Category Archives: Management

A Wrinkle in Time on the World-Wide-Web

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“Words, once they are printed, have a life of their own.” Carol Burnett

My guess is this quotation by Carol Burnett, was written far before the effectiveness of digital content was even realized. Who knows where writing travels when posted on the world-wide-web. It is a mystery how words, images and sounds journey in this global age of web-based communications.  

On Friday, our blog was about the theatrical release of the movie The Amazing Spider Man, a film that is now in cinemas worldwide. If you missed this blog, scroll down to it. The quote that I incorporated into the blog. “When spider webs unite, they can tie up a lion” really spoke to me – since I am a Leo. 

My birthday is in the month of August, and with each year that I age, so does the world-wide-web. The effective use of digital communications gets increasingly more complex and like my aging face, each new wrinkle connects to the next. One development on the web leads to another, it’s all about those spiders!  

It is fun trying to keep up with the latest methods of digital marketing, however demanding; a continual learning process. If your marketing strategies are antiquated, and you have not kept up with this digital world of communication, you are not utilizing the best way to reach potential buyers. The first place people go for information is to the computer.  

If you need education on how to effectively promote your business, product or service over the internet, there are companies that specialize in e-commerce and e-marketing for independent publishers. There is no reason to be invisible in this age of digital communication.

 This blog brought to you by  www.CornerstoneFulfillmentService.com.

What is Your Focus?

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“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer

Back in February, as author of  All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website.  http://bit.ly/IpusLy.

Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with  creativity – independent words, views and thought.

Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers.  E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t  that the objective,  if you want to sell your independent publications?

What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like  there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!

So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging,  I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Fulfilling Look Back

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“Feeling a part of that community is my greatest reward.” ~ Paul Parker

As I write this final blog post for the year 2011, I am taking stock of many of the exciting things that have transpired over the past year within the independent industry and in my corner of the publishing universe.

 The independent publishing industry is gaining momentum here and everywhere. In June, I formed a networking group for independent publishers in Routt County. Six months later, I am happy to report She Writes Steamboat is an affiliate member of the Colorado Independent Publishers Association. We are over 30 “independents” strong, here in Steamboat. A healthy interest group, ranging from want-to-bes to newly-published to experienced publishers who are looking for support. All wish to be successful in their writing efforts and in selling their quality books. Many have new projects in the works and are exploring e-book publishing, too. Just yesterday, at our monthly SHe Writes Steamboat meeting, a bright and ambitious 16 yr old high school girl joined us. She has already published and is selling her first e-book. 

My downloadable webinar, “On the Fast Track: The Independent Publishing Industry” is now available, thanks to the Colorado Independent Publishing Association. This 18 minute presentation is offered at the reasonable price of $10. CIPA’s mission is to provide affordable opportunity for education about the industry. I am onboard with that idea, too! tp://bit.ly/oIkV2g. 

Over the past year, I have been a contributing writer for the Steamboat Today Newspaper (The Steamboat Pilot). Interviewing and featuring the work of artists in different fields – painters, an actress/producer, independent filmmakers, writers and more on this blog site, has been fun. I am thrilled and grateful for all the opportunities I have had this year. It has been so rewarding to build relationships with blog readers, too. Thank you for visiting this site!  

Over 750 blogs have been published on All Things Fulfilling. The blogs are searchable by category and I invite you to peruse the many topics that have been covered. I will return to this post right after the New Year. In the meantime, I will be planning for the upcoming year and working on something that is very near and dear to my heart – my own book!  Merry Christmas to all. I hope you had a fulfilling year, too!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Personal Stories: Breathings of the Heart

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“Fill your paper with the breathings of your heart.” ~William Wordsworth 

Dear Santa, 

It has been many, many years since I have sent a letter to you in the North Pole. I want you to know I am grateful for the gifts that I have received throughout my life. I have much to be appreciative for and many of the gifts you have given me have been even grander than I could ever have dreamed. Sometimes, I don’t even realize how meaningful the gifts have been until long after they have been received. 

This year, I have a special request for Christmas. I would appreciate it if you would do what you possibly can to fulfill my gift wish list. I do understand if there are things that you can not give me, perhaps the timing is not right. I recognize you often get requests from people who should work on getting the gifts themselves. 

Several months ago, I embarked on telling my story. That’s right, I am writing a book. I have only just begun, so in order to complete my task, I need your elves to help me out. Hopefully, they will have the necessary tools and materials to help me construct what I am asking for. I will try to describe what I need, as best as I can. 

  • Perseverance and patience – bring the biggest boxes of  those items that you have!
  • Insight – I may need a shovel to go along with that. I might have to dig deep.
  • A dictionary or thesaurus to help me find the right words when I need them.
  • Some smart, independent -type publishing people. Maybe we can teach each other a thing or two. It often goes both ways.
  • A long lasting light bulb,  for internal use, to illuminate my mind. A new socket might help too.
  • Three strong signs – stop, go and proceed with caution. Send instructions along. I will  read them so I know which sign to follow before I go down the wrong path.
  • An energizer bunny to show me how to go on and on, so I can finish what I start.
  • If you give me a gift card for these things, please make sure it does not have an expiration date. I may need these things, and you, longer than I think to get this job done. 

P.S. Santa, if my requests are too great, please, no switches or coal. Just send my requests further north.  Maybe we have the same boss and perhaps he can help us both out.  Next year I will be back in touch. I promise I will work real hard with what you give me. When it is done, I want you to read my story and tell others what I did with the gifts. My requests, I hope, will be beneficial and fulfilling to you, too. Everyone needs a raise in life. 

 I’ll leave a carrot for the reindeer under the tree and something for you, too. Merry Christmas and have a Jolly New Year.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Things that Serve Writers and Filmmakers

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“Twenty years from now you will be more disappointed by the things you didn’t do than by the ones you did.”  – Mark Twain

New and improved digital publishing software and digital filmmaking software for editing and post production is appearing on the scene.  In this world of producing digital content for all kinds of screens, there is a growing need. 

Perhaps you are a budding writer or independent filmmaker who has made a resolution to invest in stepping things up a notch by purchasing professional software for digital publishing or for creating films or video in  2012. Choices can be confusing and many when it comes to picking the best software. 

Adobe has a website that may be useful in fulfilling your need for knowledge about which way to turn. Their full range of software is suitable for individual and enterprise solutions. Investment in professional software means the ability to create high quality, professional results. 

Adobe Digital Publishing Suite has solutions for those who wish to create content that will captivate viewers and readers on mobile devices. The publishing suite is all encompassing software and it includes individual programs such as:

  • Photoshop
  • InDesign
  • Flash
  • Premiere
  • After Effects
  • Dreamweavers
  • Illlustrator 

Along with the need for software may come a need for education on how to use it, too! There are certified instructors who can lead you through the effective use of these products. They have the experience and the know-how. To help you explore the right product for your needs and to find out how to locate a certified instructor, please visit this link, http://adobe.ly/r0ONyr. 

Cornerstone Fulfillment Service, LLC does not endorse any one software program. This information is offered to fulfill a need for independent publishing help. By using your favorite search engine, look for digital publishing software. The choices are varied. Be wise! Research before you buy. 

This blog brought to you by www.CornerstoneFulfillmentService.com

 

Collaboration Strengthens the Indies

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“Individually, we are one drop. Together we are an ocean. ~ Ryunosuke Satoro 

Independent publishers in Steamboat and the surrounding Routt County have good reason to celebrate this month. Our meet-up group, SHe Writes Steamboat has grown to include 29 members. We are fulfilling networking opportunity for independent publishers and fostering independent publishing success. Some members are first time publishers, others have several titles under their belt and many are working on new books. The group has been in existence since June 2011. 

Last weekend we made a collaborative appearance at Holiday in the Rockies. This event was organized by the Steamboat Art Council. http://bit.ly/uJFXs7.   SHe Writes Steamboat is also pleased to announce that our individual member’s publications are being considered by book clubs affiliated with the Bud Werner Library for reading in 2012. 

If you are an independent publisher, male or female, in Routt County or in the surrounding counties looking for a meet-up group of this type, we invite you to join us at our monthly meetings. We meet every third Tuesday of the month from 4pm to 5:30pm. For more information on the group and where we meet, go to the SHe Writes Steamboat Facebook page and send us a message you would like to be included in this group. Here is the link http://on.fb.me/oOWKWm. You can also contact me, Sue Leonard of Cornerstone Fulfillment Service, LLC, through SheWritesSteamboat@gmail.com. 

We look forward to learning more about you as an author, independent publisher and as a contributing member of this collaborative group!

Things that Sparkle

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“It is one of the most beautiful compensations of life that no man can sincerely try to help another without helping himself. “

 ~Ralph Waldo Emerson 

Tis the season for illumination. Today, on All Things Fulfilling I am going to focus on all things that shine. 

  • A clear star lit night
  • Tinsel on the tree
  • New parents and child experiencing their first Xmas together.
  • Icicles hanging from the eave of a roof
  • Lives spared by a Kiwanis and UNICEF Maternal and Neo-natal Tetanus vaccine
  • Polished silverware
  • Rudolph’s red rose
  • A gemstone given as a surprise gift
  • Glitter on a holiday card or an ornament
  • Candles on a tree, a mantel or on a festive holiday table
  • Snowflakes as they fall from the sky
  • A child’s face when they discover a book that draws them in
  • A beautiful painting, surrounded by golden frame
  • Crystal stemware
  • Someone who is passionate about the Art they create
  • Sequins on festive holiday clothing
  • Love discovered, love renewed in the spirit of Christmas
  • The face of the elderly or a veteran knowing and feeling that others really care
  • Twinkling white lights decorating a house
  • A lit lamp post standing sentinel for the arrival of holiday guests 

If you really want light up your own spirit this year, adopt a holiday family. Make some one else’s holiday shine by giving some gifts or fixing’s for a big holiday meal.Holiday buying this Christmas,  was especially fulfilling for me. I bought a few items for a set of twins who otherwise may not have had Christmas at all. More fun than the gifts given inside of the box, I created wrapping that really showed that I cared. When all is said and done, I think the packaging will be as treasured as much as the gifts inside! 

This year, buy one less gift for your own family, and give it to a family less fortunate and in need.  Here is a website that lists the top five Christmas charity projects. http://bit.ly/8ZBCef. 

Make your heart merry and illuminate the spirit of someone else this holiday season!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Fulfilling Services and Needs

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“Feeling gratitude and not expressing it is like wrapping a present and not giving it.”  – William Arthur Ward 

The holiday season is in full swing, the signs are there – decorations, holiday fairs, parties, an appointment book that has become ragged and torn. A sure sign it is time to ring out the old and bring in the new. Increased activity of UPS, Fed Ex and other delivery trucks on the highways and byways, indeed indicates Christmas is near. 

On this blog site, we often recognize the work of artists and crafts persons working in a variety of mediums – writers, poets, painters, sculptors, filmmakers, potters, musicians and more. But there is another important form of art that we tend to forget – the art of serving others. 

 If you have ever worked in a service industry, or lived in a resort area, you become acutely aware of those who serve. These folks carry an extra burden at this time of year. In light of that fact, I would like to pause today to recognize people in all sectors of the service industry. They deserve our gratitude! 

  • Heartfelt thanks to nurses, doctors, hospice workers, and all medical staff.
  • Oodles of praise for mail carriers and delivery persons
  • Obliged to those who wait tables, to housekeepers, concierge and valets, too.
  • Respect for chefs, plumbers, electricians, builders, excavators and more.
  • Rewards for military servicemen and women who have ever kept us safe – well deserved
  • Abundance of kudos for repair shops, retail employees, gas station attendants, grocers.
  • Yule Tide Greetings to those service people I have missed such as the clergy. Many of you, because you serve, may miss holiday celebrations with families or friends. We greatly appreciate that you are fulfilling a need for the work  that you do. We desperately need people like you!

 Don’t forget to give a token of thanks to those who serve. Let them know that you appreciate what they do, over the holidays and each and every day of the year, too!

Return tomorrow for more independent thoughts, words and views from www.CornerstoneFulfillmentService.com.

 

 

It is a Beautiful Thing!

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“A child is an uncut diamond.” ~ Austin O’Malley from Keystones of Thought 

Don’t you just love it when you encounter a child who is filled with  excitement and passion for their world and they open up and invite you in to come along for the ride? That is exactly what happened to me on Thursday, as I sat down to meet with a third grader named Simone. 

Introduced to Simone’s mom, some time ago, she mentioned her daughter’s love of writing. She asked if I would be willing to get together with her and her daughter, to discuss the possibilities of independently publishing her child’s work. Finally we had a chance to meet and talk.   

Simone, smiling and proud, immediately placed one of her stories in front of me to read. As I perused the page, I went on a trip that if we hadn’t spoken another word, I knew what this little girl was all about. You could tell by the flow of the story and by her ebullient descriptions, this child is alive with a fun spirit and gushing with life. 

My thoughts were confirmed, as Simone began to speak. Her sparkling personality shined through. As she described her passion for writing, it was indeed reflected in the tale itself. 

As we departed, I said to Simone’s mother “Do all you can to keep that fire alive inside of your child. Let’s work together to see what we can do to work toward fulfilling her dreams.” I know first hand how rewarding it is to parent a child who has that kind of zest for life. It is a beautiful thing. 

I wish every child on this earth could find a teacher, a mentor, a parent or friend who could help them discover and nurture what moves them, what inspires them and makes them tick. 

If Simone follows her heart, there will be all kinds of good things springing forth from this child. I’ll bet she will want to share it with her readers, too. 

Keep on writing and reading, Simone. I enjoyed meeting you!

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Crafting Words and Wares

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“Do what you can with what you have, where you are” ~ Theodore Roosevelt 

Here in our own little center of the Writers universe in Steamboat Springs, Colorado, the Steamboat Writers Group ww.steamboatwritersgroup.com  has grown since early this fall. Perhaps people have decided the time to tell their story is now. 

“Holidays in the Rockies” is a featured event this weekend, in town. Artisans, craftsmen (and women), and other “creatives,” including local authors, will be gathered and selling their wares. Support those who work with great entrepreneurial spirit in cottage industries and in the independent publishing industry, too. 

Members of our meet-up group, SHe Writes Steamboat, an affiliate of the Colorado Independent Publishers Association www.cipacatalog.com will be selling and signing books. We will be located at Booth #l at the Bud Werner Library from 9am to 4pm. Some of our gifted writers such as Kathy Cunningham Guler, Dawn V Obrecht, Susan Mead, Karen Gilroy and Jo Hardesty Lauter will be there to introduce you to their books and to greet you. Ali Boehm will be in attendance with her brother’s book “Louie’s Saxophone” too. Stop by the Steamboat Art Depot across the street. Our member Mary Kurtz will be selling her books and her photographic note cards at the second locale for the event. 

Have plans and unable to attend? You’ll get a second chance. Join Karen Gilroy at the Bud Werner Library on Wednesday evening the 14th at 6:30pm. She will be giving a presentation based on her book “Discovering the Healer Within.” The following evening, on Thursday, December 15th at 6pm Mary Kurtz will be introducing her book. It is of great regional interest here in Routt County and the surrounds. Mary’s book is “ At Home in the Elk River Valley: Reflections on Family, Place and the West.” 

Literature will be available for those who are considering telling their stories in the New Year. The mission of SHe Writes Steamboat is to support independent publishers and to foster independent publishing success. 

See you on Saturday, December 10th! 

This blog brought to you by www.CornerstoneFulfillmentService.com.