Category Archives: film marketing

What is Your Focus?

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“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer

Back in February, as author of  All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website.  http://bit.ly/IpusLy.

Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with  creativity – independent words, views and thought.

Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers.  E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t  that the objective,  if you want to sell your independent publications?

What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like  there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!

So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging,  I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!

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Explore a Future with Positive Growth

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“What the mind of man can conceive and believe, it can achieve.” ~ Napoleon Hill

Today, on All Things Fulfilling, we are going to turn our attention back to the very reason some readers return to this website time and time again.

The publishing industry is increasingly changing and we use this space to keep our readers up to date about new developments in independent publishing. Now at a time where independent publishing represents more than 50% of all publishing revenue, every day someone new decides to tell their story through the written word. No longer do you have to have an agent or a letter of acceptance from a publishing house in order to move forward with publishing a book. Anyone can be an independent publisher and sell their books, films or music through e-commerce and learn to promote it through e-marketing. For best results, however, some education is needed to learn how to become visible and effectively reach potential book buyers through the internet. 

 The Colorado Independent Publishers Association (CIPA )is a great resource, and especially for beginning independent publishers. There are valuable downloadable webinars available that will provide you with a basic introduction to the industry and help you along the way. The webinars are affordable and will help you explore and navigate your way through the independent publishing process. To start you along the journey, take an 18 minute tour of “On the Fast Track: The Independent Publishing Industry.”  http://bit.ly/oIkV2g. 

Before you jump in with your publishing project, my advice would be to learn what you can through downloadable webinars, join an independent book publishers association in your State of residence and attend independent publishing conferences.

Here in Colorado, the Colorado Independent Publishers Association is at the forefront of developing a fulfilling relationship with libraries for e-book selling. Learn about this partnership, through this article http://bit.ly/dNEX6N.  

Check back with us tomorrow, and we will bring you more independent thoughts, words and views about an industry that is fulfilling the needs of many people who want to be visible through their written words.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Bringing Behind the Scenes Looks

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“Keep your dreams alive. Understand to achieve anything requires faith and belief in yourself, vision, hard work, determination and dedication. Remember all things are possible for those who believe.” ~ Gail Devers 

What do you get when you put together art, religion, crisis, history and architecture together? The basis for a great televised mini-series, of Ken Follett’s novel Pillars of the Earth, adapted for film. 

Tonight and tomorrow (12/2 and 12/3/11) , on the Channel known for bringing outstanding behind the scenes Specials about films to viewers everywhere, a look at the making of the Pillars of the Earth  mini-series will be featured! Don’t miss out. 

For broadcast times and channels, please visit the website of Reelz Channel. Here you go, I will hook you up! http://bit.ly/rYU4km. 

Congratulations go out to the crew that brings these Weekly Specials to broadcast on a regular basis! I am proud to say, our favorite filmmaker is part of the team, as lead editor. Way to go Marc! A Shout Out to you and the others dedicated at  Reelz to bringing outstanding productions to the viewers. For more information on the visual effects and film editing work of Marc R Leonard, please visit http://bit.ly/tWdLnk.

Have a great weekend everyone! I will be back on Monday with more independent words, thoughts and views on www.AllThingsFulfilling.com.

Historic Setting Filled with Jewels

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 “Art is something that has real value. It deepens each person’s respect for life.”         ~Dana Levin 

On the corner of 9th Street andLincoln Avenue, sits an historic building that has always been filled with riches. The building bequeathed to the city of Steamboat Springs,Colorado in 2006, now houses the Steamboat Art Museum. It is a gift from the estate of a long time artist and rancher, Helen Rehder.  The building no longer contains currency of the First National Bank. To fulfill the donor’s request, the building is now filled with wealth of another kind – top quality art exhibits. The community of Steamboat is so very fortunate to have this substantial acquisition. The museum attracts top-notch artists who wish to share their craft with area artists and tourists, alike. As each new exhibit is brought to town, emerging artists can learn from the master’s work through observation, painting workshops and demonstrations. 

On December 2nd, the historic setting of the Steamboat Art Museum will be installed with gemstone paintings of another of the country’s top master painters, Quang Ho. This artist, of Vietnamese heritage, immigrated to the United States in 1975. He became a U.S. Citizen and began wowing this country with his art five years later at the age of 16. Two years later, he earned a National Scholarship award at the Colorado Institute of Art, the same year his mother was tragically killed. He then began the responsibility of rebuilding his life and raising four younger brothers and a sister, too. 

Despite adversity and challenges, Quang Ho has become a well-respected top national artist who is accomplished at figurative painting, landscapes and still life. He has invested his time and energy in learning how to paint in oils and watercolor. He teaches emerging artists at the Denver Students Artist League and also through his publications of art books and DVDs on how to paint. 

Quang Ho’s paintings will be shown for a four month period, beginning December 2. An opening reception for members of the Museum will be held from 4pm to 5 pm. The general public is invited to attend during the Friday Art Walk hours from 5 to 8 pm on December 2nd. Quang Ho will be giving a painting demonstration the following day (December 3rd). Purchase tickets early! The demonstration is guaranteed to sell out. There are also tickets available to have dinner with the artist. For more details, please visit www.steamboatartmuseum.org. 

This exhibit is not to be missed, and it will hang until the closing on April 14th. Both locals and tourists will find a fulfilling range of compositions that this extraordinarily talented artist has allowed the Steamboat Art  Museum to bring to this town.

This blog brought to you by www.CornerstoneFulfillmentService.com.

 

 

Community Driven Publishing

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“Freedom is man’s capacity to take a hand in his own development. It is our capacity to mold ourselves.” ~ Rollo May 

Have you picked up a copy of Poets & Writers Magazine lately? Biding time before our weekly Steamboat Writers Group, I picked up the current issue at the Bud Werner Memorial Library and began to explore the articles.  The November/December issue 2011 is a fulfilling read devoted to changes that have taken place and are continuing to take place in the publishing community. Literary Magazines and small presses are leading the way in building a new model in publishing. 

Attitudes of bigger = better is no longer proving to be true in the publishing world. Going with smaller presses often yields advantages. Big presses are not necessarily more stable. Signing on with one of the publishing powerhouses does not mean an end to economic woes nor marketing responsibilities. According to the article in Poets and Writers Magazine, author’s reputations do not suffer when going with small independent presses. These points of views, long endorsed by literary agents, have not proven to be correct.

If you haven’t read this article, I’d suggest that you do. Thought provoking testimony comes from people who have experienced both sides of the publishing world – employment by large, corporate publishing houses and involvement with the small presses. For more information on this article, please visit www.pw.org.

Living in the community of Steamboat Springs, Colorado, where many experienced and published authors reside, I have noticed a shift here, too. Interesting and inspiring changes are happening throughout publishing communities everywhere. Learn more about the fast track approach to publishing. Independently discover and explore the art of the new publishing universe,  in quick time!  http://bit.ly/oIkV2g.

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Parallel Universe in Film

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“The exquisite order displayed by our scientific understanding of the physical world calls for the divine.”

~ Vera Kistiakowsky (MIT Physicist) 

Happy Film Friday, everyone! There is an independent film that I am itching to see. It is called Another Earth. This film won the Alfred P. Sloan prize at the Sundance Film Festival, in the category of science and technology. It is a film about fragility and forgiveness, discovery, exploration and possibility all wrapped up unto a dramatic film.

The movie, directed by Mike Cahill and co-authored by Mike Cahill and Brit Marling, is sure to be a subject for discussion among those who study and discuss astro-physics. Blog writers pondering the field of science http://bit.ly/np0LKS are writing about this film. 

If  Another Earth does not appeal to your whims of wanting to see a movie this weekend, the IMDB (Independent Movie Database) has released it’s list of favorite independent films for the year 2011. Follow this link, http://bit.ly/im3unr and find another film of your choosing.

The independent film industry provides us with intelligent, thought-provoking entertainment, equally as fulfilling as the movies featured on the big screen. Don’t  discount what the independent filmmakers have to offer!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Book Selling Opportunities

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“You don’t get harmony when everybody
sings the same note.” ~Doug Floyd

There is a misconception that once an author finishes his book, the work is done. In truth, the work has just begun. Promotion and
marketing is even more important than the writing of the narrative, if an author is to successfully sell. Even in the traditional publishing world, authors are more often being called into action to fulfill the duties of promoting and marketing their own book.

It is important that independent publishers think beyond book signing appearances at libraries and bookstores. Although those are appropriate venues for bookselling, there are many more opportunities that exist.

 Last weekend, I attended a fall food and wine festival at the Bethesda Co-op – A Natural Foods Market in Bethesda, Maryland. http://bit.ly/nDoCoB. My niece works there and she wanted me to see where she works. As I strolled through the outside tents of food and wine sampling the goods, I came across an author, Judith Welles, selling her book. It is a regional publication called “Cabin John: Legends and Life in an Uncommon   Place. www.judithwelles.com. The book is full of mystery and history of the area known as Cabin John, along the Potomac River. The Cabin John Citizens Association Foundation (a non-profit organization) published the book. www.cabinjohn.org.

I spent time with the author discussing the book and the marketing of it. The book is finding great success in selling in several local hardware stores. As we all know, men are attracted to hardware stores like magnets. Many men are also history buffs, thus the book is finding it’s way into the hands of men through a retail environment far different than a bookstore.

This brings me to the point of how necessary it is to think beyond the bookstore when researching bookselling opportunities. In fact, artists working all kinds of mediums, can promote their work by appearing in unlikely places.

I was also introduced to a lively band of six talented women called Wicked Jezabel. They were not in a nightclub, in a bar or on a traditional stage. They were on the roof of a structure, jamming away at the Natural Foods Market Fair. They are promoting their art in non-traditional ways. www.wickedjezabel.com.

Next time you think book selling opportunities are limited, take a good look around. Sometimes doing things in non-traditional ways draws attention – that is why the independent publishing industry of books, films and music is finding great success! The industry and the artists in it are fulfilling a need for independence away from the routine.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Designing A Life of One’s Own

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“Don’t let the noise of other’s opinions drown out your own inner voice. And most
important, have the courage to follow your heart and intuition.”  ~ From Steve Jobs’
Stanford Commencement Address

What do you get when two architects wed and it is catered by the bride’s father who is a chef? A great wedding with every last detail
artistically and creatively designed.

This past weekend, I returned to the East Coast for a fulfilling weekend of family and fun. Among those witnessing the union of my
niece and her new husband were young professionals in the architectural field who were fellow classmates to the bride and groom. They were graduates of Roger Williams University http://www.rwu.edu/  and Wentworth Institute of Technology. http://www.wit.edu/.

In addition to capable and well-educated architects, other twenty-something professionals who are following their passions and crafting careers for themselves in neo-natal nursing, the building trades, fashion and design were in attendance. There were also young adults who care for others by keeping people  safe  environmentally, nutritionally, mentally/emotionally and at our country’s borders. The filmmaking industry was represented, as well as a young graduate who is interested in historic preservation, too.

The dance floor was filled with wedding guests gyrating and jiving all night long. Almost all of us, including yours truly, expressed our individuality through creative dance. The young musicians and artists who designed and provided the musical entertainment brought together three generations of people who played together through movement to music embracing body, soul and spirit.

I am very optimistic about our country’s future. After having visited with many of the young adults at the event, who are just a sampling of the next generation of skilled professionals working in the United States and abroad, we have much to be hopeful about. As this new generation ages, perhaps more stories will be told about successfully and independently finding fulfillment in the workplace.

A newly married couple of architects, in love, are off to a good start. They are designing a life of fulfilling things by doing what they
love and loving what they do! Congratulations, Mr. and Mrs. Babcock!

Letting Go and Having Fun!

Yours Truly gets a spin around the dance floor with son Marc – the filmmaker!

Together through  heart and soul.

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Outlook from the Look-Out

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“Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ~ Andre Gide

Being an active, productive blogger means always being on the beat. Like any writer, new experiences and change of scenery helps bring new perspective to my work and to my readers. 

Over the next few weeks, I will be meeting many new faces and visiting new places as a way of sharing my universe of independent publishing with others. I consider myself an ambassador for the independent publishing industry and I will continue fulfilling my duties, as such, by spreading the word about this exciting industry in my sojourns. 

My blog postings will be less frequent for a few weeks. I invite our readers to return time and time again to All Things Fulfilling. This site has 700 blog writings in 389 categories. On the far right side of this page, the blog postings are searchable by category. Choose from the drop down menu, and enter my universe of independent thoughts, words and views from Cornerstone Fulfillment Service, LLC.

There is also a new on-line portal into the independent publishing industry, made available by the Colorado Independent Publishers Association. Enter On The Fast Track: The Independent Publishing Industry, by visiting this link: http://bit.ly/oIkV2g. 

Over the past two years I have shed, for our readers, some valuable light on the dynamic and growing industry of independent publishing which now, represents more than 50% of all publishing revenue. That’s progress, innovation and creativity from many, many individuals hard at work! And it is a beacon of hope for those who have always wanted to tell their story, but felt until now, their voice would never be heard.

That’s the outlook from my universe of www.CornerstoneFulfillmentService.com.

Take a Fulfilling Trip

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“We are the facilitators of our own creative evolution.” ~ Bill Hicks

Last month I had the pleasure of interviewing author, screenwriter, performing artist, journalist and songwriter Mara Purl about her book “What the Heart Knows.”  Her hardcover is slated for release on September 27, 2011, about a week from now. 

For each blogger who was a part of Mara’s month-long virtual book tour, she reciprocated by blogging back about each blogger’s site and it’s focus. As a blog writer, I know the intense work that that takes! “Bringing my customers to the world. Bringing the world to my customers” is the blog site theme that Mara Purl has associated with our company blog site, All Things Fulfilling. She hit the mark – that is the aim of our company, Cornerstone Fulfillment Service, LLC! To read the entire text, please visit http://bit.ly/okpGOL. 

I would be presumptuous if I thought that Mara’s quote applies only to a company that specializes in e-commerce and e-marketing for independent publishers. From my perspective, the goal of every author and blog writer in the literary world is to bring your customers (your readers) to the cosmos that you, the writer, created. By effectively communicating a valuable or entertaining message through the medium of a book, film or music, you might bring your customer to a universe of women’s fiction or into a puzzling story of mystery; to the work of a non-profit through an independently published film; or perhaps to the lyrics of powerful and emotive music.

Secondarily, the objective when publishing a book or producing a film or music is to reach customers all over the world. That is now entirely possible and probable all through the power of  internet  selling and e-marketing! 

After years of evolution and revolution, the independent publishing universe is now a force to be reckoned with. Take a quick trip to the new world of publishing through this link http://bit.ly/oIkV2g. You will begin to understand what an historical time it is in the publishing world. The world of books no longer revolves around five or six giant publishing houses. It is an exciting and dynamic era in media.

This blog brought to you by www.CornerstoneFulfillmentService.com.