Category Archives: e-marketing and e-commerc

Holiday e-Book Buying Guide

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“Only one shopping day left ’til tomorrow.” ~Author Unknown

I am always in awe of people who begin their holiday shopping before Thanksgiving. Shopping from the computer, through e-commerce has become routine. Catalogs in print, arriving through the mail, have been reduced. Many of the big catalog companies now have catalogs on the web. That is a positive move toward sustainability –  a very good thing. It will save a lot of trees! 

There has been a dramatic uptick over past ten years in digital and electronic gadgets that appear on Christmas lists. Everything from laptops, to i-phones, i-pods to digital cameras and more are the most wanted gifts on any adult and children’s wish lists. 

In 2011, e-books are selling at a rapid rate. As sales of electronic reader devices increases (such as the Kindle, the Nook, i-Pads and Sony readers), there becomes a proportionate increase in electronic books sales, too. Some e-book authors are selling 9,000 or 10,000 books per month. 

Let’s face it –  e-books, are on the fast track of independent publishing. http://bit.ly/oIkV2g. They have provided, to the reader, the most convenient and affordable way of purchasing new books. 

To view a catalog of authors who make their titles available through independent publishing, follow this link. http://bit.ly/qs0jUN .  Authors in this holiday  guide are among  leaders in the independent publishing industry. There are others available and they can be found by searching the internet for “top selling e-books or independently published books.”

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Praise for Creation

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“We often take for granted the very things that most deserve our gratitude.”  ~Cynthia Ozick 

I’ve been drawn back into the church as an adult, in part, by the memories of the beautiful hymns that I sang as a child. Around Thanksgiving time, many of the spiritual songs have words of gratefulness and gratitude for the harvest and for the impending season of darkness. For without winter gloom, there would not be a fulfilling sense of renewal of spirit in spring. 

Composers of yester year have created some of the most eloquent stories, through song, about the change of the seasons and the bounty of the Universe. Many hymns of blessings and praise, written decades ago, are still sung in sanctuaries today, such as – 

  • For the Fruits of the Garden ~  verses by Fred Pratt Green
  • Oh Food to Pilgrims Given ~  words by Maintzich Gesangbuch
  • Come, Ye Thankful People, Come ~ verses by Henry Alford
  • America the Beautiful ~ verses by Katharine Lee Bates
  • For the Beauty of the Earth ~ words by Elliot S Pierpoint
  • In the Bleak Midwinter ~ words by Christina G Rossetti 

Between Thanksgiving and Christmas is the most beautiful time of the year to step inside the doors of a church. Listen to the vocal choirs, tune into the musical instruments, experience the peace and be grateful for the cozy warmth of the shelter for the body and soul. 

A few weeks from now, at the United Methodist Church http://bit.ly/lAT08q  in Steamboat Springs, Colorado and in other places of worship everywhere, choirs will be magnificently singing Handel’s The Messiah. Don’t miss out!

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A Parallel Universe in Film

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“The exquisite order displayed by our scientific understanding of the physical world calls for the divine.”

~ Vera Kistiakowsky (MIT Physicist) 

Happy Film Friday, everyone! There is an independent film that I am itching to see. It is called Another Earth. This film won the Alfred P. Sloan prize at the Sundance Film Festival, in the category of science and technology. It is a film about fragility and forgiveness, discovery, exploration and possibility all wrapped up unto a dramatic film.

The movie, directed by Mike Cahill and co-authored by Mike Cahill and Brit Marling, is sure to be a subject for discussion among those who study and discuss astro-physics. Blog writers pondering the field of science http://bit.ly/np0LKS are writing about this film. 

If  Another Earth does not appeal to your whims of wanting to see a movie this weekend, the IMDB (Independent Movie Database) has released it’s list of favorite independent films for the year 2011. Follow this link, http://bit.ly/im3unr and find another film of your choosing.

The independent film industry provides us with intelligent, thought-provoking entertainment, equally as fulfilling as the movies featured on the big screen. Don’t  discount what the independent filmmakers have to offer!

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Eureka! Wonders of the Web

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If you are an independent publisher, e-marketing can help you find people you have had relationships with in the past but had lost track. Potential book buyers are often people with whom you have had fulfilling personal connections with. Your relationship with a customer may have begun a long time ago – as a child, in school, through a career, in church or by being a joint member of a fraternal or service organization. A book written by long lost friend always holds curiosity and intrigue.

Way back on February 2, 2010, I posted a blog on All Things Fulfilling entitled Antiquarian Advice. http://bit.ly/uMfwK8. The blog mentioned a book my Uncle, Dr. John C. Krantz had co-authored more than 5 decades ago with the  then Governor of Maryland called The Art of Eloquence.

The other day, more than a year and a half after the blog had been posted, I received a comment to the blog!  It came from a woman who was a neighbor of the Uncle I had featured.  She contacted me  to say that she remembered my Uncle and his wife, very well. She mentioned she used to go to his house more than 50 years ago to babysit (I’ve concluded his Grandchildren). 

It was not spam! It was the real thing!   She went on to describe the color and style of their home, their address and the name of their daughter. All correct! 

It was a splendid surprise to have heard from her. I was astonished. How did she find the blog that was written a year and a half ago, I wonder?  She now resides many states away from her childhood home of Baltimore.  I, the author of  the blog, am now located far from my east coast family roots of  Baltimore– in the Western part of the country. Yet, we were able to connect. I certainly did not know who this person was, but she found me and now I do! 

This is a perfect example of how communities of people connect through the world- wide-web. If you are not visible on the internet,  your potential book buyers can not find you. As Bill Gates once said  “The Internet is becoming the town square for the global village of tomorrow.”  There is a lot of truth in that!

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Talkin’ Turkey about Book Selling Events

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“Self respect – that cornerstone of all virtue.” ~ John Herschel (1792-1871) 

Are you an independent publisher who is ready to hit the book selling scene by doing book appearances and book signings at local libraries, bookstores and other venues? 

 Traveling from venue to venue can be expensive and time consuming, but it is still a necessary part of selling books. Not every independent publisher has it in their budgets to travel from coast to coast on book tours, so they concentrate their efforts locally and regionally.  A very effective way to increase your visibility, as an author beyond the local or regional level, is to put a solid e-marketing plan into place. There are companies that specialize in e-commerce and e-marketing for independent publishers, who can help you with that. 

Let’s talk turkey for just one moment .When you do schedule personal appearances at bookstores and in other venues, make sure your time and money is well spent. Arrive at the venue with all the information you need about the details of the event stuffed inside of you, well in advance. 

There are questions to ask before you arrive at the site. Ask about size of the meet and greet area and it’s location within the store. Find out what the book store’s “take” of the bookselling proceeds will be. So you can fulfill your part of the agreement, ask whether to bring signage, a cash box or credit card machine and about other promotional materials that might be helpful. If you are well organized and prepared, you will be viewed as a bookselling professional when you arrive at the scene. It will reduce the stresses on the day of the event.

To learn more about planning a successful do-it-yourself book tour, please visit this site  http://bit.ly/RUJsq /. It is filled with good tips.

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Fulfilling Needs to Express An Opinion

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“We will act consistently with our view of who we truly are, whether that view is accurate or not.” ~ Tony Robbins
 
Opinions about the pro’s and con’s  of  e-marketing have grown ever louder as people adjust to new ways of doing business in today’s world.  A whole new dimension of promotion, advertising and marketing means thinking creatively and networking creatively to sell products and services.

Today, on this blogsite All Things Fulfilling,  we are going to do something new. We want feedback from you! Not through comments to our blog but, through a poll!

Let us know what you think about this thing called “e-marketing.” Is it here to stay? The poll will only take a second or two of your time – there are three answers to chose from.  We look forward to seeing the results and we will share them with you at a later date!

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Answering the Call

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“The idea of a sacred place…is apparently as old as life itself.” ~Joseph Campbell 

We have a winner! On September 2, I wrote a blog which was a follow-up of Glassworks Inspired by Nature, the most frequently read blog on All Things Fulfilling of all time. I put out a challenge to our readers, to send in a suggestion of a beautiful building that incorporates history, architecture and outstanding glass installations. My hope was that the choice would educate me and our readers about an awe-inspiring structure that is in a far off part of the world.  

Marie, sent in her suggestion of the Chartres Cathedral, located inParis,France. It well fit the bill! This sacred UNESCO World Heritage site was constructed between the years 1193 and 1250. It is considered one of the finest examples of French High Gothic Style in the world.

Not only is the building of great historical value, millions of people visit the Cathedral because of a relic that sits inside the doors. The Sancta Camisa, the tunic believed to have been worn by the Blessed Virgin Mary, at the time of Christ’s birth was acquired by the Cathedral in c.876 and it is on display. The indoor labyrinth is of great interest, too.

The church has seen fire damage to the structure and to the vivid stained glass windows, installed throughout. The French Revolution and World War II also took a toll. But many of the original glass installations are still intact. From an art historical viewpoint, the Cathedral, inside and out, has been preserved magnificently. 

Not only is the building  notable for it’s history, architectural elements and for the exquisite glass installations, it is a sacred place for worship for tourists who come from around the world, each and every year. To read more about this fascinating shrine, please visit http://www.sacred-destinations.com/france/chartres-cathedral.  

Thank you, Marie, for answering the call and for being a loyal visitor to this blog site. Contributions from readers like you make blogging all the more fulfilling.

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Interweavings of Faith

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“I am sensitive to the value of faith and religion and spirituality in people’s lives because I’m a journalist.”  ~ Peter Jennings

Last weekend, I attended my third annual United Methodist Women’s (UMW) Retreat. http://bit.ly/9W2ac2. It was a great deal of fun! As in the past years, what made the experience so rich and rewarding was the broad mix of women in many stages of life. There were mothers with younger children, women with college-aged children, empty nesters, grandmothers and retirees. Everyone contributed valuably to the conversations regarding their own spirituality and the paths in life they have traveled to arrive at their thoughts. 

We took several topics throughout the day and broke into random small groups to discuss our feelings and opinions of how the subject matter related to our own lives. Lo and behold, several of those gathered in my group are interested in independently publishing their beautiful and fulfilling stories of their walk with faith.  

Of course, a discussion ensued about how in this day and age anyone can publish and sell their independent stories through e-commerce and e-marketing (selling and marketing publications on the world-wide-web).  

By the end of the day-long retreat, we had all found friendship and fellowship with many women we had never known before. The common threads of places we have traveled, experiences we have had and the spiritual beliefs we share, are often the ties that bind. 

Thank you to all who made the day a great success. The location in Steamboat had an awe inspiring landscape. I enjoyed the art and music, ate a lot of good food and gained a better understanding of what this thing called “yoga” is all about too!

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Book Selling Opportunities

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“You don’t get harmony when everybody
sings the same note.” ~Doug Floyd

There is a misconception that once an author finishes his book, the work is done. In truth, the work has just begun. Promotion and
marketing is even more important than the writing of the narrative, if an author is to successfully sell. Even in the traditional publishing world, authors are more often being called into action to fulfill the duties of promoting and marketing their own book.

It is important that independent publishers think beyond book signing appearances at libraries and bookstores. Although those are appropriate venues for bookselling, there are many more opportunities that exist.

 Last weekend, I attended a fall food and wine festival at the Bethesda Co-op – A Natural Foods Market in Bethesda, Maryland. http://bit.ly/nDoCoB. My niece works there and she wanted me to see where she works. As I strolled through the outside tents of food and wine sampling the goods, I came across an author, Judith Welles, selling her book. It is a regional publication called “Cabin John: Legends and Life in an Uncommon   Place. www.judithwelles.com. The book is full of mystery and history of the area known as Cabin John, along the Potomac River. The Cabin John Citizens Association Foundation (a non-profit organization) published the book. www.cabinjohn.org.

I spent time with the author discussing the book and the marketing of it. The book is finding great success in selling in several local hardware stores. As we all know, men are attracted to hardware stores like magnets. Many men are also history buffs, thus the book is finding it’s way into the hands of men through a retail environment far different than a bookstore.

This brings me to the point of how necessary it is to think beyond the bookstore when researching bookselling opportunities. In fact, artists working all kinds of mediums, can promote their work by appearing in unlikely places.

I was also introduced to a lively band of six talented women called Wicked Jezabel. They were not in a nightclub, in a bar or on a traditional stage. They were on the roof of a structure, jamming away at the Natural Foods Market Fair. They are promoting their art in non-traditional ways. www.wickedjezabel.com.

Next time you think book selling opportunities are limited, take a good look around. Sometimes doing things in non-traditional ways draws attention – that is why the independent publishing industry of books, films and music is finding great success! The industry and the artists in it are fulfilling a need for independence away from the routine.

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Doing Away with Restrictions on Library Lending

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“If information and knowledge are central to democracy, they are the
conditions for development.” ~ Kofi Annan

 

As much as we try to keep our readers in the loop with what is happening in the world of independent publishing, the fact of the matter is
the industry is changing so very rapidly that we can only do our best to share some of the information on this blogsite.

The Independent Publisher: The Voice of the Independent Publishing Industry is another great resource for finding out the most current  news of the industry on-line. It is a good site to book-mark and return to time and time again.

If you are looking for information about their four sponsored book award contests, The IPPY Awards, Moonbeam Awards, Axiom Business
Book Award Contest and Living Now Awards you will find it there.

In the current issue, there is an interesting article on the controversy revolving around library e-book lending and traditional publishing
houses. Harper Collins for one, controls lending of their e-books to a limited number of circulations per copy. These regulations mean availability of top selling books and other e-books is restricted, thus threatening access to information. To gain a better understanding of the restrictions many traditional publishing houses are placing on libraries, please visit http://bit.ly/qfc68w.

The Colorado Independent Publishers Association has signed an historic agreement with libraries in the State with regard to e-book lending. This contract could very well serve as a model for libraries in other States. It will also be fulfilling to the demands of library patrons to wish to
have unrestricted access to books that are heavily circulated. For more information on this agreement, visit http://bit.ly/eYPEix.

Thinking outside the box of the traditional publishing paradigm is what is driving the independent publishing industry to it’s success. There
is a newly released, downloadable webinar called On the Fast Track: The Independent Publishing Industry that will give you an overview of the new generation in publishing. Please follow this link. http://bit.ly/oIkV2g.

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