Category Archives: Shipping and commerce

Gem Stone Village Discovered

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“I’m also looking for gems that the average reader might have missed.” ~ Terry Windling

“My, oh, my, isn’t it gorgeous?” I said to my husband and son, as we drove into Ouray, Colorado on Saturday. “Didn’t I tell you, Mom?” my son said “that’s why I said you have to come see it.”

Ouray, nestled between high, high peaks in the San Juan Mountains is called “Switzerland of America©.” The “alpine-like” village is a gem. Outstanding ice climbing and summer rock climbing and the healing hot springs are just a few reasons that this little town is so busy with tourist activity.

On Saturday morning the center of town was the starting place for the Imogene Pass half marathon. Fifteen hundred runners faced a challenging course that climbed from altitudes of 7,700 elevation to 13,000, over an unpaved mountain pass from Ouray to Telluride.

I’d be remiss if I didn’t mention the relief and pride I felt as my saw my son cross the finish line after running seventeen grueling miles. It takes guts and grit to tackle it. He did well for himself, finishing 14th in his age group. But, he said many of his competitors were “seniors who looked older than the mountains and really put him and the younger people to shame.” I noticed that as I watched.

Ouray has so much going for it! Well cared for Victorian buildings, art galleries and quaint little shops, the Ouray Hot Springs, and charming bed and breakfasts, historic hotels.

It was second Saturday Art Walk, and we made the rounds. We stopped into Buckskin Booksellers. They have a large and outstanding collection of books of regional interest on Colorado, Western history and of geological subjects such as mineralogy, mining, fossils, rock hounding and the like.

I also noticed some outstanding art books scattered in different retail establishments throughout town. You could not help but notice them because some were like tomes – oversized, beautifully crafted, filled with magnificent images. I spied John Fielder’s Ranches of Colorado http://www.johnfielder.com and books on the Art of Howard Terpning. 

Many notable movies were filmed in Ouray County. My son Marc’s interest in visiting Ouray was more than just to run in a footrace. As a filmmaker, he was interested in seeing the settings of these movies:

Our visit to Ouray was a perfect stop along the way of a fun and fulfilling weekend. I’d like to return some day to further explore this area. It is located near where four states – Colorado, New Mexico, Arizona and Utah come together. There is a lot more to see such as Twin Peak Falls, and more to do than I ever realized.  For more information, visit this website http://www.ouraycolorado.com/.

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpected and www.CornerstoneFulfillmentService.com.

Creative Bookselling

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“The ladder of success is best climbed by stepping on the rungs of opportunity.” ~Ayn Rand

On Friday evening at the Bookworm of Edwards, I and two others presented an evening writer’s workshop on marketing books. We focused mainly on e-marketing/social media marketing, selling books through public speaking and placing books in retail and bookstore environments. The discussion led to other ideas for creatively finding potential book buyers.

The morning after the event I visited the Minturn Market, a fresh-air shopping experience . I noticed a booth filled with children’s books from Osborne Publishing, a U.K. company. Must be a local distributor is in the area. I tried to approach the vendor, but, the booth was too crowded.

Just as I was ready to leave the market area, I noticed a woman folding tee-shirts. As I walked by she asked me “Whether I was familiar with the Burrow Race?” I admitted that I wasn’t; I was a visitor to the area from Steamboat. She said the tee-shirts were being sold in conjunction with the annual Burrow Race that goes up the mountain and the sales of the shirts were to support literacy; a program of the Avon-Vail Libraries. http://bit.ly/Rbl52C. That explained my sightings of borrows  with packs on their backs wandering around about town.

Literacy and books surround us in our daily lives, and we never know where we will find opportunities to sell books of regional interest. There is a book that has created “buzz” in the Vail, Colorado area. It is called Women of Vail – Those Who Walked This Bridge 1962 – 1970  Click on the title for more information and ordering.

Where is the book being sold? According to the Vail Daily, it is available at the Minturn Market, however, this seasonal market is coming to an end in two more  Saturdays.

“Women of Vail” would make an excellent Christmas present for those who know and love Eagle County, Colorado.

This blog brought to you by Sue Batton Leonard, author of Gift of a Lifetime:Finding Fulfilling Things in the Unexpected and www.CornerstoneFulfillmentService.com.

Quality Control in Order Fulfillment

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“Quality in a product or service is not what the supplier puts in. It is what the customer gets out and is willing to pay for.” ~ Peter F. Drucker

If you have ever stepped inside the doors of an order fulfillment center, you know there is a lot of inventory being moved around. It is the nature of the industry. If you are an independent publisher who plans on outsourcing your order fulfillment, there are some steps you can take to reduce the chances of having your product damaged in a warehouse environment and increase the odds of your customer receiving your book, dvd or cd in good condition.

  • Request a sample of the packaging, from the fulfillment house, that will be used to ship your book, cd or DVD. Does it pass your “crush test?”
  • Shrink wrap your publications; further safeguarding the product from getting beat up and bent up – especially important for paperback books.
  • Visit the fulfillment house, if at all possible; take tour. Check for cleanliness and order.
  • Every so often, have friends or family order your publication and take note of the exterior packaging. Does it meet with the standards and speed of delivery you agreed upon and are paying for? Does the exterior packaging hold the “goods” securely in place during shipping?

Shrink wrapping may not be necessary for books that will be sold by a wholesale book distributor, in case lots. However, for orders that will be fulfilled individually, shrink wrapping is a great way to protect the edges and corners from being damaged, as it moves through the channels of the warehouse.

Any respectable fulfillment company should give potential clients a tour of their facility and provide you with a sample of the packaging they use, if you ask. A reputable company understands that a lot of time and money has been put into producing and publishing your product, and you are trying to protect your investment.

As an independent publisher offering a quality product, do you what you can on your end to help reduce the likelihood there could be some damage to your stock.

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Mysterious Relationship

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“The hinge of history is on the door of a Bethlehem stable.”

~ Ralph W. Sockman 

Don’t you just hate it when you think you are finished your holiday shopping only to remember you need just one more thing? If you have a family on your list who lives and loves the equestrian lifestyle, there is one more worthwhile item that you will want to add to your shopping cart this year. 

Executive V.P. of Marketing from the U.S. Equestrian Foundation, Kathy Knill Meyer, has called The Lost Legend of the First Christmas “the perfect “Christmas gift” for people who wish to know more about the mystical bond between humans and horses. This book, the first in The Lost Legend Trilogy by Jo Hardesty, is a gift that will be read year after year because of the appeal it has to the heart and spirit of mankind. The inspiring tale takes children and adults alike on a horseback journey that will lead the reader to a civilization that existed during the time of the birth of the Christ Child, Jesus. 

Besides being a skilled author, Jo Hardesty managed the top three Arabian horse farms in the United States during the 1970s and 1980s. As a horsewoman herself, she has known the companionship of horses her entire life. Through her fictional stories about the relationship between horses and the people who love them, she also incorporates living with faith into the storyline. 

Add this Christmas book or the entire Lost Legend Trilogy to your shopping cart. It is the perfect holiday, birthday or  “just because you’ll love it”  gift for the horse enthusiast in your life. For more information and to order, please visit http://bit.ly/vSAPTH.

Happy Holidays from Steamboat Springs,Colorado.

 This blog brought to you by www.CornerstoneFulfillmentService.com.

Things that Sparkle

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“It is one of the most beautiful compensations of life that no man can sincerely try to help another without helping himself. “

 ~Ralph Waldo Emerson 

Tis the season for illumination. Today, on All Things Fulfilling I am going to focus on all things that shine. 

  • A clear star lit night
  • Tinsel on the tree
  • New parents and child experiencing their first Xmas together.
  • Icicles hanging from the eave of a roof
  • Lives spared by a Kiwanis and UNICEF Maternal and Neo-natal Tetanus vaccine
  • Polished silverware
  • Rudolph’s red rose
  • A gemstone given as a surprise gift
  • Glitter on a holiday card or an ornament
  • Candles on a tree, a mantel or on a festive holiday table
  • Snowflakes as they fall from the sky
  • A child’s face when they discover a book that draws them in
  • A beautiful painting, surrounded by golden frame
  • Crystal stemware
  • Someone who is passionate about the Art they create
  • Sequins on festive holiday clothing
  • Love discovered, love renewed in the spirit of Christmas
  • The face of the elderly or a veteran knowing and feeling that others really care
  • Twinkling white lights decorating a house
  • A lit lamp post standing sentinel for the arrival of holiday guests 

If you really want light up your own spirit this year, adopt a holiday family. Make some one else’s holiday shine by giving some gifts or fixing’s for a big holiday meal.Holiday buying this Christmas,  was especially fulfilling for me. I bought a few items for a set of twins who otherwise may not have had Christmas at all. More fun than the gifts given inside of the box, I created wrapping that really showed that I cared. When all is said and done, I think the packaging will be as treasured as much as the gifts inside! 

This year, buy one less gift for your own family, and give it to a family less fortunate and in need.  Here is a website that lists the top five Christmas charity projects. http://bit.ly/8ZBCef. 

Make your heart merry and illuminate the spirit of someone else this holiday season!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Fulfilling Services and Needs

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“Feeling gratitude and not expressing it is like wrapping a present and not giving it.”  – William Arthur Ward 

The holiday season is in full swing, the signs are there – decorations, holiday fairs, parties, an appointment book that has become ragged and torn. A sure sign it is time to ring out the old and bring in the new. Increased activity of UPS, Fed Ex and other delivery trucks on the highways and byways, indeed indicates Christmas is near. 

On this blog site, we often recognize the work of artists and crafts persons working in a variety of mediums – writers, poets, painters, sculptors, filmmakers, potters, musicians and more. But there is another important form of art that we tend to forget – the art of serving others. 

 If you have ever worked in a service industry, or lived in a resort area, you become acutely aware of those who serve. These folks carry an extra burden at this time of year. In light of that fact, I would like to pause today to recognize people in all sectors of the service industry. They deserve our gratitude! 

  • Heartfelt thanks to nurses, doctors, hospice workers, and all medical staff.
  • Oodles of praise for mail carriers and delivery persons
  • Obliged to those who wait tables, to housekeepers, concierge and valets, too.
  • Respect for chefs, plumbers, electricians, builders, excavators and more.
  • Rewards for military servicemen and women who have ever kept us safe – well deserved
  • Abundance of kudos for repair shops, retail employees, gas station attendants, grocers.
  • Yule Tide Greetings to those service people I have missed such as the clergy. Many of you, because you serve, may miss holiday celebrations with families or friends. We greatly appreciate that you are fulfilling a need for the work  that you do. We desperately need people like you!

 Don’t forget to give a token of thanks to those who serve. Let them know that you appreciate what they do, over the holidays and each and every day of the year, too!

Return tomorrow for more independent thoughts, words and views from www.CornerstoneFulfillmentService.com.

 

 

A Parallel Universe in Film

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“The exquisite order displayed by our scientific understanding of the physical world calls for the divine.”

~ Vera Kistiakowsky (MIT Physicist) 

Happy Film Friday, everyone! There is an independent film that I am itching to see. It is called Another Earth. This film won the Alfred P. Sloan prize at the Sundance Film Festival, in the category of science and technology. It is a film about fragility and forgiveness, discovery, exploration and possibility all wrapped up unto a dramatic film.

The movie, directed by Mike Cahill and co-authored by Mike Cahill and Brit Marling, is sure to be a subject for discussion among those who study and discuss astro-physics. Blog writers pondering the field of science http://bit.ly/np0LKS are writing about this film. 

If  Another Earth does not appeal to your whims of wanting to see a movie this weekend, the IMDB (Independent Movie Database) has released it’s list of favorite independent films for the year 2011. Follow this link, http://bit.ly/im3unr and find another film of your choosing.

The independent film industry provides us with intelligent, thought-provoking entertainment, equally as fulfilling as the movies featured on the big screen. Don’t  discount what the independent filmmakers have to offer!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Next Generation Begins Leveling Playing Field

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“The doors we open and close each day decide the lives we live.”  ~Flora Whittemore

So, you’ve made up your mind. You are going to tell the story that you’ve been itching to tell. You will be in the company of scores of others who have decided that the time is now and that your voice will be heard even though you are not a top selling author. Right you are and good for you!

Even those who have been previously published through traditional publishing houses are now determining that independent publishing may be well worth exploring.  The traditional publishing companies continue to give strong promotional and marketing attention to the top selling authors and fall short in their marketing efforts for lesser known authors. Non-traditional publishing is proving it can be a viable option for many with on-line selling and on-line marketing (e-commerce and e-marketing), which has leveled the playing field for those who are not among best selling authors.

The Colorado Independent Publishers Association www.cipacatalog.org  is making great headway into changing the way non-traditional publications are found.  Libraries are now looking beyond the big six publishing companies for the next generation of publications that will allow them to expand their catalogs yet, not require changes to facility space. Enter e-books!

Before you begin publishing an e-book, make sure your due diligence is done.  Find the best fit for your needs.  Visit this link http://bit.ly/vZztM to find the top publishing companies in this new age of e-books.

As you start down the path to telling your story, do remember, there are freelance professionals available for every step of the way. Need help in finding them? Contact a company that specializes in e-commerce and e-marketing for independent publishers.

Another independent thought, word and view from www.CornerstoneFulfillmentService.com.

 

Finding Fulfillment East to West

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“We all soon had a change of mind, back to the Mountains we rode, with our maps.” ~ Alice Bradshaw Butler

I recently stopped by the Dorchester County Library in Cambridge, Maryland. I entered into the M. Virginia Webb Memorial Maryland Room to revisit the work of author Alice Bradshaw Butler. On my last trip to the Eastern shore of the Chesapeake Bay, I discovered this poet’s book called “Reflections.” I wanted to explore it some more.

This writers’ life seems to mirror mine in many ways. She, too, was an East Coast gal whose life changes eventually brought her west. Alice Bradshaw Butler was born and bred on the Eastern Shore of Maryland. She was educated at Towson State Teachers College (now referred to as Towson University); in the town of my native roots. In 1909 she left her life in Maryland, traveled and settled in the Western plains of Montana.

I’ve gotten got a strong sense that we would be kindred spirits, were she alive today. She seemed to find fulfilling things in both the East and the West. I find myself having conflicted feelings about  which part of the country I like best.  Our own shared personal values, life travels and travails can be summed up in many of her poem’s titles. Here are just a few, all written by Alice Bradshaw Butler:

  • Life Full of Wondrous Things
  • Walking beside Sandy Shore
  • Crossroads (Presence of  God during Difficult Days)
  • My Island Home
  • Gold in them thar Hills
  • Let’s Walk this Land
  • I am So Glad I am a Christian
  • Westward Bound
  • A Different Road
  • A Paradise for a Hunter
  • The Woodland Glen

I returned to this author’s book because I found community with the author, our shared interests and her likeable writing style. As an independent publisher, have you properly identified your market and are you reaching it from east to west through innovative methods of marketing and promotion in a digital world? If not, consult with a company that specializes in e-commerce and e-marketing for independent publishers. They will help you and your book become more visible on the world-wide-web.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Routes and Roots of American History

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“Art among a religious race produces relics; among a military one, trophies; among a commercial one, articles of trade.” ~ Henry Fuseli

Culture and religion has been at the root of American civilization. In Frederick, Maryland there are a wealth of attractions including roads and byways that hold great interest for visitors to this area who wish to understand the founding principles and history of our country. The National Scenic Byway, a 38 mile stretch of land from Frederick County to the Catoctin Mountains is dubbed the Hallowed Ground. Many soldiers fighting for our country’s independence lost their lives along this route.

Attractions that collectively represent the beginnings of trade, politics, culture and spirituality throughout our country’s history can be found throughout this region. To name a few:

  • The National Shrine of Saint Elizabeth Ann Seton – dedicated to the first canonized Saint.
  • The C & O Canal (Chesapeake and Ohio) explores the history of shipping.
  • The Shifferstadt Architectural Museum highlights the finest examples of German colonial architecture.
  • The Barbara Fritchie House commemorates the author of the poem that described waving the American flag in the face of the Confederate Army.
  • Weinberg Centerof the Arts houses the original Wurlitzer pipe organ.
  • Visit the All Saint Street Neighborhood – the center of commerce and entertainment during the latter part of the 19th century for African Americans.
  • America’s replica of the famous Grotto of Lourdes in France is represented at the National Shrine Grotto of Our Lady of the Lourdes at Mount St. Mary’s University.
  • The John Hanson House, the Ramsey House and the Roger Brooke Taney House all hold significance in some aspect of early American history by those that occupied them or visited them.
  • Battlefields of Gettysburg and Antietam are located close by. 

We have only touched lightly on a place that the National Trust for Historic Preservation has named as a Great American Main Street community. There are so many things to see and do. The designation as a 2010 Top Arts Destination by American Style Magazine only strengthens this small city’s position as one of America’s Dozen Distinctive Destinations.

To obtain a travel packet of information on this region, visit www.fredericktourism.org. I hope some of the readers of this blogsite have the opportunity to visit this area. It was a fulfilling trip and I would like to  return again to take in more of the sites and scenes.

This blog brought to you by www.CornerstoneFulfillmentService.com.