Marketplace Competition: Mind the Gap

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“One thing I know about change is we are not going to close the achievement gap without educators.” ~ Margaret Spellings
Watching the Olympics last week made me consider how blogging is like an athletic competition. Social media accomplishes many of the same goals as training for a sport does. Blogging provides a platform for: 

  • Improving skills (in writing)
  • Drawing the attention of competitors.
  • Providing entertainment value for an audience
  • Strengthening position in a field of expertise. 

As with sports workouts, blogging with discipline and regular practice brings positive results.If you mind the gap between well-frequented blog sites and sites with few visitors, my advice is to get in the game wholeheartedly and become serious about your social media useage. Step up your goals and set the bar higher by becoming more rigorous in your blog posting efforts. 

Fulfilling feelings will follow when you work toward the challenge you have set for yourself and take pride in your achievements. Blogging becomes a fun  way to market  products and services.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Focus, Fonts and Phones

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I love to create interesting textures with language.” ~Robert Morgan

I’ve detected an important discovery about my retention and comprehension while reading my 4th or 5th e-book that I  downloaded on my Android cell phone. Because there is a limited amount of text on a small screen at one time, my concentration is so much better. I’ve come to the conclusion it is because there is less distraction. Seems kind of crazy, but, I am getting more out of books when I read on a small digital screen. 

Having a mind that flits and floats and is in constant motion,  it makes reading (and remembering what I am reading) a challenge. It’s nothing new; a life long occurrence and probably the reason, I enjoy blogging. It serves as an outlet – turning my never still thoughts into writings. 

It’s been about seven or eight…or nine or ten years since I’ve been to the eye doctor, I know I need new prescription reading glasses. With an e-book I can increase the font if I need to. Comes in handy! Never would I have thought that the purchase of a cell phone would double as a great reading platform.

Lately, I’ve been shown several new independently published books that were printed in fonts too small for the average reader. Seeking the advice of a book printing company about the best font to use for readability is a wise thing to put on your check list of things to do when publishing; especially important if you are not planning on having a book available in electronic format. Best not to subject your readers to having to find a magnifying glass in order to comfortably read the words. It’s a turn-off. 

That’s all my independent thoughts words and views for today. Come back tomorrow, on Film Friday. We will be addressing how watching movies can help novelists.

This blog brought to you by www.CornerstoneFulfillmentService.com.

What is Your Focus?

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“Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.” –- Edward de Bono, creativity writer

Back in February, as author of  All Things Fulfilling, I was featured on Ann Kochenberger’s “Out of Focus Again” website.  http://bit.ly/IpusLy.

Ann said this about my blog site “Her articles vary in subject matter so you never know what each day will bring.” I like that! She got it right. My primary focus is all things independent publishing. But art and inspiration tops the list, too. In fact, sometimes those subjects consume me. When you consider it, all are linked in with  creativity – independent words, views and thought.

Many published authors shy away blogging and from social media marketing, in my opinion, a big mistake! Fewer and fewer companies and individuals are using direct mail and print advertising to promote their products and services to potential buyers.  E- Marketing provides opportunity for reaching large communities of people who are interested in the same thing you are – your product or service. Isn’t  that the objective,  if you want to sell your independent publications?

What many independent publishers do not realize is that blogging and social media marketing is fun – an opportunity to use your creativity. Although it may seem like  there is an “out of focus again” variety of subjects that are on this website, believe me when I tell you, there is a method behind my madness. In fact, I am astonished at the number of followers from all over the world that have an interest in All Things Fulfilling. Thank you readers, for that!

So, I will continue to share my passion for independent publishing, art and inspiration. Sometimes in my blogging,  I even manage to surprise myself. When that happens, I really feel as if I have hit the marc!

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Fulfilling Look Back

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Feeling a part of that community is my greatest reward.” ~ Paul Parker

As I write this final blog post for the year 2011, I am taking stock of many of the exciting things that have transpired over the past year within the independent industry and in my corner of the publishing universe.

 The independent publishing industry is gaining momentum here and everywhere. In June, I formed a networking group for independent publishers in Routt County. Six months later, I am happy to report She Writes Steamboat is an affiliate member of the Colorado Independent Publishers Association. We are over 30 “independents” strong, here in Steamboat. A healthy interest group, ranging from want-to-bes to newly-published to experienced publishers who are looking for support. All wish to be successful in their writing efforts and in selling their quality books. Many have new projects in the works and are exploring e-book publishing, too. Just yesterday, at our monthly SHe Writes Steamboat meeting, a bright and ambitious 16 yr old high school girl joined us. She has already published and is selling her first e-book. 

My downloadable webinar, “On the Fast Track: The Independent Publishing Industry” is now available, thanks to the Colorado Independent Publishing Association. This 18 minute presentation is offered at the reasonable price of $10. CIPA’s mission is to provide affordable opportunity for education about the industry. I am onboard with that idea, too! tp://bit.ly/oIkV2g

Over the past year, I have been a contributing writer for the Steamboat Today Newspaper (The Steamboat Pilot). Interviewing and featuring the work of artists in different fields – painters, an actress/producer, independent filmmakers, writers and more on this blog site, has been fun. I am thrilled and grateful for all the opportunities I have had this year. It has been so rewarding to build relationships with blog readers, too. Thank you for visiting this site!  

Over 750 blogs have been published on All Things Fulfilling. The blogs are searchable by category and I invite you to peruse the many topics that have been covered. I will return to this post right after the New Year. In the meantime, I will be planning for the upcoming year and working on something that is very near and dear to my heart – my own book!  Merry Christmas to all. I hope you had a fulfilling year, too!

This blog brought to you by www.CornerstoneFulfillmentService.com.

A Rising Story

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A man is a man in every part of the world. It has nothing to do with race. It has to do with the culture and education that each man has received since he was a child, in his home. It has to do with how he was raised.” ~ Alicia Machado

I try to walk almost every day. It takes real commitment in my busy life but, I find my most important work of the day often gets accomplished while I walk. I keep my heart healthy and my spirit well-fed with the beautiful scenery that surrounds me out of doors. Snow capped mountains of 10,000 feet or more, big beautiful vistas and the feel of the winter wind or  sounds of the rushing water on the Yampa River fuels me along as I walk. I have to remind myself to look up and not down, otherwise I will miss what inspires me the most. 

As challenging as it can be in mountain country, I most often walk uphill. My best blog writing in my head, and from my heart, often occurs as I walk to the crest of the peaks. I build my story, step by step, as I move along. After a while, I forget that I am traveling by foot. It is as if I am taking a ride on that great invention of an escalator. I move forward with little effort and eventually without noticing, from whence I came, I am at the top. 

When winter sets in, leaving the warmth of a cozy shelter is hard. Before I set out, I often think – what is in this walk for me?  Never do I have to find the answers, the answers find me. It is all in the design of nature. This occurrence, time and time again, proves to me there is indeed, someone out there guiding and watching over me. I truly can not imagine living on this Earth without that fulfilling thought. Can you? 

These independent thoughts, words and views are brought to you by www.CornerstoneFulfillmentService.com.

Fulfilling Thoughts of Thanksgiving

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Gratitude can turn a meal into a feast, a house into a home, a stranger into a friend. It makes sense of our past, brings peace for today, and creates a vision for tomorrow.” ~ Unknown 

On this Thanksgiving Day, I am grateful for all readers who have visited this blog site All Things Fulfilling. I appreciate your encouraging comments and your interest in the independent thoughts, words and views that are posted on this site. This digital publishing format provides a way of learning about others in the world who also have faith in the growing  independent publishing industry and see  value and worth in providing a way for each voice to be heard.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Cookin’ Up a Soulful Pot

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As a blog writer, when the inspiration hits, I am on the job no matter what day of the week it is.  I am compelled to put it down on paper, when the mind and heart is awakened by a spark of creative thought. It’s all part of fulfilling my need to write. 

Today is National Day of Chicken Soup for the Soul, did you know that? It’s Saturday, a good day to stay at home and create a soup full of thoughts that will warm me both inside and out. Intuition tells me the ingredients to build a healthy stock would be – 

  • Year-long gratitude for the personally fulfilling things I have in my life
  • Observance of the gift of quiet times
  • Understanding that the ordinary can be extraordinary
  • Appreciation for the natural beauty of the earth
  • Rigorous amounts of stirring of the spirit by exploring one’s own gifts
  • Ecstatic feelings for our son and seeing him make his marc on the world
  • New Ideas to bring inspiration and creativity
  • Eager anticipation of beauty in the holiday season
  • Variety in Independent Thoughts, Words and Views for my blog readers
  • Energy  and excitement as I go about my daily work
  • Rousing possibilities for telling my own story
  • Abundance of work to do
  • Limitless discovery of “kindred spirits”
  • Old fashioned values of home and hearth
  • Nurturing of the book I am writing -it is close to my heart
  • Enduring love from friends and family 

Create your own unique recipe for Chicken Soup for the Soul. Add  ingredients that  bring happiness, contentment and peace to your life.  Stir the pot with a big strong spoon, so the harmony and balance of flavors will be just right. 

Bountiful Living to You !

This blog brought to you by www.CornerstoneFulfillmentService.com.

Answering the Call

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The idea of a sacred place…is apparently as old as life itself.” ~Joseph Campbell 

We have a winner! On September 2, I wrote a blog which was a follow-up of Glassworks Inspired by Nature, the most frequently read blog on All Things Fulfilling of all time. I put out a challenge to our readers, to send in a suggestion of a beautiful building that incorporates history, architecture and outstanding glass installations. My hope was that the choice would educate me and our readers about an awe-inspiring structure that is in a far off part of the world.  

Marie, sent in her suggestion of the Chartres Cathedral, located inParis,France. It well fit the bill! This sacred UNESCO World Heritage site was constructed between the years 1193 and 1250. It is considered one of the finest examples of French High Gothic Style in the world.

Not only is the building of great historical value, millions of people visit the Cathedral because of a relic that sits inside the doors. The Sancta Camisa, the tunic believed to have been worn by the Blessed Virgin Mary, at the time of Christ’s birth was acquired by the Cathedral in c.876 and it is on display. The indoor labyrinth is of great interest, too.

The church has seen fire damage to the structure and to the vivid stained glass windows, installed throughout. The French Revolution and World War II also took a toll. But many of the original glass installations are still intact. From an art historical viewpoint, the Cathedral, inside and out, has been preserved magnificently. 

Not only is the building  notable for it’s history, architectural elements and for the exquisite glass installations, it is a sacred place for worship for tourists who come from around the world, each and every year. To read more about this fascinating shrine, please visit http://www.sacred-destinations.com/france/chartres-cathedral.  

Thank you, Marie, for answering the call and for being a loyal visitor to this blog site. Contributions from readers like you make blogging all the more fulfilling.

This blog brought to you by www.CornerstoneFulfillmentService.com.

Outlook from the Look-Out

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Man cannot discover new oceans unless he has the courage to lose sight of the shore.” ~ Andre Gide

Being an active, productive blogger means always being on the beat. Like any writer, new experiences and change of scenery helps bring new perspective to my work and to my readers. 

Over the next few weeks, I will be meeting many new faces and visiting new places as a way of sharing my universe of independent publishing with others. I consider myself an ambassador for the independent publishing industry and I will continue fulfilling my duties, as such, by spreading the word about this exciting industry in my sojourns. 

My blog postings will be less frequent for a few weeks. I invite our readers to return time and time again to All Things Fulfilling. This site has 700 blog writings in 389 categories. On the far right side of this page, the blog postings are searchable by category. Choose from the drop down menu, and enter my universe of independent thoughts, words and views from Cornerstone Fulfillment Service, LLC.

There is also a new on-line portal into the independent publishing industry, made available by the Colorado Independent Publishers Association. Enter On The Fast Track: The Independent Publishing Industry, by visiting this link: http://bit.ly/oIkV2g

Over the past two years I have shed, for our readers, some valuable light on the dynamic and growing industry of independent publishing which now, represents more than 50% of all publishing revenue. That’s progress, innovation and creativity from many, many individuals hard at work! And it is a beacon of hope for those who have always wanted to tell their story, but felt until now, their voice would never be heard.

That’s the outlook from my universe of www.CornerstoneFulfillmentService.com.

Take a Fulfilling Trip

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We are the facilitators of our own creative evolution.” ~ Bill Hicks

Last month I had the pleasure of interviewing author, screenwriter, performing artist, journalist and songwriter Mara Purl about her book “What the Heart Knows.”  Her hardcover is slated for release on September 27, 2011, about a week from now. 

For each blogger who was a part of Mara’s month-long virtual book tour, she reciprocated by blogging back about each blogger’s site and it’s focus. As a blog writer, I know the intense work that that takes! “Bringing my customers to the world. Bringing the world to my customers” is the blog site theme that Mara Purl has associated with our company blog site, All Things Fulfilling. She hit the mark – that is the aim of our company, Cornerstone Fulfillment Service, LLC! To read the entire text, please visit http://bit.ly/okpGOL

I would be presumptuous if I thought that Mara’s quote applies only to a company that specializes in e-commerce and e-marketing for independent publishers. From my perspective, the goal of every author and blog writer in the literary world is to bring your customers (your readers) to the cosmos that you, the writer, created. By effectively communicating a valuable or entertaining message through the medium of a book, film or music, you might bring your customer to a universe of women’s fiction or into a puzzling story of mystery; to the work of a non-profit through an independently published film; or perhaps to the lyrics of powerful and emotive music.

Secondarily, the objective when publishing a book or producing a film or music is to reach customers all over the world. That is now entirely possible and probable all through the power of  internet  selling and e-marketing! 

After years of evolution and revolution, the independent publishing universe is now a force to be reckoned with. Take a quick trip to the new world of publishing through this link http://bit.ly/oIkV2g. You will begin to understand what an historical time it is in the publishing world. The world of books no longer revolves around five or six giant publishing houses. It is an exciting and dynamic era in media.

This blog brought to you by www.CornerstoneFulfillmentService.com.