Category Archives: blogging

Speaking the Language of Heart and Art

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As we broke away from our interview on Thursday with author Mara Purl, we began to talk about the hardcover release of “What the Heart Knows” and the new cover design painted by watercolorist Mary Helsaple. Today, we will engage in conversation about the creative artistic marketing of the book as well as Mara’s life as a multi-dimensional artist. 

The Interview Continues – 

Sue:  What other creative things are you doing with marketing and merchandising as part of your new arrangement with Bellekeep Books? 

Mara: I have written a short story “When Hummers Dream” which is a prequel to “What the Heart Knows” available through Amazon’s Kindle and Barnes and Noble’s Nook e-readers. It is free until Labor Day. “When Hummers Dream” is a Best Seller on the Kindle free e-book list. After I wrote the short story, I realized there are many bird enthusiasts that follow all kinds of hummingbirds. I got invited to speak at a Hummingbird Garden in Phoenix. I look forward to that! 

We are having an internet launch on September 27 and there will be some bonus items included in the purchase of the hardcover “What the Heart Knows.” We also incorporated a heart cockleshell dingbat on the pages and each subsequent book in the series will have a different kind of shell dingbat aside the chapter numbers. Also, as part of the merchandising, there will be shell charms that people can purchase to match the dingbats in the books. They can begin to build their charm bracelets. It is our way of incorporating books and art. I created my protagonist Miranda Jones, a painter out of my love for art. 

Also, at the back of the book “What the Heart Knows” there will be questions to the reader to ask them whether they are listening……are they listening to their own hearts? 

Sue: Mara, you have worn many artistic hats over the course of your life time, as performing artist, award-winning author, screenwriter, songwriter and journalist. Were your parents always supportive of your career in the Arts? 

Mara: Yes! Tremendously supportive…always.  

Sue:  A little while after we met, I found out that you graduated from Bennington College with a degree in the Arts. As you know now, my place of residence of almost 30 years was in Bennington County,Vermont. Has your career matched your vision when you decided upon this field of study many years ago? 

Mara: Yes.Vermont is a magical place with independent spirit. Winter was long but the solitude became a cauldron for internal development. The mentors at Bennington College were wonderful and had extraordinary influence on me. I met two Bennington grads as a teen and both said it would be a good fit. The decision ended up a heart decision for me. There were small classes and I learned how to talk in front of people. You had to contribute because there was little other structure and few others in the class. I learned to be a self starter there. 

Sue: I was going to ask you to what do you attribute your success in working in so many dimensions of the Arts, but you may have just answered my question, in part. 

Mara:  Yes, I did. I found that in the quiet came self growth. And you ask yourself what are you here to do? I learned in my college years that the rest doesn’t happen unless you become a self-starter. I have concern about kids today and all the external they are exposed to – the TV, the iPods,  the cell phones, all the digital devices. They can’t be quiet and be with themselves in quiet spaces. They are plugged into something constantly. 

Sue:  What has it meant to you personally to be able to follow your dreams and pursue your passions in the Arts? 

Mara:  It’s funny, years into my career, I came across a guy that I had known way back, he said to me “you didn’t sell out.” At first I didn’t know what he meant, but what he meant is I stuck with what I wanted to do. But, I didn’t know what else to do. I was just being me.  For some people painful choices have to be made but I say it is never too late to come back to your core mission. 

Sue:  To wrap things up, what words of advice can you give to the younger generations who are interested in pursuing careers in the Arts? 

Mara: Listen to your heart and soul. Look for mentors that have walked the path in what you want to do. There will be well meaning people and ask their advice but there has to be internal and external balance. Finally consult with yourself only you really know. 

Sue:  This has been a busy month for you. You have been on virtual blog tours for weeks and you have a few more to go. Mara, I appreciate so much your taking the time to stop by All Things Fulfilling and giving us insight into your books and also into your career as a person who has so successfully made their living in the Arts. 

Sue: One last question – where can we look for “What the Heart Knows?” 

Mara:  In bookstores, through links on my own website www.marapurl.com, on Amazon and Barnes and Noble, on i-Readers. Just Google and you will find it.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Portrait of a Consummate Artist

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“Romance and novel paint beauty in colors more charming than nature, and describe a happiness that humans never taste. How deceptive and destructive are those pictures of consummate bliss!” ~ Oliver Goldsmith 

Tomorrow, on All Things Fulfilling we will have the honor of interviewing author and actress Mara Purl. I met Mara several years ago when our company, Cornerstone Fulfillment Service, LLC joined the Colorado Independent Publishers Association as a service vendor. www.cipabooks.org. Mara was President at the time. 

The Back Story:

Mara Purl has been fulfilling her life, through her multi-facetted career in the Arts. Her professional accomplishments as an award winning writer-producer-performer include:

  • Author of serial novels, set in her fictitious coastal town Milford- Haven. They are the basis for the first American radio drama ever licensed by the BBC. The series drew an audience of 4.5 million fans.
  • Actress on Days of Our Lives. Mara played the role of Darla Cook.
  • Journalist/staff writer for the Financial Times of London and the Associated Press.
  • Co-authored Act Right with Erin Gray. This book is frequently used by schools of performing arts as an educational tool.http://bit.ly/neZ5tJ
  • Founder of S.T.A.R. – Student Theatre And Radio – a program she has taught in the U.S, and abroad inJapan.
  • Mara Purl was named one of the twelve Women of the Year in 2002 by the Los Angeles County Commission for Women.
  • Musician for Teijo Ito’s CD Watermill. She is accomplished at playing the koto.
  • Mara grew up in Tokyo, Japan. She lives in Los Angeles and Colorado Springs, CO 

    Thursday (tomorrow) I look forward to sharing my interview with Mara and information on the hardcover release of her Milford-Haven book.  Not only will we be discussing books and publishing, we will also be discussing topics of common interest that faithful readers of this blog site have come to expect – such as integrating Art into one’s life for personal fulfillment. 

Come on back tomorrow. Mara is guaranteed to have a lot to say of interest on this matter!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Little Things Mean Alot

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My husband has been glued to the news channel, following the ups and downs of the stock market, as well  being engaged in squabbles in politics. The other day, I said to him, “I refuse to get drawn into listening to too much of this. Yes, I have my opinions, but, at the end of the day, I really have zero control in what Washington and the Stock Market does. I am going to disconnect and pay attention to what  I have going in my own life that I am grateful for.” 

This week and next is what matters to me most, right now. They are full of little things that will mean a lot. On Tuesday, I ushered for a Youth and Family concert that tickled my funny bone and warmed my heart. Bill Harley, longtime commentator for NPR’s All Things Considered http://n.pr/qSraRp helped me to recollect my own days of going to school and as well as hilarious moments of parenting a child. Many of his “slice-of-life vignettes” made me realize that many things that I worried about as a child,  really didn’t quite matter at all.

Last night was a special treat, too. Volunteering my time once again brought me perks of getting to see a show that I would not have wanted to miss. Strings Music Festival http://bit.ly/qYxQ5R Director and Conductor Andres Cardenes led a night to remember of a picture perfect program, focused on famous movie musical scores which incorporated classical music. Tunes from Fantasia, Amadeus, Psycho, Platoon, a 2011: A Space Odyssey, Titanic and the God Father brought great pleasure to my evening. 

Next week on All Things Fulfilling will be my interview of an author and actress. The back story will appear on Wednesday, August 17. On Thursday, the interview will appear on this site as well as on the author and actress’ virtual book tour. 

Join us next week as Mara and I discuss how our lives came together and what we find to be mutually important in this big wide world called Life.

This blog brought to you by www.CornerstoneFulfillmentService.com.

 

Asking for What we Want

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Blogging  is a fickle thing! It is a form of communication that is indirect. Because we are often trying to get a message across in a round about way, careful care and consideration needs to be taken in what we have to say. 

Sometimes, I even manage to amuse myself in my blog writing and then, I still have to put great thought into whether to publish my post or not. “Will I be the only one to get the gist?” I think. 

It happened just yesterday.  I wrote a blog that had subtle innuendos that had no malicious intent what-so-ever in my own interpretation, yet I was concerned that the meaning might be misconstrued. For someone who knew the person I was trying to reach, the obscure message may have elicited a chuckle or two. In the end, I edited the blog out of concern for being misunderstood. 

We’ve all read blogs that perhaps should have been shot down by the blogging police. If I ever have any thoughts of whether my meanings may be taken in the wrong, I usually err on the side of silence, and decide not to post. But, sometimes, I may slip out of naivety. 

For me, troubling moments come when I say something that I later regret. It happens to all of us. When that occurs, I think of those wise, fulfilling words that I have heard so many times before -“God doesn’t give you the people you want in your life, you’re given the ones you need so you can become the person you want to be.”  

Putting words out in cyberspace every day means I must listen to myself and my intuition and pray that if I fail, someone will kindly help me to understand where I have gone astray.

This blog brought to you by www.CornerstoneFulfillmentService.com.

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Brewing Up Customers Digitally

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“Life is Change. Growth is optional. Choose Wisely.” ~ Unknown 

Today, we will take look at the demographics of the American population as it relates to embracing this new era of e-promotion, e-marketing and e-advertising in the 21st Century, specifically through blogging. Did you know? 

  • Bloggers are split close to 50/50 male and female
  • Only 7% of business-owners aged 51 and older are utilizing blogging
  • California, New York, Colorado and Texas are bullish on blogging
  • 53%  of all bloggers are in the 21-35 age group 

To read the full study on blogging, please visit http://bit.ly/9B83iO. 

More books are sold on the internet than any other product. http://bbc.in/p9aHJU. As independent publishing has grown in popularity, on-line selling and marketing has become the preferred method. E-commerce is fulfilling the needs of independent publishers who wish to sell outside of brick and mortar stores. 

Blogging helps to reach potential book buyers. It is one of the best ways to drive traffic to your site and become more visible on the internet. In fact, studies reveal that businesses that have corporate blogs have an increase in traffic of 55% on their websites. It’s true! http://bit.ly/omr5IK. You can brew up new customers instantly! 

 If you are an independent publisher who is not sure whether you are using blogging effectively or not, help is available. Consult with a company that specializes in e-marketing for independent publishers.  

This blog brought to you by www.CornerstoneFulfillmentService.com.

Begin the Buzz

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“Gossip is just news running ahead of itself in a red satin dress.”  ~ Liz Smith 

Have you ever noticed that we hear about movies from Hollywood, long before they hit the movie screens? Smart marketing tactics! 

Independent publishers, you can become stars too by beginning the buzz before, not after, your books arrive from the printers or before your cds and DVDs have been duplicated.

E-marketing is the very best way to get the word out in advance of the release of a product. You can begin spreading a broadcast of information, far and wide. Every independent publisher should begin creating a community of fans and followers prior to the book, music or film’s release. 

Not only that, you can begin taking pre-sales, too.  Years ago, wise early pioneers of independent publishing began accepting pre-orders by keeping advance sale lists of customers on legal pads before the product even arrived. Today’s pre-ordering can be made available on-line, through websites and shopping carts. 

Just think how satisfying it will be that once the publication arrives from the printer or from the cd/DVD duplication company, you can begin fulfilling orders immediately and ship the products right back out the door! With good planning and advance e-marketing you can begin realizing your ROI without delay! 

It’s never too early to start pollinating your market!  Need help? There are companies that specialize in e-commerce and e-marketing for independent publishers. 

This blog brought to you by http://www.CornerstoneFulfillmentService.com.

She Writes Steamboat

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“We can begin by doing small things at the local level… like looking out for our neighbors. That is how change takes place …from many local actions occurring simultaneously.” ~  Grace Lee Boggs 

One of the very best ways to build business is through networking – building communities of like-minded people! This applies to building independent publishing businesses, too. Self-publishing authors, micro-presses and small presses, do not have some of the benefits and the marketing advantages of traditional publishing conglomerates at their dispose. Therefore, it is important to join independent publishing trade associations and writers guilds. Cooperative efforts can be very effective in supporting the non-traditional publisher.

What self-publishing authors, micro-presses and small presses do have, to their advantage, is the flexibility of doing business any way they see fit. Many decide to independently publish for this very reason.  Publishers who go the independent route are fulfilling a need by providing unique publications that readers are looking for. Non-traditional publishers often opt for tactics of selling and marketing their books that traditional publishers may reject. 

There is a new networking group called She Writes www.shewrites.com  being established inSteamboat Springs, Colorado. This meet-up group’s goal is to heighten awareness of independent publishing projects that creatives in Steamboat Springs and the surrounding Routt County are engaged in and to support those efforts. Anyone who is starting or is in the process of independently publishing a book, film, music or other media can attend. 

She Writes Steamboat’s first objective is to establish a time and a regular place to meet and to connect with those in the community who would like to collaborate and network with other independent-minded publishing folks. In the coming weeks, more information will be available on our first gathering. Keep your eyes open to future blog posts on All Things Fulfilling about the She Writes Steamboat Meet-up group. Excitement is in the air!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Clearly, Worth it!

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“I’m touched  by the idea that when we do things that are useful and helpful…that we may be helping to bring about a healing.” ~Leonard Nemoy

Discovery is a wonderful thing! Yesterday I experienced THE best way to get relief from mental clog (aka writer’s cramp) induced by writing blog after blog after blog. I decided to take advantage of a complimentary hot oil scalp massage treatment that I had won in a raffle at a WIN Steamboat http://bit.ly/jSsNQF (Women in Networking) event. After all, I had hit my goal of reaching 10,000 readers through All Things Fulfilling. It was time to celebrate!

I arrived at the doors of Kneading Hands Massage not knowing quite what to anticipate, but I felt I would be in good hands. Ali, the therapist, was voted as one of the top three massage therapists in the “Best of the Boat.” www.kneadinghandstherapy.gmail.com.

Within a very few minutes I knew that the hot oil scalp massage would be beneficial for treating my dry scalp and hair and it would be a panacea for other things too. As Ali began to work her magic on my neck, I could feel the tension begin to melt away – crack, went my neck! As she began to apply the hot oil and massage it deep into my scalp, I could feel the warm liquid begin to ooze and penetrate. The gentle stroke of her hands and the balm (the essential oils) began to facilitate an awakening of energy in my head. The oils began to reach into the deeper recesses of my being and I could sense my brain matter becoming more pliable. The tension began to ease and the mental block began to give way to clarity.

Once out of my position of repose, I had a very lucid thought. I had reached a lofty blogging goal I had set for myself and now it is time to put into place a new set of goals. Clearly, I had proven to myself that “what you think about, you bring about.”  All my efforts at blogging have indeed been worthwhile. For tips on blogging success, please visit http://bit.ly/gDGQN8.

Before I conclude this blog writing, I owe a thank you to Ali at Kneading Hands Massage. She is clearly a master in her trade of the healing arts and has been well schooled in this field. If my writer’s block returns once again, I know exactly where to seek help.

As to what my next goal in life is – that is for me to know and for you to find out! And you will. Discovery is a wonderful thing!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Ergo! Readers Reign Supreme!

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“Consider the postage stamp:  its usefulness consists in the ability to stick to one thing till it gets there.”  ~Josh Billings

When I began this blog site, All Things Fulfilling, I had arbitrarily set a goal of reaching 10,000 readers. Guess what? Yesterday I hit the mark! What a fulfilling day this is!

 I knew before starting this blogsite  there were folks searching for  specialists in e-commerce and e-marketing for independent publishers. I was also well aware that writers, artists, filmmakers, musicians, educators, professionals and other “creative types” were becoming ever more interested in the industry called “independent publishing or non-traditional publishing.” But, I really was not sure how this blog site would be received. The result has been very gratifying!

I owe a huge Thank You to every reader of All Things Fulfilling. Each of one of you make blogging worthwhile. Whether you live in Steamboat Springs, Colorado or reside somewhere else around the globe, we are essentially one big community of people who believe in the power of independent thoughts, words and views. 

 I’ve enjoyed the journey of reaching 10,000 readers. I appreciate the comments and  discussions I have had with a community of people who share the same interests as I do. There will be more exciting news from All Things Fulfilling in the coming months so stay tuned!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Filling My Basket

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“From heav’nly thoughts all true delight doth spring.” ~ Thomas Campion 
 
As you will remember from yesterday’s blog, I was bound and determined to go find spring. But there was no need – spring came and found me! 
 
Yesterday, as I took my daily lunchtime walk, I was drawn to a rock along the shoreline of  the Yampa River. I decided to sit and stay awhile. The river flowed loudly and briskly by, waters high from the snowmelt, cascading down from the upper elevations of the Rocky Mountains. As I sat, I began to drift slowly and deeply into my own thoughts of our upcoming Easter reunion with our son. Guess what happened? I was roused by “quack, quack…quack, quack, quack!” Two little mallard ducks floated nearby. Climbing out of the river to greet me, I watched the little ducklings waddle, and peck at the ground looking for earthworms. I thought “these two little ducks have come to give me a message –  be patient, spring is on the way.” 

Often we search only for outward signs of spring – changes in the weather and landscape.  But, in the stillness and silence of a moment, we realize that an awakening of spirit comes from within. We need to listen. Feelings of rejuvenation and renewal can come in unexpected ways and during unanticipated times. 

I am going to take a break from the blogging world. I will return after Easter. I am going to take time to discover subtle changes in my own spirit. I will say goodbye to winter, for once and for all, and allow spring to enter and settle within my soul. I will be spending time with my loved ones making more memories as a family and piling our baskets high with All Things Fulfilling. I will keep you posted as to how my spring unfolds.

 Happy Easter to You! May you find re-birth and renewal in your life,  in your own special way!

 This blog brought to you by www.CornerstoneFulfillmentService.com.