Conspiring Through Smell A Vision

1 Comment

A true friend is someone who thinks that you are a good egg even though he knows that you are slightly cracked.” ~ Bernard Meltzer 

I have found myself caught up in the middle of a conspiracy, and it is me who is being conspired against. I know just who the little schemer is and how she is plotting to draw me in. The little manipulator is Darien Gee, and she is using word tactics of smell a vision to get me involved! 

You see, I never have been one who really likes to cook but, I did have many fulfilling moments of baking back in my days of raising a child. In fact, my son’s friends knew where to get the booty when their sweet tooth cried out for a fix. I was the rare Mom who made home baked goods. When I knew I’d have a houseful of kids, I’d jump into action and make something tasty. When the teen years rolled around, it was a good way to keep tabs on the adolescents, they’d frequently check in to see what was to eat. 

Ever since I became an empty nester and moved to a high altitude environment, where baking is more challenging, my cache of homemade creations has suffered. Author Darien Gee, the little conniver, is trying to lay a guilt trip on me through her book Friendship Bread. Have you read it? 

The magical powers of Amish Friendship Bread is the basis of the book. The wicked descriptions of warm yeast, cinnamon and sweet has made me want to try my hand at a batch. There are real consequences to jumping in because there is no way you can make just one loaf. The bread grows prolifically until before you know it, you are: 

  • Talking to your neighbors
  • Building community through food
  • Giving strangers more than just a passing glance
  • Strategically positioning yourself with groups
  • Building friendships based on commonalities and love 

I’ve peeked ahead in the book, and the recipe is there for the moment when Darien Gee is finished with brainwashing me into baking a pan. http://bit.ly/n50wn.  She is half-way done and I’m already beginning to execute my plan…. For starters there’s the Yampa Valley University Women, my fellow Kiwanians, the guys and gals at SHe Writes Steamboat, the Steamboat Writers Group and Lift Up Routt County (they can always use donations of food). 

I could put Strings in the Mountains on my list. Perhaps they would welcome a starter of something other than Steamboat fare for their own cookbooks. Then, lest I forget, there are always the kind and welcoming women of the United Methodist Church, although they can already abundantly cook! Then there is that other new meet-up group in town. What is it called? Ignite Steamboat? 

We will see, Darien Gee….with the way the recipe works, just getting people started might be the key. Perhaps then I can get out of the kitchen and just spend time creating other fulfilling things. 

Come on back tomorrow…. I promise the blog will not be so long!

This blog brought to you by www.CornerstoneFulfillmentService.com.

Brewing Up Customers Digitally

2 Comments

Life is Change. Growth is optional. Choose Wisely.” ~ Unknown 

Today, we will take look at the demographics of the American population as it relates to embracing this new era of e-promotion, e-marketing and e-advertising in the 21st Century, specifically through blogging. Did you know? 

  • Bloggers are split close to 50/50 male and female
  • Only 7% of business-owners aged 51 and older are utilizing blogging
  • California, New York, Colorado and Texas are bullish on blogging
  • 53%  of all bloggers are in the 21-35 age group 

To read the full study on blogging, please visit http://bit.ly/9B83iO

More books are sold on the internet than any other product. http://bbc.in/p9aHJU. As independent publishing has grown in popularity, on-line selling and marketing has become the preferred method. E-commerce is fulfilling the needs of independent publishers who wish to sell outside of brick and mortar stores. 

Blogging helps to reach potential book buyers. It is one of the best ways to drive traffic to your site and become more visible on the internet. In fact, studies reveal that businesses that have corporate blogs have an increase in traffic of 55% on their websites. It’s true! http://bit.ly/omr5IK. You can brew up new customers instantly! 

 If you are an independent publisher who is not sure whether you are using blogging effectively or not, help is available. Consult with a company that specializes in e-marketing for independent publishers.  

This blog brought to you by www.CornerstoneFulfillmentService.com.

Artists Supporting Communities

Leave a comment

In art the hand can never execute anything  higher than the heart can inspire.” ~ Ralph Waldo Emerson

Adele in the Garden” by Richard Schmid ’09

In just a few more days August will be upon us! This year, Old Man Winter found it hard to leave and the sun-filled summer arrived much too late, for my taste, here in the mountainous areas of Colorado. The benefit of long lasting snow did provide extra days for plein air painters to capture those last winter landscapes on canvas, however. 

Attention Artists and Art Collectors: Save the Date of September 4th for the 16th Annual Richard Schmid Fine Art Auction. This auction has been held to benefit the Rist Canyon Fire Department since 1996. Since it’s beginnings, over 1,100 paintings have been auctioned off generating a total of 1.6 million dollars. The proceeds of $600,000 have benefited the volunteer Fire Department and the art auction has created the center attraction for the Rist Canyon Mountain Festival each summer. This is the  Fire Department’s big fundraising event of the year and a great chance for collectors to acquire a new pieces of Art.

For those of you who are unfamiliar with artist Richard Schmid, he has received the John Singer Sargent Award for Life Time Achievement and also has been honored in Washington, DC by the Portrait Society of America. In the opinion of many, Richard is the finest  representational painter of our time. This year he is offering for auction his painting “Adele in Our Garden.”
Other art for auction includes portrait paintings, landscapes, western-theme art, florals, animal-themes, still life, seascapes and even a few abstracts too. For more information on this ever popular art event, visit the following links: 

 Thanks to the generosity of Artist Richard Schmid and the other participating artists, the Rist Canyon is a much safer community in which to live.  This canyon area is dry, and susceptible to fire, particularly in the heat of the summer. The Richard Schmid Art Auction does a great job in fulfilling the financial needs of keeping the Rist Canyon Fire Department operating all year long.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Film Buzz on Film Friday

Leave a comment

 

 

Yesterday’s blog about creating buzz before the official launch of books, film or music has brought to mind a film that is doing just that – and doing a fine job of it, too!  

ALPFD A Cold War spy thriller, and independent film, directed and produced by Justin Eugene Evans, is expected to hit cinemas after January 1, 2012. Part 1 of the film is available and has already been downloaded more than 780,000 times through VODO http://vodo.net/alpfd. 

A Lonely Place for Dying just won 4 more awards at the VanWert Film Festival, one of the 40 film festivals where it has been screened. Awards have come for everything from best screenplay to visual effects awards to best acting to best song track. It is fulfilling news, for a $200,000 budget film. To read more about A Lonely Place for Dying, please visit http://on.fb.me/jjsOLX. It is hitting foreign film screens too! 

Looking for More Information on the Summer Film Scene? Here are a few films that are about to come to theatres, and they are adaptations from blockbuster books. 

Sarah’s Key – Limited Release July 22

The Help – In Theatres August 12th

 One Day – In Theatres August 19th

 Have a good weekend everyone. For those who are suffering from the heat wave, take in a movie this weekend in the cool comfort of a movie theatre!

 

 

 

Begin the Buzz

Leave a comment

“Gossip is just news running ahead of itself in a red satin dress.”  ~ Liz Smith 

Have you ever noticed that we hear about movies from Hollywood, long before they hit the movie screens? Smart marketing tactics! 

Independent publishers, you can become stars too by beginning the buzz before, not after, your books arrive from the printers or before your cds and DVDs have been duplicated.

E-marketing is the very best way to get the word out in advance of the release of a product. You can begin spreading a broadcast of information, far and wide. Every independent publisher should begin creating a community of fans and followers prior to the book, music or film’s release. 

Not only that, you can begin taking pre-sales, too.  Years ago, wise early pioneers of independent publishing began accepting pre-orders by keeping advance sale lists of customers on legal pads before the product even arrived. Today’s pre-ordering can be made available on-line, through websites and shopping carts. 

Just think how satisfying it will be that once the publication arrives from the printer or from the cd/DVD duplication company, you can begin fulfilling orders immediately and ship the products right back out the door! With good planning and advance e-marketing you can begin realizing your ROI without delay! 

It’s never too early to start pollinating your market!  Need help? There are companies that specialize in e-commerce and e-marketing for independent publishers. 

This blog brought to you by http://www.CornerstoneFulfillmentService.com.

A Way Around Nashville

Leave a comment

“If  Nashville wants to put up roadblocks, we’ll build a by-pass” ~ Alan Shephard, Sr. 

There are ways around everything in this day and age of independent publishing! Alan Shephard, Sr., has seen enough talented country western musicians to know that Nashville doesn’t have them all. This radio DJ, lyricist, light and sound man and radio co-host for WBTN  decided there needs to be other ways for gifted artists to be found. He is fulfilling that need through his newly formed Independent Country Music Association, LLC.  

Independent Country Music, LLC is helping to promote independent country western artists who have talent but need a break in getting started by setting up a database where musicians can be located, getting promotional CDs of it’s members out to other radio stations around the world and providing assistance with setting up concerts. 

All in the same spirit of how other independent publishing associations are helping writers, filmmakers, photographers, professionals and non-profits become visible in the marketplace. I support this idea! For more information on ICMA, please visit the website http://www.icmanet.com/.

Roadblocks are only roadblocks if we don’t work around them. With any independent publishing project  persistence,  courage and creativity will help you attain your goals. Alan Shephard seems to have found a helpful way to detour the traditional path.

This blog brought to you www.CornerstoneFulfillmentService.com.

Looking Out for Others

7 Comments

In my life, I had two Mothers, Macedonia who gave me birth and America who adopted me.”  ~ Stoyan Christowe 

Have you ever made friends with someone who is a stranger from a strange land, yet they reverse the role and make you, the American, feel more at home? 

Two and a half years ago, I moved from my 35 year Vermont residence to the West. I came to this town, Steamboat Springs, Colorado, site unseen and had no idea what to expect. Within a few months time, I met a woman, about my age from Macedonia. Heretofore I had never known a soul from Macedonia, and was not even sure where the on the map the country lies. 

Two years into our friendship, my friend told me a story of an immigrant orphan from Macedonia, Stoyan Christowe, who arrived in 1897 in my “adopted home” state of Vermont. He started a new life and eventually became a Vermont State Senator, journalist and author. http://bit.ly/n94kTO . He lived out the rest of his life in America and during that time, he six published books including “This is My Country.” 

A film is currently being produced about the life of Stoyan Christowe by the Macedonian Arts Council. http://bit.ly/pPj1SC. I look forward to seeing this film and I hope it well captures the feeling that Mr. Christowe expressed about his native land and his adopted country. 

Today, I celebrate my Macedonian friend’s birthday. She made such a positive difference in my life. She helped me to assimilate into a new community nearly effortlessly. I can think of no better way to say Happy Birthday to her than to tell her how deeply grateful I am for her kindness and her help. 

After many years of living in the U.S., she and her family have returned to her Motherland. Although the distance between us is now great, I can not help but feel our two countries of the United States and Macedonia, have grown just a little bit closer by the fulfilling friendship and bond my friend and I have formed. We hope to continue our friendship for many years to come. 

Happy Birthday, Vesna!

“Explosive Growth” says Bowker

Leave a comment

The great thing in the world is not so much where we stand, as in what direction we are moving.” ~ Oliver Wendell Holmes 

We are breaking away from our Friday film routine today because finally, I have found what I have been looking for. The storehouse of all publishing statistics, Bowker, has finally released their numbers for the year 2010. And it is indeed fulfilling news! 

Traditional publishing grew a 5% last year, whereas, “non-traditional publishing” continued along its path of “explosive growth” says Bowker. There were 1,033,065 non- traditionally published books put out into the marketplace in 2009 and these figures more than doubled in 2010 to 2,776,260, thanks in part to the availability of print on demand. The majority of these non-traditional titles are sold and marketed over the internet and are about “micro-niche” subjects. One can safely say, people are looking for publications that are different and unique. To read the entire Bowker report, please go to http://bit.ly/mBW02G

Although e-book sales are exceeding the sales of paperback books, http://huff.to/5f6hAJ, books in print are by no means a thing of the past. Many self-publishing authors and independent publishers (otherwise known as non-traditional publishers) opt for selling both print and e-books, so their presence is known in both digital markets and brick and mortar stores, libraries, colleges and other retail environments. 

So that’s the latest word folks, on this ever changing and fascinating world of publishing in this 21st century. We will see what next week brings.

This blog brought to you by www.CornerstoneFulfillmentService.com.

GPS for Independent Publishers

3 Comments

Without continual growth and progress, such words as improvement, achievement, and success have no meaning.”  ~ Ben Franklin 

Over the next few days, we are going to switch it up a bit and share some more technical information about the independent publishing industry, that I hope will be useful to those who are considering or engaged in the process.

The other day I began to think about GPS systems and how useful the development of these devices have been in leading us to where we need to go and what we want to find. 

GPS, in my world of independent publishing, could be used as an acronym for books with “Great Publishing Success.” 

Far-fetched as it may seem, “GPS” for independent publishers is being aided  by the use of  QR codes. The little, square digital code patch is very useful to those who want to know more about great independently published books, films and music. QR codes are beginning to appear not just on realtor signs, in newspapers, and on other flat surfaces.  Quick Response codes, matrix barcodes that are readable by i-phones and other smart digital devices, are even beginning to be placed on independently published books, films and music. 

QR codes will help readers identify, locate and read a review of independent publications or learn more about an author’s website.  Independent publications will become very visible through the use of QR codes. This is fulfilling news for independent publishers who may not have  a big promotion company or huge marketing budgets behind them.

Independent publishers, keep your eye on this latest development! A very exciting time in e-commerce and e-marketing for independent publishers is just ahead. Don’t miss out.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Wings and Roots

1 Comment

The greatest gifts you can give your children are the roots of responsibility and the wings of independence. “ ~  Denis Waitley

 

 

Last week’s blog entitled “A String of Summer Memories” elicited a response from one of our most loyal readers, Marie. She voiced her concern about the over-scheduled lives of children in this day and age and the effects it has on children’s ability to know how to entertain themselves and to discover and create themselves. I would concur.

Marie’s remark about creative play led me to remember a scene that I witnessed in a parade years ago, in the tiny hamlet of Moscow, Vermont on the 4th of July.

My happy memory involves not a group of children creatively playing, but a group of over-the-hill women who truly understood the concept of finding their own fun. Dubbed the Women’s Lawn Chair Marching Drill Team, they joined in the parade toting their lawn chairs, in celebration of Independence Day. Just as their own self-created, wild and crazy fun got a little out of hand, they’d tire and stop with precision, perform some drill team exercises, and take to their seats. Their movements were orchestrated by the live audio-broadcast of radio station WDEV. It was a fun spectacle to watch, and it made me remember how important and fulfilling it is for aging people  to have fun, too ! 

For more information on Vermont’s shortest 4th of July parade, please visit http://bit.ly/iKGIUF.  Moscow, Vermont, with a “downtown” of  less than a city block,  located in the heart of the beautiful Green Mountains of Vermont, has grown in population more than 14% since 2000, please visit http://www.bestplaces.net/zip-code/vermont/moscow/05662.

 I send my Best Wishes to All of you on this 4th of July. I am proud to live in a country that was born out of the independent spirit. Right now, it is ever more important to keep that kind of energy and attitude alive! It begins with me and it begins with you!

This blog brought to you by www.CornerstoneFulfillmentService.com.