blog brought to you by www.CornerstoneFulfillmentService.com.

Community of Writers in Steamboat

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“Writers will happen in the best of families.”  ~ Rita Mae Brown

This week is the All Arts Festival in Steamboat Springs, Colorado. Art, in all kinds of mediums, will be represented. Performance artists, visual artists and culinary artists will be involved in this five day event that runs from August 14 to August 19th. For more information, please visit this link http://bit.ly/QsiJPR.

In 2012, the literary arts have been added to the annual event with A Festival of Local Authors. Stop by the Bud Werner Memorial Library on Saturday, August 18th from 10am to 2pm in Library Hall. Book signings along with panel discussions on writing history, writing the outdoors, telling stories in novel form, poetry reading and conversation is on the agenda. Book selections from the local writers will be on sale ranging from poetry, to publications of regional interest, to non-fiction to fictional stories – something for everyone.

The Steamboat Springs Art Council, Steamboat Writers Group, Off the Beaten Path Bookstore & the Bud Werner Memorial Library have teamed up to bring together 27 Yampa Valley authors and  publishers.

Indeed, there is a growing population of writers in Steamboat and the surrounding county. Some have been traditionally published while others have jumped on the Fast Track with Independent Publishing.

To learn more about how you can turn your dreams of becoming a published author into reality, there is a 18 minute webinar available through the Colorado Independent Publishers Association that will give you insight and perhaps pique your interest in going forward with your aspirations. http://bit.ly/oIkV2g.

Keep your eye on this website, All Things Fulfilling. We will continue to feature a growing number of authors who come to the Steamboat area seeking inspiration for their writing. Click here if you want to know more about Steamboat and the surrounding area.

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime: Finding Fulfilling Things in the Unexpected and www.CornerstoneFulfillmentService.com.

Tribute to the Indies

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Expectancy is the atmosphere for miracles. ~ Edwin Louis Cole

 “I just learned that Publishers Weekly reviewed my upcoming novel Tributary. That’s a near-miracle, as my publisher is both small and independent!” Barbara K. Richardson wrote on an on-line communication from www.SheWrites.com, a web-based group about publishing that I belong to.  

I am so excited for Barbara! But, I am not sure it is a near miracle; I have come to expect there will be more stories like hers. More and more book reviewers are finding there are good reads to be had by the independents. Thus, non-traditionally published books are having increasing success in the marketplace.  That translates into authors having wonderful, fulfilling feelings about their efforts in writing. 

For more information on Barbara K Richardson’s book, Tributary, we have tracked it down for you. http://bit.ly/99BjmH. 

Just last week, an article appeared about four authors who digitally  published through www.Smashwords.com that reached New York Times Best Selling author status all in one week. To read the article, follow this link. http://bit.ly/OzYdOo. 

These days, stories of independent publishing success arrive weekly. It’s hard to keep up but, this blog site, All Things Fulfilling, strives to share stories like this with you, our readers. Please return again tomorrow!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Speaking Bookselling Opportunities

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Today, we will drift back into dialogue that is current and a hot topic in this century for those who enjoy speaking the language of bookselling through e-commerce, public speaking and independent bookstores.

You are Cordially Invited to:

 A Writers Workshop

Date: August 24, 2012

Time: 6:00 pm to 7:30 pm

Where: The Book Worm (An Indie Bound Bookstore) at Riverwalk 

City: Edwards, Colorado

Description of the Workshop:  Owner of the Book Worm, Nicole Magistro will be speaking about getting independent publications onto the shelves of bookstores and consignment arrangements, author of Scones and Sensibility Lindsay Eland will presenting tips about selling books through public speaking and Sue Leonard, Owner of Cornerstone Fulfillment Service, LLC, a company specializing in e-commerce and e-marketing  will be talking about marketing publications over the internet.

Time will be allotted for Question and Answers and Helpful Resources will be provided at the event. For more information on the Book Worm in Edwards,Colorado or on the Writers Workshop, please go to

Look forward to seeing you there!

This blog brought to you by www.CornerstoneFulfillmentService.com.

What is Your Focus?

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“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer

Back in February, as author of  All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website.  http://bit.ly/IpusLy.

Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with  creativity – independent words, views and thought.

Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers.  E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t  that the objective,  if you want to sell your independent publications?

What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like  there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!

So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging,  I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Fulfilling Look Back

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“Feeling a part of that community is my greatest reward.” ~ Paul Parker

As I write this final blog post for the year 2011, I am taking stock of many of the exciting things that have transpired over the past year within the independent industry and in my corner of the publishing universe.

 The independent publishing industry is gaining momentum here and everywhere. In June, I formed a networking group for independent publishers in Routt County. Six months later, I am happy to report She Writes Steamboat is an affiliate member of the Colorado Independent Publishers Association. We are over 30 “independents” strong, here in Steamboat. A healthy interest group, ranging from want-to-bes to newly-published to experienced publishers who are looking for support. All wish to be successful in their writing efforts and in selling their quality books. Many have new projects in the works and are exploring e-book publishing, too. Just yesterday, at our monthly SHe Writes Steamboat meeting, a bright and ambitious 16 yr old high school girl joined us. She has already published and is selling her first e-book. 

My downloadable webinar, “On the Fast Track: The Independent Publishing Industry” is now available, thanks to the Colorado Independent Publishing Association. This 18 minute presentation is offered at the reasonable price of $10. CIPA’s mission is to provide affordable opportunity for education about the industry. I am onboard with that idea, too! tp://bit.ly/oIkV2g. 

Over the past year, I have been a contributing writer for the Steamboat Today Newspaper (The Steamboat Pilot). Interviewing and featuring the work of artists in different fields – painters, an actress/producer, independent filmmakers, writers and more on this blog site, has been fun. I am thrilled and grateful for all the opportunities I have had this year. It has been so rewarding to build relationships with blog readers, too. Thank you for visiting this site!  

Over 750 blogs have been published on All Things Fulfilling. The blogs are searchable by category and I invite you to peruse the many topics that have been covered. I will return to this post right after the New Year. In the meantime, I will be planning for the upcoming year and working on something that is very near and dear to my heart – my own book!  Merry Christmas to all. I hope you had a fulfilling year, too!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Treasured Time with a Child

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“The greatest gift is a portion of thyself.”  ~  Ralph Waldo Emerson 

If you visited All Things Fulfilling yesterday, I made a promise I intend to keep today. Here is a short list of my favorite children’s books, published in the 1980s ,when I was raising our young son. At the time, there was  nary whisper of the changes that were on the horizon for the publishing industry, at least not that I was aware of. Thus, the following books are mostly, if not all,  traditionally published. 

In today’s world, there are many fulfilling reads, for children and adults, published independently of the big six or seven conglomerates. What changes we have witnessed in publishing over the past ten or twelve years!  

Jan Brett’s books ranked high on our list of treasured children’s books. Living in the north country of Vermont, our family related to the Nordic themes and art illustrations that were present in most of Jan’s books:

  • The Mitten
  •  Trouble with Trolls
  •  Annie and the Wild Animals
  • Wild Christmas Reindeer

New Hampshire author, Tomie DePaolo’s books, claimed a stake in our hearts, too. My son’s love of Native American history and lore drew us to several of Tomie’s books.

  • The Legend of Indian Paintbrush
  • The Legend of Blue Bonnet
  • The Legend of the Poinsettia 

A few others to consider by various authors:

  • The Christmas Miracle of Jonathan Toomey (now adapted for film)
  • The Napping House
  • The Jolly Postman
  • The Polar Express (also was adapted for film) 

Don’t forget to take time out of this busy holiday season to appreciate God’s gift to you, your child. Spending time with the little ones is far more valuable than anything you will ever find in a shopping mall! The rewards are great for both parent and child. 

This blog brought to you by www.CornerstoneFulfillmentService.com.

Northeastern Book Angels

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“If one looks closely enough, one can see angels in every piece of art.

 ~ Terri Guillemets 

“Mama, Do you Love Me?” Yes, I do sweet child! “More than a walrus loves his tusks,” I would recite. Barbara M. Joosse’s lyrical story, “Mama, Do You Love Me?” offered the perfect opportunity to teach my son about the unconditional love a mother has for a child along with learning about the Inuit culture and Artic wildlife, too. 

With my child, I read a staggering number of enticing and magnificent children’s books as he went through the years of growing up. Because reading together was not something either of us was willing to let go of, I had the privilege of reading to him daily until almost age 12. It was the most treasured and fulfilling part of our evening routine. 

Children have a natural ability to learn language. The importance of reading to a child and talking with them, even about simple things, can not be overstated. It is how a child builds a solid vocabulary for understanding the world around them and how they learn to communicate effectively with others. For more information on this topic, check out this article http://bit.ly/np1Xzh. 

The most fulfilling Christmas shopping I did each year was stepping inside the Publishers Weekly award-winning Northshire Bookstore in Manchester, Vermont. Picking out the most meaningful books I could find for my child, I knew my buying helped to support a top-notch independent bookstore. I also loved the mission of their Book Angel program which put worthwhile books into the hands of many underserved children in the State of Vermont. http://conta.cc/txlh5s. 

 As far as I was concerned, the best gifts given to my child at any time of year were new books or DVDs. Besides Legos, books and films were always his most prized holiday presents. They were gifts that kept on giving for many years. The money spent became a real investment in my child’s future, too.  

Come on back tomorrow. Since I am in the reminiscing mode, I will share a list of my favorite children’s books, published in the 1980’s that “Santa” gave my child over the years. It may help out with some last minute shopping ideas.

More independent, thoughts, words and views from www.CornerstoneFulfillmentService.com tomorrow! Come on back!

 

Collaboration Strengthens the Indies

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“Individually, we are one drop. Together we are an ocean. ~ Ryunosuke Satoro 

Independent publishers in Steamboat and the surrounding Routt County have good reason to celebrate this month. Our meet-up group, SHe Writes Steamboat has grown to include 29 members. We are fulfilling networking opportunity for independent publishers and fostering independent publishing success. Some members are first time publishers, others have several titles under their belt and many are working on new books. The group has been in existence since June 2011. 

Last weekend we made a collaborative appearance at Holiday in the Rockies. This event was organized by the Steamboat Art Council. http://bit.ly/uJFXs7.   SHe Writes Steamboat is also pleased to announce that our individual member’s publications are being considered by book clubs affiliated with the Bud Werner Library for reading in 2012. 

If you are an independent publisher, male or female, in Routt County or in the surrounding counties looking for a meet-up group of this type, we invite you to join us at our monthly meetings. We meet every third Tuesday of the month from 4pm to 5:30pm. For more information on the group and where we meet, go to the SHe Writes Steamboat Facebook page and send us a message you would like to be included in this group. Here is the link http://on.fb.me/oOWKWm. You can also contact me, Sue Leonard of Cornerstone Fulfillment Service, LLC, through SheWritesSteamboat@gmail.com. 

We look forward to learning more about you as an author, independent publisher and as a contributing member of this collaborative group!