Category Archives: music

Building Partnerships for Community

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“We are not lacking in the dynamic forces needed to create the future. We live immersed in a sea of energy beyond all comprehension.” ~ Thomas Berry, The Great Work 

For those who follow this blog site regularly, you know that I have been curious for some time as to “What Do Men Really like to Write About?”  Weekly, I try to get some insight into this nagging question when I sit in on the Steamboat Writers Group. www.steamboatwriters.com. 

At the beginning of the summer, a new community meet-up group for independent publishers called She Writes Steamboat was introduced. After two consecutive monthly meetings, we concluded that She Writes Steamboat does not fit the description of the group. There are men who want to be involved, too! We’ve changed the name to SHe Writes Steamboat so we will be fulfilling the needs of both genders for independent publishing support.  

On September 9th, SHe Writes Steamboat http://on.fb.me/oOWKWm   will be hosting their first major event. The President of the Colorado Independent Publishers Association, Dr. C. Daniel Miller will be arriving in town. The purpose of this blog today, is to make it clear that SHe Writes Steamboat welcomes anyone who has ever even thought “I Could Write a Book about That!” to attend. In fact, artists, illustrators, independent filmmakers and musicians are also welcomed too. 

Join us one month from today, at the Bud Werner Library www.steamboatlibrary.org  on September 9th beginning at 9:30 am. Find out more about the wonderful support that the Colorado Independent Publishers Association has available through their organization and the e-book partnership they are building with libraries. Stay for the afternoon CIPA College offerings to learn about various options in publishing and the costs involved in independent publishing. Please pre-register by going to http://bit.ly/pdUNxz. 

Building a strong affiliation with the Colorado Independent Publishers Association would be a great asset to our entire community of creatives throughoutRouttCounty. Join in!

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Communities Rediscovering Reading

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 “Literacy is at the heart of sustainable development.” ~ Kofi Annan

Recession: less disposable income. Fewer people are frequenting restaurants, bars, sporting events, malls. People are finding other ways to entertain themselves and that means rediscovering reading. The Library Research Service completed a study that determined library lending and patronage is up anywhere from 5% to 28% percent  in many Colorado communities. To read the full article, please visit http://bit.ly/ornVOf.

Here in Steamboat Springs, Colorado a brand new library facility has proven that if you provide a beautiful and welcoming community space, people will come! www.steamboatlibrary.org. It appears this trend will be reflected in other States, too. 

Yesterday, I picked up the Battenkill Business Journal www.businessvermont.com and read that the town neighboring my previous place of residence is going through the permitting process to build a new $4 library facility. That is fulfilling news to me because the town fathers have toyed around for years with what to do with an aging facility. The town of Manchester,Vermont is a gem, as is Steamboat Springs, Colorado. I personally believe that a new library facility in that town will become a valuable asset and center of community life, too. 

Readers are finding their way into libraries through portals other than walking through the  building  doors. On-line entry is becoming popular, too, as independently published e-books are starting to appear in library catalogs. Thanks to the pioneering efforts of the Colorado Independent Publishers Association www.cipabooks.com a whole new generation of books are available  through digital reading platforms. Checking a book out of the library means not even having to drive anymore.

To learn more about the basics of the  independent publishing industry and how people are e-publishing books to entertain, inspire, educate and inform, a short webinar is now available. http://bit.ly/pukeKE.

From my perspective, although digital publishing (e-book publishing) is quickly becoming a strong presence on the book-buying scene, good bookstores and libraries will never disappear. They are commodities that strong communities will and should continue to support. High rates of  reading literacy is important for a prosperous world and any way you can reach large populations of people, young and old, through the written word it is to the benefit of those who will inherit this earth.

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Brewing Up Customers Digitally

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“Life is Change. Growth is optional. Choose Wisely.” ~ Unknown 

Today, we will take look at the demographics of the American population as it relates to embracing this new era of e-promotion, e-marketing and e-advertising in the 21st Century, specifically through blogging. Did you know? 

  • Bloggers are split close to 50/50 male and female
  • Only 7% of business-owners aged 51 and older are utilizing blogging
  • California, New York, Colorado and Texas are bullish on blogging
  • 53%  of all bloggers are in the 21-35 age group 

To read the full study on blogging, please visit http://bit.ly/9B83iO. 

More books are sold on the internet than any other product. http://bbc.in/p9aHJU. As independent publishing has grown in popularity, on-line selling and marketing has become the preferred method. E-commerce is fulfilling the needs of independent publishers who wish to sell outside of brick and mortar stores. 

Blogging helps to reach potential book buyers. It is one of the best ways to drive traffic to your site and become more visible on the internet. In fact, studies reveal that businesses that have corporate blogs have an increase in traffic of 55% on their websites. It’s true! http://bit.ly/omr5IK. You can brew up new customers instantly! 

 If you are an independent publisher who is not sure whether you are using blogging effectively or not, help is available. Consult with a company that specializes in e-marketing for independent publishers.  

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Fulfilling the Need for More

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“All stories interest me, and some haunt me until I end up writing them. Certain themes keep coming up …” ~ Isabelle Allende 

When Art Strikes was a blog about a photographic print that I had been struck by and finally purchased after a long wait. In reality, it was not just one print that attracted me to the artist’s work. It was the entire displayed collection. 

Once we find an artist whose work we like, we often cry out for more, whether it comes in the form of visual arts, books, films or music. Fans of Stephen King or Tony Hillerman  and many others wait with bated breathe for their next release. For fourteen years, the Harry Potter series of films have entertained children. Many kids grew-up right along with the main character, from childhood to now young adult. Fans of Christopher Lloyd and Michael J. Fox have returned to the cinema for each new film of the Back to the Future series. Music lovers tend to buy more than one cd title of their favorite artist, too. True and avid fans don’t quickly disappear like a passing thought. 

Are you an independent publisher who has had a successful first book? Have you found your circle of loyal readers? If so, consider a sequel or a series. Begin to think of yourself not as the author of a single book but as an author brand. By having more than one publication, you can better create a real market for your self as an author and for your books. If you have a first book that is a “hot title,” it’s selling life can be extended if you are fulfilling the needs of the readers by giving more of what they want.

Obviously some books and films are meant to be “stand alone” titles, and are not suitable for a series or sequel. When writing a book, it can pay-off to keep in mind branding as a possibility. Not only are follow-up books exciting from the point of view of the reader, from a marketing or merchandising point of view, it can add great value to the independent publishers worth too.

Remember, independent publishers, it’s not just about the manuscript. This article will give you insight into what else it’s all about. http://bit.ly/aPEx0B.

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Film Buzz on Film Friday

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Yesterday’s blog about creating buzz before the official launch of books, film or music has brought to mind a film that is doing just that – and doing a fine job of it, too!  

ALPFD A Cold War spy thriller, and independent film, directed and produced by Justin Eugene Evans, is expected to hit cinemas after January 1, 2012. Part 1 of the film is available and has already been downloaded more than 780,000 times through VODO http://vodo.net/alpfd. 

A Lonely Place for Dying just won 4 more awards at the VanWert Film Festival, one of the 40 film festivals where it has been screened. Awards have come for everything from best screenplay to visual effects awards to best acting to best song track. It is fulfilling news, for a $200,000 budget film. To read more about A Lonely Place for Dying, please visit http://on.fb.me/jjsOLX. It is hitting foreign film screens too! 

Looking for More Information on the Summer Film Scene? Here are a few films that are about to come to theatres, and they are adaptations from blockbuster books. 

Sarah’s Key – Limited Release July 22

The Help – In Theatres August 12th

 One Day – In Theatres August 19th

 Have a good weekend everyone. For those who are suffering from the heat wave, take in a movie this weekend in the cool comfort of a movie theatre!

 

 

 

Begin the Buzz

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“Gossip is just news running ahead of itself in a red satin dress.”  ~ Liz Smith 

Have you ever noticed that we hear about movies from Hollywood, long before they hit the movie screens? Smart marketing tactics! 

Independent publishers, you can become stars too by beginning the buzz before, not after, your books arrive from the printers or before your cds and DVDs have been duplicated.

E-marketing is the very best way to get the word out in advance of the release of a product. You can begin spreading a broadcast of information, far and wide. Every independent publisher should begin creating a community of fans and followers prior to the book, music or film’s release. 

Not only that, you can begin taking pre-sales, too.  Years ago, wise early pioneers of independent publishing began accepting pre-orders by keeping advance sale lists of customers on legal pads before the product even arrived. Today’s pre-ordering can be made available on-line, through websites and shopping carts. 

Just think how satisfying it will be that once the publication arrives from the printer or from the cd/DVD duplication company, you can begin fulfilling orders immediately and ship the products right back out the door! With good planning and advance e-marketing you can begin realizing your ROI without delay! 

It’s never too early to start pollinating your market!  Need help? There are companies that specialize in e-commerce and e-marketing for independent publishers. 

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Character Analysis

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“Everyone tries to define this thing called Character. It’s not hard. Character is doing whats right, when nobody is looking” ~Unknown

Yesterday’s blog Gardens Heaven Scent made me think back to a time some years ago when I would hold annual perennial plant swaps in my gardens in Vermont. I’d get out my best china and linen, make fancy finger foods and entertain with a beautiful garden party. I’d invite the gals over to nosh. Some would come dressed in their durable gardening clothes, and others would arrive in their floppy garden hats and finery, appropriate for a high-noon English tea.

What fun we used to have!  Ironically, many of the attendees were book enthusiasts, too. Sharing opinions and thoughts of “characters in the garden” came easily and it was all part of the fulfilling day. We’d discuss:

  • What the reaction of others was to the overall scene.
  • Which personalities had conflicts with their neighbors
  • How figures underwent change through seasons.
  • Which characters ran around spreading their seeds
  • Star performers vs. minor role players.
  • Which cast of characters maintained their uprightness no matter what
  • Weaknesses and strengths in bit players.
  • What elements contributed to the fate of individual players
  • Villains vs. heroes

Gardeners never run out of things to talk about. Swapping talk of the trade is as fulfilling as the act of gardening itself.

As I write this blog, I am about to head off to discuss another of my passions –  growing the garden of independent publishing. Our meet-up group She Writes Steamboat is helping others who want to grow books . We are having a garden party of sorts. Before I go, I’ll leave you with some food for thought. http://bit.ly/oIkV2g

Gardens Heaven Scent

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“ Gratitude is not only the greatest of virtues, but the parent of all the others.” ~ Marcus Tullius Cicero 

Doesn’t it feel good when our heart sings? That is the result of being involved with things we are passionate about.  

On Saturday, I played guide for the Strings in the Mountains Kitchen & Garden Tour. The home I was assigned to was a little slice of Vermont right within the city limits of Steamboat Springs, Colorado. The lush green gardens were filled with most of the same species of plants that my extensive gardens inVermont contain. 

When I first arrived at the gardens where I was to volunteer, it was as if the names of the perennial flowers had been filed away in the archives of my brain. I had to dust off the files and dig back into the records of my mind, to remember the names of a few. Once the names of all my favorite flowers were brought to the fore, there was no stopping me. The names all came spewing forth. I had identified each type of bloom before it was time to leave. 

There were Master Gardeners at the site, and I was in heaven for just a few hours, talking the language that plant aficionados find so fulfilling to speak. We talked botanical names vs. common names, climactic zones, acidic soil, shade plants, sun lovin’ plants, invasive species, succulents, ground covers and so much more. 

It has been two and one half years since I have returned to my home in Vermont. This weekend was heaven sent. I  visited Vermont without having to travel and I nursed my dire need for some garden talk, all at once. 

How grateful I am that I have lived in two beautiful nature-inspiring, mountain communities. One is as magnificent as the other, in very different ways. Thanks to the folks that organized the Kitchen and Garden Tours www.stringsmusicfestival.com  for assigning me to this most appreciated locale. I was able hear my heart strings sing, very loud and clear.

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A Way Around Nashville

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“If  Nashville wants to put up roadblocks, we’ll build a by-pass” ~ Alan Shephard, Sr. 

There are ways around everything in this day and age of independent publishing! Alan Shephard, Sr., has seen enough talented country western musicians to know that Nashville doesn’t have them all. This radio DJ, lyricist, light and sound man and radio co-host for WBTN  decided there needs to be other ways for gifted artists to be found. He is fulfilling that need through his newly formed Independent Country Music Association, LLC.  

Independent Country Music, LLC is helping to promote independent country western artists who have talent but need a break in getting started by setting up a database where musicians can be located, getting promotional CDs of it’s members out to other radio stations around the world and providing assistance with setting up concerts. 

All in the same spirit of how other independent publishing associations are helping writers, filmmakers, photographers, professionals and non-profits become visible in the marketplace. I support this idea! For more information on ICMA, please visit the website http://www.icmanet.com/.

Roadblocks are only roadblocks if we don’t work around them. With any independent publishing project  persistence,  courage and creativity will help you attain your goals. Alan Shephard seems to have found a helpful way to detour the traditional path.

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“Explosive Growth” says Bowker

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“The great thing in the world is not so much where we stand, as in what direction we are moving.” ~ Oliver Wendell Holmes 

We are breaking away from our Friday film routine today because finally, I have found what I have been looking for. The storehouse of all publishing statistics, Bowker, has finally released their numbers for the year 2010. And it is indeed fulfilling news! 

Traditional publishing grew a 5% last year, whereas, “non-traditional publishing” continued along its path of “explosive growth” says Bowker. There were 1,033,065 non- traditionally published books put out into the marketplace in 2009 and these figures more than doubled in 2010 to 2,776,260, thanks in part to the availability of print on demand. The majority of these non-traditional titles are sold and marketed over the internet and are about “micro-niche” subjects. One can safely say, people are looking for publications that are different and unique. To read the entire Bowker report, please go to http://bit.ly/mBW02G. 

Although e-book sales are exceeding the sales of paperback books, http://huff.to/5f6hAJ, books in print are by no means a thing of the past. Many self-publishing authors and independent publishers (otherwise known as non-traditional publishers) opt for selling both print and e-books, so their presence is known in both digital markets and brick and mortar stores, libraries, colleges and other retail environments. 

So that’s the latest word folks, on this ever changing and fascinating world of publishing in this 21st century. We will see what next week brings.

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