Honest Assessment of DYI Publishing

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Honesty is the first chapter in the book of wisdom.” ~ Thomas Jefferson 

As a follow-up to yesterday’s blog Goals and Objectives in Publishing, there are more questions that you should ask yourself before embarking on an independent publishing project. Your response to the questions may very well help you control the financial outlay and  determine the costs, too. 

For some (such as for those wanting to publish for family and friends and not wishing to commercially sell their publications) an independent publishing project can be do it yourself. Researching the steps and deciding what parts you can do yourself and what parts you need to seek professional help with, is an important task in and of its self. 

  • Are you equipped with good computer skills to tackle DIY publishing?
  • Do you have time to engage in the process?
  • Are you a self-motivated person?
  • Do you finish what you start?
  • Would you find satisfaction in learning the process? 

If you can answer “yes” to most of these questions, perhaps DIY would be for you, thus reducing your need for professional help.          E-books are one of the best options for a Do It Yourselfer! Some of the process involves choosing and using templates, thus simplifying steps and reducing costs. 

Making decisions that are right for YOUR goals and objectives will reduce some of the frustration and will cut-down on an outlay of unnecessary financial resources. Research, compare and ask yourself those very necessary questions before you start down the path to independently publishing. Talking with others about their experience regarding the right and wrong decisions they made will give you information that may help you too.

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Fulfilling the Need for More

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“All stories interest me, and some haunt me until I end up writing them. Certain themes keep coming up …” ~ Isabelle Allende 

When Art Strikes was a blog about a photographic print that I had been struck by and finally purchased after a long wait. In reality, it was not just one print that attracted me to the artist’s work. It was the entire displayed collection. 

Once we find an artist whose work we like, we often cry out for more, whether it comes in the form of visual arts, books, films or music. Fans of Stephen King or Tony Hillerman  and many others wait with bated breathe for their next release. For fourteen years, the Harry Potter series of films have entertained children. Many kids grew-up right along with the main character, from childhood to now young adult. Fans of Christopher Lloyd and Michael J. Fox have returned to the cinema for each new film of the Back to the Future series. Music lovers tend to buy more than one cd title of their favorite artist, too. True and avid fans don’t quickly disappear like a passing thought. 

Are you an independent publisher who has had a successful first book? Have you found your circle of loyal readers? If so, consider a sequel or a series. Begin to think of yourself not as the author of a single book but as an author brand. By having more than one publication, you can better create a real market for your self as an author and for your books. If you have a first book that is a “hot title,” it’s selling life can be extended if you are fulfilling the needs of the readers by giving more of what they want.

Obviously some books and films are meant to be “stand alone” titles, and are not suitable for a series or sequel. When writing a book, it can pay-off to keep in mind branding as a possibility. Not only are follow-up books exciting from the point of view of the reader, from a marketing or merchandising point of view, it can add great value to the independent publishers worth too.

Remember, independent publishers, it’s not just about the manuscript. This article will give you insight into what else it’s all about. http://bit.ly/aPEx0B.

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Film Buzz on Film Friday

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Yesterday’s blog about creating buzz before the official launch of books, film or music has brought to mind a film that is doing just that – and doing a fine job of it, too!  

ALPFD A Cold War spy thriller, and independent film, directed and produced by Justin Eugene Evans, is expected to hit cinemas after January 1, 2012. Part 1 of the film is available and has already been downloaded more than 780,000 times through VODO http://vodo.net/alpfd. 

A Lonely Place for Dying just won 4 more awards at the VanWert Film Festival, one of the 40 film festivals where it has been screened. Awards have come for everything from best screenplay to visual effects awards to best acting to best song track. It is fulfilling news, for a $200,000 budget film. To read more about A Lonely Place for Dying, please visit http://on.fb.me/jjsOLX. It is hitting foreign film screens too! 

Looking for More Information on the Summer Film Scene? Here are a few films that are about to come to theatres, and they are adaptations from blockbuster books. 

Sarah’s Key – Limited Release July 22

The Help – In Theatres August 12th

 One Day – In Theatres August 19th

 Have a good weekend everyone. For those who are suffering from the heat wave, take in a movie this weekend in the cool comfort of a movie theatre!

 

 

 

Begin the Buzz

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“Gossip is just news running ahead of itself in a red satin dress.”  ~ Liz Smith 

Have you ever noticed that we hear about movies from Hollywood, long before they hit the movie screens? Smart marketing tactics! 

Independent publishers, you can become stars too by beginning the buzz before, not after, your books arrive from the printers or before your cds and DVDs have been duplicated.

E-marketing is the very best way to get the word out in advance of the release of a product. You can begin spreading a broadcast of information, far and wide. Every independent publisher should begin creating a community of fans and followers prior to the book, music or film’s release. 

Not only that, you can begin taking pre-sales, too.  Years ago, wise early pioneers of independent publishing began accepting pre-orders by keeping advance sale lists of customers on legal pads before the product even arrived. Today’s pre-ordering can be made available on-line, through websites and shopping carts. 

Just think how satisfying it will be that once the publication arrives from the printer or from the cd/DVD duplication company, you can begin fulfilling orders immediately and ship the products right back out the door! With good planning and advance e-marketing you can begin realizing your ROI without delay! 

It’s never too early to start pollinating your market!  Need help? There are companies that specialize in e-commerce and e-marketing for independent publishers. 

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Character Analysis

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Everyone tries to define this thing called Character. It’s not hard. Character is doing whats right, when nobody is looking” ~Unknown

Yesterday’s blog Gardens Heaven Scent made me think back to a time some years ago when I would hold annual perennial plant swaps in my gardens in Vermont. I’d get out my best china and linen, make fancy finger foods and entertain with a beautiful garden party. I’d invite the gals over to nosh. Some would come dressed in their durable gardening clothes, and others would arrive in their floppy garden hats and finery, appropriate for a high-noon English tea.

What fun we used to have!  Ironically, many of the attendees were book enthusiasts, too. Sharing opinions and thoughts of “characters in the garden” came easily and it was all part of the fulfilling day. We’d discuss:

  • What the reaction of others was to the overall scene.
  • Which personalities had conflicts with their neighbors
  • How figures underwent change through seasons.
  • Which characters ran around spreading their seeds
  • Star performers vs. minor role players.
  • Which cast of characters maintained their uprightness no matter what
  • Weaknesses and strengths in bit players.
  • What elements contributed to the fate of individual players
  • Villains vs. heroes

Gardeners never run out of things to talk about. Swapping talk of the trade is as fulfilling as the act of gardening itself.

As I write this blog, I am about to head off to discuss another of my passions –  growing the garden of independent publishing. Our meet-up group She Writes Steamboat is helping others who want to grow books . We are having a garden party of sorts. Before I go, I’ll leave you with some food for thought. http://bit.ly/oIkV2g

Wings and Roots

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The greatest gifts you can give your children are the roots of responsibility and the wings of independence. “ ~  Denis Waitley

 

 

Last week’s blog entitled “A String of Summer Memories” elicited a response from one of our most loyal readers, Marie. She voiced her concern about the over-scheduled lives of children in this day and age and the effects it has on children’s ability to know how to entertain themselves and to discover and create themselves. I would concur.

Marie’s remark about creative play led me to remember a scene that I witnessed in a parade years ago, in the tiny hamlet of Moscow, Vermont on the 4th of July.

My happy memory involves not a group of children creatively playing, but a group of over-the-hill women who truly understood the concept of finding their own fun. Dubbed the Women’s Lawn Chair Marching Drill Team, they joined in the parade toting their lawn chairs, in celebration of Independence Day. Just as their own self-created, wild and crazy fun got a little out of hand, they’d tire and stop with precision, perform some drill team exercises, and take to their seats. Their movements were orchestrated by the live audio-broadcast of radio station WDEV. It was a fun spectacle to watch, and it made me remember how important and fulfilling it is for aging people  to have fun, too ! 

For more information on Vermont’s shortest 4th of July parade, please visit http://bit.ly/iKGIUF.  Moscow, Vermont, with a “downtown” of  less than a city block,  located in the heart of the beautiful Green Mountains of Vermont, has grown in population more than 14% since 2000, please visit http://www.bestplaces.net/zip-code/vermont/moscow/05662.

 I send my Best Wishes to All of you on this 4th of July. I am proud to live in a country that was born out of the independent spirit. Right now, it is ever more important to keep that kind of energy and attitude alive! It begins with me and it begins with you!

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Show Me! Tell Me!

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Wherever men have lived there is a story to be told.” ~ Henry David Thoreau  

That’s it – I have had enough. I am finished, out of here, done, fini! The television is going off.  DYJHITW all you hear about is people suspected of killing their children, political posturing and positioning, people in cars running from the law! 

What ever happened to the Land of I CAN, I WILL, I DO! I want to hear positive stories to lift my spirit, tales to help me believe in the good of mankind, news that inspires me to follow in the footsteps of people who have overcome because their heart and souls are working hard to make this a better world. Despite what the media would have us believe, fulfilling stories like that can be found! 

How about sensationalism of a different kind? 

I am turning off that squawk box, right here, right now. 

 I may have to take a sneak peak at the TV every once in a while though. There is a story I want to see on PBS’s “Directors Cut” that is near and dear to my heart. I think it will  be shown sometime in July. It is all about an independent film called “ALPFD.” http://bit.ly/mEF3FN.  The film has undone stereo typical thinking in the filmmaking industry that in order to produce quality films you need a big budget, big production crew and big bucks. If you hear when the movie ALPFD will be featured on PBS “Directors Cut” , let me know. I do not want to miss it. IMHO it will be a good show! 

As I end this blog, I have just gotten more exciting news about ALPFD and it’s U.S.  theatrical release. There is also an arrangement in the works that will increase the visibility of this film,  not just in theatres but in households across America, too! For more information, please visit http://bit.ly/mAvP5d.

 TLK2UL8R.

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Sweet Magic in the Room

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Books are uniquely portable magic.” ~ Stephen King 

Late Tuesday afternoon a group of people came together all for a common cause at the Bud Werner Memorial Library www.steamboatlibrary.org  in Steamboat Springs, Colorado. The motivating force was an interest in learning more about this thing, called independent publishing that has been gaining momentum in recent years and is now the on the fast track! 

What fun it was to sit down with a group of like-minded people, to network and provide support for each other. I do believe She Writes Steamboat is the start of something good!

The kick off began with a personal story of how many years ago, one employment ad and one independently published book catapulted a person, on a leap of faith, into the beginnings of an industry that is just now beginning to realize it’s full and exciting potential. 

Another attendee was there to share and celebrate with members of She Writes Steamboat her independently published book that is hot off the press! More will be forthcoming in a future blog about this book. Last night, I purchased a copy, and I need time to read and digest it, so I can do it justice when I share with it with our blog readers. 

After the business of talking about the vision for this meet-up group, the magic really began to happen as we sat and exchanged questions, answers and knowledge about the industry itself. We are hoping to share more than cake in the future. The mission of this group is to provide fulfilling support to independent publishers so they will find sweet success in their independent publishing endeavors. 

If you have ever considered telling your story, sharing your educational or career knowledge, entertaining or informing others through the medium of an independently published book, film or music, the time is now! Resources are available for anyone who wants to become a published author. 

Stay tuned to this website. Real soon we will be unveiling some educational content for want-to-be publishers that will bring a better understanding to others of this fascinating and dynamic world of e-commerce and e-marketing for independent publishers. You may even decide to take a leap and begin telling your story, too!

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Film Friday Update on ALPFD

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Filmmaking is such a collaborative medium.” ~ Daryl Hannah

Filmmaking is such a collaborative medium.” ~ Daryl Hannah 

The film A Lonely Place for Dying is proving it is alive and well on the film festival circuit that is for sure! I received an update this week on this film that is drawing more attention and awards on the film festival circuit with each passing week. 

So far, ALPFD can boast of 38 Official Selections into Film Festivals across the country and 45 nominations in various categories of awards. This low budget, independent film has won 19 Awards including 14 awards for Best Feature Film. The musical score by Brent Daniels has won awards too. 

Last summer, ALPFD was featured in MovieMaker Magazine www.moviemaker.com  (Issue 88) in an article called “Period Pieces on the Cheap.” It is notable for the sizeable number of visual effects shots in a production of less that $ l million dollars. There were more than 350 visual effects, most of them created on a computer without bells and whistles, from a dorm room at DeSales University http://bit.ly/mF9VB9.  

The total budget was $200,000. Everything was done with economy in mind. Yet this film attracted high profile actors, James Cromwell and Michael Wincott. A Lonely Place for Dying has proven that low budget films can attract quality actors, fans and win fulfilling awards too! 

Just as we promised we will continue to follow this film as it continues on the film festival circuit. The results are not in on some nominations yet. It has claimed awards in Santa Fe, Durango, Cinema City, Wild Rose Film Festival, Myrtle Beach and Indie Spirit…. just to name a few. My guess is there could be more awards on the way.

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Making her Debut

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Our aspirations are our possibilities” ~ Samuel Johnson 

Happy Flag Day, everyone! 

Next Tuesday, a week from today, the arrival of Summer will be sharing the day with another debutante in town. Her name is She Writes Steamboat. This new meet-up group has been organized to provide networking opportunity for independent writers and publishers, filmmakers and musicians. Providing support and fostering independent publishing success is the goal. 

Steamboat Springs is a good a place as any for www.SheWrites.com to make an introduction. The town has a great number of women who love to read, write and create! People arrive at this gateway to Routt County for all different reasons and from a variety of places all over the country and the world. Some come seeking refuge from their extraordinary lives elsewhere and others are simply looking for a fulfilling existence in a small town community of diverse, well-educated and energetic people. 

The pathways that have led people to this resort mountain town are as varied as the people themselves. Each person seems to have a unique story of their current life or of times elsewhere. In this community there are bountiful tales to tell of women living purposeful and faithful lives. 

This is an open, friendly community, and today on this Flag Day, I will hang a banner on this website to welcome anyone who wants to learn more about the fast growing and dynamic industry of independent publishing. Women wishing to move in a positive direction to bring personal fulfillment, career advancement and increased visibility for themselves and their businesses are encouraged to attend. 

 Author Mary Kurtz will be sharing her newly published book  At Home in the Elk River Valley: Reflections on Family, Place and the West at our first She Writes Steamboat meet-up event!  Join us at the Bud Werner Library www.steamboatlibrary.com on Tuesday, June 21st at 4pm to celebrate with Mary and other members of She Writes Steamboat!

Spread the word and bring a friend!

Steamboat!

 

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