Communities Rediscovering Reading

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 “Literacy is at the heart of sustainable development.” ~ Kofi Annan

Recession: less disposable income. Fewer people are frequenting restaurants, bars, sporting events, malls. People are finding other ways to entertain themselves and that means rediscovering reading. The Library Research Service completed a study that determined library lending and patronage is up anywhere from 5% to 28% percent  in many Colorado communities. To read the full article, please visit http://bit.ly/ornVOf.

Here in Steamboat Springs, Colorado a brand new library facility has proven that if you provide a beautiful and welcoming community space, people will come! www.steamboatlibrary.org. It appears this trend will be reflected in other States, too. 

Yesterday, I picked up the Battenkill Business Journal www.businessvermont.com and read that the town neighboring my previous place of residence is going through the permitting process to build a new $4 library facility. That is fulfilling news to me because the town fathers have toyed around for years with what to do with an aging facility. The town of Manchester,Vermont is a gem, as is Steamboat Springs, Colorado. I personally believe that a new library facility in that town will become a valuable asset and center of community life, too. 

Readers are finding their way into libraries through portals other than walking through the  building  doors. On-line entry is becoming popular, too, as independently published e-books are starting to appear in library catalogs. Thanks to the pioneering efforts of the Colorado Independent Publishers Association www.cipabooks.com a whole new generation of books are available  through digital reading platforms. Checking a book out of the library means not even having to drive anymore.

To learn more about the basics of the  independent publishing industry and how people are e-publishing books to entertain, inspire, educate and inform, a short webinar is now available. http://bit.ly/pukeKE.

From my perspective, although digital publishing (e-book publishing) is quickly becoming a strong presence on the book-buying scene, good bookstores and libraries will never disappear. They are commodities that strong communities will and should continue to support. High rates of  reading literacy is important for a prosperous world and any way you can reach large populations of people, young and old, through the written word it is to the benefit of those who will inherit this earth.

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Brewing Up Customers Digitally

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Life is Change. Growth is optional. Choose Wisely.” ~ Unknown 

Today, we will take look at the demographics of the American population as it relates to embracing this new era of e-promotion, e-marketing and e-advertising in the 21st Century, specifically through blogging. Did you know? 

  • Bloggers are split close to 50/50 male and female
  • Only 7% of business-owners aged 51 and older are utilizing blogging
  • California, New York, Colorado and Texas are bullish on blogging
  • 53%  of all bloggers are in the 21-35 age group 

To read the full study on blogging, please visit http://bit.ly/9B83iO

More books are sold on the internet than any other product. http://bbc.in/p9aHJU. As independent publishing has grown in popularity, on-line selling and marketing has become the preferred method. E-commerce is fulfilling the needs of independent publishers who wish to sell outside of brick and mortar stores. 

Blogging helps to reach potential book buyers. It is one of the best ways to drive traffic to your site and become more visible on the internet. In fact, studies reveal that businesses that have corporate blogs have an increase in traffic of 55% on their websites. It’s true! http://bit.ly/omr5IK. You can brew up new customers instantly! 

 If you are an independent publisher who is not sure whether you are using blogging effectively or not, help is available. Consult with a company that specializes in e-marketing for independent publishers.  

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Begin the Buzz

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“Gossip is just news running ahead of itself in a red satin dress.”  ~ Liz Smith 

Have you ever noticed that we hear about movies from Hollywood, long before they hit the movie screens? Smart marketing tactics! 

Independent publishers, you can become stars too by beginning the buzz before, not after, your books arrive from the printers or before your cds and DVDs have been duplicated.

E-marketing is the very best way to get the word out in advance of the release of a product. You can begin spreading a broadcast of information, far and wide. Every independent publisher should begin creating a community of fans and followers prior to the book, music or film’s release. 

Not only that, you can begin taking pre-sales, too.  Years ago, wise early pioneers of independent publishing began accepting pre-orders by keeping advance sale lists of customers on legal pads before the product even arrived. Today’s pre-ordering can be made available on-line, through websites and shopping carts. 

Just think how satisfying it will be that once the publication arrives from the printer or from the cd/DVD duplication company, you can begin fulfilling orders immediately and ship the products right back out the door! With good planning and advance e-marketing you can begin realizing your ROI without delay! 

It’s never too early to start pollinating your market!  Need help? There are companies that specialize in e-commerce and e-marketing for independent publishers. 

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Character Analysis

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Everyone tries to define this thing called Character. It’s not hard. Character is doing whats right, when nobody is looking” ~Unknown

Yesterday’s blog Gardens Heaven Scent made me think back to a time some years ago when I would hold annual perennial plant swaps in my gardens in Vermont. I’d get out my best china and linen, make fancy finger foods and entertain with a beautiful garden party. I’d invite the gals over to nosh. Some would come dressed in their durable gardening clothes, and others would arrive in their floppy garden hats and finery, appropriate for a high-noon English tea.

What fun we used to have!  Ironically, many of the attendees were book enthusiasts, too. Sharing opinions and thoughts of “characters in the garden” came easily and it was all part of the fulfilling day. We’d discuss:

  • What the reaction of others was to the overall scene.
  • Which personalities had conflicts with their neighbors
  • How figures underwent change through seasons.
  • Which characters ran around spreading their seeds
  • Star performers vs. minor role players.
  • Which cast of characters maintained their uprightness no matter what
  • Weaknesses and strengths in bit players.
  • What elements contributed to the fate of individual players
  • Villains vs. heroes

Gardeners never run out of things to talk about. Swapping talk of the trade is as fulfilling as the act of gardening itself.

As I write this blog, I am about to head off to discuss another of my passions –  growing the garden of independent publishing. Our meet-up group She Writes Steamboat is helping others who want to grow books . We are having a garden party of sorts. Before I go, I’ll leave you with some food for thought. http://bit.ly/oIkV2g

Looking Out for Others

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In my life, I had two Mothers, Macedonia who gave me birth and America who adopted me.”  ~ Stoyan Christowe 

Have you ever made friends with someone who is a stranger from a strange land, yet they reverse the role and make you, the American, feel more at home? 

Two and a half years ago, I moved from my 35 year Vermont residence to the West. I came to this town, Steamboat Springs, Colorado, site unseen and had no idea what to expect. Within a few months time, I met a woman, about my age from Macedonia. Heretofore I had never known a soul from Macedonia, and was not even sure where the on the map the country lies. 

Two years into our friendship, my friend told me a story of an immigrant orphan from Macedonia, Stoyan Christowe, who arrived in 1897 in my “adopted home” state of Vermont. He started a new life and eventually became a Vermont State Senator, journalist and author. http://bit.ly/n94kTO . He lived out the rest of his life in America and during that time, he six published books including “This is My Country.” 

A film is currently being produced about the life of Stoyan Christowe by the Macedonian Arts Council. http://bit.ly/pPj1SC. I look forward to seeing this film and I hope it well captures the feeling that Mr. Christowe expressed about his native land and his adopted country. 

Today, I celebrate my Macedonian friend’s birthday. She made such a positive difference in my life. She helped me to assimilate into a new community nearly effortlessly. I can think of no better way to say Happy Birthday to her than to tell her how deeply grateful I am for her kindness and her help. 

After many years of living in the U.S., she and her family have returned to her Motherland. Although the distance between us is now great, I can not help but feel our two countries of the United States and Macedonia, have grown just a little bit closer by the fulfilling friendship and bond my friend and I have formed. We hope to continue our friendship for many years to come. 

Happy Birthday, Vesna!

GPS for Independent Publishers

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Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”  ~ Ben Franklin 

Over the next few days, we are going to switch it up a bit and share some more technical information about the independent publishing industry, that I hope will be useful to those who are considering or engaged in the process.

The other day I began to think about GPS systems and how useful the development of these devices have been in leading us to where we need to go and what we want to find. 

GPS, in my world of independent publishing, could be used as an acronym for books with “Great Publishing Success.” 

Far-fetched as it may seem, “GPS” for independent publishers is being aided  by the use of  QR codes. The little, square digital code patch is very useful to those who want to know more about great independently published books, films and music. QR codes are beginning to appear not just on realtor signs, in newspapers, and on other flat surfaces.  Quick Response codes, matrix barcodes that are readable by i-phones and other smart digital devices, are even beginning to be placed on independently published books, films and music. 

QR codes will help readers identify, locate and read a review of independent publications or learn more about an author’s website.  Independent publications will become very visible through the use of QR codes. This is fulfilling news for independent publishers who may not have  a big promotion company or huge marketing budgets behind them.

Independent publishers, keep your eye on this latest development! A very exciting time in e-commerce and e-marketing for independent publishers is just ahead. Don’t miss out.

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Wings and Roots

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The greatest gifts you can give your children are the roots of responsibility and the wings of independence. “ ~  Denis Waitley

 

 

Last week’s blog entitled “A String of Summer Memories” elicited a response from one of our most loyal readers, Marie. She voiced her concern about the over-scheduled lives of children in this day and age and the effects it has on children’s ability to know how to entertain themselves and to discover and create themselves. I would concur.

Marie’s remark about creative play led me to remember a scene that I witnessed in a parade years ago, in the tiny hamlet of Moscow, Vermont on the 4th of July.

My happy memory involves not a group of children creatively playing, but a group of over-the-hill women who truly understood the concept of finding their own fun. Dubbed the Women’s Lawn Chair Marching Drill Team, they joined in the parade toting their lawn chairs, in celebration of Independence Day. Just as their own self-created, wild and crazy fun got a little out of hand, they’d tire and stop with precision, perform some drill team exercises, and take to their seats. Their movements were orchestrated by the live audio-broadcast of radio station WDEV. It was a fun spectacle to watch, and it made me remember how important and fulfilling it is for aging people  to have fun, too ! 

For more information on Vermont’s shortest 4th of July parade, please visit http://bit.ly/iKGIUF.  Moscow, Vermont, with a “downtown” of  less than a city block,  located in the heart of the beautiful Green Mountains of Vermont, has grown in population more than 14% since 2000, please visit http://www.bestplaces.net/zip-code/vermont/moscow/05662.

 I send my Best Wishes to All of you on this 4th of July. I am proud to live in a country that was born out of the independent spirit. Right now, it is ever more important to keep that kind of energy and attitude alive! It begins with me and it begins with you!

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Sweet Magic in the Room

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Books are uniquely portable magic.” ~ Stephen King 

Late Tuesday afternoon a group of people came together all for a common cause at the Bud Werner Memorial Library www.steamboatlibrary.org  in Steamboat Springs, Colorado. The motivating force was an interest in learning more about this thing, called independent publishing that has been gaining momentum in recent years and is now the on the fast track! 

What fun it was to sit down with a group of like-minded people, to network and provide support for each other. I do believe She Writes Steamboat is the start of something good!

The kick off began with a personal story of how many years ago, one employment ad and one independently published book catapulted a person, on a leap of faith, into the beginnings of an industry that is just now beginning to realize it’s full and exciting potential. 

Another attendee was there to share and celebrate with members of She Writes Steamboat her independently published book that is hot off the press! More will be forthcoming in a future blog about this book. Last night, I purchased a copy, and I need time to read and digest it, so I can do it justice when I share with it with our blog readers. 

After the business of talking about the vision for this meet-up group, the magic really began to happen as we sat and exchanged questions, answers and knowledge about the industry itself. We are hoping to share more than cake in the future. The mission of this group is to provide fulfilling support to independent publishers so they will find sweet success in their independent publishing endeavors. 

If you have ever considered telling your story, sharing your educational or career knowledge, entertaining or informing others through the medium of an independently published book, film or music, the time is now! Resources are available for anyone who wants to become a published author. 

Stay tuned to this website. Real soon we will be unveiling some educational content for want-to-be publishers that will bring a better understanding to others of this fascinating and dynamic world of e-commerce and e-marketing for independent publishers. You may even decide to take a leap and begin telling your story, too!

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Narratives in Medical Curriculum

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There is no greater agony than bearing an untold story inside you.” ~ Maya Angelou 

Writing medical histories through the narrative form is currently being incorporated into curriculums in medical schools in many parts of the country. Medical students are learning how to better assess medical conditions through more intensive listening to the patient, and recording what they hear into narrative forms. The goal is to make healthcare decisions for the patient based not only on statistics and tests but by also “reading” a patient’s unique personal story of how they are feeling and their own symptoms. 

Why is the addition of the narrative form being incorporated into the way medical schools have traditionally taught students to diagnose illness? Empathy for the patient has been missing in this age of highly developed technical medical testing. Listening to a patient’s story leads to a better understanding of the whole picture of a person’s medical situation. A person’s emotions and spirit about the way they are feeling is part of the overall report, too. 

Daniel Pink’s book, A Whole New Mind, http://www.danpink.com/whole-new-mind explains how our society is on the brink of a whole new age of thinking. We have gone from an agricultural age (farmers) through the factory age (industrial), to the information age (business based on knowledge workers) to the emergence of right thinking business people, who are creators and empathizers. Surprisingly, we are moving into an age where more Americans are beginning to work in fields such as arts, entertainment and design than those working left brain fields (accountants, lawyers, insurance adjustors). In order to be accomplished in these growing fields of work, right brained thinking skills must be used and developed. 

Prosperity and abundance has brought a whole new need for fulfilling emotional, aesthetic and spiritual needs. Jobs in the “caring professions” counseling, nursing, healing are surging, too.  They are not jobs that can be decimated by workers overseas who can work faster and cheaper.

To read more about this movement toward the new conceptual age and right brain thinking that Pink claims will change the world, pick up A Whole New Mind.  Many libraries have it and it is a Business Week best selling book. It’s a fascinating read.

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Advocating for the Arts

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“The degree to which the arts are included in our educational curriculum is totally inadequate. The arts are just as important as math and science in an education and just as important as any other endeavour in our lives.”.         ~Ken Danby 

Good Morning! My blog today is going to be short, but it is about a real concern that I have. Yesterday, I received an email from the Americans for the Arts Action Fund and it seems that a bill has been introduced to end federal support for arts education. 

My response to this is “what about the children who are not particularly academically wired but are artistically and creatively gifted?” School curriculum without art education will leave those children behind. Increased drop-out rates will come as a result of kids not being able to excel and prove themselves in non-academic areas. 

Don’t let bill HR1891 terminate federal support that is needed to continue arts education in schools. All this talk of “creative economies” will be for naught! Children who excel in the arts, are the future of creative economies. Many of them will lead the way in finding innovative ways of doing business that will ignite our country. 

Parents, arts groups, teachers, and business people who depend on hiring the “creatives” need to speak up now, and oppose HR 1891. As a country, we need to be fulfilling our obligations to educate children who think outside the box, too! 

For more information on the Arts Education Fund or to donate for the continuation of arts education, please visit http://www.artsactionfund.org/.  To voice your opposition to these cuts in arts education, please go on line now and respond by emailing

advocacy@artsusa.org

Thanks for listening, thanks for responding!  

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