Category Archives: Integrity in Business

Talkin’ Turkey about Book Selling Events

1 Comment

“Self respect – that cornerstone of all virtue.” ~ John Herschel (1792-1871) 

Are you an independent publisher who is ready to hit the book selling scene by doing book appearances and book signings at local libraries, bookstores and other venues? 

 Traveling from venue to venue can be expensive and time consuming, but it is still a necessary part of selling books. Not every independent publisher has it in their budgets to travel from coast to coast on book tours, so they concentrate their efforts locally and regionally.  A very effective way to increase your visibility, as an author beyond the local or regional level, is to put a solid e-marketing plan into place. There are companies that specialize in e-commerce and e-marketing for independent publishers, who can help you with that. 

Let’s talk turkey for just one moment .When you do schedule personal appearances at bookstores and in other venues, make sure your time and money is well spent. Arrive at the venue with all the information you need about the details of the event stuffed inside of you, well in advance. 

There are questions to ask before you arrive at the site. Ask about size of the meet and greet area and it’s location within the store. Find out what the book store’s “take” of the bookselling proceeds will be. So you can fulfill your part of the agreement, ask whether to bring signage, a cash box or credit card machine and about other promotional materials that might be helpful. If you are well organized and prepared, you will be viewed as a bookselling professional when you arrive at the scene. It will reduce the stresses on the day of the event.

To learn more about planning a successful do-it-yourself book tour, please visit this site  http://bit.ly/RUJsq /. It is filled with good tips.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Closing out a Chapter

Leave a comment

“The heart’s intention is the measure of all things.”-Maimonides

Today, Kiwanis International is on my mind. Perhaps because Monday is the day our Steamboat Springs chapter of the service organization meets. 

Did you know every nine minutes, a newborn from somewhere around the world dies from tetanus? This shouldn’t occur. The vaccine is available and inexpensive.($1.80 per vaccination). Kiwanis International and UNICEF have partnered to eliminate this fatal disease. 

All Kiwanians look forward to the day when fulfilling this mission is complete. This service organization has already proven a project of this scale can be successfully accomplished by the global elimination global of iodine deficiencies disorders. This new mission to eliminate neo-natal and maternal tetanus can be achieved, too. It will mean closing out a chapter of worry in the lives of mothers in far off places around the globe. Sixty one million child bearing women in 38 countries will be protected against the deadly disease of MNT. 

You can do your part by learning more about the good work of Kiwanis in local communities and around the globe. Join in and “serve the children of the world.” http://bit.ly/byhSUg.

Thanks for hearing my plea. And one more thing – Today is Halloween so be on the watch for little ghosts and goblins as they they walk down the street trick or treating. Please slow down and be alert!

Coming tomorrow, more independent thoughts, words and views from www.CornerstoneFulfillmentService.com.

Book Selling Opportunities

Leave a comment

“You don’t get harmony when everybody
sings the same note.” ~Doug Floyd

There is a misconception that once an author finishes his book, the work is done. In truth, the work has just begun. Promotion and
marketing is even more important than the writing of the narrative, if an author is to successfully sell. Even in the traditional publishing world, authors are more often being called into action to fulfill the duties of promoting and marketing their own book.

It is important that independent publishers think beyond book signing appearances at libraries and bookstores. Although those are appropriate venues for bookselling, there are many more opportunities that exist.

 Last weekend, I attended a fall food and wine festival at the Bethesda Co-op – A Natural Foods Market in Bethesda, Maryland. http://bit.ly/nDoCoB. My niece works there and she wanted me to see where she works. As I strolled through the outside tents of food and wine sampling the goods, I came across an author, Judith Welles, selling her book. It is a regional publication called “Cabin John: Legends and Life in an Uncommon   Place. www.judithwelles.com. The book is full of mystery and history of the area known as Cabin John, along the Potomac River. The Cabin John Citizens Association Foundation (a non-profit organization) published the book. www.cabinjohn.org.

I spent time with the author discussing the book and the marketing of it. The book is finding great success in selling in several local hardware stores. As we all know, men are attracted to hardware stores like magnets. Many men are also history buffs, thus the book is finding it’s way into the hands of men through a retail environment far different than a bookstore.

This brings me to the point of how necessary it is to think beyond the bookstore when researching bookselling opportunities. In fact, artists working all kinds of mediums, can promote their work by appearing in unlikely places.

I was also introduced to a lively band of six talented women called Wicked Jezabel. They were not in a nightclub, in a bar or on a traditional stage. They were on the roof of a structure, jamming away at the Natural Foods Market Fair. They are promoting their art in non-traditional ways. www.wickedjezabel.com.

Next time you think book selling opportunities are limited, take a good look around. Sometimes doing things in non-traditional ways draws attention – that is why the independent publishing industry of books, films and music is finding great success! The industry and the artists in it are fulfilling a need for independence away from the routine.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Doing Away with Restrictions on Library Lending

Leave a comment

“If information and knowledge are central to democracy, they are the
conditions for development.” ~ Kofi Annan

 

As much as we try to keep our readers in the loop with what is happening in the world of independent publishing, the fact of the matter is
the industry is changing so very rapidly that we can only do our best to share some of the information on this blogsite.

The Independent Publisher: The Voice of the Independent Publishing Industry is another great resource for finding out the most current  news of the industry on-line. It is a good site to book-mark and return to time and time again.

If you are looking for information about their four sponsored book award contests, The IPPY Awards, Moonbeam Awards, Axiom Business
Book Award Contest and Living Now Awards you will find it there.

In the current issue, there is an interesting article on the controversy revolving around library e-book lending and traditional publishing
houses. Harper Collins for one, controls lending of their e-books to a limited number of circulations per copy. These regulations mean availability of top selling books and other e-books is restricted, thus threatening access to information. To gain a better understanding of the restrictions many traditional publishing houses are placing on libraries, please visit http://bit.ly/qfc68w.

The Colorado Independent Publishers Association has signed an historic agreement with libraries in the State with regard to e-book lending. This contract could very well serve as a model for libraries in other States. It will also be fulfilling to the demands of library patrons to wish to
have unrestricted access to books that are heavily circulated. For more information on this agreement, visit http://bit.ly/eYPEix.

Thinking outside the box of the traditional publishing paradigm is what is driving the independent publishing industry to it’s success. There
is a newly released, downloadable webinar called On the Fast Track: The Independent Publishing Industry that will give you an overview of the new generation in publishing. Please follow this link. http://bit.ly/oIkV2g.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Next Generation Begins Leveling Playing Field

Leave a comment

“The doors we open and close each day decide the lives we live.”  ~Flora Whittemore

So, you’ve made up your mind. You are going to tell the story that you’ve been itching to tell. You will be in the company of scores of others who have decided that the time is now and that your voice will be heard even though you are not a top selling author. Right you are and good for you!

Even those who have been previously published through traditional publishing houses are now determining that independent publishing may be well worth exploring.  The traditional publishing companies continue to give strong promotional and marketing attention to the top selling authors and fall short in their marketing efforts for lesser known authors. Non-traditional publishing is proving it can be a viable option for many with on-line selling and on-line marketing (e-commerce and e-marketing), which has leveled the playing field for those who are not among best selling authors.

The Colorado Independent Publishers Association www.cipacatalog.org  is making great headway into changing the way non-traditional publications are found.  Libraries are now looking beyond the big six publishing companies for the next generation of publications that will allow them to expand their catalogs yet, not require changes to facility space. Enter e-books!

Before you begin publishing an e-book, make sure your due diligence is done.  Find the best fit for your needs.  Visit this link http://bit.ly/vZztM to find the top publishing companies in this new age of e-books.

As you start down the path to telling your story, do remember, there are freelance professionals available for every step of the way. Need help in finding them? Contact a company that specializes in e-commerce and e-marketing for independent publishers.

Another independent thought, word and view from www.CornerstoneFulfillmentService.com.

 

Different Methods of Delivery

1 Comment

“Life is the sum of all your choices.” ~ Albert Camus

Book-lovers often get disturbed when they hear the word e-books. All they can envision is the disappearance of books in print. I can not see this happening in my lifetime.

Many people love digital readers. They are another instrument of delivering media – electronically.  Our choices for receiving news and entertainment has been expanded to film, music, radio, television, newpapers, magazines, audio books, books in print and e-books. As each form of media has arrived on the scene, it has not negated the need for the other. It has only provided new choices.

For instance, movies became available on-demand on televisions, and  DVD rentals stores opened up.  Netflix demonstrated movies could efficiently be distributed through the mail. Now a full range of movies are at our dispose by downloading them onto  personal computers and digital devices. It did not stop scores of people from going to the cinema each and every year! There is no substitute for the sights and sounds of the BIG SCREEN! Let’s be frank – visual effects are not nearly as stunning when viewed on a computer screen as when they are projected onto the big silver screen, where they are ideally meant to be.

People ask me whether I have a Kindle, a Sony or a Nook digital reader? I have a downloaded Kindle on my computer. I spend every working hour reading and writing on a computer.  At the end of the day I am not done reading but I want to switch gears. I like reading the news and books for pleasure on paper.

I want to clutch the book in my hands, smell the slight scent of ink or the hand cream left on the pages from where I left off.  I want to turn real paper pages. I don’t want to touch one more digital device.  It is as basic as that! In my opinion, there is not a fulfilling substitute for having a real book in hand.

If I asked you “What is your favorite way of having media delivered to you?” The reply would probably be “sometimes I like to listen to music, sometimes I like to read the paper, sometimes I  go to my computer…..It all depends on my mood.”

This blog brought to you by www.CornerstoneFulfillmentService. com.

Finding Fulfillment East to West

Leave a comment

“We all soon had a change of mind, back to the Mountains we rode, with our maps.” ~ Alice Bradshaw Butler

I recently stopped by the Dorchester County Library in Cambridge, Maryland. I entered into the M. Virginia Webb Memorial Maryland Room to revisit the work of author Alice Bradshaw Butler. On my last trip to the Eastern shore of the Chesapeake Bay, I discovered this poet’s book called “Reflections.” I wanted to explore it some more.

This writers’ life seems to mirror mine in many ways. She, too, was an East Coast gal whose life changes eventually brought her west. Alice Bradshaw Butler was born and bred on the Eastern Shore of Maryland. She was educated at Towson State Teachers College (now referred to as Towson University); in the town of my native roots. In 1909 she left her life in Maryland, traveled and settled in the Western plains of Montana.

I’ve gotten got a strong sense that we would be kindred spirits, were she alive today. She seemed to find fulfilling things in both the East and the West. I find myself having conflicted feelings about  which part of the country I like best.  Our own shared personal values, life travels and travails can be summed up in many of her poem’s titles. Here are just a few, all written by Alice Bradshaw Butler:

  • Life Full of Wondrous Things
  • Walking beside Sandy Shore
  • Crossroads (Presence of  God during Difficult Days)
  • My Island Home
  • Gold in them thar Hills
  • Let’s Walk this Land
  • I am So Glad I am a Christian
  • Westward Bound
  • A Different Road
  • A Paradise for a Hunter
  • The Woodland Glen

I returned to this author’s book because I found community with the author, our shared interests and her likeable writing style. As an independent publisher, have you properly identified your market and are you reaching it from east to west through innovative methods of marketing and promotion in a digital world? If not, consult with a company that specializes in e-commerce and e-marketing for independent publishers. They will help you and your book become more visible on the world-wide-web.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Routes and Roots of American History

2 Comments

“Art among a religious race produces relics; among a military one, trophies; among a commercial one, articles of trade.” ~ Henry Fuseli

Culture and religion has been at the root of American civilization. In Frederick, Maryland there are a wealth of attractions including roads and byways that hold great interest for visitors to this area who wish to understand the founding principles and history of our country. The National Scenic Byway, a 38 mile stretch of land from Frederick County to the Catoctin Mountains is dubbed the Hallowed Ground. Many soldiers fighting for our country’s independence lost their lives along this route.

Attractions that collectively represent the beginnings of trade, politics, culture and spirituality throughout our country’s history can be found throughout this region. To name a few:

  • The National Shrine of Saint Elizabeth Ann Seton – dedicated to the first canonized Saint.
  • The C & O Canal (Chesapeake and Ohio) explores the history of shipping.
  • The Shifferstadt Architectural Museum highlights the finest examples of German colonial architecture.
  • The Barbara Fritchie House commemorates the author of the poem that described waving the American flag in the face of the Confederate Army.
  • Weinberg Centerof the Arts houses the original Wurlitzer pipe organ.
  • Visit the All Saint Street Neighborhood – the center of commerce and entertainment during the latter part of the 19th century for African Americans.
  • America’s replica of the famous Grotto of Lourdes in France is represented at the National Shrine Grotto of Our Lady of the Lourdes at Mount St. Mary’s University.
  • The John Hanson House, the Ramsey House and the Roger Brooke Taney House all hold significance in some aspect of early American history by those that occupied them or visited them.
  • Battlefields of Gettysburg and Antietam are located close by. 

We have only touched lightly on a place that the National Trust for Historic Preservation has named as a Great American Main Street community. There are so many things to see and do. The designation as a 2010 Top Arts Destination by American Style Magazine only strengthens this small city’s position as one of America’s Dozen Distinctive Destinations.

To obtain a travel packet of information on this region, visit www.fredericktourism.org. I hope some of the readers of this blogsite have the opportunity to visit this area. It was a fulfilling trip and I would like to  return again to take in more of the sites and scenes.

This blog brought to you by www.CornerstoneFulfillmentService.com.

American Spirit Brings Change

2 Comments

“Never doubt that a small group of thoughtful, committed people can change the world. Indeed. It is the only thing that ever has.” ~Margaret Mead


It is eye-opening to have lived on the East Coast of the United States all of my life, and then to relocate to the West. Aside from the vast change in landscape, the difference in people’s attitudes has been most interesting to absorb. In my opinion, business to business dealings among Westerners is less antagonistic. Westerners seem to have a better understanding that working collaboratively and cooperatively will bring about forward movement. In deed, the “pioneering spirit” is still alive and well in the West. 


During my tour of Frederick, Maryland I visited with a storeowner who may have explained much of the success this town has had in bringing fulfilling awards of distinction to their downtown. The storekeeper, having moved from Chattanooga, Tennessee two years ago, expressed his delight at having arrived in this town. A solid vision along with a strong Main Street Association of business owners, shopkeepers, restauranteurs, artists and other members of the community, working together rather competing against one another, along with the Chamber of Commerce and the Maryland Council on the Arts, has apparently been the secret to success. All should be commended for developing a town that has been awarded by American Style Magazine as a 2010 Top Arts Destination. 


Salvaged, just one of the retail stores I visited, is a reflection of the entire downtown area of Frederick, Maryland. www.salvagedmaryland.com. In each of the shops that I browsed, the merchandise was trendy. Geared for doing business in the new millennium and artfully displayed. Even red brick warehouses filled with antiques that I had visited some twenty years prior are no longer jumbled messes. They have been attractively re-arranged. Shoppers who ordinarily are not fans of antiquated home furnishings may now see value in restoring, salvaging and reclaiming period furniture rather than letting it be dumped in landfills. 


Despite challenges that have come to retail establishments in recent years, this community appears to have weathered the battles better than many. Frederick,Maryland seems well positioned to attract tourists and other businesses in the new century. The people’s visionary spirit is driving this town in the same manner as those who led the Western expansion. 


Tomorrow, we will wrap up this blog series. Return again, so your mind can complete the picture I have drawn of a town that is thriving along the Mason-Dixon Line. The return to the values that are at the roots of our country has in part, driven success.


This blog brought to you by www.cornerstonefulfillmentservice.com.

Artfully Restoring America

1 Comment

“The only thing that can save the world is the reclaiming of the awareness of the world.” ~ Allen Ginsberg

Several days ago, I returned to a town that I had not visited in almost twenty years. I was blown away by the change that has taken place in what used to be a run-down town filled with uncared for historic Federal Style buildings in the heart of the Civil War heritage Area.Frederick, amid the rolling hills and abundant farmland of Frederick County, Maryland has become a charming and vibrant community that has been designated as one of America’s Dozen Distinctive Destinations and as a Preserve America Community http://bit.ly/pwZygfy. It was named a 2010 Top Arts Destinations by American Style Magazine http://bit.ly/aj5eGd in the Small Cities category. 

At the center of it all, are now vibrant shops, charming restaurants, and Federal style buildings that have been salvaged, restored, and renewed. Great testimony for the argument that rather than building new, America should be reclaiming spaces and places to bring life back into existing towns and cities. 

I took a walking tour of the city, strolling along the beautifully restored area of town along side the Carroll Creek, an estuary of the MonocacyRiver. I came across the  Delaplaine Visual Arts Education Center www.delaplaine.org and looked in on three exhibits that I thoroughly enjoyed. 

It is fair time in Frederick!  In the upper hall way of the brick cannery building reclaimed as Art Space, was an exhibit of black and white photos that brought back nostalgic memories of State Fairs. A second exhibit, a National Juried Quilt Exhibit was one the best selections of Art Quilts that I have seen. Few quilts were of the ilk that you see on Grandmother’s beds and it was interesting to see how the names of the quilts were carried out in the artistic creation of the quilts. 

The third exhibit – Painting with Thread by Joanne Bast http://bit.ly/qfKBx6  were canvases that had been so densely stitched with thread that they created fiber paintings of iconic Chesapeake Bay scenes, charming homes or gardens, and in street scenes of other places. One of my favorites appeared to be  perhaps a village in Italy. 

The Delaplaine Visual Arts Education Center was just the start of my afternoon tour of Frederick. Major support for this vibrant, restored Art Space is provided by the Delaplaine Foundation, the Ausherman Family Foundation, www.fredericktourism.org and the Maryland State Arts Council. 

Join me next time for more of my travels through Frederick. In a new millennium, this town is finding success in artistically fulfilling their vision, of a vibrant community through heart and spirit.

This blog brought to you by www.CornerstoneFulfillmentService.com.