Outlook from the Look-Out

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Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ~ Andre Gide

Being an active, productive blogger means always being on the beat. Like any writer, new experiences and change of scenery helps bring new perspective to my work and to my readers. 

Over the next few weeks, I will be meeting many new faces and visiting new places as a way of sharing my universe of independent publishing with others. I consider myself an ambassador for the independent publishing industry and I will continue fulfilling my duties, as such, by spreading the word about this exciting industry in my sojourns. 

My blog postings will be less frequent for a few weeks. I invite our readers to return time and time again to All Things Fulfilling. This site has 700 blog writings in 389 categories. On the far right side of this page, the blog postings are searchable by category. Choose from the drop down menu, and enter my universe of independent thoughts, words and views from Cornerstone Fulfillment Service, LLC.

There is also a new on-line portal into the independent publishing industry, made available by the Colorado Independent Publishers Association. Enter On The Fast Track: The Independent Publishing Industry, by visiting this link: http://bit.ly/oIkV2g

Over the past two years I have shed, for our readers, some valuable light on the dynamic and growing industry of independent publishing which now, represents more than 50% of all publishing revenue. That’s progress, innovation and creativity from many, many individuals hard at work! And it is a beacon of hope for those who have always wanted to tell their story, but felt until now, their voice would never be heard.

That’s the outlook from my universe of www.CornerstoneFulfillmentService.com.

Take a Fulfilling Trip

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We are the facilitators of our own creative evolution.” ~ Bill Hicks

Last month I had the pleasure of interviewing author, screenwriter, performing artist, journalist and songwriter Mara Purl about her book “What the Heart Knows.”  Her hardcover is slated for release on September 27, 2011, about a week from now. 

For each blogger who was a part of Mara’s month-long virtual book tour, she reciprocated by blogging back about each blogger’s site and it’s focus. As a blog writer, I know the intense work that that takes! “Bringing my customers to the world. Bringing the world to my customers” is the blog site theme that Mara Purl has associated with our company blog site, All Things Fulfilling. She hit the mark – that is the aim of our company, Cornerstone Fulfillment Service, LLC! To read the entire text, please visit http://bit.ly/okpGOL

I would be presumptuous if I thought that Mara’s quote applies only to a company that specializes in e-commerce and e-marketing for independent publishers. From my perspective, the goal of every author and blog writer in the literary world is to bring your customers (your readers) to the cosmos that you, the writer, created. By effectively communicating a valuable or entertaining message through the medium of a book, film or music, you might bring your customer to a universe of women’s fiction or into a puzzling story of mystery; to the work of a non-profit through an independently published film; or perhaps to the lyrics of powerful and emotive music.

Secondarily, the objective when publishing a book or producing a film or music is to reach customers all over the world. That is now entirely possible and probable all through the power of  internet  selling and e-marketing! 

After years of evolution and revolution, the independent publishing universe is now a force to be reckoned with. Take a quick trip to the new world of publishing through this link http://bit.ly/oIkV2g. You will begin to understand what an historical time it is in the publishing world. The world of books no longer revolves around five or six giant publishing houses. It is an exciting and dynamic era in media.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Rising to the Occasion

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Life is like a book we can either study it or let it gather dust on the shelves of the world.” — Rene Godefroy

On Wednesday, we celebrated the first year anniversary of the meet-up group WIN Steamboat (Women in Networking – Steamboat) with a beautiful palette of food prepared by chef Lulu Martin of Amuse Bouche Private Chef Service. http://bit.ly/qvtK9o.  The luncheon at the Alpine Mountain Ranch Club http://bit.ly/pQEs0v  was served on the patio, alongside the trout pond. As I took in the panorama of beautiful vistas and views, I couldn’t help but reflect on the fulfilling accomplishments of individual women throughout the year. Like the trout that were rising in the pond,  the women in the group are go-getters in their own companies or in their fields of business. The relationships we have built over the course of the year have been beneficial to each of us.

A new dawning came to me as we gathered for our 1st annual celebration. That was the thought of how powerful a motivating force books play in peoples lives (not just mine). They help inspire and keep us on task in our personal, career and spiritual lives. Each woman brought a “slightly used book” that had been helpful to them in finding the will to put one foot in front of the other, each and every day despite setbacks, disappointments and new beginnings. We each came away with a “new” book to help us in our journey through life. 

What book did I bring to swap with another person? An independently published book, of course! The title is “Waiting for Jack” by author Kristen Moeller. http://bit.ly/bUy3pu.  It is a book about “seizing the moment” for success in life. Although, I had mixed emotions about passing it on, it meant that I had made a promise to remember the principles set forth in the book. 

The donator of the book that I received said “she realized that I had been in business for quite sometime, as has she, but she has referred to the book, Secrets of Self Employment: Surviving and Thriving on the Ups and Downs of Being Your Own Boss, time and time again.” It will help me to continue to assess my strengths and weaknesses and it will provide fresh perspectives on taking adversities in stride. 

Each of us has had fulfilling personal and career growth over the past year. The size of the group has grown as well. Never underestimate the importance of networking in the business world. Each person brings to the group individual talents and knowledge that we can share with others. We are all richer in spirit when we pool our strengths.  We owe a big thank you to Kate Z http://www.katezphoto.com for bringing this group together last year.

Another independent word, thought and view from www.CornerstoneFulfillmentService.com.

Honest Assessment of DYI Publishing

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Honesty is the first chapter in the book of wisdom.” ~ Thomas Jefferson 

As a follow-up to yesterday’s blog Goals and Objectives in Publishing, there are more questions that you should ask yourself before embarking on an independent publishing project. Your response to the questions may very well help you control the financial outlay and  determine the costs, too. 

For some (such as for those wanting to publish for family and friends and not wishing to commercially sell their publications) an independent publishing project can be do it yourself. Researching the steps and deciding what parts you can do yourself and what parts you need to seek professional help with, is an important task in and of its self. 

  • Are you equipped with good computer skills to tackle DIY publishing?
  • Do you have time to engage in the process?
  • Are you a self-motivated person?
  • Do you finish what you start?
  • Would you find satisfaction in learning the process? 

If you can answer “yes” to most of these questions, perhaps DIY would be for you, thus reducing your need for professional help.          E-books are one of the best options for a Do It Yourselfer! Some of the process involves choosing and using templates, thus simplifying steps and reducing costs. 

Making decisions that are right for YOUR goals and objectives will reduce some of the frustration and will cut-down on an outlay of unnecessary financial resources. Research, compare and ask yourself those very necessary questions before you start down the path to independently publishing. Talking with others about their experience regarding the right and wrong decisions they made will give you information that may help you too.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Objectives and Goals in Indie Publishing

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Goals allow you to control the direction of change in your favor.” ~ Brian Tracy

Last week, our SHe Writes Steamboat meet-up  group hosted the Colorado Independent Publishers Association www.cipacatalog.com for an event at the Bud Werner Memorial Library. The afternoon sessions were educational in nature and the President of the organization talked about various options in publishing and also the costs of independent publishing. 

Over the weekend I reflected on what was presented and truly, there are so many variables that it is difficult to answer this question of what independent publishing costs without knowing which options best fits a persons needs. The presentation reinforced the importance of researching all the options, and also the importance of identifying your goals and objectives in independent publishing. Are you independently publishing a book for:  

    • a personal project – for family and friends only (such as a family memoir)?
    •  advancing your career and for gaining  recognition in a field?
    •  becoming a professional speaker and for using your book as a resource in your speaking engagements?
    • starting a small or medium sized independent publishing company?

    Determining your reasons for publishing will help you narrow down whether your project will be low-end budget (personal project) or whether it will involve a more substantial investment and commitment of resources. Also,  would an e-book suit your needs as a starting point? Consider that. 

Tomorrow we will be addressing more questions that you should ask yourself before starting the process of independent publishing. Do return!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Choice Creates Change in Publishing

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Man’s mind, once stretched by a new idea, never regains its original dimensions.”           ~ Oliver Wendell Holmes 

Independent publishers, has your project turned from a labor of head and heart into labor of another kind – the physical labor of packaging and shipping? When your books really begin to sell, that is the usual order of things – more time taken up with processing orders, packing and shipping, less time to write and publish. Perhaps it is time to outsource your order fulfillment, so you can focus on what you do best. 

What to do with those wooden pallets that you don’t need anymore? Donate them to an organization that can recycle or reuse them. Bed frames, headboards, bookshelves, sheds and more are being built out of discarded wooden pallets. It’s all the rage! Let a creative someone haul those wooden pallets away and fulfill their need to use their hands artistically and creatively. You will be free of the mess. 

Americans are looking for all kinds of ways to sustain our environment and reuse what we all ready have. Create even more space for your independent publishing business by using the latest format in desktop publishing – convert your books into e-books. There are numerous programs available such as http://bit.ly/8y8l, http://bit.ly/ajLNlb, http://bit.ly/qo0Ghl. There are also freelance professionals that provide services for converting books in print into e-versions. The cost depends upon length of book and number of images and other non-text  insertions.

In 2009, e-Book sales totaled $169.5 million of the $35 billion publishing industry. A report by Forrester Research predicts sales will total $966 million in 2010, and projected to cross the $1 billion line in 2011. 

 Providing digital formats will not negate the need for hardcopy versions and paperback books. But it does mean less paper, less books sitting in warehouses and another choice for book buyers who are looking for the format that best fits their needs. 

On Wednesday and Thursday, we will be continuing this conversation on publishing choices and costs. For more from my universe of independent publishing today, please visit  http://bit.ly/oIkV2g.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Film Friday – 50 Greatest Indie Films

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Get a good idea and stay with it. Dog it, and work it until it’s done and done right.” —Walt Disney

Summer is quickly winding down in many parts of the country. That means more indoors time for watching movies and reading good books.

Leaders in the independent film industry are proving that big budgets and big production crews do not necessarily mean big block buster hits. There have been notable films that many people do not realize were made by the independents. A few of them are:

  • In the Company of Man
  • Lost in Translation
  • Stranger inParadise
  • The Passion of Christ 

To read the full list of the 50 Greatest Independent Films on the AMC Filmsite, please visit http://bit.ly/5PVDeu

Being a successful independent filmmaker (and independent publisher) means more than just a great story line. Making wise business decisions and having a budget-wise, well thought out business plan, in place, is important too. Solid strategies from concept to pre and post production, marketing and financing will result in a good final product. There are lots of helpful books on the market that can answer your questions, provide you with tips and give you some of the guidance you will need with your independent filmmaking or publishing plans. 

Not ready to start your own independent publishing or film project yet? Pick up a new book from an Indie Bound bookstore near you. Here are the top selling independently published books http://bit.ly/19ybCq. Or select an independent film from the IMDB (Internet Movie Data Base) http://imdb.to/5ETZHW. Have a great weekend, everyone! 

We will return on Monday with more independent thoughts, words and views from Cornerstone Fulfillment Service, LLC. www.CornerstoneFulfillmentService.com.

 

Fulfill Your Need to Tell Your Story!

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“Knowledge is Power.” ~ Sir Francis Bacon 

Tomorrow, SHe Writes Steamboat will be hosting the Colorado Independent Publishers Association at the Bud Werner Library. www.steamboatlibrary.org.  What an opportunity this will be to find out more about writing your own story. Learn about the educational programs, vendor affiliations and services that are available from CIPA to help you through the process of independently publishing your story. 

We are so rich in individual narratives in this corner of Northwestern Colorado and the Elk River Valley. Retirees, career professionals, and interesting individuals who have unique stories to tell of their lives in other places seek out this part of the country so they can begin a new chapter of their lives – one that includes fulfilling dreams, passions and interests. 

If you have ever had the thought “I could write a book about that!” join us, tomorrow at 9:30 am at the Bud Werner Memorial Library in Library Hall. The morning informational session is free and open to the public. Stay for the afternoon, but do pre-register, please, through this link. (look for the September 9 Steamboat seminars) http://bit.ly/p9GbYG

Can’t come, but still interested? There is an 18 minute webinar now available on-line that will give you an overview of the independent publishing industry. It explains how a new generation of book publishing including e-commerce and e- marketing has evolved. The publishing universe in this new century now includes anyone willing to tell their story. That includes you!  http://bit.ly/oIkV2g

See you tomorrow at 9:30 am sharp!

Another day of  independent thoughts, words and a views from www.CornerstoneFulfillmentService.com

Labor of Love

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“All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence.”      ~Martin Luther King          

I tried, I really did! I had made a promise to myself that I would lay low and stay off  the computer this Labor Day weekend. It didn’t work very well. 

The weekend before last I was presented with an e-marketing project for a new client. I decided that I would “sit with it” for a while to make sure my heart and soul were ready to take on the task. I didn’t want to jump into the project until I had thought deeply about the book and had zeroed in on what I felt was the right vision and approach. I am honored to be handling this project. It deserves utmost respect. The obligation to handle the e-marketing of this book, with great sensitivity, weighs heavily on my mind. 

In coming weeks, I look forward to sharing this book with you. But in the meantime, I will tell you that my work on this project has been nothing but a labor of love. Through this task I have gained great affection for the author, received transference of the heartache carried by my client and feel appreciation for the inspiring message that this simple and straightforward book will bring to it’s readers. It is a message of help and hope that speaks to not only target communities of people but to each one of us living and working on God’s Earth. 

Yeah, I should scold myself for working on Labor Day weekend. In this case, I could not help myself. After all, isn’t that what fulfilling work is ideally supposed to be? A labor of love? 

Happy Labor Day, Everyone!

This blog brought to you by www.CornerstoneFulfillmentService.com.

 

 

Architecture, Glassworks and History

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In all things, let reason be your guide.” ~ Solon

On April 5th, I posted a blog entitled Glassworks Inspired by Nature. http://bit.ly/h0j9Uc. It continues to be one of the most frequently read blogs of all time on All Things Fulfilling. Obviously, it struck a cord with readers on this site.  

I will be writing another blog on this subject and am looking for help from our readers all over the world. If you have found in your travels or in your community, an architectural structure that is of great interest due to it’s history, architecture and the glassworks incorporated into the design of the building, come forth and post a reason why you think your suggestion fits what I am looking for. Remember – all three elements must be there – art (extraordinary glass installations), architecture and history. 

At a later date,  modern structures that wow will be featured. For now, I am searching for historical structures. This request could bring enlightenment and education for all readers. After all, there are buildings all over the world that are inspiring and carry stories of interest that the average person has had little to no exposure to. 

By the way, fulfilling things don’t come just in churches…… many public buildings, private  homes, college campuses, museums and community centers  could have the three elements that I am looking for, too. 

 Identify this structure or post in the comment section your favorite structure that fulfills the requirements of history, glass installations and architecture. I want to hear from you and the best of the best will be featured. 

This blog brought to you by www.CornerstoneFulfillmentService.com.