Choice Creates Change in Publishing

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Man’s mind, once stretched by a new idea, never regains its original dimensions.”           ~ Oliver Wendell Holmes 

Independent publishers, has your project turned from a labor of head and heart into labor of another kind – the physical labor of packaging and shipping? When your books really begin to sell, that is the usual order of things – more time taken up with processing orders, packing and shipping, less time to write and publish. Perhaps it is time to outsource your order fulfillment, so you can focus on what you do best. 

What to do with those wooden pallets that you don’t need anymore? Donate them to an organization that can recycle or reuse them. Bed frames, headboards, bookshelves, sheds and more are being built out of discarded wooden pallets. It’s all the rage! Let a creative someone haul those wooden pallets away and fulfill their need to use their hands artistically and creatively. You will be free of the mess. 

Americans are looking for all kinds of ways to sustain our environment and reuse what we all ready have. Create even more space for your independent publishing business by using the latest format in desktop publishing – convert your books into e-books. There are numerous programs available such as http://bit.ly/8y8l, http://bit.ly/ajLNlb, http://bit.ly/qo0Ghl. There are also freelance professionals that provide services for converting books in print into e-versions. The cost depends upon length of book and number of images and other non-text  insertions.

In 2009, e-Book sales totaled $169.5 million of the $35 billion publishing industry. A report by Forrester Research predicts sales will total $966 million in 2010, and projected to cross the $1 billion line in 2011. 

 Providing digital formats will not negate the need for hardcopy versions and paperback books. But it does mean less paper, less books sitting in warehouses and another choice for book buyers who are looking for the format that best fits their needs. 

On Wednesday and Thursday, we will be continuing this conversation on publishing choices and costs. For more from my universe of independent publishing today, please visit  http://bit.ly/oIkV2g.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Film Friday – 50 Greatest Indie Films

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Get a good idea and stay with it. Dog it, and work it until it’s done and done right.” —Walt Disney

Summer is quickly winding down in many parts of the country. That means more indoors time for watching movies and reading good books.

Leaders in the independent film industry are proving that big budgets and big production crews do not necessarily mean big block buster hits. There have been notable films that many people do not realize were made by the independents. A few of them are:

  • In the Company of Man
  • Lost in Translation
  • Stranger inParadise
  • The Passion of Christ 

To read the full list of the 50 Greatest Independent Films on the AMC Filmsite, please visit http://bit.ly/5PVDeu

Being a successful independent filmmaker (and independent publisher) means more than just a great story line. Making wise business decisions and having a budget-wise, well thought out business plan, in place, is important too. Solid strategies from concept to pre and post production, marketing and financing will result in a good final product. There are lots of helpful books on the market that can answer your questions, provide you with tips and give you some of the guidance you will need with your independent filmmaking or publishing plans. 

Not ready to start your own independent publishing or film project yet? Pick up a new book from an Indie Bound bookstore near you. Here are the top selling independently published books http://bit.ly/19ybCq. Or select an independent film from the IMDB (Internet Movie Data Base) http://imdb.to/5ETZHW. Have a great weekend, everyone! 

We will return on Monday with more independent thoughts, words and views from Cornerstone Fulfillment Service, LLC. www.CornerstoneFulfillmentService.com.

 

Fulfill Your Need to Tell Your Story!

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“Knowledge is Power.” ~ Sir Francis Bacon 

Tomorrow, SHe Writes Steamboat will be hosting the Colorado Independent Publishers Association at the Bud Werner Library. www.steamboatlibrary.org.  What an opportunity this will be to find out more about writing your own story. Learn about the educational programs, vendor affiliations and services that are available from CIPA to help you through the process of independently publishing your story. 

We are so rich in individual narratives in this corner of Northwestern Colorado and the Elk River Valley. Retirees, career professionals, and interesting individuals who have unique stories to tell of their lives in other places seek out this part of the country so they can begin a new chapter of their lives – one that includes fulfilling dreams, passions and interests. 

If you have ever had the thought “I could write a book about that!” join us, tomorrow at 9:30 am at the Bud Werner Memorial Library in Library Hall. The morning informational session is free and open to the public. Stay for the afternoon, but do pre-register, please, through this link. (look for the September 9 Steamboat seminars) http://bit.ly/p9GbYG

Can’t come, but still interested? There is an 18 minute webinar now available on-line that will give you an overview of the independent publishing industry. It explains how a new generation of book publishing including e-commerce and e- marketing has evolved. The publishing universe in this new century now includes anyone willing to tell their story. That includes you!  http://bit.ly/oIkV2g

See you tomorrow at 9:30 am sharp!

Another day of  independent thoughts, words and a views from www.CornerstoneFulfillmentService.com

Speaking the Language of Heart and Art

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As we broke away from our interview on Thursday with author Mara Purl, we began to talk about the hardcover release of “What the Heart Knows” and the new cover design painted by watercolorist Mary Helsaple. Today, we will engage in conversation about the creative artistic marketing of the book as well as Mara’s life as a multi-dimensional artist. 

The Interview Continues – 

Sue:  What other creative things are you doing with marketing and merchandising as part of your new arrangement with Bellekeep Books? 

Mara: I have written a short story “When Hummers Dream” which is a prequel to “What the Heart Knows” available through Amazon’s Kindle and Barnes and Noble’s Nook e-readers. It is free until Labor Day. “When Hummers Dream” is a Best Seller on the Kindle free e-book list. After I wrote the short story, I realized there are many bird enthusiasts that follow all kinds of hummingbirds. I got invited to speak at a Hummingbird Garden in Phoenix. I look forward to that! 

We are having an internet launch on September 27 and there will be some bonus items included in the purchase of the hardcover “What the Heart Knows.” We also incorporated a heart cockleshell dingbat on the pages and each subsequent book in the series will have a different kind of shell dingbat aside the chapter numbers. Also, as part of the merchandising, there will be shell charms that people can purchase to match the dingbats in the books. They can begin to build their charm bracelets. It is our way of incorporating books and art. I created my protagonist Miranda Jones, a painter out of my love for art. 

Also, at the back of the book “What the Heart Knows” there will be questions to the reader to ask them whether they are listening……are they listening to their own hearts? 

Sue: Mara, you have worn many artistic hats over the course of your life time, as performing artist, award-winning author, screenwriter, songwriter and journalist. Were your parents always supportive of your career in the Arts? 

Mara: Yes! Tremendously supportive…always.  

Sue:  A little while after we met, I found out that you graduated from Bennington College with a degree in the Arts. As you know now, my place of residence of almost 30 years was in Bennington County,Vermont. Has your career matched your vision when you decided upon this field of study many years ago? 

Mara: Yes.Vermont is a magical place with independent spirit. Winter was long but the solitude became a cauldron for internal development. The mentors at Bennington College were wonderful and had extraordinary influence on me. I met two Bennington grads as a teen and both said it would be a good fit. The decision ended up a heart decision for me. There were small classes and I learned how to talk in front of people. You had to contribute because there was little other structure and few others in the class. I learned to be a self starter there. 

Sue: I was going to ask you to what do you attribute your success in working in so many dimensions of the Arts, but you may have just answered my question, in part. 

Mara:  Yes, I did. I found that in the quiet came self growth. And you ask yourself what are you here to do? I learned in my college years that the rest doesn’t happen unless you become a self-starter. I have concern about kids today and all the external they are exposed to – the TV, the iPods,  the cell phones, all the digital devices. They can’t be quiet and be with themselves in quiet spaces. They are plugged into something constantly. 

Sue:  What has it meant to you personally to be able to follow your dreams and pursue your passions in the Arts? 

Mara:  It’s funny, years into my career, I came across a guy that I had known way back, he said to me “you didn’t sell out.” At first I didn’t know what he meant, but what he meant is I stuck with what I wanted to do. But, I didn’t know what else to do. I was just being me.  For some people painful choices have to be made but I say it is never too late to come back to your core mission. 

Sue:  To wrap things up, what words of advice can you give to the younger generations who are interested in pursuing careers in the Arts? 

Mara: Listen to your heart and soul. Look for mentors that have walked the path in what you want to do. There will be well meaning people and ask their advice but there has to be internal and external balance. Finally consult with yourself only you really know. 

Sue:  This has been a busy month for you. You have been on virtual blog tours for weeks and you have a few more to go. Mara, I appreciate so much your taking the time to stop by All Things Fulfilling and giving us insight into your books and also into your career as a person who has so successfully made their living in the Arts. 

Sue: One last question – where can we look for “What the Heart Knows?” 

Mara:  In bookstores, through links on my own website www.marapurl.com, on Amazon and Barnes and Noble, on i-Readers. Just Google and you will find it.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Getting Drawn In

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Gardens are a form of autobiography.” ~Sydney Eddison 

The other night, I read my first e-book! I don’t have an e-reader yet, but I downloaded Kindle onto my laptop (yes, it is possible!).  I decided to give digital books a whorl, by taking advantage of a free e-book, available until Labor Day. “When Hummers Dream” was my book of choice.  It is on the Kindle best selling free e-book list. http://bit.ly/rgRNo1.

You might ask –“Did you like reading by digital format, rather than having a book in hand?”  I dunno! I was too involved in waltzing through a painting of a gorgeous garden created by words of author Mara Purl to notice. Which, I suppose supports the argument that if a book is fulfilling, it really does not matter which format you use. Good books come via hardcover, paper bound volumes, audio and digital forms. The choices have been expanded by one more platform with the addition of e-books. 

There was one drawback, however, to downloading Kindle on my laptop computer, rather than having an independent e-reading device. I was too tempted to quickly peek to find out if I had any urgent emails.  I overcame that urge by deciding to fully enjoy my stroll through the place of enchantment where hummingbirds dream. I followed along the path of the little winged creature as it flew among hollyhocks, soared above the blue and purple flags of iris and indulged in the essence of the scented flora. 

Let’s face it – the distractions are there when reading books in print, too. Thoughts of a decadent ice cream treat, a steamy cup of tea ……a sound of an intriguing voice can interrupt a journey through a wonderful storyline of any book.  But a good read http://bit.ly/cPS5QL will always draw you back in, time and time again.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Speaking the Language of Books

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This morning I had the honor and privilege of interviewing the award-winning writer-producer-performer Mara Purl. For the back story of Mara’s professional career, please visit yesterday’s blog Portrait of a Consummate Artist. Mara is on a month long virtual book tour to promote What the Heart Knows” which will be released in hardcover next month.

The Interview: 

Sue: Mara, we met when my company, Cornerstone Fulfillment Service, LLC  joined the Colorado Independent Publishers Association as a vendor member. You were President at the time. Can you tell us what you learned as an independent publisher that led you to a new publisher, Bellekeep Books?

Mara: Primarily, I have always been an author.  I had gotten an offer from the  London office of Random House books many years ago and because of very complex situations between an agreement with the BBC relating to my radio drama series and some changes that were going on with Random House I felt it was not a good time to engage in a contract with them.

So, I and five other authors and our teams independently published our books through Haven Books. It really began as a test marketing phase of the books and to get to know who our readers were. What I didn’t know was NY publisher Eric Kampmann was watching me. He was a very wise man.  He recognized the trend that began the implosion of the larger publishing companies and saw that good books were getting lost because they weren’t getting into the system. He founded Mid Point Trade Books , and has now roughly 400 imprints under his umbrella. He became a distribution arm for the independents, including my new publisher Bellekeep Books.

Sue: What did you learn from first independently publishing your books?

Mara: I learned after rejection that there were some publishing elements that were important and missing. Every field has some language and that was rapidly evolving. I always thought I was a fiction writer but really I was writing women’s fiction. Then I began studying displays at book shows and in bookstores. I learned that my book covers did not speak the language of the women’s fiction code. I learned about developing a vision for my brand and each decision I made for my books were art projects designed to make sure they fit the genre and they would catch the eye of the buyer of women’s fiction.

Although my new publisher Bellekeep Books did not require that I rewrite my book, I did go through “What the Heart Knows” with my editor and brought some story elements foreword which added 100 pages to the hardcover book. I also learned that the cover of my book, which was a line drawing, did not fit with the character of my protagonist, Miranda Jones, who was a painter. So the hardcover has a new cover design. Mary Helsaple, who has been my art research expert and is a nationally known artist, painted a watercolor cover for my book. I loved it! Now the cover design matches the integrity of the inside of the book.

Sue:  As you well know, independent publishing is continuing to grow and now represents over 50% of all publishing revenue. Where do you see the publishing industry going and how do e-books fit into your assessment of this new generation of publishing?

Mara: I notice that people are reading incessantly. As I travel, I see people reading hardcovers, on laptops, trade paper books, hard cover books and using e-readers. E-books are just another platform. People still love the tactile experience of holding a book. They are tracking book sale trends and surprisingly, those that like an e-book are treating them as a morsel for a real book. If they really liked it, they want to purchase not the paper back but the hardback version to keep on their bookshelves as part of their permanent collections.

Mara: People value time they can carve out for themselves and they use that valued time to read on all different kinds of platforms.

Sue:  Mara, many lives are changed through reading non-fiction, but many say that women’s fiction has the same ability to change lives. How do you go about getting messages across to women through a fictional narrative?

Mara:  Well…non-fiction is about facts and fiction is about truth. Through non-fiction you can’t access every nuance.  You can only record the facts. For example: If you are telling a story of violence –  facts are sometimes distasteful and you can use fiction as a lens to magnify theoretical cases and go inside the mind of the victim and perpetrator.

In the case of a positive issue of relationships – through fiction you can follow the development of a romantic attraction and the personalities involved. Through fiction writing you can present a picture for people to understand what is going on inside the story.

Read the rest of our in-depth interview with on Tuesday, August 23rd when Mara will be back on All Things Fulfilling to discuss her career and how she has incorporated her love for the Arts into her books. 

That is it till Monday, folks!

Portrait of a Consummate Artist

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Romance and novel paint beauty in colors more charming than nature, and describe a happiness that humans never taste. How deceptive and destructive are those pictures of consummate bliss!” ~ Oliver Goldsmith 

Tomorrow, on All Things Fulfilling we will have the honor of interviewing author and actress Mara Purl. I met Mara several years ago when our company, Cornerstone Fulfillment Service, LLC joined the Colorado Independent Publishers Association as a service vendor. www.cipabooks.org. Mara was President at the time. 

The Back Story:

Mara Purl has been fulfilling her life, through her multi-facetted career in the Arts. Her professional accomplishments as an award winning writer-producer-performer include:

  • Author of serial novels, set in her fictitious coastal town Milford- Haven. They are the basis for the first American radio drama ever licensed by the BBC. The series drew an audience of 4.5 million fans.
  • Actress on Days of Our Lives. Mara played the role of Darla Cook.
  • Journalist/staff writer for the Financial Times of London and the Associated Press.
  • Co-authored Act Right with Erin Gray. This book is frequently used by schools of performing arts as an educational tool.http://bit.ly/neZ5tJ
  • Founder of S.T.A.R. – Student Theatre And Radio – a program she has taught in the U.S, and abroad inJapan.
  • Mara Purl was named one of the twelve Women of the Year in 2002 by the Los Angeles County Commission for Women.
  • Musician for Teijo Ito’s CD Watermill. She is accomplished at playing the koto.
  • Mara grew up in Tokyo, Japan. She lives in Los Angeles and Colorado Springs, CO 

    Thursday (tomorrow) I look forward to sharing my interview with Mara and information on the hardcover release of her Milford-Haven book.  Not only will we be discussing books and publishing, we will also be discussing topics of common interest that faithful readers of this blog site have come to expect – such as integrating Art into one’s life for personal fulfillment. 

Come on back tomorrow. Mara is guaranteed to have a lot to say of interest on this matter!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Lightening Loads for Students

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The great majority of men are bundles of beginnings.” ~Ralph Waldo Emerson 

Students today, they have it made in the shade!!! More and more schools are beginning to think “sustainability” and are using e-books to educate their students. Fewer back breaking backpacks to haul around. One little tablet, sometimes with dimensions of as little as six or seven inches, across and down, and an inch or two thick has the capacity to download any textbook a student needs. 

As this e-book phenomenon continues to grow, it will be interesting to see the integration of e-readers into classrooms. The question remains, what is the best e-reader for college needs and can students learn as well using e-readers as those who use books in print? For more information on this issue, please go to this USA Today article. http://usat.ly/cYgxNz

School will be starting in another few weeks. I remember each new school year began with trepidation. The new teacher, unfamiliar faces in the classroom, homework, the tests, the term papers…..I never really made friends with any of it until I hit college, and then I really thrived. I became a decent student and enjoyed my classes and studies. But even in college, there was one thing that weighed heavily on my mind and on my back that I disliked about school – carrying the dreaded backpack filled with heaps of books.

I never could reconcile in my mind why after decades and decades of printing and binding textbooks, publishers never figured out a way to make lighter books.  Now they have! 

As far as sustainability goes, e-readers will indeed save backs of children from being stressed by carrying too much weight and lessen the burden and dilemma of what to do with no longer needed textbooks, too. 

Why didn’t someone think of digital reading devices when I was still a  student?

This blog brought to you by www.CornerstoneFulfillmentService.com.

Building Partnerships for Community

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We are not lacking in the dynamic forces needed to create the future. We live immersed in a sea of energy beyond all comprehension.” ~ Thomas Berry, The Great Work 

For those who follow this blog site regularly, you know that I have been curious for some time as to “What Do Men Really like to Write About?”  Weekly, I try to get some insight into this nagging question when I sit in on the Steamboat Writers Group. www.steamboatwriters.com

At the beginning of the summer, a new community meet-up group for independent publishers called She Writes Steamboat was introduced. After two consecutive monthly meetings, we concluded that She Writes Steamboat does not fit the description of the group. There are men who want to be involved, too! We’ve changed the name to SHe Writes Steamboat so we will be fulfilling the needs of both genders for independent publishing support.  

On September 9th, SHe Writes Steamboat http://on.fb.me/oOWKWm   will be hosting their first major event. The President of the Colorado Independent Publishers Association, Dr. C. Daniel Miller will be arriving in town. The purpose of this blog today, is to make it clear that SHe Writes Steamboat welcomes anyone who has ever even thought “I Could Write a Book about That!” to attend. In fact, artists, illustrators, independent filmmakers and musicians are also welcomed too. 

Join us one month from today, at the Bud Werner Library www.steamboatlibrary.org  on September 9th beginning at 9:30 am. Find out more about the wonderful support that the Colorado Independent Publishers Association has available through their organization and the e-book partnership they are building with libraries. Stay for the afternoon CIPA College offerings to learn about various options in publishing and the costs involved in independent publishing. Please pre-register by going to http://bit.ly/pdUNxz

Building a strong affiliation with the Colorado Independent Publishers Association would be a great asset to our entire community of creatives throughoutRouttCounty. Join in!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Conspiring Through Smell A Vision

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A true friend is someone who thinks that you are a good egg even though he knows that you are slightly cracked.” ~ Bernard Meltzer 

I have found myself caught up in the middle of a conspiracy, and it is me who is being conspired against. I know just who the little schemer is and how she is plotting to draw me in. The little manipulator is Darien Gee, and she is using word tactics of smell a vision to get me involved! 

You see, I never have been one who really likes to cook but, I did have many fulfilling moments of baking back in my days of raising a child. In fact, my son’s friends knew where to get the booty when their sweet tooth cried out for a fix. I was the rare Mom who made home baked goods. When I knew I’d have a houseful of kids, I’d jump into action and make something tasty. When the teen years rolled around, it was a good way to keep tabs on the adolescents, they’d frequently check in to see what was to eat. 

Ever since I became an empty nester and moved to a high altitude environment, where baking is more challenging, my cache of homemade creations has suffered. Author Darien Gee, the little conniver, is trying to lay a guilt trip on me through her book Friendship Bread. Have you read it? 

The magical powers of Amish Friendship Bread is the basis of the book. The wicked descriptions of warm yeast, cinnamon and sweet has made me want to try my hand at a batch. There are real consequences to jumping in because there is no way you can make just one loaf. The bread grows prolifically until before you know it, you are: 

  • Talking to your neighbors
  • Building community through food
  • Giving strangers more than just a passing glance
  • Strategically positioning yourself with groups
  • Building friendships based on commonalities and love 

I’ve peeked ahead in the book, and the recipe is there for the moment when Darien Gee is finished with brainwashing me into baking a pan. http://bit.ly/n50wn.  She is half-way done and I’m already beginning to execute my plan…. For starters there’s the Yampa Valley University Women, my fellow Kiwanians, the guys and gals at SHe Writes Steamboat, the Steamboat Writers Group and Lift Up Routt County (they can always use donations of food). 

I could put Strings in the Mountains on my list. Perhaps they would welcome a starter of something other than Steamboat fare for their own cookbooks. Then, lest I forget, there are always the kind and welcoming women of the United Methodist Church, although they can already abundantly cook! Then there is that other new meet-up group in town. What is it called? Ignite Steamboat? 

We will see, Darien Gee….with the way the recipe works, just getting people started might be the key. Perhaps then I can get out of the kitchen and just spend time creating other fulfilling things. 

Come on back tomorrow…. I promise the blog will not be so long!

This blog brought to you by www.CornerstoneFulfillmentService.com.