Category Archives: articles on e-commerce and e-marketing

Interweavings of Faith

1 Comment

“I am sensitive to the value of faith and religion and spirituality in people’s lives because I’m a journalist.”  ~ Peter Jennings

Last weekend, I attended my third annual United Methodist Women’s (UMW) Retreat. http://bit.ly/9W2ac2. It was a great deal of fun! As in the past years, what made the experience so rich and rewarding was the broad mix of women in many stages of life. There were mothers with younger children, women with college-aged children, empty nesters, grandmothers and retirees. Everyone contributed valuably to the conversations regarding their own spirituality and the paths in life they have traveled to arrive at their thoughts. 

We took several topics throughout the day and broke into random small groups to discuss our feelings and opinions of how the subject matter related to our own lives. Lo and behold, several of those gathered in my group are interested in independently publishing their beautiful and fulfilling stories of their walk with faith.  

Of course, a discussion ensued about how in this day and age anyone can publish and sell their independent stories through e-commerce and e-marketing (selling and marketing publications on the world-wide-web).  

By the end of the day-long retreat, we had all found friendship and fellowship with many women we had never known before. The common threads of places we have traveled, experiences we have had and the spiritual beliefs we share, are often the ties that bind. 

Thank you to all who made the day a great success. The location in Steamboat had an awe inspiring landscape. I enjoyed the art and music, ate a lot of good food and gained a better understanding of what this thing called “yoga” is all about too!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Book Selling Opportunities

Leave a comment

“You don’t get harmony when everybody
sings the same note.” ~Doug Floyd

There is a misconception that once an author finishes his book, the work is done. In truth, the work has just begun. Promotion and
marketing is even more important than the writing of the narrative, if an author is to successfully sell. Even in the traditional publishing world, authors are more often being called into action to fulfill the duties of promoting and marketing their own book.

It is important that independent publishers think beyond book signing appearances at libraries and bookstores. Although those are appropriate venues for bookselling, there are many more opportunities that exist.

 Last weekend, I attended a fall food and wine festival at the Bethesda Co-op – A Natural Foods Market in Bethesda, Maryland. http://bit.ly/nDoCoB. My niece works there and she wanted me to see where she works. As I strolled through the outside tents of food and wine sampling the goods, I came across an author, Judith Welles, selling her book. It is a regional publication called “Cabin John: Legends and Life in an Uncommon   Place. www.judithwelles.com. The book is full of mystery and history of the area known as Cabin John, along the Potomac River. The Cabin John Citizens Association Foundation (a non-profit organization) published the book. www.cabinjohn.org.

I spent time with the author discussing the book and the marketing of it. The book is finding great success in selling in several local hardware stores. As we all know, men are attracted to hardware stores like magnets. Many men are also history buffs, thus the book is finding it’s way into the hands of men through a retail environment far different than a bookstore.

This brings me to the point of how necessary it is to think beyond the bookstore when researching bookselling opportunities. In fact, artists working all kinds of mediums, can promote their work by appearing in unlikely places.

I was also introduced to a lively band of six talented women called Wicked Jezabel. They were not in a nightclub, in a bar or on a traditional stage. They were on the roof of a structure, jamming away at the Natural Foods Market Fair. They are promoting their art in non-traditional ways. www.wickedjezabel.com.

Next time you think book selling opportunities are limited, take a good look around. Sometimes doing things in non-traditional ways draws attention – that is why the independent publishing industry of books, films and music is finding great success! The industry and the artists in it are fulfilling a need for independence away from the routine.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Doing Away with Restrictions on Library Lending

Leave a comment

“If information and knowledge are central to democracy, they are the
conditions for development.” ~ Kofi Annan

 

As much as we try to keep our readers in the loop with what is happening in the world of independent publishing, the fact of the matter is
the industry is changing so very rapidly that we can only do our best to share some of the information on this blogsite.

The Independent Publisher: The Voice of the Independent Publishing Industry is another great resource for finding out the most current  news of the industry on-line. It is a good site to book-mark and return to time and time again.

If you are looking for information about their four sponsored book award contests, The IPPY Awards, Moonbeam Awards, Axiom Business
Book Award Contest and Living Now Awards you will find it there.

In the current issue, there is an interesting article on the controversy revolving around library e-book lending and traditional publishing
houses. Harper Collins for one, controls lending of their e-books to a limited number of circulations per copy. These regulations mean availability of top selling books and other e-books is restricted, thus threatening access to information. To gain a better understanding of the restrictions many traditional publishing houses are placing on libraries, please visit http://bit.ly/qfc68w.

The Colorado Independent Publishers Association has signed an historic agreement with libraries in the State with regard to e-book lending. This contract could very well serve as a model for libraries in other States. It will also be fulfilling to the demands of library patrons to wish to
have unrestricted access to books that are heavily circulated. For more information on this agreement, visit http://bit.ly/eYPEix.

Thinking outside the box of the traditional publishing paradigm is what is driving the independent publishing industry to it’s success. There
is a newly released, downloadable webinar called On the Fast Track: The Independent Publishing Industry that will give you an overview of the new generation in publishing. Please follow this link. http://bit.ly/oIkV2g.

This blog brought to you by www.CornerstoneFulfillmentService.com.

An Art Filled Trip

1 Comment

“Inspiration comes of working every day.” ~ Charles Baudelaire

I had a most delightful plane trip yesterday returning to Steamboat Springs, Colorado from the East Coast. For two hours of it, my head was stuck between the catalog pages of The Metropolitan Museum of Art Store. Reading the captions of the products in this catalog is like an abbreviated course in art history. For instance, I learned:

  • Vera Neumann’s designs (American Artist1907-1933) became symbolic of American enterprise and optimism in the Truman era.
  • Arthur George “Art” Smith (1917-1982) created his craft at the center of Greenwich Village where he led a bohemian life and
    became known as one of the most creative jewelry designers of the time.
  • It was  common practice for the Greeks in the Hellenistic times, to bury the wealthy with their most valuable jewelry of gold, precious medals and stones.
  • Jefferson R Burdick (American 1900-1963) began at the age of 10 procuring one of  country’s most valuable collections of American paper ephemera, which  included paper dolls, souvenir cards, greeting and playing cards.

The Metropolitan Museum Art Store works closely with art historians to bring products to consumers that are artfully crafted in the
design of the finest master artists from around the world. Gifts include jewelry, cards, art books, Christmas ornaments, calendars sculpture, scarves and art activity sets to engage children in creating art.

Now is the time to begin thinking about Christmas buying for your circle of art friends or family. The catalog can be ordered by calling 1-800-662-3397. Mail order and on-line ordering is available. For more information, visit http://store.metmuseum.org/.

My trip to the East Coast included visiting arts scenes and artists working in many mediums. In the coming weeks, I will be sharing more information on writers, potters, and towns that I encountered along the way. It was a very fulfilling trip. Good to be away and good to be back!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Next Generation Begins Leveling Playing Field

Leave a comment

“The doors we open and close each day decide the lives we live.”  ~Flora Whittemore

So, you’ve made up your mind. You are going to tell the story that you’ve been itching to tell. You will be in the company of scores of others who have decided that the time is now and that your voice will be heard even though you are not a top selling author. Right you are and good for you!

Even those who have been previously published through traditional publishing houses are now determining that independent publishing may be well worth exploring.  The traditional publishing companies continue to give strong promotional and marketing attention to the top selling authors and fall short in their marketing efforts for lesser known authors. Non-traditional publishing is proving it can be a viable option for many with on-line selling and on-line marketing (e-commerce and e-marketing), which has leveled the playing field for those who are not among best selling authors.

The Colorado Independent Publishers Association www.cipacatalog.org  is making great headway into changing the way non-traditional publications are found.  Libraries are now looking beyond the big six publishing companies for the next generation of publications that will allow them to expand their catalogs yet, not require changes to facility space. Enter e-books!

Before you begin publishing an e-book, make sure your due diligence is done.  Find the best fit for your needs.  Visit this link http://bit.ly/vZztM to find the top publishing companies in this new age of e-books.

As you start down the path to telling your story, do remember, there are freelance professionals available for every step of the way. Need help in finding them? Contact a company that specializes in e-commerce and e-marketing for independent publishers.

Another independent thought, word and view from www.CornerstoneFulfillmentService.com.

 

Different Methods of Delivery

1 Comment

“Life is the sum of all your choices.” ~ Albert Camus

Book-lovers often get disturbed when they hear the word e-books. All they can envision is the disappearance of books in print. I can not see this happening in my lifetime.

Many people love digital readers. They are another instrument of delivering media – electronically.  Our choices for receiving news and entertainment has been expanded to film, music, radio, television, newpapers, magazines, audio books, books in print and e-books. As each form of media has arrived on the scene, it has not negated the need for the other. It has only provided new choices.

For instance, movies became available on-demand on televisions, and  DVD rentals stores opened up.  Netflix demonstrated movies could efficiently be distributed through the mail. Now a full range of movies are at our dispose by downloading them onto  personal computers and digital devices. It did not stop scores of people from going to the cinema each and every year! There is no substitute for the sights and sounds of the BIG SCREEN! Let’s be frank – visual effects are not nearly as stunning when viewed on a computer screen as when they are projected onto the big silver screen, where they are ideally meant to be.

People ask me whether I have a Kindle, a Sony or a Nook digital reader? I have a downloaded Kindle on my computer. I spend every working hour reading and writing on a computer.  At the end of the day I am not done reading but I want to switch gears. I like reading the news and books for pleasure on paper.

I want to clutch the book in my hands, smell the slight scent of ink or the hand cream left on the pages from where I left off.  I want to turn real paper pages. I don’t want to touch one more digital device.  It is as basic as that! In my opinion, there is not a fulfilling substitute for having a real book in hand.

If I asked you “What is your favorite way of having media delivered to you?” The reply would probably be “sometimes I like to listen to music, sometimes I like to read the paper, sometimes I  go to my computer…..It all depends on my mood.”

This blog brought to you by www.CornerstoneFulfillmentService. com.

Finding Fulfillment East to West

Leave a comment

“We all soon had a change of mind, back to the Mountains we rode, with our maps.” ~ Alice Bradshaw Butler

I recently stopped by the Dorchester County Library in Cambridge, Maryland. I entered into the M. Virginia Webb Memorial Maryland Room to revisit the work of author Alice Bradshaw Butler. On my last trip to the Eastern shore of the Chesapeake Bay, I discovered this poet’s book called “Reflections.” I wanted to explore it some more.

This writers’ life seems to mirror mine in many ways. She, too, was an East Coast gal whose life changes eventually brought her west. Alice Bradshaw Butler was born and bred on the Eastern Shore of Maryland. She was educated at Towson State Teachers College (now referred to as Towson University); in the town of my native roots. In 1909 she left her life in Maryland, traveled and settled in the Western plains of Montana.

I’ve gotten got a strong sense that we would be kindred spirits, were she alive today. She seemed to find fulfilling things in both the East and the West. I find myself having conflicted feelings about  which part of the country I like best.  Our own shared personal values, life travels and travails can be summed up in many of her poem’s titles. Here are just a few, all written by Alice Bradshaw Butler:

  • Life Full of Wondrous Things
  • Walking beside Sandy Shore
  • Crossroads (Presence of  God during Difficult Days)
  • My Island Home
  • Gold in them thar Hills
  • Let’s Walk this Land
  • I am So Glad I am a Christian
  • Westward Bound
  • A Different Road
  • A Paradise for a Hunter
  • The Woodland Glen

I returned to this author’s book because I found community with the author, our shared interests and her likeable writing style. As an independent publisher, have you properly identified your market and are you reaching it from east to west through innovative methods of marketing and promotion in a digital world? If not, consult with a company that specializes in e-commerce and e-marketing for independent publishers. They will help you and your book become more visible on the world-wide-web.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Libraries Kindle the Flame

5 Comments

 “As soon go kindle fire with snow, as seek to quench the fire of love with words.”
~William Shakespeare

October is here! That means time to clean out the chimney of cobwebs and creosote. Don’t forget to clean out the mounds of ash in the fire
box from last year, too! Get ready for a new heating season. Colder days and nights mean cozying up to the fireplace or woodstove with lots of good books!

There are few excuses anymore for not having a good book to read. Even when winter blizzards bear down and prevent us from driving to the
library, anyone with a computer or an electronic reader can now browse e-book catalogs and find a fulfilling read.

Libraries are kindling the flame when it comes to getting library patrons to join in on the next generation of books. Not only are e-books being added to library catalogs, but libraries are igniting the interest of library patrons to try reading on digital devices. Libraries in New Jersey, Maryland and other states are now loaning e-readers along with e-books. You can now try before you buy!

The obstacle of not being able to borrow from hometown libraries while traveling has been removed. No matter how far away you are from your hometown library, using your library card to borrow books is now possible through on-line library software programs and e-book catalogs. The Library Funding and Technology Access Study indicates 67% of libraries now have e-pubs!

Looking for a best selling book? Bookmark this site. It has a list of top selling e-books and a list of free-books that are the most read in the new generation of publishing. http://amzn.to/mYu88G.

Surely there is a book on the list that kindles your interest! What will it be?

Another day of independent words, thoughts and views from www.CornerstoneFulfillmentService.com.

Take a Fulfilling Trip

Leave a comment

“We are the facilitators of our own creative evolution.” ~ Bill Hicks

Last month I had the pleasure of interviewing author, screenwriter, performing artist, journalist and songwriter Mara Purl about her book “What the Heart Knows.”  Her hardcover is slated for release on September 27, 2011, about a week from now. 

For each blogger who was a part of Mara’s month-long virtual book tour, she reciprocated by blogging back about each blogger’s site and it’s focus. As a blog writer, I know the intense work that that takes! “Bringing my customers to the world. Bringing the world to my customers” is the blog site theme that Mara Purl has associated with our company blog site, All Things Fulfilling. She hit the mark – that is the aim of our company, Cornerstone Fulfillment Service, LLC! To read the entire text, please visit http://bit.ly/okpGOL. 

I would be presumptuous if I thought that Mara’s quote applies only to a company that specializes in e-commerce and e-marketing for independent publishers. From my perspective, the goal of every author and blog writer in the literary world is to bring your customers (your readers) to the cosmos that you, the writer, created. By effectively communicating a valuable or entertaining message through the medium of a book, film or music, you might bring your customer to a universe of women’s fiction or into a puzzling story of mystery; to the work of a non-profit through an independently published film; or perhaps to the lyrics of powerful and emotive music.

Secondarily, the objective when publishing a book or producing a film or music is to reach customers all over the world. That is now entirely possible and probable all through the power of  internet  selling and e-marketing! 

After years of evolution and revolution, the independent publishing universe is now a force to be reckoned with. Take a quick trip to the new world of publishing through this link http://bit.ly/oIkV2g. You will begin to understand what an historical time it is in the publishing world. The world of books no longer revolves around five or six giant publishing houses. It is an exciting and dynamic era in media.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Honest Assessment of DYI Publishing

Leave a comment

“Honesty is the first chapter in the book of wisdom.” ~ Thomas Jefferson 

As a follow-up to yesterday’s blog Goals and Objectives in Publishing, there are more questions that you should ask yourself before embarking on an independent publishing project. Your response to the questions may very well help you control the financial outlay and  determine the costs, too. 

For some (such as for those wanting to publish for family and friends and not wishing to commercially sell their publications) an independent publishing project can be do it yourself. Researching the steps and deciding what parts you can do yourself and what parts you need to seek professional help with, is an important task in and of its self. 

  • Are you equipped with good computer skills to tackle DIY publishing?
  • Do you have time to engage in the process?
  • Are you a self-motivated person?
  • Do you finish what you start?
  • Would you find satisfaction in learning the process? 

If you can answer “yes” to most of these questions, perhaps DIY would be for you, thus reducing your need for professional help.          E-books are one of the best options for a Do It Yourselfer! Some of the process involves choosing and using templates, thus simplifying steps and reducing costs. 

Making decisions that are right for YOUR goals and objectives will reduce some of the frustration and will cut-down on an outlay of unnecessary financial resources. Research, compare and ask yourself those very necessary questions before you start down the path to independently publishing. Talking with others about their experience regarding the right and wrong decisions they made will give you information that may help you too.

This blog brought to you by www.CornerstoneFulfillmentService.com.